What Evoto does

Evoto, operated by Truesight Technology Inc. (Delaware, USA, founded 2020), is an AI-powered photo editing platform built specifically for professional photographers. The product suite spans cross-platform applications — Desktop (Windows/macOS), Mobile (iOS/Android), iPad, browser-based Online, plus Evoto Instant for tethered-shoot-to-delivery workflows and Evoto Video for AI video retouching — all sharing a common AI engine. Core capabilities include AI photo culling (detecting blur, overexposure, closed eyes, duplicates), per-face AI retouching with natural texture preservation, AI color matching across batches, background removal/replacement/fusion, old photo restoration with colorization, body and pet retouching, and end-to-end batch processing. The platform is ISO/IEC 27001 and SOC 2 Type II certified, GDPR/CCPA/CH-DSG compliant, and Japan P-Mark certified, with an explicit policy that customer images are not used for AI training without consent.

The company monetizes through a credit-based export system layered onto annual subscriptions and pay-as-you-go packs. Plans range from Beginner (US$67/year first year, ~800 credits) to Standard Plus (US$1,138/year first year, 24,000 credits), with credit volumes scaling with device counts (2-6) and AI Lab trials. A freemium tier with welcome credits drives product-led onboarding. Distribution is entirely self-serve across app stores and direct downloads, supplemented by content marketing (Evoto Academy, blog), KOL-led webinars (Vanessa Joy, Martin Dörsch), industry event presence (NAB, MPN FOTOVAKB, Brazil events), and localized community channels (Kakao, Naver, Instagram, TikTok) in Japan and Korea.

Evoto claims 1M+ photographers, 50,000+ studios, and 800M+ photos processed across 200+ countries. Regional subsidiaries in Japan (Truesight Japan, est. June 2023), Korea (Truesight Korea Limited), and Singapore (TRUESIGHT PTE.LTD.) handle APAC market operations. The company is privately held, founder-controlled (CEO Mitta Zhang), with no disclosed external funding rounds.

Name

Evoto

Legal name

Truesight Technology Inc.

Website

https://evoto.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Evoto is an AI-powered photo editing platform serving professional photographers globally, offering cross-platform tools (desktop, mobile, iPad, web, video) for culling, retouching, batch processing, and color grading. Founded in 2020, it serves 1M+ photographers across 200+ countries via subscription and credit-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Credit-Based Export System: Most features cost 1 credit per exported image. Some advanced AI generative tools may cost more, with transparent pricing shown before use. Credits can be purchased as pay-as-you-go packs or included in subscription plans.
2. Annual Subscription Plans: Multiple subscription tiers (Beginner, Basic, Basic Plus, Standard, Standard Plus) with lower per-credit pricing and credit rollover. Devices range from 2 to 6 concurrent connections.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

Evoto is an AI-powered photo editing software platform that delivers end-to-end workflow capabilities — from culling and tethered shooting through retouching, color grading, and batch processing — to professional photographers. It is distributed as cross-platform native apps (Windows, macOS, iOS, Android, iPadOS) plus a browser-based editor, with cloud-based processing, real-time team collaboration, and a credit-based export system.

Product overview

Evoto is an AI-powered photo editing software ecosystem developed by Truesight Technology Inc. (Wilmington, Delaware), with regional operations in Japan (Truesight Japan) and South Korea (Truesight Korea Limited). The portfolio consists of a cross-platform AI photo editing suite anchored by Evoto Desktop (Windows/macOS), Evoto Mobile (iOS/Android), Evoto iPad, and Evoto Online (browser-based), all sharing the same AI-powered editing engine. Evoto Instant provides an automated tethered-shoot-to-delivery workflow for high-volume event photographers. Evoto Video extends the platform into AI-powered video retouching and clipping. The core software supports the full professional photography workflow — from AI-powered culling and photo organization, through retouching (portrait, body, pet), background editing (removal, replacement, fusion, color consistency), color grading (preset editor, AI color match, color looks), to batch processing and gallery sharing. The platform is built around a credit-based pricing system where most exports cost 1 credit per image, with free essential tools always available. Key AI capabilities include computer vision-based subject/face detection, generative AI for restoration and background synthesis, and process automation for AI culling and batch editing.

Differentiator

Problem solved

Functional benefit

Brands

• Evoto Desktop: All-in-one AI photo editing software built for professional photographers, available on Windows and macOS.
• Evoto Mobile
• Evoto iPad
• Evoto Online
• Evoto Instant
• Evoto Video

Products and services

• Evoto Desktop All-in-one AI photo editing software for professional photographers, available on Windows and macOS. Covers the full workflow from AI culling, retouching, batch processing, tethered shooting (including wireless tethering, dual display, and live view), to final delivery.
• Evoto Mobile Studio-grade AI photo editing app available on iOS and Android, bringing professional retouching, batch processing, and color grading to smartphones for on-the-go editing.
• Evoto iPad Full-suite AI photo editor designed for iPadOS with Apple Pencil support, providing professional retouching, batch editing, and color grading on a tablet device with project sync to other platforms.
• Evoto Online Browser-based photo editor enabling quick photo edits directly in the web browser without software installation, supporting core editing capabilities including background removal, object removal, AI retouching, and RAW conversion.
• Evoto Instant Automated event photography workflow product handling tethered shooting to instant editing and delivery with customizable styles, designed for high-volume event, wedding, and studio photographers who need fast, on-the-spot client delivery.
• Evoto Video AI-powered video clipping and retouching editor for photography sessions, providing professional-grade AI video retouching and color correction for content creators and photographers expanding into video output.

Quantifiable outcome

• Editing time reduced from 2-3 days to 1 hour per session
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Vanessa JoyminorGTM or Marketing Partner · 1 August 2025Key Opinion Leader (KOL) in wedding photography hosting Evoto webinar on mastering upselling in wedding photography. Session recorded on August 1 featuring tips, tricks, and Q&A for optimizing wedding photography workflow.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imagen AI: AI photo editing platform targeting professional wedding and portrait photographers with personal AI editing profiles — closely overlaps Evoto's vertical on per-photographer AI learning styles and batch workflows.
• Aftershoot: AI culling, editing, and retouching platform built specifically for professional wedding and event photographers — directly competing with Evoto's AI Culling, batch processing, and per-face retouching features for the same pro photographer segment.
• Topaz Labs: AI image enhancement suite (DeNoise, Gigapixel, Sharpen AI) competing at the feature level with Evoto's denoise, detail enhancement, lens blur, and AI photo enhancement capabilities.
• Skylum Luminar Neo: AI-first photo editing desktop software with generative tools (sky replacement, portrait enhancement, structure AI) — directly competes with Evoto's generative AI retouching, sky/background, and portrait editing modules.
• ON1 Photo RAW: All-in-one RAW photo editor with AI masking, effects, and portrait features — comparable to Evoto's desktop suite on AI-driven masking, portrait retouching, and preset/look workflows.

Broad incumbents

• Adobe Lightroom: Dominant professional photo editing software and ecosystem (Lightroom + Photoshop) with rapidly expanding generative AI features — the incumbent Evoto most directly displaces among working professional photographers.
• Capture One: Professional RAW photo editing and tethered shooting software widely used by commercial and wedding photographers — overlaps with Evoto's RAW converter, tethered shooting, and color grading capabilities at the high end.
• Apple Photos / Google Photos: Mass-market consumer photo apps embedding generative AI editing (Clean Up, Magic Editor) — adjacent incumbents whose free AI features cap how far consumer-side Evoto adoption can scale upward.

Emerging players

• Photoroom: AI background removal and product photo editing platform — overlaps with Evoto's AI Background Remover and e-commerce/product photography segment, though more focused on SMB product imagery.
• CyberLink PhotoDirector: Consumer-and-prosumer photo editing suite with AI body/face editing, background removal, and effects — partial overlap with Evoto's AI body editor and background features in the broader creator market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Evoto001
• YouTubeyoutube.com/channel/UC7uxVJnyLLxjfAKRtmDk8Kg
• Facebookfacebook.com/evotoai
• LinkedInlinkedin.com/company/evoto-ai
• Instagraminstagram.com/evotoai
• TikToktiktok.com/@evotoaitk?lang=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evoto