What ShopEx does

ShopEx (商派 ShopeX), founded in 2002 and headquartered in Shanghai, is a privately held enterprise digital commerce platform provider operating an Open SaaS model for global top-tier brands and large enterprise groups. Reported customer counts vary by source between 1,000+ and 2,000+ brand customers across 20+ industries, with named logos including LVMH, Apple China, Shiseido, Miele, L'Oreal China, Nestle, Mars Petcare, SMCP (parent of Sandro, Maje, Claudie Pierlot, Fursac), JinkoSolar, and KAYOU.

The product stack sits in three layers. The open-source foundation comprises ECShopX (an enterprise-grade multi-mode, multi-terminal transaction system under Apache 2.0) and ONEX OMS (an open-source omnichannel order management system), both available as community versions via GitHub and Gitee. Above them sits DigiOS, a cloud-native microservices middle platform with containerization and DevOps, exposing modular PIM, OMS, IVM, and FIN centers for unified product, order, inventory, and financial management. The third layer is an AI agent portfolio — AI Shopping Assistant Agent, OMS Backend AI Assistant, Mall Operations Agent, SRE Agent, and the ShopeX AI-Apihub large model gateway — packaged around an 'AI + Open Source' dual-wheel go-to-market positioning. The platform integrates with major ERPs (SAP, Oracle, Yonyou, Kingdee), payments (Huifu, China UnionPay, Alipay, WeChat Pay), logistics (Cainiao, JD Logistics, SF Express), and cross-border commerce platforms (Amazon, Temu, Walmart, Shopee, TikTok Shop, Shein, Lazada, eBay, AliExpress), with deployment supported across Alibaba Cloud, Huawei Cloud, Tencent Cloud, JD Cloud, AWS, Microsoft Azure, and Volcengine.

Monetization spans five streams: subscription/recurring Open SaaS fees, dual-track open-source licensing (free community version plus paid commercial license), IT/DT professional consulting, digital payment transaction fees through the Huifu-powered 斗门 (Doumen) payment solution, and managed operations services such as branded employee purchase platforms. Distribution is enterprise field sales supplemented by self-serve open-source downloads, a 200+ partner ISV/SI ecosystem, and channel agents. The company has been co-invested by both Alibaba and JD.com (a first-in-industry joint investment), alongside funds including Joy Capital, Legend Capital, Broadband Capital, Gopher Assets, Tianxing Capital, K2VC, and Linkxin Capital.

Name

ShopEx

Legal name

商派软件有限公司 (ShopeX Software Ltd.)

Website

https://shopex.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

ShopEx (商派) is a Shanghai-based enterprise digital commerce platform provider offering open-source mall systems, omnichannel OMS, the cloud-native DigiOS middle platform, and AI agent solutions to 1,000+ global brand customers across 20+ industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Open SaaS Digital Products & Services: Since 2017, ShopEx has focused on providing Open SaaS-mode digital products and services for global top brands and enterprise groups, including digital consulting services, open-source mall transaction systems, open-source OMS order management systems, B2B (DMS/MRO) business platforms, full-channel intelligent operations middle platform (DigiOS-OMS), AI agent application solutions, and AI operations support services.
2. Open-Source Software Dual-Track Licensing: ShopEx offers community (free) and commercial versions of ECShopX and ONEX OMS. The community version is free and open-source under Apache 2.0; the commercial version provides additional authorization, technical services, and support under custom commercial license.
3. IT/DT Digital Consulting Services: Light digital consulting services to help brands clarify 'business-system-data' before digital construction begins, providing actionable IT/DT blueprints and construction frameworks.
4. Digital Payment Solutions: Unified payment gateway plus virtual account with fund splitting, clearing/settlement engine, enabling automated and auditable business capabilities around fund flows.
5. Internal Purchase Operations Services: Branded internal purchase business operations and management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ShopEx provides Open SaaS digital products and services for global top-tier brands and enterprise groups, including open-source e-commerce mall transaction systems (ECShopX), open-source omnichannel order management systems (ONEX OMS), a cloud-native microservice middle platform (DigiOS), B2B ordering and MRO industrial procurement platforms, AI Agent solutions (shopping assistant, OMS backend, network operations, large-model API gateway), digital payment infrastructure, and IT/DT consulting services.

Product overview

ShopEx is a comprehensive enterprise digital commerce platform provider offering an integrated portfolio of B2C and B2B transaction systems, middle-platform solutions, and AI-powered intelligent agents. The core product stack includes ECShopX (open-source mall system) and ONEX OMS (open-source order management system) as foundational open-source platforms, complemented by DigiOS (cloud-native microservice middle-platform with PIM, OMS, IVM, and FIN modules). The company provides industry-specific solutions for fashion, food & beverage, home furnishing, medical health, appliances, and solar energy sectors. AI capabilities are delivered through AI Shopping Assistant Agent, OMS AI Backend Assistant, AI Operations Agent, and ShopeX AI-Apihub model gateway. Services include IT/DT digital consulting, operations support, and payment solutions. The 'AI + Open Source' dual-track model enables enterprises to achieve autonomous, secure, intelligent, and controllable digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• ECShopX: AI-friendly open-source mall system - enterprise-level, multi-mode, multi-platform e-commerce transaction system solution
• ONEX OMS
• DigiOS
• ShopeX AI Agent

Products and services

• ECShopX Open-Source Mall System (ECShopX开源商城系统) AI-friendly enterprise-grade multi-mode multi-terminal open-source transaction system solution serving as the foundational e-commerce platform for B2C, O2O, social distribution, and cross-border scenarios. Distributed under Apache 2.0 license with full source code openness for brand enterprises and developers.
• ONEX OMS Open-Source Order Management System (ONEX OMS开源订单管理系统) Open-source omnichannel order management system supporting multi-platform order unified processing, full-channel inventory one-screen management, full-process warehouse management, and efficient financial reconciliation for brand e-commerce, retail, O2O cloud stores, distribution, and B2B business scenarios.
• DigiOS Middle Platform System (DigiOS中台系统) Cloud-native microservice-based digital operating system with containerization and DevOps, providing modular middle-platform capabilities including order management (OMS), product information (PIM), inventory (IVM), and financial (FIN) centers for enterprise digital transformation with high-availability distributed architecture.
• AI Shopping Assistant Agent (AI导购智能体) AI-powered shopping guide agent available 24/7 with product recommendations, intelligent price comparison, coupon claiming, cart adding, and search capabilities, designed for retail e-commerce operations.
• OMS Backend AI Assistant (OMS后台AI助手) AI-powered backend assistant for OMS providing AI-powered information query and generation, operation execution, problem diagnosis and positioning, and intelligent prediction and simulation for enterprise digital operations teams.
• AI Network Operations (AI网络智能运维) SRE Agent AI-powered operations platform providing intelligent monitoring, automatic fault detection, self-healing, and stability assurance for enterprise IT systems.
• ShopeX AI-Apihub Large Model API Gateway (ShopeX AI-Apihub大模型API网关) Unified AI model gateway providing intelligent routing, secure access control, and integration with multiple AI foundation models supporting text, image, and video modalities for enterprise AI capabilities.
• B2B Ordering System / DMS (B2B订货系统) Dealer Order Management System (DMS) for B2B ordering, enabling distributors to place orders online with automatic approval, real-time inventory visibility, price/rebate management, and settlement management for brand enterprises.
• MRO Industrial E-commerce System (MRO工业品电商系统) Industrial MRO (Maintenance, Repair, Operations) e-commerce platform supporting enterprise procurement of industrial supplies and equipment, with one-stop compliant procurement workflows; deployed for Xixia MRO Platform with 500,000+ same-day shipping inventory.
• O2O Cloud Store New Retail Solution (O2O云店新零售方案) New retail solution integrating online and offline channels enabling instant retail, store fulfillment, and unified member management across channels for brand enterprises and chain retailers.
• Cross-Border Independent Site Solution (跨境独立站解决方案) Cross-border e-commerce solution supporting overseas independent websites with multi-site direct sales, international payment processing, and global logistics integration for brand globalization.
• Digital Payment Solution - Doumen (数字化支付方案—斗门) Unified payment gateway plus virtual account with fund splitting, clearing/settlement engine, enabling automated and auditable cross-channel payment management for brand enterprise commerce.
• IT/DT Digital Consulting (IT/DT数智化轻咨询) Light digital consulting services helping brand enterprises clarify 'business-system-data' alignment prior to digital construction, providing actionable IT/DT blueprints and construction frameworks.
• IT Operations Service (IT运维服务) IT operations and maintenance services providing system monitoring, security management, and technical support for deployed ShopEx solutions across enterprise customers.
• Omnichannel One-Inventory OMS Solution (全渠道一盘货OMS方案) Full-channel one-inventory OMS system providing unified order management, inventory synchronization, and multi-channel fulfillment capabilities for brand digital transformation across public and private domains.
• Internal Purchase Business Operations Service (品牌内购业务代运营服务) Branded internal purchase business operations and management services for brand employee internal purchase programs and corporate welfare platforms.

Quantifiable outcome

• 90%+ automation level in AI product self-developed intelligent agents
• +5 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability11 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• 阿里云 (Alibaba Cloud)coreTechnology or Integration · 20 November 2024Strategic cooperation established in November 2024 to jointly build enterprise-level e-commerce ecosystems. Alibaba Cloud provides cloud infrastructure supporting ShopEx's digital products and multi-cloud adaptation strategy.
• 华为云 (Huawei Cloud)majorTechnology or IntegrationPartnered cloud infrastructure provider included in ShopEx's multi-cloud adaptation strategy alongside Alibaba Cloud, Tencent Cloud, JD Cloud, AWS, Microsoft, and Volcengine.
• 腾讯云 (Tencent Cloud)majorTechnology or IntegrationPartnered cloud infrastructure provider in ShopEx's multi-cloud strategy ecosystem.
• 京东云 (JD Cloud)majorTechnology or IntegrationPartnered cloud infrastructure provider in ShopEx's multi-cloud adaptation ecosystem.
• SAPmajorTechnology or IntegrationSAP ERP system integration partner. ShopEx's OMS middle platform deeply integrates with SAP S/4 and other SAP financial systems for automated financial reconciliation and business-finance alignment.
• 用友 (Yonyou)majorTechnology or IntegrationYonyou ERP integration partner. ShopEx's systems support integration with Yonyou financial and ERP systems.
• 金蝶 (Kingdee)majorTechnology or IntegrationKingdee ERP integration partner. ShopEx's systems support integration with Kingdee financial and ERP systems.
• 菜鸟 (Cainiao)majorTechnology or IntegrationCainiao logistics integration partner. ShopEx's OMS supports Cainiao logistics routing and tracking integration for order fulfillment.
• 京东物流 (JD Logistics)majorTechnology or IntegrationJD Logistics integration partner for warehouse and delivery management within ShopEx's OMS ecosystem.
• 汇付天下 (Huifu Tianxia)majorTechnology or IntegrationHuifu Tianxia is both a financial investor and a payment infrastructure integration partner, providing digital payment solutions including unified payment gateway, virtual account, and split settlement engine integrated into ShopEx's platform.
• 西域 (XiYu/XSleepy)majorStrategic or Co-development PartnerXiYu is an MRO digital supply chain expert. ShopEx partnered with XiYu to build the '西夏现货购' industrial MRO B2B platform, successfully delivered and operational. XiYu serves as a key partner in the MRO vertical solution ecosystem.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kibo Commerce: Kibo offers enterprise OMS, e-commerce, and personalization for global brands and retailers — directly comparable to ShopEx's OMS middle-platform focus and enterprise retail customer base.
• Salesforce Commerce Cloud: Salesforce's enterprise commerce platform (formerly Demandware) serves global retail brands with omnichannel B2B/B2C storefronts, OMS, and AI personalization — directly comparable to ShopEx's full-channel digital transformation offering for top-tier brands.
• Oracle Commerce: Oracle's commerce platform provides enterprise-grade B2B/B2C storefronts with deep Oracle ERP/DB integration — directly comparable to ShopEx's OMS + multi-ERP (Oracle/SAP) integration stack.
• Adobe Commerce (Magento): Adobe's Magento-based commerce platform offers open-source flexibility with enterprise extensibility — directly comparable to ShopEx's open-source (Apache 2.0) ECShopX positioning combined with commercial enterprise features.
• Youzan (有赞): Youzan is a leading Chinese retail SaaS provider offering B2C storefronts, social commerce, member management, and O2O solutions — directly competing with ShopEx in the China market for brand digital transformation.
• Weimob (微盟): Weimob provides Chinese SMB and enterprise SaaS for WeChat-native commerce, marketing automation, and OMS — directly comparable to ShopEx's WeChat mini-program, OMS, and B2C digital retail capabilities in the China market.
• Spryker: Spryker is an enterprise open-source commerce PaaS used by global brands for complex B2B/B2C/OMS scenarios — directly comparable to ShopEx's open-source ECShopX + ONEX OMS architecture and enterprise brand target segment.
• BigCommerce: BigCommerce offers enterprise headless commerce with multi-channel storefronts and B2B Edition for wholesalers — comparable to ShopEx's B2C/B2B dual offering and multi-terminal (mini-program/APP/H5/PC) deployment model.
• SAP Commerce Cloud (Hybris): SAP's enterprise commerce suite powers global brand commerce with deep ERP integration — comparable to ShopEx's OMS middle-platform + ERP integration (SAP/Yonyou/Kingdee) value proposition targeting enterprise retailers.
• Shopify: Shopify Plus serves enterprise retail brands with multi-channel commerce, OMS, and B2B capabilities — comparable to ShopEx's full-channel B2C/B2B platform serving global top-tier brands with multi-terminal storefronts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/ShopeX
• Xx.com/shopex
• Facebookfacebook.com/200979633410450

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopEx