Naviswiss
- Company typePrivate
- Founded2013
- HeadquartersLaufen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Naviswiss does
Naviswiss AG is a privately held Swiss medical device company headquartered in Brugg, Switzerland (with a US operating subsidiary, Naviswiss Inc., in Denver, CO) that designs, manufactures, and commercializes a miniaturized handheld surgical navigation platform for orthopedic hip and knee arthroplasty. The platform — built around patented Swiss navigation technology, a stamp-sized handheld camera, and disposable NAVItag magnetic trackers attached to minimally invasive pins — guides surgeons through a three-step workflow of registration, real-time navigation (either imageless/landmark-based or CT-based), and automatic surgical documentation, and is offered as an open system compatible with all major hip and knee implant brands.
The product family comprises the Naviswiss System base platform, clinical modules for Knee (imageless TKA, including the 2025 Gap Balancing variant), Hip (imageless THA), Hip CT (CT-based THA execution), and Revision (complex primary and revision cases), the Naviplan AI-based 3D pre-operative planning software that auto-generates patient-specific plans in under 15 minutes with spinopelvic analytics, and the single-use NAVItag consumable. Naviswiss has secured regulatory clearances across the EU (2018), Japan and Australia (2018), and the US (FDA Hip in 2020, Naviplan and Hip CT in 2021), and has shipped since 2019 across US, Japan, Australia, and selected EU markets through a hybrid direct enterprise sales motion (CCO US, President US, US sales team in Denver) supplemented by channel/distributor partners in indirect markets, supported by named KOL endorsements and a Medical Advisory Board of 9+ international orthopedic surgeons.
The business model combines upfront hardware platform sales to hospitals and ambulatory surgery centers (ASCs), recurring per-procedure consumable revenue from single-use NAVItag trackers, and software (Naviplan) bundled or licensed with the platform. Pricing is quote-based and not publicly disclosed; the company positions the offering as an "affordable," ASC-friendly alternative to bulky capital-intensive navigation and robotic systems. Revenue figures are not disclosed; total disclosed funding to date is approximately $10M (2013 Series A, 2018 round, 2020 round), the employee base is 11-50, and active hiring in QM/Regulatory and Supply Chain is described by the company as driven by a "positive order situation" and "strong growth."
Naviswiss firmographics
Firmographics- Name
- Naviswiss
- Legal name
- Naviswiss AG
- Website
- https://naviswiss.eu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Naviswiss industry classification
Industry- Product category
- Orthopedic Surgical Navigation Systems
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)
- akta.pro secondary industries
- Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
Keywords
Where Naviswiss is headquartered
LocationHeadquarters
- HQ city
- Laufen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Naviswiss business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Navigation system hardware sales: Sale of the Naviswiss miniaturized navigation hardware platform to hospitals and ambulatory surgery centers (ASCs). Capital purchase model for ASCs and hospitals described as "affordable" and a "strong investment" with "long-term return."
- Single-use NAVItag trackers (consumables): Recurring revenue from disposable stamp-sized NAVItag trackers used during each surgical case (described as "single-use"). This generates a per-procedure consumable stream tied to surgical volume.
- Naviplan 3D planning software: AI-based 3D pre-operative planning software integrated with Naviswiss Hip CT for navigated execution. Likely licensed/bundled with the platform and consumable cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based / Not publicly disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Naviswiss product offering
Product offeringCore offering
Naviswiss designs, manufactures, and sells a miniaturized handheld surgical navigation platform for orthopedic hip and knee arthroplasty. The platform is built around a stamp-sized camera and single-use NAVItag trackers and supports four clinical application modules — Naviswiss Knee, Naviswiss Hip, Naviswiss Hip CT, and Naviswiss Revision — along with the AI-based Naviplan 3D pre-operative planning software. The company sells the hardware platform plus recurring NAVItag consumables to hospitals and ambulatory surgery centers in the US, Japan, Australia, and selected EU markets.
Product overview
Naviswiss offers a single, miniaturized handheld surgical navigation platform — the Naviswiss System — designed and manufactured in Switzerland for knee and hip arthroplasty. The platform is an open architecture onto which four clinical application modules (Naviswiss Knee, Naviswiss Hip, Naviswiss Hip CT, and Naviswiss Revision) are deployed, supported by the Naviplan pre-operative planning software module and NAVItag single-use trackers. Naviplan generates AI-based CT-based 3D plans that are exported into Naviswiss Hip CT for intraoperative execution, while the imageless Knee, Hip, and Revision workflows use landmark-based registration directly on the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Naviswiss Knee: Imageless, handheld surgical navigation solution for Total Knee Arthroplasty (TKA), including the Gap Balancing variant introduced in 2025.
- Naviswiss Hip
- Naviswiss Hip CT
- Naviplan
Products and services
- Naviswiss System The miniaturized handheld navigation platform designed and built with Swiss precision for hip and knee arthroplasty. Patented Swiss technology guides surgeons through three steps: registration, navigation (imageless or CT-based), and real-time documentation, with an open-platform architecture compatible with all major implant systems.
- Naviswiss Knee Imageless knee navigation solution for Total Knee Arthroplasty (TKA) for primary and revision indications. Provides real-time data on varus/valgus angles, flexion/extension angles, tibial slope, resection depth, and (with the 2025 Gap Balancing update) quantitative extension and flexion gap assessment.
- Naviswiss Hip Landmark-based, imageless hip navigation for Total Hip Arthroplasty (THA) supporting primary and revision indications. Delivers real-time feedback on cup inclination and anteversion, leg length and offset, and pelvic tilt; compatible with all major hip implant systems and surgical approaches.
- Naviswiss Hip CT CT-based hip navigation for more complex Total Hip Arthroplasty cases. Provides 32-point acetabular registration, spinopelvic analysis, live navigated reaming with robotic-level cup positioning accuracy, and execution of pre-operative plans created in Naviplan.
- Naviplan CT-based 3D pre-operative planning software for hip arthroplasty featuring AI-based auto-planning completed in under 15 minutes, detailed spinopelvic analytics, and patient-specific prosthetic and bony impingement simulations. Plans are exported directly to Naviswiss Hip CT for intraoperative execution.
- Naviswiss Revision Revision surgery solution enabling imageless or CT-based navigation for the most challenging hip and knee revision cases, with one-click documentation of the surgical outcome, full control of cup alignment/leg length/offset for hip revisions, and joint line restoration plus improved kinematics for knee revisions.
- NAVItag Single-use, stamp-sized magnetic trackers that attach to minimally invasive pins and the cup impactor, enabling the Naviswiss Camera to track patient anatomy and implant positioning during navigated procedures.
Quantifiable outcome
- AI-based auto-planning in less than 15 minutes (Naviplan)
- +3 more outcomes
Companies that use Naviswiss
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Naviswiss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Naviswiss partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Martyn Inwood (ex-DePuy Synthes EMEA)coreMartyn Inwood is CCO and Board Member at Naviswiss. Formerly VP at DePuy Synthes EMEA (Johnson & Johnson), leading strategic growth across the orthopaedics portfolio. Brings deep EMEA orthopedic distribution relationships that complement Naviswiss' commercial expansion.
- Raimund Erdmann (Erdmann Design AG)minorRaimund Erdmann joined the Naviswiss Board of Directors in 2016. He founded consultancy Erdmann Design AG in 1977, which develops human-centered design and corporate branding for international clients, and teaches Experience Design at Swiss and American universities. Supports Naviswiss' product and brand design.
- LinkedInminorNaviswiss uses LinkedIn as its primary social media channel — the corporate page (linkedin.com/company/naviswiss-ag/) is linked from the site header, footer and Instagram icon. Used for corporate communications and recruiting.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Naviswiss competitors and assessment
Company assessmentDirect peers
- OrthAlign: OrthAlign is a closely comparable direct peer — a privately held US-based surgical navigation company selling handheld, imageless navigation systems (Lantern, HipAlign, KneeAlign) for hip and knee arthroplasty. Targets the same orthopedic surgeon, ASC, and hospital customers with a similar miniaturized, low-capex navigation positioning.
- Pixee Medical: Pixee Medical is a French medtech that markets augmented-reality glasses-based navigation for total knee and total hip arthroplasty. It is a direct peer in miniaturized, imageless navigation for the same hip/knee arthroplasty use case, although it uses AR glasses rather than a handheld camera like Naviswiss.
- Think Surgical: Think Surgical markets robotic systems (TSolution One, TMINI) for total knee arthroplasty with an open implant-library philosophy similar to Naviswiss's open-platform positioning. It is a direct peer offering precision surgical execution in the same orthopedic arthroplasty use case, with comparable size and stage.
- Fiagon Hemisphere Navigation: Fiagon (acquired by Medtronic) developed a compact, EM-based surgical navigation platform used in ENT, spine, and other surgical specialties. It is a direct peer in miniaturized surgical navigation, with a comparable form-factor and technology approach.
Broad incumbents
- Brainlab: Brainlab is a long-established German surgical navigation and digital O.R. company offering CT-based and imageless navigation platforms (e.g., Curve, Kick) used in orthopedic, spine, and other surgeries. It is a broad incumbent competing across surgical navigation workflows, including the hip and knee arthroplasty segment in which Naviswiss operates.
- Stryker (Mako Surgical): Stryker's Mako robotic-arm-assisted surgery platform is a leading robotic system for total hip and knee arthroplasty. It is a broad incumbent that competes head-on in hip and knee arthroplasty precision surgery, representing both a substitute and a competitive threat to Naviswiss's standalone navigation offering.
- Medtronic (StealthStation / Mazor): Medtronic's StealthStation surgical navigation system and its Mazor robotics platform are entrenched navigation/robotics offerings in orthopedics and spine. As a broad incumbent, Medtronic competes with Naviswiss in surgical navigation for arthroplasty and is also a potential strategic acquirer given its medtech scale.
- Smith+Nephew (CORI): Smith+Nephew markets the CORI handheld robotic-assisted surgery system for knee arthroplasty, a direct substitute to Naviswiss's handheld navigation in the ASC/outpatient segment. It is a broad incumbent with a global sales force and is a primary competitive threat to Naviswiss's ASC-focused value proposition.
- DePuy Synthes (Johnson & Johnson, VELYS): DePuy Synthes (a J&J company) offers the VELYS robotic-assisted solution for total knee arthroplasty and is a leading hip and knee implant vendor. It is a broad incumbent in hip and knee arthroplasty that competes with Naviswiss in both navigation and implant-driven sales channels.
Emerging players
- Holomedicine / Holo Surgical: Holo Surgical (now part of HybridAR) developed an AR-based surgical navigation platform for spine and cranial surgery. It is an emerging player in image-based surgical navigation and shares the focus on miniaturized, software-driven navigation that Naviswiss is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Naviswiss social profiles
Digital presenceNaviswiss compliance and trust
Trust signalCompliance4 records
Naviswiss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naviswiss leadership team
Management profileNumber of profiles
Profiles7 records
Naviswiss subsidiaries and ownership
Company hierarchySubsidiaries1 record
Naviswiss funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naviswiss M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naviswiss
What does Naviswiss do?
Naviswiss designs, manufactures, and sells a miniaturized handheld surgical navigation platform for orthopedic hip and knee arthroplasty. The platform is built around a stamp-sized camera and single-use NAVItag trackers and supports four clinical application modules — Naviswiss Knee, Naviswiss Hip, Naviswiss Hip CT, and Naviswiss Revision — along with the AI-based Naviplan 3D pre-operative planning software. The company sells the hardware platform plus recurring NAVItag consumables to hospitals and ambulatory surgery centers in the US, Japan, Australia, and selected EU markets.
Is Naviswiss a public or private company?
Naviswiss is a private company. It is classified as venture growth investor backed and is currently operating.
When was Naviswiss founded?
Naviswiss was founded in 2013. It employs 11 to 50 people.
Where is Naviswiss based?
Naviswiss is headquartered in Laufen, Switzerland, in the Europe region.
How does Naviswiss make money?
Three revenue lines are on record. Navigation system hardware sales are the primary driver. The others are single-use NAVItag trackers (consumables) and naviplan 3D planning software.
Who are Naviswiss's main competitors?
Direct peers on record are OrthAlign, Pixee Medical, Think Surgical and Fiagon Hemisphere Navigation. Broad incumbents are Brainlab, Stryker (Mako Surgical), Medtronic (StealthStation / Mazor), Smith+Nephew (CORI) and DePuy Synthes (Johnson & Johnson, VELYS). Holomedicine / Holo Surgical is listed as an emerging player.
Does Naviswiss have an API?
No public API is recorded for Naviswiss.
What industry is Naviswiss in?
Naviswiss's product category is Orthopedic Surgical Navigation Systems. Its primary akta.pro industry code is HLAHADAG, Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT), with a secondary code of HLAHAEAL, Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine). Its NAICS code is 339113 and its SIC code is 3841.