What Sicam does

SICAM (Société Industrielle de Conserves Alimentaires de Medjez El Bab) is a Tunisia-based industrial tomato processor founded in 1969 and currently ranked the #1 tomato transformer in Tunisia and within the Top 20 globally. The company operates two ultra-modern production sites in Medjez El Bab with peak daily processing capacity of 12,000 tonnes, vertically integrated through its in-house can manufacturing subsidiary PROCAN (200 million cans/year) and agricultural partnership subsidiary SICAM Agri (2,100 partner farmers cultivating 6,000+ hectares). Its core product portfolio spans double concentrated tomatoes (the signature product since 1969), whole peeled tomatoes, cubed and chopped peeled tomatoes, tomato pulp, pizza sauce, harissa (7-time Product of the Year winner), jams, and canned legumes.

SICAM's differentiation is anchored in its proprietary ZRP (Zéro Résidu de Pesticides) certification program, certified by CCPB Italy in August 2025, which tests over 600 pesticide molecules at a 0.01 mg/kg threshold, making it the first company globally to certify double concentrated tomatoes and cubed peeled tomatoes as Zero Pesticide Residue. The company maintains 10 active international certifications including IFS Food V8, BRCGS V9, FDA, QSE (ISO 9001/14001/45001), V-Label, SMETA, and BSCI, supporting access to demanding European, American, and global retail channels.

The business model operates through four revenue streams: branded finished product sales (B2C retail), private label/MDD manufacturing for international retailers (B2B), food service/aseptic professional products, and metal can sales through PROCAN. Distribution spans 30+ countries across Africa, Europe, and the Americas via direct exports, distributor networks, and the European commercial subsidiary SICAM PLANT in Paris (acquired 2021). Ownership rests with parent Groupe Bayahi, with Development Partners International's ADP III fund providing strategic capital since 2020.

Name

Sicam

Legal name

SICAM S.A. — Société Industrielle de Conserves Alimentaires de Medjez El Bab

Website

https://sicam-tunisia.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SICAM is Tunisia's leading tomato processor (founded 1969) producing canned tomato products, harissa, jams, and private label goods for retail and food service markets across 30+ countries, with vertically integrated operations spanning 12,000 tonnes/day processing capacity.

Ownership category

akta.pro rank

Product category

Canned and Processed Tomato Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Other Food Manufacturing (3119), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Tomato processing
• Canned tomato products
• Concentrated tomato paste
• Private label manufacturing
• Harissa production

Headquarters

HQ city

Medjez El Bab

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Finished Product Sales (Tomato Products): Revenue from selling branded tomato products including double concentrated tomatoes, peeled tomatoes, tomato pulp, pizza sauce, harissa, jams, and legumes to consumers through retail channels.
2. Private Label / MDD Manufacturing: Complete private label manufacturing service for international retail partners, providing custom products meeting the most demanding standards.
3. Food Service / Professional Products: Aseptic professional-grade products for food service industry and professional kitchens.
4. PROCAN Can Manufacturing: Metal can production subsidiary providing packaging to SICAM and potentially external customers. Capacity of 200 million cans per year.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Sicam manufactures and sells processed tomato products, including double concentrated tomatoes, peeled tomatoes (whole, cubed, chopped), tomato pulp, pizza sauce, harissa, jams and preserved legumes. The company also offers private label/MDD manufacturing services for international retail partners and food service aseptic products. Its flagship differentiator is the ZRP (Zero Pesticide Residue) certification program guaranteeing products tested on over 600 pesticide molecules at a 0.01 mg/kg threshold.

Product overview

SICAM (Société Industrielle de Conserves Alimentaires de Medjez El Bab) is Tunisia's leading tomato processor and ranks among the Top 20 global tomato industrialists. Founded in 1969 and part of the Bayahi Group, the company operates two ultra-modern production sites in Medjez El Bab with daily processing capacity of up to 12,000 tonnes. The product portfolio centers on tomato-based products including Double Concentré de Tomate (signature product since 1969), a full range of Tomates Pelées (whole, cubed, chopped, garlic, spiced), Pulpe de Tomate, Sauce Pizza, and Harissa (7-time Product of the Year winner). Additional offerings include jams (confitures) in apricot, quince, and fig varieties, and preserved legumes. The company differentiates through its proprietary ZRP (Zéro Résidu de Pesticides) certification program, testing over 600 pesticide molecules at a 0.01 mg/kg threshold, making it the first company globally to certify double concentrated tomatoes and cubed tomatoes as pesticide-residue-free. SICAM also provides private label manufacturing services for international partners.

Differentiator

Problem solved

Functional benefit

Brands

• ZRP (Zéro Résidu de Pesticides): A certification program guaranteeing zero detectable pesticide residue in tomatoes, tested on over 600 molecules with a detection threshold of 0.01 mg/kg. Certified by CCPB (Italy).
• PROCAN
• SICAM Agri
• SICAM Plant

Products and services

• Double Concentré de Tomate (Double Tomato Concentrate) Sicam's signature product: double concentrated tomatoes grown under Tunisian sun, processed within approximately 3 hours from harvest to preserve intensity and color. No preservatives, no added flavors. ZRP-certified.
• Tomates Pelées Entières (Whole Peeled Tomatoes) Whole tomatoes, steam-peeled, preserved in their natural juice. Meaty, tender with slightly sweet taste. Available in 800g and 400g formats. ZRP-certified.
• Tomates Pelées en Cubes (Peeled Tomatoes in Cubes)

Quantifiable outcome

• 3-hour field-to-can processing time preserves freshness and nutritional value
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Groupe BayahicoreOthersSICAM is a subsidiary of Groupe Bayahi, founded in 1969. The parent company group provides strategic oversight and integration within the broader business conglomerate.
• CCPB (Controllo e Certificazione Prodotti Biologici)coreOthersItalian certification body founded in 1988 that certifies SICAM's ZRP (Zero Pesticide Residue) program. CCPB is authorized by the Italian Ministry of Agriculture (MIPAAF) and recognized internationally (US, Japan, Canada, Germany, France, Brazil, Korea). Certificate No. 02/2025/10 issued August 21, 2025.
• SICAM Agri Farmer PartnerscoreStrategic or Co-development Partner2,100 farmer partners working with SICAM Agri subsidiary, cultivating 6,000+ hectares of tomatoes under strict ethical standards (SMETA, BSCI). Farmers receive technical support from 30 agronomist engineers and 12 mechanical harvesters, with smart water management (drip irrigation) support.
• European and International DistributorscoreChannel Partner/ Reseller/ DistributorNetwork of distributors exporting SICAM branded products to 30+ countries across Africa, Europe, and the Americas.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mutti S.p.A. Leading Italian premium tomato processor offering tomato paste, peeled tomatoes, and passata with strong private-label and branded positions across Europe. Closely comparable as a Mediterranean tomato specialist serving retailers with premium positioning, similar to SICAM's core offering.
• Conserve Italia: Italian cooperative-based tomato and vegetable processor with brands like Cirio and Valfrutta. Direct comparable given the parallel tomato concentrate, peeled, and pulp product range and large-scale processing operations supplying European retail and private label.
• Cirio (Conserve Italia): Iconic Italian tomato brand offering canned peeled tomatoes, pastes, and passata, marketed across Europe and globally. Direct competitor in the canned and concentrated tomato category with comparable Mediterranean positioning.

Broad incumbents

• Morning Star Company: World's largest tomato processor with massive California-based capacity producing tomato paste and ingredients for industrial customers. Comparable as a Top-tier global tomato industrialist competing for the same industrial and B2B tomato ingredient customers.
• Kagome Co., Ltd. Major Japanese tomato processor with global operations producing tomato paste, ketchup, and beverages. Relevant comparable given its Top 20 global tomato processor status and integrated agricultural-to-finished-product model.
• Del Monte Foods: Large global packaged fruit and vegetable producer including canned tomatoes and sauces. Comparable as a multi-category canned food manufacturer serving retail and food service with branded and private label offerings.
• Hunt's (Conagra Brands): Hunt's is a major North American canned tomato brand (owned by Conagra) offering paste, sauce, and whole peeled tomatoes. Comparable as a large-scale branded and private-label tomato products player competing for similar end uses.
• Bonduelle Group: Global leader in canned and frozen vegetables including peas, beans, corn, and tomato-based products. Comparable given the parallel canned legume/vegetable product lines (SICAM's Légumineuses) and European retail/private-label distribution model.
• Princes Group: UK-headquartered packaged food group producing canned tomatoes, beans, and vegetables under private label and licensed brands across Europe. Comparable given the emphasis on private label manufacturing and canned category overlap.

Regional players

• Ankara İçi (Tamek / Tat): Turkish packaged food producer with canned tomato paste, vegetables, and fruit products for domestic and export markets. Comparable as a Mediterranean-region competitor serving similar product categories, primarily in a different geography from SICAM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SICAM20
• LinkedInlinkedin.com/company/sicam-tunisia

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sicam