All-In Milwaukee
All-In Milwaukee is a 501(c)(3) college completion nonprofit that provides scholarships, advising, and career support to limited-income, predominantly first-generation Milwaukee high school students through a network of eight partner universities, 60+ Pathway Partners, and 30+ employer Career Partners.
- Company typePrivate
- Founded2018
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What All-In Milwaukee does
All-In Milwaukee is a 501(c)(3) nonprofit founded in 2018 and headquartered in Milwaukee, Wisconsin. The organization runs a single integrated college completion program serving high-potential, limited-income Milwaukee high school seniors — 100% of scholars come from limited-income families, 98% are students of color, and 86% are first-generation college students. The program combines financial aid packages, individualized academic advising, socio-emotional wellness support, and career readiness programming into a four-pillar wraparound service delivered through a 27+ person staff team to 600+ current scholars across eight partner Wisconsin universities.
The program operates through a nomination-based GTM: 60+ Pathway Partner high schools and community organizations (including Boys & Girls Clubs, Carmen Schools, Dr. Howard Fuller Collegiate Academy, and Milwaukee Academy of Science) identify and nominate eligible seniors, who then compete through a selective application to commit to one of eight partner universities. The organization uses no proprietary technology — operations run on standard nonprofit management systems, donor databases, and career placement platforms. The core "product" is the bundled scholar experience: financial aid coverage, advising relationships, seasonal institutes, peer mentoring, mental health support, academic tutoring, and intentional career experiences such as paid internships.
The revenue model is philanthropic rather than commercial. Funding flows from three streams: transformational major gifts (most notably an $11 million gift from Keith Mardak and Mary Vandenberg announced April 2026, and a $7.4 million five-year Ascendium Education Group grant in January 2025), tiered foundation and corporate giving (Chancellor's Circle at $500K+, Valedictorian level at $100K+, Program Partners at flexible levels), and an individual Donor Partner subscription program at $20,000 over four years per scholar ($5,000 annually). Outputs are measured in scholar outcomes — a 90% on-track six-year graduation rate versus an 18.5% baseline for Milwaukee Public Schools graduates, 84% of scholars debt-free at graduation, and 91% of graduates remaining in Wisconsin for employment or graduate school.
All-In Milwaukee firmographics
Firmographics- Name
- All-In Milwaukee
- Legal name
- All-In Milwaukee
- Website
- https://allinmilwaukee.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All-In Milwaukee is a 501(c)(3) college completion nonprofit that provides scholarships, advising, and career support to limited-income, predominantly first-generation Milwaukee high school students through a network of eight partner universities, 60+ Pathway Partners, and 30+ employer Career Partners.
- Ownership category
- akta.pro rank
All-In Milwaukee industry classification
Industry- Product category
- Education Nonprofit Services
- NAICS
- Educational Support Services (6117), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE)
- akta.pro secondary industries
- Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM), Work-Study & Student Employment Program Administration (EDADAHAG)
Keywords
Where All-In Milwaukee is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All-In Milwaukee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Philanthropic Donations and Grants: All-In Milwaukee operates as a 501(c)(3) nonprofit organization funded primarily through charitable donations from individuals, foundations, and corporations. Major gifts include a $11 million gift from Keith Mardak and Mary Vandenberg and a $7.4 million five-year grant from Ascendium Education Group. Donor Partners can commit $20,000 over four years to support one scholar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Donor Partner - One Scholar ($20,000 over 4 years) |
| Subscription | Annual | Program Partner - Flexible Contributions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
All-In Milwaukee product offering
Product offeringCore offering
All-In Milwaukee operates a college completion program that provides financial aid, individualized advising, socio-emotional wellness support, and career readiness programming to high-potential, limited-income Milwaukee students. Scholars are nominated during their senior year of high school, commit to attending one of eight Wisconsin partner universities, and receive wraparound support through graduation and into Wisconsin workforce placement. The program is structured around four pillars: Financial Aid & Literacy, Academic Advising, Socio-Emotional Wellness, and Career Readiness.
Product overview
All-In Milwaukee is a single, unified college completion nonprofit program rather than a platform with separate modules. The organization offers one core integrated service: a college completion program that combines financial aid packages, customized advising, career development programming, peer mentoring, mental health support, and academic tutoring into a holistic four-year (up to six-year) support structure. The program is structured around four pillars—Financial Aid & Literacy, Academic Advising, Socio-Emotional Wellness, and Career Readiness—delivered through consistent advisor relationships, seasonal institutes (Summer and Winter), and intentional career experiences. Students can apply through specific opportunity tracks: MU Nursing Opportunity (for Marquette University nursing students), Badger Opportunity (for UW-Madison students), and General Opportunity (for other university partners).
Differentiator
Problem solved
Functional benefit
Products and services
- All-In Milwaukee College Completion Program A comprehensive college completion program that provides financial aid packages, customized advising, career development programming, peer mentoring, mental health support, and academic tutoring to high-potential, limited-income Milwaukee students through college graduation and into Wisconsin career placement.
- Donor Partner Program A multi-year donor commitment program where contributors pledge $20,000 over four years ($5,000 annually) to support one scholar through the full college journey, receiving biannual progress reports.
Quantifiable outcome
- 90% six-year graduation rate vs. 18.5% for Milwaukee Public Schools graduates
- +2 more outcomes
Companies that use All-In Milwaukee
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
All-In Milwaukee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All-In Milwaukee partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- University of Wisconsin-MadisoncorePrimary university partner where scholars attend to earn degrees. All-In Milwaukee works with UW-Madison on financial packages and provides ongoing advising support for scholars enrolled at this institution.
- University of Wisconsin-MilwaukeecorePartner university where scholars attend to earn degrees with All-In Milwaukee providing financial support and advising services.
- Marquette UniversitycorePartner university offering specialized opportunities including MU Nursing program for AIM scholars.
- Milwaukee School of Engineering (MSOE)corePartner university where scholars pursue engineering and technical degrees with All-In Milwaukee support.
- UW-WhitewatercorePartner university providing college access for AIM scholars with ongoing advising and financial support.
- Carroll UniversitycorePartner university where AIM scholars enroll and receive comprehensive support services.
- Alverno CollegecorePartner university particularly known for nursing programs where AIM scholars have achieved success.
- Wisconsin Lutheran CollegecorePartner university where AIM scholars attend and receive ongoing support services.
- Boys & Girls Clubs of Greater MilwaukeecoreMajor pathway partner organization that nominates students through their Grad Plus college access program and has helped launch hundreds of AIM scholars.
- Johnson ControlscoreCareer partner providing internship and employment opportunities for AIM scholars. Hosts mock interviews and participates in career fairs. Multiple scholars have been hired full-time.
- BairdcoreFounding employer partner and major donor. Provides internships, employment, and volunteer support including Baird Gives Back volunteers at orientation events.
- Northwestern MutualcoreCareer partner and significant supporter. Hires AIM graduates and provides approximately 10% of their interns through the program.
- Froedtert Thedacare HealthcoreHealthcare career partner providing clinical internships and employment for AIM scholars pursuing nursing and health professions.
- GE HealthCarecoreCareer partner participating in career fairs, mock interviews, and providing internship and employment opportunities for AIM scholars.
- Kohler Co.coreCareer partner employing AIM graduates in leadership development programs. Muhammed Ahmed (MSOE '25) joined Kohler's supply chain program through this partnership.
- Molson CoorscoreCareer partner where Brenda De La Torre completed two internships and now works full-time as Supply Chain Associate after graduating from UW-Madison.
- U.S. BankcoreCareer partner providing internship and full-time employment for AIM scholars. Noah Cotton (UW-Madison '24) works as Funds Administrator after interning through the program.
- DeloittecoreCareer partner participating in mock interviews and career development events for AIM scholars.
- KPMGcoreCareer partner providing interview practice and networking opportunities for AIM scholars.
- Aurora St. Luke's Medical CentercoreHealthcare partner where Angel Vue (MSOE '23) works as a Registered Nurse in the operating room after graduating through the AIM program.
- Carmen Schools of Science and TechnologycorePathway partner high school that nominates students for the AIM program. Rosie Robles graduated from Carmen before attending Alverno College through AIM.
- Dr. Howard Fuller Collegiate AcademycorePathway partner school included in the new $11M gift cohort, nominating students for the AIM program.
- Milwaukee Academy of SciencecorePathway partner high school included in the new $11M gift cohort. Diamond Martin graduated from Milwaukee Academy of Science before attending UW-Madison.
Scale indicators13 records
Recent moves5 records
Expansion highlights4 records
All-In Milwaukee competitors and assessment
Company assessmentDirect peers
- Chicago Scholars: Chicago-based college access and success nonprofit serving low-income, first-generation students through a multi-year wraparound model with corporate partner career pipelines. Operates in a comparable Midwestern city with the same intake-thru-graduation-plus-career structure as All-In Milwaukee.
- Schuler Scholar Program: Chicago-area nonprofit providing multi-year college access, advising, and scholarship support to high-achieving, limited-income high school students through a comprehensive wraparound model. Closest structural analog to AIM, including last-dollar scholarship funding and advising through college graduation.
- Posse Foundation: National college access and success program that identifies diverse, high-achieving students from urban areas and supports them through college completion with cohort-based mentoring and career partnerships. Direct comparable on model (scholarship + advising + career) with broader geographic reach.
- QuestBridge: National nonprofit connecting high-achieving, low-income students with full four-year scholarships at top colleges and providing ongoing advising and alumni support. Comparable in targeting first-generation, limited-income scholars but operates nationally with partner colleges rather than regional universities.
- College Possible: National college access and completion nonprofit deploying near-peer coaching to guide low-income students from high school through college graduation. Comparable mission and outcomes-focus, though uses a coaching rather than advising model and operates in multiple cities.
- Thrive Scholars: National nonprofit providing college access, scholarships, and career development to high-achieving, under-resourced high school students. Similar population focus (high-achieving, limited-income, often students of color) with comparable scholarship-plus-advising-plus-career programming.
- Bottom Line: College access and success nonprofit serving low-income, first-generation students from major U.S. cities, providing one-on-one advising through college graduation. Closely matches AIM's intensive advising model with a focus on degree completion outcomes.
- Minds Matter: National college access nonprofit combining mentoring, test prep, and summer programming to help low-income high-achieving students gain admission to and graduate from top colleges. Overlapping mission and student demographic with AIM.
Regional players
- Milwaukee Succeeds: Local education cradle-to-career collective in Milwaukee focused on cradle-to-career educational outcomes across the city. Less direct service overlap with AIM but operates in the same regional ecosystem and partners with many of the same schools, funders, and civic stakeholders.
Others
- Ascendium Education Group: Major education philanthropy that funds postsecondary access and workforce programs nationally, including All-In Milwaukee via its $7.4M grant. Included as a funder/ecosystem reference rather than a direct competitor—understanding Ascendium's priorities helps frame AIM's funding strategy and peer landscape.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
All-In Milwaukee social profiles
Digital presenceAll-In Milwaukee financial estimates
Financial estimateRevenue estimate
Valuation estimate
All-In Milwaukee leadership team
Management profileNumber of profiles
Profiles8 records
All-In Milwaukee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All-In Milwaukee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All-In Milwaukee
What does All-In Milwaukee do?
All-In Milwaukee operates a college completion program that provides financial aid, individualized advising, socio-emotional wellness support, and career readiness programming to high-potential, limited-income Milwaukee students. Scholars are nominated during their senior year of high school, commit to attending one of eight Wisconsin partner universities, and receive wraparound support through graduation and into Wisconsin workforce placement. The program is structured around four pillars: Financial Aid & Literacy, Academic Advising, Socio-Emotional Wellness, and Career Readiness.
Is All-In Milwaukee a public or private company?
All-In Milwaukee is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was All-In Milwaukee founded?
All-In Milwaukee was founded in 2018. It employs 11 to 50 people.
Where is All-In Milwaukee based?
All-In Milwaukee is headquartered in Milwaukee, United States, in the North America region.
How does All-In Milwaukee make money?
One revenue line is on record: philanthropic Donations and Grants.
Who are All-In Milwaukee's main competitors?
Direct peers on record are Chicago Scholars, Schuler Scholar Program, Posse Foundation, QuestBridge, College Possible, Thrive Scholars, Bottom Line and Minds Matter. Milwaukee Succeeds is listed as a regional player. Ascendium Education Group is listed as an others.
Does All-In Milwaukee have an API?
No public API is recorded for All-In Milwaukee.
What industry is All-In Milwaukee in?
All-In Milwaukee's product category is Education Nonprofit Services. Its primary akta.pro industry code is EDAJALAE, College & Career Counseling (Admissions, Scholarships, Pathways), with a secondary code of FSAKAEAM, Scholarships, Grants & Education Benefits Administration (Financing-adjacent). Its NAICS code is 6117 and its SIC code is 8200.