NOVI Health

What NOVI Health does

NOVI Health (legal entity T3 Health Pte Ltd) is a Singapore-based, technology-enabled preventive and metabolic health company founded in 2018/2019 by clinicians with senior backgrounds at the National University Hospital, the National University Health System, and Singapore's Ministry of Health. The company delivers multidisciplinary chronic disease management combining in-person and video consultations with doctors, dietitians, and fitness coaches, anchored by its proprietary Novify mobile application that captures continuous health telemetry (glucose, diet, activity, sleep, mood, BP, medications, weight, heart rate) and supports remote coaching.

The product portfolio is organized around three core programs—NOVI Magnum (diabetes management), NOVI Optimum Plus (medical weight loss, priced below $14/day), and NOVI Optimum (fitness-centric weight loss)—supplemented by a tiered health assessment line (NOVI Assessment at $319, NOVI Longevity at $1,099, and NOVI Longevity Max at $1,600, with a premium Longevity APEX subscription slated for 2026), add-on oncology screening through LucenceINSIGHT (6, 12, and 50-cancer blood tests from $600 to $3,800), CGM hardware resale (Dexcom, Freestyle Libre, BUZUD), and curated supplements. The platform integrates continuous glucose monitoring, third-party biological age assessment (LinAge 2.0), and clinical care delivery into a single care plan per patient.

NOVI generates revenue through a mix of one-off clinical consultations, multi-month subscription programs (e.g., Magnum Starter at $358.61/month, Magnum Full at $539.55 for 3 months), one-time health screening packages, hardware and supplement sales via an e-commerce storefront, and B2B employer wellness contracts billed through Singapore medical claims and eligible for Medisave, CHAS, Merdeka Generation, and Pioneer Generation subsidies. The company operates from a single clinic at SBF Center in central Singapore, employs 11–50 people, and has raised US$5M in Series A funding from Monk's Hill Ventures (November 2022). Distribution is direct-to-consumer via the website, app, and WhatsApp booking, augmented by an enterprise field-sales motion to employers and a 2026 strategic partnership with Novo Nordisk to deliver structured weight-care around pharmacotherapy.

Name

NOVI Health

Legal name

T3 Health Pte Ltd

Website

https://novi-health.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

NOVI Health is a Singapore-based, technology-enabled preventive and metabolic health clinic delivering multidisciplinary diabetes, weight management, and longevity screening programs through in-person consultations, video visits, and its Novify mobile app, serving individual consumers, proactive health seekers, and corporate employers.

Ownership category

akta.pro rank

Product category

Preventive and Metabolic Healthcare Services

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industry

Chronic Disease Remote Monitoring (COPD/CHF/HTN, Weight & Symptom Tracking) (HLAHACAI)

Keywords

• Chronic disease management
• Diabetes management programs
• Medical weight loss
• Preventive health screening
• Digital health coaching

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Consultation Services: Fees from doctor consultations for diabetes management, weight loss, and health assessments conducted in-clinic or via video. Services include new patient registrations and ongoing medical reviews.
2. Chronic Disease Management Programs: Subscription-based programs including NOVI Magnum (diabetes management), NOVI Optimum Plus (medical weight loss), and NOVI Optimum (fitness-centric weight loss). Programs include coaching, monitoring, and ongoing support.
3. Health Assessment Services: One-time health screening and assessment services including NOVI Assessment, NOVI Longevity, and multi-cancer screening (LucenceINSIGHT) with various biomarker testing tiers.
4. Product Sales: Direct sales of health products including glucose sensors (Dexcom, Freestyle Libre), supplements, and gift vouchers through the online store.
5. Corporate/Employer Wellness Programs: B2B programs contracted directly with employers as a healthcare provider for employee chronic disease and weight management benefits, billable through medical claims.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

NOVI Health is a technology-enabled preventive and metabolic health company that delivers doctor-led, multidisciplinary programs for chronic disease management (diabetes, obesity, hypertension, hyperlipidemia), medical and fitness-based weight loss, and preventive health assessments including longevity testing and multi-cancer early detection. Services are delivered through a hybrid care model combining in-person clinic consultations, video teleconsultations, and continuous digital coaching via the proprietary Novify mobile application. The company also sells related health products such as CGM devices and supplements through its own online store.

Product overview

NOVI Health operates as a technology-enabled preventive and metabolic health company offering multiple integrated programs for chronic disease management. The core portfolio includes NOVI Magnum (diabetes management), NOVI Optimum Plus (medical weight loss), NOVI Assessment & Longevity (health screenings), and NOVI Optimum (fitness coaching), all supported by the proprietary Novify mobile app platform. Add-on offerings include LucenceINSIGHT cancer screening tests (covering 6, 12, or 50 cancer types), glucose sensors, and supplementation. The ecosystem combines digital tools with multidisciplinary care teams of doctors, dietitians, and fitness coaches for personalised, holistic health management.

Differentiator

Problem solved

Functional benefit

Brands

• Novi Optimum Plus: Medical weight loss program with health coaching, targeting weight loss and overall health well-being.
• Novi Magnum
• Novify

Products and services

• NOVI Magnum A holistic diabetes management program combining real-time data monitoring, personalised care, and habit-building support delivered by a multidisciplinary team of doctors, dietitians, and fitness coaches. Designed for adults managing diabetes and prediabetes.
• NOVI Optimum Plus A medical weight loss program that combines medical supervision from doctors, nutrition guidance from dietitians, and integrated app-based monitoring and care team communication. Targeted at individuals seeking medical-grade, supervised weight loss.
• NOVI Optimum A fitness-centric sustainable weight loss program providing personalised nutrition and fitness plans from dedicated health coaches, with digital coaching and app-based support. Targeted at individuals seeking non-medical, lifestyle-driven weight loss.
• NOVI Assessment & Longevity A tiered health screening and longevity assessment program (NOVI Assessment, NOVI Longevity, NOVI Longevity Max) covering 70+ to 100+ biomarkers, biological age testing, cardiovascular and metabolic risk profiling, and personalized health plans with pre/post-screening doctor consultations. Targeted at proactive individuals seeking comprehensive preventive screening.
• LucenceINSIGHT Cancer Screening (6 cancer types) A blood-based multi-cancer early detection test screening for 6 cancer types — Lung, Thyroid, Liver, Pancreatic, Colorectal, and Breast — using circulating tumor DNA detection. Offered as a standalone test or bundled with NOVI Longevity assessments.
• LucenceINSIGHT Cancer Screening (12 cancer types) A blood-based multi-cancer early detection test screening for 12 cancer types, including nasopharyngeal, thyroid, lung, liver, stomach, pancreatic, GIST, and colorectal for everyone, with esophageal, kidney, bladder, and prostate added for men and breast, ovarian, cervical, and endometrial added for women.
• LucenceINSIGHT Cancer Screening (50 cancer types) A comprehensive blood-based multi-cancer early detection test screening for 50 cancer types, including leukemia and age-related bone marrow phenomena. Designed for individuals aged 40+ or those at higher cancer risk.
• Glucose Sensors (CGM devices) Continuous Glucose Monitoring (CGM) hardware sold through the NOVI Health online store, including the Dexcom G7, Freestyle Libre, and BUZUD CGM 2.0 devices. Supports real-time glucose tracking for diabetes management and metabolic health programs.
• NOVI Supplementation Curated supplements and vitamins recommended based on individual medical needs, available for purchase through the NOVI Health online store as adjuncts to clinical programs.
• Corporate / Employer Wellness Programs B2B chronic disease and weight management programs sold directly to employers as structured employee health benefits, with NOVI Health acting as the contracted healthcare provider and processing through medical claims. Implementation includes needs identification, benefits ecosystem integration, and employee enrollment marketing.

Quantifiable outcome

• Patients can expect to lose 2-10% of body weight
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Novo NordiskcoreStrategic or Co-development Partner · 2 June 2026Partnership announced June 2, 2026 to expand access to structured weight care support in Singapore. Combines NOVI Health's hybrid care model with Novo Nordisk's weight management medications and expertise.
• LucencecoreTechnology or IntegrationIntegration of LucenceINSIGHT multi-cancer early detection blood tests (Core/6 cancers, 12 cancers, 50 cancers) into NOVI Health's health assessment offerings. Provides comprehensive cancer screening as part of longevity programs.
• Virgin ActiveminorStrategic or Co-development PartnerPartnership announced October 21, 2024 for NOVI Health nutritional meals at Virgin Active gyms. Combines fitness training with nutrition coaching and guidance.
• National University Health System (NUHS)minorOthersFounders previously held senior roles at NUHS including Director of Regional Health System Office. Dr Sue-Anne Toh served as Honorary Senior Consultant at NUH and founding Director of Singapore Population Health Improvement Centre.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Noom: Global digital weight-management platform combining coaching, behaviour-change content and increasingly clinical oversight — directly comparable to NOVI Optimum Plus for weight-loss positioning and pricing.
• Omada Health: US digital chronic-disease management company delivering subscription programs for diabetes, hypertension and weight loss via coaching, connected devices and clinician oversight — the closest global product analog to NOVI Magnum and Optimum Plus.
• WhiteCoat: Singapore telemedicine and home-care provider delivering video consultations and chronic-disease support to consumers and corporate clients, addressing a similar chronic-care and wellness segment as NOVI.
• Speedoc: Singapore-based on-demand healthcare platform providing house-call doctor services, telemedicine and chronic-condition care. Competes head-to-head with NOVI for both consumer chronic-disease patients and corporate wellness contracts.
• Virta Health: US digital therapeutics company specialising in physician-supervised diabetes reversal and weight-loss programs using continuous remote monitoring — directly comparable to NOVI Magnum's CGM-enabled diabetes model.
• MyDoc: Singapore telehealth provider offering virtual consultations, corporate health screening and chronic-disease management. Closely overlaps with NOVI's B2B employer wellness motion and chronic-care subscription programs.
• Doctor Anywhere: Singapore-headquartered regional telehealth and chronic-care platform offering video consultations, health screening, chronic-disease management and corporate wellness — the most direct operational and geographic peer to NOVI Health.

Broad incumbents

• Raffles Medical Group: Established Singapore healthcare group with hospital, primary-care clinic and health-screening operations. Competes broadly with NOVI in executive health screening and chronic-disease management.
• Fullerton Health: Large Singapore-based integrated healthcare provider operating clinics, diagnostics and corporate health services across APAC. Provides the incumbent benchmark for B2B employer chronic-care contracts that NOVI is targeting.

Regional players

• Homage: Singapore-originating home and community care platform now operating across Southeast Asia, combining telehealth, in-home clinical visits and chronic-care for elderly and chronic-condition patients — adjacent to NOVI's hybrid chronic-care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novi.health
• LinkedInlinkedin.com/company/novi-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVI Health