Reynolds Consumer Products

What Reynolds Consumer Products does

Reynolds Consumer Products is a U.S. publicly traded consumer packaged goods company (NASDAQ: REYN) that manufactures and markets household essentials under three core brand families: Reynolds Wrap (aluminum foil and related kitchen cooking products), Reynolds Kitchens (parchment cooking bags, countertop prep paper, and cooking accessories), and Hefty (trash bags, food storage bags, and disposable tableware). The company's product portfolio is anchored in commodity-input physical goods — primarily aluminum foil, plastic film, and paper — with proprietary features such as Hefty's break-resistant drawstring and continuous odor control technology, and Reynolds Kitchens' parchment-based cooking and surface-protection systems. FY2025 net revenues were $3.721B with adjusted EBITDA of $667M and net income of $301M; Q1 2026 revenue was $877M (+7% YoY).

The company sells primarily through U.S. mass and grocery retail channels — notably Walmart, Target, Amazon, and grocery chains — under a unit-pricing model with MSRPs typically below $10 per pack. Its primary customer segment is U.S. households, with secondary exposure to craft/hobby users; the go-to-market motion combines celebrity partnerships (John Cena for Hefty), co-branded product collaborations (Fabuloso/Colgate-Palmolive scented bags), and integrated multi-channel advertising campaigns. The business is capital-structure-leveraged, carrying a $1.784B term loan and a $700M revolving credit facility (maturing October 2029), and returns capital via a $0.23 quarterly dividend (~4.4% yield).

Operationally, Reynolds is navigating commodity cost headwinds (~$200M annualized from aluminum and resin), managing a recent CEO transition, and executing a January 2026 segment realignment aimed at sharpening innovation and adjacent-category growth. Product momentum is visible in the 21.2% growth of the Cooking & Kitchen Essentials segment, the launch of Countertop Prep Paper into a new category, and the 2026 Product of the Year recognition for Reynolds Kitchens Parchment Cooking Bags. Geographically the company is U.S.-centric, with no disclosed international footprint beyond North America.

Name

Reynolds Consumer Products

Legal name

Reynolds Consumer Products LLC

Website

https://ReynoldsConsumerProducts.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reynolds Consumer Products is a U.S. publicly traded consumer packaged goods company (NASDAQ: REYN) that manufactures and sells household essentials — aluminum foil, trash bags, food storage, parchment cooking products, and tableware — under the Reynolds Wrap, Reynolds Kitchens, and Hefty brands, distributed primarily through mass retailers including Walmart, Target, and Amazon to U.S. households.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Paper Towels & Napkins (Disposable Wipes) (CRAJAGAH)

Keywords

• Consumer packaged goods
• Household essentials
• Kitchen products
• Trash bags
• Aluminum foil

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Reynolds Consumer Products generates revenue through the sale of consumer household and kitchen products including Reynolds Wrap aluminum foil, Hefty trash bags, food storage bags, and related kitchen essentials. Revenue is generated through retail distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reynolds Consumer Products manufactures and sells branded household and kitchen essentials under iconic brands including Reynolds Wrap (aluminum foil and parchment cooking products), Hefty (trash bags, food storage bags, and disposable tableware), and Reynolds Kitchens (cooking bags, countertop prep paper). Products are sold through major U.S. retailers such as Walmart, Target, Amazon, and grocery chains for household food preparation, cooking, cleanup, and waste management.

Product overview

Reynolds Consumer Products is a consumer staples company offering a portfolio of household brands organized around two primary brand families: Reynolds Wrap (aluminum foil and kitchen cooking products) and Hefty (trash bags, food storage, and tableware). The Reynolds Kitchens sub-brand focuses on cooking and preparation innovations including parchment cooking bags (2026 Product of the Year winner) and countertop prep paper. The Hefty brand spans multiple product lines including Hefty Ultra Strong scented trash bags (Fabuloso partnership), Hefty Press to Close sandwich/snack bags, Hefty Zoo Pals children's products, and foam tableware. The company positions itself around the tagline 'We Create Products People Love' with a mission to 'Simplify Daily Life' for consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Hefty: Brand offering trash bags, food storage, tableware, and related products including Hefty Ultra Strong, Hefty Press to Close, Hefty Zoo Pals, and Hefty Color Series
• Reynolds Wrap
• Reynolds Kitchens
• Hefty ECOSAVE

Products and services

• Reynolds Wrap Aluminum foil brand for cooking, baking, and food storage. Includes specialty variants like Reynolds Wrap Hearts Fun Foil (embossed with decorative heart design) and Fun Foil product line. Sold to consumers through retail channels.
• Reynolds Kitchens Kitchen cooking and preparation products including Parchment Cooking Bags (2026 Product of the Year winner), Countertop Prep Paper (surface protector), and related cooking accessories designed to simplify mealtime for busy families. Sold to consumers through retail channels.
• Hefty Household products brand covering trash bags, food storage, and tableware. Includes sub-lines such as Hefty Ultra Strong (scented and unscented trash bags), Hefty Press to Close (sandwich and snack bags), Hefty Zoo Pals (children's food storage with animal characters), and foam/styrofoam tableware products. Sold to consumers through retail channels.
• Hefty Ultra Strong Trash Bags Heavy-duty trash bags with break-resistant drawstrings and continuous odor control technology. Available in multiple scents including Fabuloso Watermelon, Fabuloso Lavender, and Fabuloso Lemon, as well as unscented options. Sizes include tall kitchen (13 Gallon), large (30 Gallon), medium (8 Gallon), and small (4 Gallon). Sold to consumers through retail channels.
• Reynolds Kitchens Countertop Prep Paper First-of-its-kind multi-purpose surface protector designed to expand countertop workspace and shield surfaces from cooking, baking, and craft messes. 100 square-foot rolls available at major retailers.
• Reynolds Kitchens Parchment Cooking Bags Cooking bags that deliver easy prep, cook, and clean features designed for busy families. Won 2026 Product of the Year in Kitchen Essentials category based on consumer survey.
• Hefty Zoo Pals Sandwich and Snack Bags Children's food storage bags featuring iconic characters like Tina the Tiger and Curly the Pig. Includes double-zipper and easy-grip closures for on-the-go meals and snacks.
• Reynolds Wrap Hearts Fun Foil Embossed aluminum foil featuring a playful heart design. Permanent addition to the Fun Foil product lineup, appealing to consumers seeking decorative touches for everyday moments and food sharing occasions.

Quantifiable outcome

• Q1 2026 revenue of $877 million, up 7% year-over-year
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• John CenaflagshipGTM or Marketing Partner · 1 May 2026Long-standing partnership with WWE wrestler John Cena expanded to cover full Hefty product portfolio including trash bags, food storage, and tableware. Part of 'Strong Choice' campaign developed with McCann, Hearts & Science and Edelman, rolling out nationally across linear TV, connected TV, digital and social channels.
• iHeartRadiominorGTM or Marketing Partner · 24 March 2026Promotional partnership for Reynolds Kitchens Countertop Prep Paper launch through iHeartRadio platform and The Martha Stewart Podcast.
• The Martha Stewart PodcastminorGTM or Marketing Partner · 24 March 2026Promotional partnership for Reynolds Kitchens Countertop Prep Paper launch through The Martha Stewart Podcast and iHeartRadio.
• Fabuloso / Colgate-PalmolivecoreStrategic or Co-development Partner · 1 May 2025Hefty brand collaboration with Fabuloso (Colgate-Palmolive) to create scented trash bags including lavender, lemon, and watermelon scents. The partnership combines Hefty's trash bag strength and odor control with Fabuloso's fragrances, expanding product portfolio with premium scented offerings.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pactiv Evergreen: Pactiv Evergreen produces foodservice and food merchandising packaging including disposable tableware and aluminum/foil products, overlapping with both Hefty tableware and Reynolds Wrap foil lines.
• Clorox (Glad brand): Clorox owns Glad, the most direct competitor to Hefty in trash bags and food storage bags, competing on similar retailer shelves (Walmart, Target, Amazon) with overlapping product portfolios and comparable pricing tiers.
• S.C. Johnson (Ziploc): S.C. Johnson makes Ziploc, the leading branded food storage bag competing directly with Hefty Press to Close and Zoo Pals lines, with similar distribution and a comparable consumer packaged goods model.
• Dart Container Corporation: Dart Container manufactures foam, plastic, and paper disposable tableware and foodservice products, directly overlapping with the Hefty tableware business and competing in similar grocery and foodservice channels.

Broad incumbents

• Kimberly-Clark: Kimberly-Clark is a large consumer packaged goods company with household and personal care products that compete for the same retailer relationships and consumer household budgets as Reynolds Consumer Products.
• Procter & Gamble: P&G is a global consumer staples giant with broad household and cleaning product portfolios, including brands that compete with Hefty's cleaning-adjacent scented offerings and Reynolds Wrap's foodservice positioning.
• Sealed Air Corporation: Sealed Air produces food packaging including Cryovac and other protective packaging solutions, competing with Reynolds Wrap and Reynolds Kitchens in food preparation and storage at the foodservice and retail level.
• Berry Global Group: Berry Global is a major plastic packaging manufacturer producing trash bags, food storage, and rigid packaging, overlapping with Reynolds Consumer Products' manufacturing inputs and product categories across multiple consumer applications.
• Helen of Troy: Helen of Troy is a diversified consumer products company with household and personal care brands, comparable to Reynolds Consumer Products in mass-market household distribution and brand-driven consumer staples economics.
• Church & Dwight: Church & Dwight is a diversified consumer staples company with household brands competing for similar consumer occasions and shelf space as Reynolds Consumer Products, including through premium branding and pricing strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reynolds-consumer-products-inc
• Facebookfacebook.com/reynoldskitchens

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds Consumer Products