GridDuck
GridDuck is a UK-based IoT energy monitoring platform that combines wireless ZigBee hardware, a cloud submetering dashboard, and a REST/WebSocket API to help commercial customers across hospitality, agriculture, manufacturing, and public sectors monitor and automate electricity, gas, and water consumption.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GridDuck does
GridDuck (legal entity Duckduck Ltd, company number 9545657) is a UK-based provider of an IoT energy monitoring and automation platform targeting commercial buildings. Founded in 2015 and headquartered in London, the company combines a portfolio of wireless ZigBee-certified hardware (wireless hubs, smart plugs, inline cables, 3-phase CT clamps, DIN and outdoor relays, pulse readers, BLE gas/water counters, and environmental sensors) with a cloud-based dashboard that delivers real-time and historical electricity, gas, and water submetering, automated on/off control, and AI-driven consumption anomaly alerts. The platform is complemented by a RESTful HTTPS API with OAuth2 and WebSocket real-time endpoints, which underpins both white-label deployments and third-party integrations including demand-response partners.
GridDuck monetizes through a hybrid model: customers purchase hardware upfront (an indicative example cited is £3,000) and pay recurring monthly service fees calculated per Activated Hardware Item, subject to annual CPI-based escalators of CPI or 3% (whichever is greater). Professional services revenue is generated from installation, configuration and out-of-hours support. Pricing scales with the number of devices, data volume and site complexity, and the company states that most clients achieve payback within one year.
The company goes to market through a sales-led motion combining direct website engagement, consultation bookings and trials with a channel mix spanning energy consultants (e.g., Oak Data), technology partners integrating via API (GenGame, I-ON, Efento), and white-label resellers (BIY Energy Ltd). Customers are diversified across hospitality (London Cocktail Club, JKS Restaurants, Drinkstuff), agriculture and horticulture (E C Drummond, Priors Grove), manufacturing (Bowles & Walker, Silverline, Foster Coldstores), and public sector (National Highways across 100+ depots, plus education R&D engagements in Thailand via Chulalongkorn University). Case studies report client outcomes of 20-58% energy savings with payback often under 12 months. The company is venture-backed, with disclosed funding from Innovate UK grants, a 2020 Seedrs-led round, and a 2023 institutional round led by Turquoise International's LCIF2 alongside Evenlode Foundation, Inspired and Veridian Ventures, with active operations and published content through 2024-2025.
GridDuck firmographics
Firmographics- Name
- GridDuck
- Legal name
- Duckduck Ltd
- Website
- https://gridduck.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GridDuck is a UK-based IoT energy monitoring platform that combines wireless ZigBee hardware, a cloud submetering dashboard, and a REST/WebSocket API to help commercial customers across hospitality, agriculture, manufacturing, and public sectors monitor and automate electricity, gas, and water consumption.
- Ownership category
- akta.pro rank
GridDuck industry classification
Industry- Product category
- IoT Energy Monitoring and Building Energy Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Computer Communications Equipment (3576), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Power Quality, Line Monitoring & Grid Edge Sensors (PMUs/µPMUs) (EUADAPAO)
- akta.pro secondary industries
- Utility IoT Connectivity & Edge Gateways (NB-IoT/LTE-M, LoRaWAN, Sensor Networks) (EUADAIAH), Grid Data & Analytics Enablement (MDM, Data Integration, Hosting) (EUAEANAI), Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where GridDuck is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GridDuck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: GridDuck sells IoT hardware including wireless hubs, smart plugs, CT clamps, relays, sensors, and accessories. Hardware is purchased upfront and remains the property of the customer after title passes upon payment.
- Subscription / Service Fees: Monthly recurring service fees calculated per Activated Hardware Item and/or by reference to data or energy usage. Service Fees are billed monthly in advance and subject to annual CPI-based increases.
- Professional Services: Charges for installation, configuration, and support services outside standard scope, including time-and-materials or fixed rates for work outside Business Hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Upfront hardware + Monthly subscription model |
| Subscription | Monthly | Service Fee per Activated Hardware Item |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GridDuck product offering
Product offeringCore offering
GridDuck sells a wireless IoT energy monitoring platform that combines low-cost ZigBee hardware (smart plugs, CT clamps, relays, pulse readers, humidity/temperature sensors, DIN-rail relays, wall sockets) with a cloud-based dashboard and REST API. The platform provides real-time submetering, multi-site visualization, automation rules, alerts, and utility-grade CSV exports for cost allocation, targeting commercial multi-site operators in hospitality, agriculture, manufacturing, public sector, and business parks.
Product overview
GridDuck is an IoT-based energy monitoring and savings platform combining cloud-based SaaS software with wireless hardware devices. The core offering consists of the GridDuck Dashboard (web-based monitoring interface) paired with a range of IoT hardware including Wireless Hubs (Wi-Fi/Ethernet and 3G/SIM variants), Smart Plugs, Inline Smart Cables, CT Clamp Meters, DIN Rail Relays, Outdoor Relays, External Meter Pulse Readers, Gas/Water Pulse Counters, and Environmental Sensors. Hardware communicates via ZigBee Home Automation 1.2 and Smart Energy 1.1 protocols. The platform provides gas, water, and electricity submetering with AI-powered anomaly detection alerts, automation controls for switching devices on/off, and real-time/reporting capabilities. Sector-specific solutions are available for Agriculture & Horticulture, Hospitality, and Public Sector. A REST API with OAuth2 authentication enables third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- GridDuck Energy Monitoring Platform Cloud-hosted IoT energy monitoring platform for multi-site commercial operators. Provides real-time submetering of electricity, gas, water, humidity, and temperature; multi-site dashboard visualization; AI-driven alerts and anomaly detection; rule-based automation; utility-grade CSV export for billing; and multi-tenant cost allocation. Targets hospitality, agriculture, manufacturing, public sector, and business park operators.
- GridDuck REST API RESTful API with OAuth2 authentication that exposes GridDuck energy data, device management, and automation capabilities to partners and enterprise customers for integration with third-party platforms (e.g., partner integrations such as GenGame).
- Wireless Hub (Wi-Fi / Ethernet) On-site wireless gateway that aggregates data from ZigBee sensors and relays and forwards it to the GridDuck cloud platform over Wi-Fi or Ethernet; the primary hub SKU for most commercial deployments.
- 3G Wireless Hub Cellular (3G) variant of the Wireless Hub that connects ZigBee sensors to the cloud without requiring fixed broadband; targeted at remote sites such as agricultural estates, outbuildings, and dispersed locations.
- Smart Plug (UK / EU) Plug-in ZigBee smart plug available in UK and EU variants that measures energy consumption of individual appliances and connected loads without hardwiring; targets hospitality rooms, office equipment, and small commercial loads.
- Inline Smart Cable In-line ZigBee cable device that sits between an appliance and its power source to monitor energy use of equipment that cannot be unplugged or has no outlet nearby.
- Wireless CT Clamp 3-Phase Wireless three-phase current transformer (CT) clamp that clamps around conductors to measure three-phase industrial loads without interrupting supply; targeted at manufacturing, commercial real estate, and high-power sites.
- 16A DIN Rail Relay 16-ampere DIN-rail mounted ZigBee relay for switching and energy monitoring of electrical circuits in electrical cabinets; used in commercial and industrial installations for load control and consumption tracking.
- 30A Outdoor Smart Relay Weatherproof 30-ampere ZigBee relay designed for outdoor installations, enabling switching and energy monitoring of exterior loads such as outdoor lighting, signage, irrigation pumps, and estate equipment.
- 32A / 63A Smart Relay High-current ZigBee smart relays available in 32A and 63A ratings for monitoring and switching of heavy commercial and industrial loads such as HVAC, water heaters, and large appliances.
- Wireless External Meter Pulse Reader
Quantifiable outcome
- Energy savings of 20-58% depending on use case and automation implementation
- +4 more outcomes
Companies that use GridDuck
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
GridDuck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
GridDuck partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BIY Energy LtdcoreGridDuck serves as technology partner for BIY Energy Ltd's white-label dashboard platform. BIY cited GridDuck's simplicity of reporting, easy install, granular visibility, and new Site Occupancy Hours feature as reasons for the partnership.
- Oak DataminorOak Data is a sustainability membership organization that engaged GridDuck with a London cocktail bar client. Oak Data helps businesses save energy and CO2, recommending GridDuck as part of their sustainability solutions.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
GridDuck competitors and assessment
Company assessmentDirect peers
- Smappee: Belgian-headquartered provider of hardware energy monitors and a cloud dashboard for commercial and residential buildings. Closely comparable to GridDuck in offering a combined hardware (smart plugs, CT clamps, gas/water modules) + cloud product targeted at submetering and energy savings.
- Eliq: Sweden-based energy insights SaaS platform focused on utilities, energy companies, and commercial end customers. Comparable to GridDuck in delivering consumption analytics, automation hooks, and API-based integration for energy management use cases across European markets.
- Verdigris Technologies: US-based AI-powered energy monitoring provider combining proprietary hardware (CT clamps at panel level) with a cloud analytics platform for commercial and industrial facilities. Closely mirrors GridDuck's hardware-plus-cloud submetering and anomaly detection value proposition.
- PassivSystems: UK energy management platform combining hardware sensors, a customer dashboard, and demand response integration for homes and small commercial sites. Comparable to GridDuck in geographic focus, target customer profile, and use of an API/integration layer for partner enablement.
- Switch Automation: Building analytics SaaS platform aggregating energy, environmental, and operational data for commercial real estate portfolios. Comparable to GridDuck in targeting multi-site commercial operators, with a stronger software-only focus and deeper enterprise building portfolio.
Regional players
- Green Energy Options (geo): UK-based provider of in-home and SME energy displays, smart thermostats, and submetering hardware. Comparable to GridDuck in overlapping UK customer base, energy-display heritage, and IoT hardware product lines, though geo is more residential-tilted.
Broad incumbents
- GridPoint: Established US-based energy management platform combining submetering hardware, cloud analytics, and HVAC controls for multi-site commercial customers. Comparable to GridDuck in core submetering-and-automation functionality but at significantly larger scale and enterprise sales coverage.
- Schneider Electric (EcoStruxure): Global energy management and automation incumbent whose EcoStruxure platform spans building energy monitoring, submetering, and DR integration. Comparable to GridDuck in end-customer use case (commercial submetering and energy optimization) but as part of a much broader portfolio.
Emerging players
- Bidgely: AI-based energy disaggregation and analytics provider for utilities and energy retailers, with growing commercial offerings. Comparable to GridDuck in applying AI to energy consumption data and offering API/analytics products, but addressing utilities as primary customers rather than end-building operators.
- KGS Buildings: Building analytics SaaS that turns submeter and BMS data into energy insights for commercial real estate owners. Comparable to GridDuck in serving multi-site commercial customers with analytics and reporting, though KGS focuses on software aggregation of existing meters rather than selling its own IoT hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GridDuck social profiles
Digital presenceGridDuck compliance and trust
Trust signalCompliance10 records
GridDuck financial estimates
Financial estimateRevenue estimate
Valuation estimate
GridDuck leadership team
Management profileNumber of profiles
Profiles3 records
GridDuck funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GridDuck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GridDuck
What does GridDuck do?
GridDuck sells a wireless IoT energy monitoring platform that combines low-cost ZigBee hardware (smart plugs, CT clamps, relays, pulse readers, humidity/temperature sensors, DIN-rail relays, wall sockets) with a cloud-based dashboard and REST API. The platform provides real-time submetering, multi-site visualization, automation rules, alerts, and utility-grade CSV exports for cost allocation, targeting commercial multi-site operators in hospitality, agriculture, manufacturing, public sector, and business parks.
Is GridDuck a public or private company?
GridDuck is a private company. It is classified as venture growth investor backed and is currently operating.
When was GridDuck founded?
GridDuck was founded in 2015. It employs 1 to 10 people.
Where is GridDuck based?
GridDuck is headquartered in London, United Kingdom, in the Europe region.
How does GridDuck make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription / Service Fees and professional Services.
Who are GridDuck's main competitors?
Direct peers on record are Smappee, Eliq, Verdigris Technologies, PassivSystems and Switch Automation. Green Energy Options (geo) is listed as a regional player. Broad incumbents are GridPoint and Schneider Electric (EcoStruxure). Emerging players are Bidgely and KGS Buildings.
Does GridDuck have an API?
Yes. GridDuck offers a RESTful HTTPS API with OAuth2 authorization that enables third parties to integrate with the GridDuck energy management system. The API also utilizes WebSockets for real-time monitoring of connected assets and sites. Key endpoints include: aggregate telemetry (up to 1,000 data points) and instantaneous telemetry (up to 48 data points) endpoints. Data downloads are available in CSV format. OAuth2 client credentials grant is available for machine-to-machine authentication, with implicit and authorization code grants planned for future third-party applications. API Reference documentation available at https://v2.api.gridduck.com/. Developer documentation is at v2.api.gridduck.com.
What industry is GridDuck in?
GridDuck's product category is IoT Energy Monitoring and Building Energy Management Software. Its primary akta.pro industry code is EUADAPAO, Power Quality, Line Monitoring & Grid Edge Sensors (PMUs/µPMUs), with a secondary code of EUADAIAH, Utility IoT Connectivity & Edge Gateways (NB-IoT/LTE-M, LoRaWAN, Sensor Networks). Its NAICS code is 51821 and its SIC code is 3576.