Vaibhav Jewellers

What Vaibhav Jewellers does

Vaibhav Jewellers (legal entity: Manoj Vaibhav Gems N Jewellers Ltd) is an India-based jewelry manufacturer and retailer headquartered in Visakhapatnam, Andhra Pradesh, and listed on NSE under ticker MVGJL following a September 2023 IPO that raised Rs 270.2 crore. The company specializes in South Indian traditional gold jewelry designs including temple, antique, pachi, polki, and kundan work, and operates 22 retail showrooms concentrated across Andhra Pradesh and Telangana with an additional e-commerce storefront at vaibhavjewellers.com offering international shipping.

The core product portfolio spans gold jewelry (22K, 18K, 14K across bangles, necklaces, earrings, mangalsutras, vaddanams, harams, vankis, and men's and children's lines), diamond jewelry including a dedicated 'Silvigo' sub-brand for solitaires and fancy diamonds, and silver articles including pooja items and dinner sets. Branded sub-collections — Butterfly, Glam & Glitz, Trinity, Floral, and V Kids (Tara) — segment offerings by aesthetic and customer demographic. The company maintains BIS hallmark certification since 1998 and issues a proprietary 'Vaibhav Authenticate Certificate' with each purchase for quality verification. Underlying technology includes an e-commerce platform with live video shopping, virtual try-on via mobile/webcam, and image-based product search, supporting an omnichannel retail model with 10,000+ SKUs and price points from under Rs 10,000 to above Rs 3,00,000.

Revenue is generated through one-time retail jewelry sales via showrooms and online channels, serving South Indian consumers for bridal, festive, religious, and daily-wear occasions. The customer base spans women, men, and children across persona segments, with no enterprise or institutional customer concentration. The company employs 1,001–5,000 staff and is organized as a public limited company incorporated in Andhra Pradesh, India. Note: the input data did not disclose audited revenue figures, and the financials table supplied in the source contains corrupted values that cannot be relied upon.

Name

Vaibhav Jewellers

Legal name

Manoj Vaibhav gems N Jewellers Ltd

Website

https://vaibhavjewellers.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vaibhav Jewellers is an India-based manufacturer and omnichannel retailer of gold, diamond, and silver jewelry headquartered in Visakhapatnam, operating 22 showrooms across Andhra Pradesh and Telangana plus an e-commerce store, serving South Indian consumers with traditional bridal and festive designs.

Ownership category

akta.pro rank

Product category

Gold Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro industry

PRIMARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAAAH

Religious & Cultural Fine Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAAAL

Fine Jewelry Wholesale & Trading

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Gold jewelry retail
• Diamond jewelry retail
• Traditional temple jewelry
• South Indian bridal jewelry
• BIS hallmarked jewelry

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewelry Sales: Direct retail sales of gold, diamond, and silver jewelry through physical showrooms and e-commerce platform. Revenue generated from one-time purchase transactions of jewelry items at various price points ranging from under Rs 10,000 to above Rs 10,00,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vaibhav Jewellers manufactures and retails 22K gold, diamond, and silver jewellery through owned showrooms across Andhra Pradesh and Telangana and an owned e-commerce site. Its core assortment covers bangles, necklaces, harams, vaddanams, mangalsutras, earrings, rings, chains, bridal sets, and silver articles in South Indian traditional designs, supported by gold coins, gift cards, and an Old Gold Exchange trade-in programme.

Product overview

Vaibhav Jewellers operates as a traditional jewellery retail company offering an omnichannel platform combining physical showroom locations across Andhra Pradesh and Telangana with a comprehensive e-commerce website (vaibhavjewellers.com). The core product portfolio centres on 22K gold jewellery available in three main categories: Gold Jewellery (bangles, necklaces, earrings, rings, chains, mangalsutras, vaddanams, harams, vankis, and accessories for women, men, and kids), Diamond Jewellery (certified diamond pieces including engagement rings and bridal sets), and Silver Jewellery (including pooja articles and dinner sets). The company enhances its jewellery offerings with digital services including Virtual Try On (AR-powered try-before-you-buy), Live Video Shopping (contactless home shopping), and Old Gold Exchange (trade-in programme). Branded sub-collections such as the Butterfly Collection, Glam & Glitz, Silvigo, Trinity, V Kids, and Floral provide differentiated design aesthetics. Supporting products include Gold Coins (investment-grade) and Gift Cards. The company was listed on the Indian stock exchange in 2023 through an IPO raising Rs 270.2 crore, primarily to fund new showroom expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Silvigo: Diamond collection sub-brand featuring solitaire and fancy diamond jewellery
• V Kids (Tara)

Products and services

• Gold Jewellery Primary product category featuring extensive 22K gold jewellery including bangles, necklaces, earrings, rings, chains, mangalsutras, vaddanams, harams, vankis, lockets, maang tikkas, chokers, bracelets, and accessories for women, men, and kids.
• Diamond Jewellery Diamond-embedded jewellery including bangles, earrings (jhumkas, hangings, studs, suidhaga, drops), mangalsutra, nosepins, pendant sets, vaddanam, bracelets, necklaces, pendants, and rings (engagement, fancy, switch, navratna, stackable, silvigo collections, solitaire, couple rings).
• Silver Jewellery & Articles Silver-based products including silver jewellery, silver coins, pooja articles, dinner sets, glasses and tumblers, and silver gifts.
• Gold Coins Gold coins available for investment and gifting purposes.
• Gift Cards Gift cards available for purchasing jewellery products from Vaibhav Jewellers.
• Live Video Shopping Live video shopping service enabling contactless shopping experience with real-time sales assistance from home.
• Virtual Try-On Virtual try-on service using mobile camera or webcam to render lifelike previews of jewellery on the user before purchase.
• Old Gold Exchange Programme allowing customers to exchange old gold jewellery for new purchases at Vaibhav Jewellers.
• Butterfly Collection Butterfly-themed jewellery collection featuring delicate butterfly motifs across gold and diamond pieces.
• Glam & Glitz Collection Glamorous and sparkling jewellery collection for special occasions such as weddings and receptions.
• Silvigo Collection Distinctive diamond jewellery collection featuring solitaire and fancy diamond pieces under the Silvigo sub-brand.
• Trinity Collection Premium jewellery collection featuring Trinity designs targeted at the higher price tier.
• V Kids (Tara) Collection Gold jewellery collection designed specifically for children including bangles, bracelets, chains, maang tikkas, and rings.
• Floral Collection Jewellery collection featuring intricate floral designs and motifs across gold pieces.
• Vaibhav Authenticate Certificate Quality verification certificate providing reliable authenticity assurance for jewellery purchases, backed by BIS hallmarking.

Quantifiable outcome

• 100% BIS HUID certified jewelry since 1998

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Senco Gold and Diamonds: Listed Indian jewelry chain with strong Eastern India presence. Comparable as a regional multi-store traditional gold and diamond retailer pursuing national expansion.
• Malabar Gold & Diamonds: Major Indian gold and diamond jewelry retailer with strong South Indian presence, particularly in Kerala, Tamil Nadu, and Andhra Pradesh. Directly comparable in product mix, customer segments (traditional/bridal), and omnichannel strategy.
• Kalyan Jewellers: NSE/BSE-listed Indian jewelry chain with 150+ showrooms across India and the Middle East. Directly comparable as a public, multi-state traditional and bridal gold jewelry retailer.
• Joyalukkas: Major Indian gold and diamond jewelry retailer with strong presence in South India, Middle East, and internationally. Comparable in traditional gold/bridal assortment and NRI-focused international shipping model.
• PC Jeweller: Indian gold and diamond jewelry retailer with showrooms across North India. Comparable as a public, multi-city traditional jewelry chain facing similar gold-price volatility and competitive dynamics.

Broad incumbents

• Titan Company (Tanishq): India's largest jewelry retailer under the Tanishq brand, with 300+ stores nationwide and a broader product portfolio. Comparable as the dominant national incumbent competing for the same gold jewelry customer base.
• Reliance Jewels: Jewelry retail arm of Reliance Retail, India's largest organized retailer. Comparable as a broad-line national jewelry chain competing for the same consumer segment, with significantly larger distribution and marketing firepower.

Regional players

• GRT Jewellers: South Indian traditional gold jewelry retailer with strong Tamil Nadu presence. Comparable in traditional/bridal design focus and customer base, but with different geographic concentration.
• PNG Jewellers: Regional Indian gold and diamond jewelry chain. Comparable as a multi-store traditional retailer, though concentrated in different geographies than Vaibhav.

Emerging players

• CaratLane (Titan subsidiary): Online-first jewelry retailer owned by Titan, with omnichannel presence. Comparable as a jewelry e-commerce player offering virtual try-on and modern/lifestyle designs; represents the digital competitive threat to Vaibhav's online channel.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VaibhavJewelers
• YouTubeyoutube.com/channel/UCT6Uv0OflrUVA2VDNk_C2Tw
• Facebookfacebook.com/vaibhavjewllers
• Instagraminstagram.com/vaibhavjewellers
• Pinterestin.pinterest.com/VaibhavJewellers
• LinkedInlinkedin.com/company/sri-vaibhav-jewellery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaibhav Jewellers