Fairmoove

What Fairmoove does

FairMoove is a French eco-responsible travel agency founded in 2020 and headquartered in Paris, operating a direct-to-consumer e-commerce booking platform (fairmoove.fr) that curates sustainable accommodations, tours, and travel packages across more than 50 countries in Europe, Africa, the Americas, Asia, the Middle East and the Indian Ocean. The platform is differentiated by two proprietary assets: the FairScore eco-responsibility rating system, which scores destinations and accommodations on a 0–100 scale, and an online carbon footprint calculator (calculateur.fairmoove.fr) that helps travelers quantify and reduce the emissions impact of their trips. The core technology is a packaged-travel marketplace with destination-specific landing pages, integrated booking flow, and payments via CB, Mastercard, Visa, Alma, Utrust and ANCV (Chèques Vacances).

The company monetizes primarily through transaction-based commissions on travel packages sold through the site, with package entry prices ranging from approximately €81 per person (France, e.g., Seeko'o Bordeaux) up to €454+ per person for premium eco-certified hotels such as Iberostar Heritage Grand Mencey in Spain. A second revenue stream comes from corporate group travel and MICE (Meetings, Incentives, Conferences, Events) services delivered through a partnership with WMH Project, applying the FairScore system to track and reduce the carbon footprint of business events. Customer segments include eco-conscious individual leisure travelers (primary), families and couples, and corporate clients seeking low-carbon group travel. Go-to-market relies on content marketing (blog, weekly newsletter), organic social (Instagram, Facebook, YouTube, LinkedIn), SEO-optimized destination pages, a high-profile ambassador community (e.g., Maywest with 200K+ followers, Charlène Le Mer, Cindy Poum, Salim and Linda), an affiliate program, and a B2B travel-agency reseller channel.

FairMoove has pursued an acquisition-led growth strategy since 2022 under CEO Jean-Pierre Nadir, building a portfolio of complementary responsible-tourism brands: Auxigène (environmental labeling, 2023), Betterfly Tourism and Double Sens (ethical tours with Africa focus, 2023), and We Go GreenR (eco-accommodations) plus FiG/Food Index for Good (sustainable food indexing, October 2024). The group also operates the sub-brands FairMoove Solutions (B2B consulting and digital tools for tourism partners) and FairMoove Invest (a platform enabling individuals to invest in sustainable tourism projects). To date, the company has raised approximately €8.5M across two disclosed rounds (Karot Capital, 2021; Bpifrance, Entrepreneur Venture and WMH Project, 2023), and operates with a headcount of 11–50 employees.

Name

Fairmoove

Legal name

Fairmoove

Website

https://fairmoove.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairmoove is a French eco-responsible travel agency operating a D2C booking platform with the proprietary FairScore sustainability rating, serving eco-conscious leisure travelers and corporate clients across 50+ countries with curated accommodations, ethical tours, and carbon-tracked MICE services.

Ownership category

akta.pro rank

Product category

Eco-responsible Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

akta.pro secondary industries

Last-Minute Travel & Hotel Deal Apps (THAKAAAF), Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Eco-responsible travel
• Sustainable tourism booking
• Carbon-aware vacations
• Certified eco accommodations
• Responsible travel agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Travel Package Sales: Commissions earned on travel packages sold through the platform, including accommodations, transport, and experiences
2. Group Travel & MICE: Corporate group travel and event organization services through WMH Project partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fairmoove is a digital travel agency that sells eco-responsible holiday packages—including accommodations, transport, and curated experiences—to individual travelers through its fairmoove.fr booking platform. Each offering is filtered and rated using its proprietary FairScore sustainability system (0–100), helping travelers identify low-impact stays, tours, and group travel options across more than 50 countries.

Product overview

FairMoove operates as an eco-responsible travel agency and booking marketplace offering a platform for sustainable tourism. The core FairMoove Platform connects travelers with certified eco-friendly accommodations and travel experiences across 50+ countries. Key proprietary features include FairScore (an eco-responsibility scoring system 0-100) and the Calculateur d'Empreinte Carbone (Carbon Footprint Calculator). Product categories include Séjours (accommodation bookings), Circuits (packaged tours), and WMH Project (corporate group travel & MICE services). The company has pursued a strategy of external growth through acquisitions: We Go GreenR (eco-accommodations), FiG/Food Index for Good (sustainable food), Betterfly Tourism, Double Sens (ethical tours), and Auxigène. FairMoove Solutions provides B2B consulting and digital solutions for partners.

Differentiator

Problem solved

Functional benefit

Brands

• FairScore: An eco-responsible rating system for tourism destinations, scoring from 0 to 100 to help travelers discover the eco-responsibility of tourist destinations and countries.
• FairMoove Solutions
• FairMoove Invest
• WMH Project

Products and services

• Fairmoove Eco-Responsible Travel Packages Curated eco-responsible holiday packages combining accommodations, transport, and experiences for individual leisure travelers across Europe, Africa, the Americas, Asia, the Middle East, the Indian Ocean, and Oceania. Each package is filtered and rated using the proprietary FairScore system so travelers can identify genuinely low-impact stays.
• FairScore Sustainability Rating System Proprietary 0-100 eco-responsibility rating system that scores destinations and accommodations on sustainability criteria, enabling travelers to compare and select low-impact options.
• Calculateur d'Empreinte Carbone (Carbon Footprint Calculator) Online tool that calculates the carbon footprint of travel options so users can understand and reduce the environmental impact of their trips.
• Séjours (Accommodation Stays) Bookable accommodation stays including hotels, eco-certified properties, resorts and boutique hotels in specialized categories (eco-responsable ++, adult-only, family, luxury, wellness).
• Circuits (Packaged Tours) Packaged multi-day itineraries and circuits, including ethical and solidarity-based tours, adventure travel, and curated tour packages across Fairmoove destinations.
• WMH Project – Corporate Group Travel & MICE Low-carbon corporate group travel, team-building, conferences and MICE events organized with FairScore-based carbon tracking and CO2 compensation strategies.
• FairMoove Solutions (B2B Consulting & Digital Tools) B2B consulting and digital solutions offering environmental labeling tools and FairScore-based assessments to tourism-sector partners (hotels, destinations, organizations).
• Double Sens Ethical & Solidarity Tours Ethical and solidarity-based tour offerings, particularly immersive experiences in Africa that support local communities, offered as part of Fairmoove's Circuits product line.
• We Go GreenR Eco-Responsible Accommodations Eco-responsible accommodations inventory and services integrated into Fairmoove following the 2024 acquisition, expanding certified sustainable lodging options for travelers.
• FiG (Food Index for Good) Sustainable Food Indexing Sustainable food indexing and assessments integrated into Fairmoove following the 2024 acquisition, supporting food sustainability scoring across the hospitality and catering sectors.
• Cartes Cadeaux (Travel Gift Cards) Gift card product allowing users to purchase Fairmoove travel credits as gifts redeemable on the platform.

Quantifiable outcome

• 70% of French travelers want to travel better but don't know how

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• WMH ProjectcoreGTM or Marketing Partner · 1 January 2024Partnership offering low-carbon MICE (Meetings, Incentives, Conferences, Events) services. WMH Project provides corporate event organization using FairMoove's FairScore system for carbon tracking. Clients can organize group travel and events reflecting their environmental commitment, with CO2 reduction objectives and compensation strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Voyageurs du Monde: French travel agency specializing in tailor-made, responsible, and off-the-beaten-path travel. Closest direct competitor to Fairmoove in the French eco-conscious OTA niche, with comparable curated, higher-end positioning and similar European traveler base.
• Evaneos: French-founded marketplace connecting travelers with local travel agencies for bespoke trips. Comparable as a France-rooted online platform selling curated, experience-led travel packages with a responsible/local emphasis.
• GreenGo: French eco-responsible accommodation platform featuring only environmentally labeled stays. Directly comparable to Fairmoove's core eco-accommodation marketplace, competing for the same French eco-conscious traveler.
• GetYourGuide: Online marketplace for tours, activities, and attractions globally. Overlaps with Fairmoove's Circuits product line and corporate group offering, especially for experience-led European travel.
• Kiwi.com: Online travel platform focused on combining transport modes (air, rail, bus) into intermodal itineraries. Comparable to Fairmoove's multimodal and lower-carbon travel ethos as well as its OTA-style package selling.

Broad incumbents

• Booking.com: Global OTA that has launched its Travel Sustainable program adding sustainability badges across millions of properties. The largest competitor by inventory and traffic; could erode Fairmoove's eco-differentiation by adding comparable filtering at scale.
• Expedia Group: Major global OTA with sustainability filters on accommodations and flights. Competes broadly with Fairmoove on package booking and is layering eco-tagging across Vrbo and Hotels.com inventory.
• TUI Group: Europe's largest integrated tourism group, with explicit sustainability positioning across hotels, cruises, and tours. Comparable to Fairmoove as a sustainability-led travel seller at much larger scale.
• Trainline: Europe's leading independent rail and coach ticket platform. Relevant as the dominant booking surface for the train-travel mode Fairmoove actively promotes to reduce carbon footprint.

Emerging players

• Byway (formerly Byway Travel): UK-based slow-travel OTA selling flight-free, train-based multi-stop holidays. Closely aligned with Fairmoove's lower-carbon, train-promoting positioning and is a relevant comparable in the niche eco/sustainable travel category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/fairmoove
• Facebookfacebook.com/FairMoove
• LinkedInlinkedin.com/company/fairmoove
• Instagraminstagram.com/fairmoove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairmoove