Curbit
Curbit is a Calabasas-based SaaS company that provides AI-powered, real-time kitchen orchestration software for multi-unit restaurant chains, integrating with POS, KDS, and online ordering platforms to control order-fire timing and optimize digital order throughput.
- Company typePrivate
- Founded2021
- HeadquartersCalabasas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Curbit does
Curbit, Inc. (legal entity Driving Thru, Inc.) is a privately held, Calabasas-based software company founded in 2021 that builds an AI-powered kitchen capacity management platform for multi-unit restaurant chains. The platform sits between online ordering systems (e.g., Olo), point-of-sale systems (Toast, Oracle Micros 3700), and kitchen display systems (QSR Automations/Crunchtime, Epson TrueOrder), reading live kitchen state data in real time to orchestrate when digital orders fire to the line, dynamically adjust guest promise times, throttle incoming order volume during peak periods, and trigger automated SMS notifications to guests and drivers. Its proprietary "Goldilocks Zone" framework defines an optimal ±2–4 minute readiness window, and its "Happy Handoff Rate" metric — fed by post-order guest satisfaction signals — closes the loop for continuous model improvement. Core products include Intelligent Order Orchestration, Smart Promise Times + Messaging, Data-Driven Insights, Dynamic Order Throttling, and a Fleet Assessment diagnostic tool, deployed across approximately 300+ restaurant brands including Smashburger, Cava, Dave's Hot Chicken, Jollibee, Boudin Bakery, Lazy Dog, Zippy's, and Pei Wei.
The company sells enterprise B2B SaaS via quote-based, per-location annual subscriptions, targeting multi-unit operators (10+ locations) through a direct enterprise field-sales motion supplemented by an official reseller (Kitchen Armor) and OEM integrations with KDS vendors (Epson). GTM combines demo-driven engagement, fleet assessments, and integration with the existing restaurant technology stack, avoiding rip-and-replace. Curbit is led by CEO Fran Dougherty (formerly a ~22-year Microsoft veteran), with co-founders Scott Siegel (CRO) and Kevin Pidduck (CTO), and runs its platform on Microsoft Cloud infrastructure.
Curbit firmographics
Firmographics- Name
- Curbit
- Legal name
- Driving Thru, Inc.
- Website
- https://curbit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curbit is a Calabasas-based SaaS company that provides AI-powered, real-time kitchen orchestration software for multi-unit restaurant chains, integrating with POS, KDS, and online ordering platforms to control order-fire timing and optimize digital order throughput.
- Ownership category
- akta.pro rank
Curbit industry classification
Industry- Product category
- Restaurant Kitchen Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)
- akta.pro secondary industry
- Curbside, Loading Zone & TNC/Rideshare Management (BPABAKAG)
Keywords
Where Curbit is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Curbit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: SaaS-based capacity management platform subscription for multi-unit restaurant operators. Pricing is quote-based, typically per location or enterprise-wide. Revenue is recurring based on number of locations deployed.
- Per-Location Licensing: Enterprise licensing model based on restaurant location count. Platform fees scale with number of deployed locations across multi-unit chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing for multi-unit restaurant chains |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Curbit product offering
Product offeringCore offering
Curbit develops an AI-powered real-time kitchen capacity management platform that orchestrates digital order flow for multi-unit restaurant operators. The software integrates with existing POS systems (Toast, Oracle Micros 3700), online ordering platforms (Olo), and Kitchen Display Systems (QSR Automations, Epson TrueOrder) to dynamically control when digital orders fire to the kitchen, adjust promise times based on live kitchen throughput, send automated SMS updates to guests, and provide operational visibility across restaurant locations.
Product overview
Curbit offers a unified platform architecture centered on its Kitchen Capacity Management Platform—a real-time orchestration infrastructure for multi-unit restaurants. The platform consists of core capabilities including Intelligent Order Orchestration (which reads live KDS data to control order fire timing), Smart Promise Times + Messaging (for dynamic quote times and automated SMS updates), and Data-Driven Insights (for operational visibility). Central to the platform is the proprietary Goldilocks Zone framework defining optimal order readiness timing (±2–4 minutes from promised time). Key metrics include Happy Handoff Rate (real-time guest satisfaction signal) and Revenue Per Kitchen Hour (RPKH). Add-on modules include Fleet Assessment (read-only diagnostic across locations), Real-Time Guest Messaging, Live Capacity Visibility dashboards, Dynamic Order Throttling, and Guest Updates. The platform integrates with online ordering platforms (Olo), POS systems (Oracle Micros 3700, Toast), and Kitchen Display Systems (QSR Automations, Epson TrueOrder) to orchestrate digital order flow in real time using AI-powered predictions and automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Curbit Kitchen Capacity Management Platform A real-time AI-powered orchestration infrastructure for multi-unit restaurants that eliminates capacity guesswork, aligns digital orders with kitchen throughput, and keeps guests and drivers arriving at the right time. The platform syncs digital order promise times with actual kitchen throughput using AI-driven dynamic throttling and live KDS integration. It is designed for enterprise restaurant brands operating 10+ locations as well as mid-market chains seeking to optimize digital order fulfillment across their network.
Quantifiable outcome
- 84% improvement in order timing accuracy
- +7 more outcomes
Companies that use Curbit
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles2 records
Curbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Curbit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, key and foundational.
- EpsoncoreIntegration partnership announced at 2025 National Restaurant Association Show to power real-time SMS order updates through Epson's TrueOrder KDS. Curbit's technology embedded in Epson KDS to provide automated guest notifications when orders are ready.
- Kitchen ArmorcoreOfficial reseller partnership where Kitchen Armor sells and deploys Curbit's capacity management solutions through their dealer network and kitchen technology expertise. Kitchen Armor combines Curbit with their hardware solutions for comprehensive kitchen optimization.
- QSR Automations (Crunchtime)coreStrategic integration partnership with leading KDS provider. Curbit connects to QSR Automations' Kitchen Display System to read real-time kitchen data and orchestrate order flow. Used by customers including Lazy Dog and 54th Street Restaurants.
- OlocoreIntegration with Olo's online ordering platform (OMS). Curbit layers dynamic orchestration intelligence on top of Olo's order management system, enabling real-time throttling and capacity management for Olo customers.
- ToastkeyIntegration with Toast POS platform. Curbit positions itself as complementary to Toast's transaction recording with real-time kitchen control capabilities.
- Oracle (Micros 3700)keyIntegration with Oracle Micros 3700 POS/KDS used by Boudin Bakery. Curbit connects between Olo ordering and Oracle KDS for real-time orchestration.
- Microsoft AzurefoundationalCloud infrastructure partner powering Curbit's platform. Platform described as 'powered by Microsoft Cloud services' for scalable, reliable operations.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Curbit competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a leading enterprise online ordering platform for restaurant chains. Curbit integrates directly with Olo and layers orchestration intelligence on top, positioning them as adjacent infrastructure peers in the digital-ordering stack.
- QSR Automations (Crunchtime): QSR Automations / Crunchtime provides Kitchen Display Systems and back-of-house software to enterprise restaurants. Curbit reads live KDS data from QSR to orchestrate orders, making them direct infrastructure peers in the kitchen-execution layer.
- Deliverect: Deliverect is a SaaS integration layer connecting restaurant POS systems with delivery platforms and order aggregators. Like Curbit, it sits between ordering systems and kitchen operations to manage digital order flow for multi-unit operators.
- ChowNow: ChowNow is an online ordering platform focused on independent and small-chain restaurants. While more SMB-tilted than Curbit, it competes for the same digital-ordering infrastructure budget and shares the multi-unit operator customer segment.
Broad incumbents
- Toast: Toast is a dominant restaurant POS and operating system platform serving enterprise and SMB operators. Curbit integrates with Toast for POS data, but Toast's scale and broad feature set make it both a partner and a potential platform competitor.
- SpotOn: SpotOn offers restaurant POS, online ordering, marketing, and payroll as a broad restaurant-tech platform. It overlaps with Curbit on digital ordering and operational analytics for multi-unit operators, but as part of a much wider product portfolio.
- Square for Restaurants (Block): Square for Restaurants provides POS, online ordering, and integrated payments to restaurant operators. As an incumbent in restaurant tech, it competes for the same digital-ordering and operations budget Curbit targets, though at a broader SMB-mid market scale.
- Lightspeed Restaurant: Lightspeed Restaurant is a POS and commerce platform for full-service and quick-service restaurants. It overlaps with Curbit on digital ordering and operational reporting for multi-location operators, primarily as a broader commerce suite.
- Presto (E la Carte / Voice AI for restaurants): Presto provides automation and AI-driven voice and order-management solutions for restaurant drive-thrus and front-of-house. It competes for the same enterprise restaurant-tech budget on AI-enabled order orchestration, though with a heavier voice-AI focus.
Emerging players
- Otter (by Toast): Otter is an order-management and delivery-ops platform for restaurants, now part of Toast. It overlaps with Curbit on aggregating and orchestrating digital orders across channels for multi-unit operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curbit social profiles
Digital presenceCurbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curbit leadership team
Management profileNumber of profiles
Profiles4 records
Curbit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curbit
What does Curbit do?
Curbit develops an AI-powered real-time kitchen capacity management platform that orchestrates digital order flow for multi-unit restaurant operators. The software integrates with existing POS systems (Toast, Oracle Micros 3700), online ordering platforms (Olo), and Kitchen Display Systems (QSR Automations, Epson TrueOrder) to dynamically control when digital orders fire to the kitchen, adjust promise times based on live kitchen throughput, send automated SMS updates to guests, and provide operational visibility across restaurant locations.
Is Curbit a public or private company?
Curbit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curbit founded?
Curbit was founded in 2021. It employs 11 to 50 people.
Where is Curbit based?
Curbit is headquartered in Calabasas, United States, in the North America region.
How does Curbit make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are per-Location Licensing.
Who are Curbit's main competitors?
Direct peers on record are Olo, QSR Automations (Crunchtime), Deliverect and ChowNow. Broad incumbents are Toast, SpotOn, Square for Restaurants (Block), Lightspeed Restaurant and Presto (E la Carte / Voice AI for restaurants). Otter (by Toast) is listed as an emerging player.
Does Curbit have an API?
No public API is recorded for Curbit.
What industry is Curbit in?
Curbit's product category is Restaurant Kitchen Management Software. Its primary akta.pro industry code is EDABACAA, Contact Center Operations & Tools (ACD/IVR/CRM/WFM), with a secondary code of BPABAKAG, Curbside, Loading Zone & TNC/Rideshare Management. Its NAICS code is 5182 and its SIC code is 7372.