Chumbak
- Company typePrivate
- Founded2009
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chumbak does
Chumbak is a Bangalore-based direct-to-consumer Indian lifestyle and gifting brand founded in 2009. The company designs, sources, and sells handcrafted home décor, dining accessories, bags and travel accessories, watches (under the TEAL by Chumbak sub-brand), and a curated gift assortment. Over 90% of its products are handcrafted by Indian artisans, and the catalog is organized into 15+ themed collections (Citrus Zest, Palace Memoirs, Kashmir Trails, Marigold, Ikat Fusion, Farmhouse, RARE & WILD, Lost in Paradise, Digital Nomad, and others) that blend Indian cultural motifs with contemporary aesthetics.
Chumbak firmographics
Firmographics- Name
- Chumbak
- Legal name
- Chumbak
- Website
- https://chumbak.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Chumbak industry classification
Industry- Product category
- Home Décor & Lifestyle Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)
Keywords
Where Chumbak is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Chumbak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Product Sales: Chumbak generates revenue through direct sales of lifestyle products including home decor, dining accessories, bags, travel accessories, watches, and gifts. Products are sold at fixed prices with periodic sales and discounts. The company operates on a one-time purchase model for most products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products across home decor, dining, bags, watches, and gifts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Chumbak product offering
Product offeringCore offering
Chumbak designs, sources, and sells a portfolio of lifestyle products including home décor (crockery, tableware, planters, furniture, cushions, rugs), bags and travel accessories, watches under the TEAL by Chumbak sub-brand, and curated gift sets, with over 90% of items handcrafted by Indian artisans. Products are sold direct-to-consumer through chumbak.com, company-operated retail stores, and a corporate gifting program, supported by Chumbak Express same-day delivery in Bangalore and digital E-Gift Cards.
Product overview
Chumbak is a direct-to-consumer Indian lifestyle brand offering a diverse portfolio of home décor, accessories, watches, and gift products. The core offering spans multiple product categories organized under Home & Decor (dining table accessories, home decor items, furniture & furnishing, vintage collectibles), Bags & Travel (handbags, travel accessories, mobile cases), Watches under the TEAL by Chumbak sub-brand, and a comprehensive Gift Store. The company operates seasonal and themed collections including Citrus Zest, Palace Memoirs, Kashmir Trails, Summer Serenade, Marigold, Digital Nomad, RARE & WILD, and Lost in Paradise, alongside classic Vintage Chumbak collectibles. Products are designed in-house with over 90% handcrafted by Indian artisans, featuring vibrant Indian-inspired designs blended with contemporary aesthetics. Additional services include Chumbak Express same-day delivery in Bangalore and corporate gifting solutions.
Differentiator
Problem solved
Functional benefit
Brands
- TEAL by Chumbak: Watch sub-brand featuring analog wrist watches and timepieces for women with metal strap, printed strap, and solid strap options.
Products and services
- Home & Décor
Companies that use Chumbak
Customer profileSegments2 records
Ideal customer profiles2 records
Chumbak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chumbak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrocsminorChumbak partnered with Crocs to launch their first Indian fashion collaboration, as featured in Vogue India and Cosmopolitan. This collaboration represents a brand partnership to expand reach into fashion-conscious consumers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Chumbak competitors and assessment
Company assessmentEmerging players
- Wakefit: Wakefit is one of India's largest D2C home and sleep brands, selling mattresses, furniture, and home decor online. While Chumbak is more lifestyle-gifting focused, Wakefit competes for overlapping home decor and furnishing wallet share within the same omnichannel D2C playbook.
- Myra: Myra Bags is an Indian D2C bag brand competing in handbags, totes, and laptop backpacks. It overlaps with Chumbak's Bags & Travel category on price points and target buyer (urban Indian working women) using a similar online-first model.
Direct peers
- FabIndia: FabIndia is India's largest privately-held lifestyle and home brand, retailing handcrafted apparel, home textiles, and personal care rooted in Indian artisanal craftsmanship. It is the closest analog to Chumbak in terms of product breadth across home, dining, and gifting, and a comparable consumer target of urban, design-conscious Indian buyers.
- The Indus Valley: The Indus Valley is an Indian D2C brand selling traditional kitchen, dining, and home essentials (cookware, serveware, storage) inspired by Indian heritage. It is comparable to Chumbak's dining and home-decor categories and competes for the same Indian middle-class consumer seeking design-led, locally-rooted products.
- Noise: Noise is a leading Indian D2C smart wearables and accessories brand with strong design-led positioning and broad distribution. Its watches and accessories lines overlap with Chumbak's TEAL watch sub-brand and broader accessories portfolio for similar Indian demographic.
- Happy Hours (by Hidesign): Hidesign is a heritage Indian leather and lifestyle brand with retail stores across India and internationally. Its bag and accessory lines overlap with Chumbak's Bags & Travel category, targeting a similar design-conscious Indian consumer.
Broad incumbents
- Urban Ladder: Urban Ladder, acquired by Reliance Retail, is a scaled home furniture and decor retailer in India with strong omnichannel presence. It competes with Chumbak's Furniture & Furnishing, Home Decor, and Rugs categories, though at significantly larger scale and capital base.
- Pepperfry: Pepperfry is one of India's largest omnichannel home and furniture marketplaces, with extensive private-label offerings. While primarily furniture-focused, Pepperfry competes for the same aspirational urban Indian home-decor buyer as Chumbak.
- boAt: boAt is India's largest D2C audio and wearables brand, built on a lifestyle and design-led playbook targeting young Indian consumers. While Chumbak operates in adjacent lifestyle categories, boAt's distribution scale, omnichannel footprint, and brand-building approach are directly comparable.
- Globus: Globus is a large Indian fashion and lifestyle retail chain selling apparel, accessories, and home products across physical stores and online. While more apparel-focused, Globus overlaps with Chumbak on lifestyle accessories, gifting, and home decor at similar mass-premium Indian price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chumbak social profiles
Digital presenceChumbak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chumbak leadership team
Management profileNumber of profiles
Profiles5 records
Chumbak funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chumbak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chumbak
What does Chumbak do?
Chumbak designs, sources, and sells a portfolio of lifestyle products including home décor (crockery, tableware, planters, furniture, cushions, rugs), bags and travel accessories, watches under the TEAL by Chumbak sub-brand, and curated gift sets, with over 90% of items handcrafted by Indian artisans. Products are sold direct-to-consumer through chumbak.com, company-operated retail stores, and a corporate gifting program, supported by Chumbak Express same-day delivery in Bangalore and digital E-Gift Cards.
Is Chumbak a public or private company?
Chumbak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chumbak founded?
Chumbak was founded in 2009. It employs 101 to 250 people.
Where is Chumbak based?
Chumbak is headquartered in Bangalore, India, in the Asia region.
How does Chumbak make money?
One revenue line is on record: product Sales.
Who are Chumbak's main competitors?
Emerging players on record are Wakefit and Myra. Direct peers are FabIndia, The Indus Valley, Noise and Happy Hours (by Hidesign). Broad incumbents are Urban Ladder, Pepperfry, boAt and Globus.
Does Chumbak have an API?
No public API is recorded for Chumbak.
What industry is Chumbak in?
Chumbak's product category is Home Décor & Lifestyle Products. Its primary akta.pro industry code is CRAMAMAI, Backpacks, Bags & Load-Carriage Retail. Its NAICS code is 45942 and its SIC code is 5940.