Bonduelle
Bonduelle is a French family-owned plant-based food company founded in 1853 that produces canned, frozen, and fresh-prepared vegetables under three brands (Bonduelle, Cassegrain, Globus), serving retail consumers and food-service professionals in 100+ countries.
- Company typePublic
- Founded1853
- HeadquartersVilleneuve, France
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bonduelle does
Bonduelle is a French family-owned plant-based food company, founded in 1853 and now in its seventh generation of family leadership, producing and marketing canned, frozen, and ready-to-use fresh vegetable products through three consumer brands (Bonduelle, Cassegrain, Globus). It is publicly listed on Euronext Paris (BON) since 1998 and operates 113 distribution centers serving roughly 100 countries across Western Europe, Central & Eastern Europe, and the Americas, with a stated global workforce of around 9,000 employees (one source also references 14,600). Its core technology stack is industrial plant-based food processing across three preservation modalities — ambient canned (49% of revenue), ready-to-use fresh including 4th-range prepared salads (38%), and frozen/IQF vegetables (13%) — combined with a supply chain built on long-term contracts with ~1,958 partner farmers farming 61,600 hectares under a regenerative-agriculture program anchored by the Bonduelle Farm Academy.
The company monetizes primarily through retail distribution (82% of revenue) selling mass-market plant-based SKUs through European and international grocery channels, and through Bonduelle Food Service (16% of revenue), a dedicated B2B division supplying caterers, restaurants, and institutions across 10+ European countries, supported by the Greenology chef-training program that has trained 11,000 chefs. Pricing is mostly unit-based and channel-negotiated, with premium product tiers such as Goldmais sweet corn commanding up to a 20% premium versus generics in DACH markets. Recent monetization levers include French fair-trade certification (Agri Éthique) on 100+ Food Service SKUs from January 2026, and a pilot expansion of Goldmais into North American retail via Whole Foods targeting $50M in incremental revenue by 2028.
The 2024–2026 period has been defined by portfolio simplification (divestment of the packaged-salad businesses in France and Germany in 2025, and the prior 2022 sale of a 65% stake in Bonduelle Americas Long Life to FTQ and CDPQ), global reputational build-out (100% B Corp certification achieved in January 2026), and a coordinated brand repositioning under the 'Let Good Win' / 'Que le Bon l'emporte' campaign across 10 European countries. FY2024-25 revenue stood at €2.204bn (IFRS 5 restated) and Q1 FY2025-26 sales were €519.8M (-0.5% LFL), with ~32.6M shares outstanding and the company included in CAC Mid & Small, CAC All Shares, and CAC Food Producers indices.
Bonduelle firmographics
Firmographics- Name
- Bonduelle
- Legal name
- BONDUELLE SA
- Website
- http://www.bonduelle.com/en/
- Company type
- Public
- Founded year
- 1853
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bonduelle is a French family-owned plant-based food company founded in 1853 that produces canned, frozen, and fresh-prepared vegetables under three brands (Bonduelle, Cassegrain, Globus), serving retail consumers and food-service professionals in 100+ countries.
- Ownership category
- akta.pro rank
Bonduelle industry classification
Industry- Product category
- Packaged Plant-Based Vegetables
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned Vegetables Manufacturing (AFAKACAB)
- akta.pro secondary industries
- Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)
Keywords
Where Bonduelle is headquartered
LocationHeadquarters
- HQ city
- Villeneuve
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Bonduelle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Distribution: Revenue from selling plant-based food products (canned, frozen, fresh) through retail channels. Retail represents 82% of distribution channel revenue.
- Food Service: Revenue from food service/catering distribution, representing 16% of revenue. Bonduelle Food Service supports professionals with plant-based solutions.
- Other Channels: Other distribution channels representing 2% of revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Goldmais sweet corn at approximately €1.99 per tin in DACH markets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bonduelle product offering
Product offeringCore offering
Bonduelle manufactures and distributes plant-based vegetable food products across three preservation technologies: canned (ambient) vegetables (49% of revenue), ready-to-use fresh prepared salads (38%), and frozen vegetables (13%). It operates three main consumer brands — Bonduelle, Cassegrain, and Globus — distributed through retail (82% of revenue) and a dedicated Bonduelle Food Service division (16%) serving catering professionals across Europe and North America.
Product overview
Bonduelle is a French family-owned plant-based food company operating since 1853 with three core brands (Bonduelle, Cassegrain, Globus) and three preservation technologies: canned (49% of revenue), frozen (13%), and ready-to-use fresh products (38%). The company distributes through two main channels: retail (82%) serving grocery/supermarket customers, and food service (16%) providing professional catering solutions. Key product lines include the Goldmais premium sweet corn, ambient canned vegetables, frozen vegetables using IQF processing, and fresh prepared salads. Bonduelle Food Service offers the Greenology chef training program, and the company has committed to French fair trade certification for 100+ food service products from January 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Goldmais: Premium sweet corn product contributing 5-7% to revenue, priced up to 20% above generic canned corn in Germany and France markets
- BONBONBON
- Greenology
- B! Pact
- Louis Bonduelle Foundation
Products and services
- Canned Vegetables (Ambient)
Quantifiable outcome
- 100% of vegetables harvested are used (human food, animal food, energy reuse, anti-waste)
- +5 more outcomes
Companies that use Bonduelle
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Bonduelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Bonduelle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Partner Farmers (2,000+)coreLong-term partnerships with 1,958 partner farmers worldwide; Bonduelle Farm Academy training program for regenerative agriculture transition; 59% of farmers already committed to regenerative agriculture with 80% target by 2030
- RELEX SolutionscoreGlobal supply chain planning transformation across 113 distribution centers and 10,000 SKUs; aims to unify demand, supply, production, and financial planning for improved agility and operational efficiency
- B Movement BuildersminorCo-founded in 2020 with goal of more effectively allocating value to partner farmers and supporting more sustainable and resilient business models
- Food Service Professionals / ChefscoreGreenology training program has trained 11,000+ chefs to incorporate plant-based options into menus; French fair trade certification (59% of farmers engaged in regenerative agriculture); support for school canteens for 50 years
- Whole Foods MarketminorNorth American expansion pilot program for premium Goldmais sweet corn and other value-added products targeting $50M potential revenue by 2028
Scale indicators12 records
Recent moves10 records
Expansion highlights5 records
Bonduelle competitors and assessment
Company assessmentDirect peers
- Ardo Group: Belgian family-owned frozen vegetable specialist operating across Europe with comparable IQF technology, agricultural sourcing model, and food service + retail channel mix. Directly competes with Bonduelle in frozen vegetables for European retailers and caterers.
- McCain Foods: Global frozen food leader (potatoes and vegetables) with similar vertically integrated farm sourcing and food service focus. Comparable in scale, IQF processing technology, and presence in both retail and out-of-home channels.
- Green Giant (B&G Foods): Iconic US canned and frozen vegetable brand now owned by B&G Foods. Direct North American peer competing in the same shelf-stable and frozen vegetable categories Bonduelle is targeting through Whole Foods.
- Birds Eye (Iglo Group): European frozen vegetable and seafood brand with similar retail-channel dependence and brand-led plant-based positioning. Direct competitor in UK and continental European freezer aisles.
- Del Monte Foods: US canned fruits and vegetables company with overlapping product portfolio and a previous Canadian asset (acquired by Bonduelle in 2019) that demonstrates direct category competition.
- Seneca Foods: US-based private-label and branded canned/frozen fruit and vegetable manufacturer with comparable product mix (canned, frozen, packaged) and similar co-manufacturing and food service exposure.
Broad incumbents
- Conagra Brands: Large US packaged food conglomerate whose portfolio includes canned vegetables, frozen meals, and the former Del Monte Canada business (sold to Bonduelle). Overlaps with Bonduelle on retail canned/frozen vegetables but as part of a much broader portfolio.
- Kraft Heinz: Global packaged food incumbent with canned vegetable offerings (Heinz) and broader grocery portfolio. Comparable as a large-scale food manufacturer with overlapping canned categories but a far wider product footprint.
- Dole plc: Public plant-based food company with fresh and packaged fruit/vegetable offerings, similar B Corp and sustainability positioning, and comparable fresh-prepared retail exposure — particularly relevant given Bonduelle's fresh prepared salad history.
- General Mills: Large packaged food incumbent with frozen vegetable exposure (Green Giant historically, Cascadian Farm) and a developed food service business. Relevant as a much larger scale peer benchmarking plant-based and frozen category economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bonduelle social profiles
Digital presenceBonduelle compliance and trust
Trust signalCompliance1 record
Bonduelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonduelle leadership team
Management profileNumber of profiles
Profiles7 records
Bonduelle subsidiaries and ownership
Company hierarchySubsidiaries8 records
Bonduelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonduelle M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonduelle
What does Bonduelle do?
Bonduelle manufactures and distributes plant-based vegetable food products across three preservation technologies: canned (ambient) vegetables (49% of revenue), ready-to-use fresh prepared salads (38%), and frozen vegetables (13%). It operates three main consumer brands — Bonduelle, Cassegrain, and Globus — distributed through retail (82% of revenue) and a dedicated Bonduelle Food Service division (16%) serving catering professionals across Europe and North America.
Is Bonduelle a public or private company?
Bonduelle is a public company. It is classified as public and is currently operating.
When was Bonduelle founded?
Bonduelle was founded in 1853. It employs 1,001 to 5,000 people.
Where is Bonduelle based?
Bonduelle is headquartered in Villeneuve, France, in the Europe region.
How does Bonduelle make money?
Three revenue lines are on record. Retail Distribution is the primary driver. The others are food Service and other Channels.
Who are Bonduelle's main competitors?
Direct peers on record are Ardo Group, McCain Foods, Green Giant (B&G Foods), Birds Eye (Iglo Group), Del Monte Foods and Seneca Foods. Broad incumbents are Conagra Brands, Kraft Heinz, Dole plc and General Mills.
Does Bonduelle have an API?
No public API is recorded for Bonduelle.
What industry is Bonduelle in?
Bonduelle's product category is Packaged Plant-Based Vegetables. Its primary akta.pro industry code is AFAKACAB, Canned Vegetables Manufacturing, with a secondary code of AFAKAHAE, Prepared salads, sandwiches & wraps manufacturing. Its NAICS code is 3114 and its SIC code is 2030.