Kimberly-Clark
Kimberly-Clark is a global consumer packaged goods company founded in 1872, manufacturing and marketing essential personal care, family care, feminine care, and adult care products under iconic brands including Huggies, Kleenex, Kotex, Depend, Cottonelle, and Scott, sold in 175+ countries to approximately one-quarter of the world's population daily.
- Company typePublic
- Founded1872
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kimberly-Clark does
Kimberly-Clark Corporation (NYSE: KMB), founded in 1872 in Neenah, Wisconsin and now headquartered in Dallas, Texas, is a global consumer packaged goods company that manufactures and markets essential personal care, family care, feminine care, adult care, and professional hygiene products. Its portfolio includes iconic century-old brands such as Huggies (baby and child care), Kleenex (facial and bathroom tissue), Kotex and U by Kotex (feminine care), Depend and Poise (adult incontinence), Cottonelle, Scott, Viva, and Andrex (family care), plus Kimberly-Clark Professional (B2B workplace hygiene) and WypAll. The company serves approximately one-quarter of the world's population daily, with products sold in more than 175 countries through major retail channels including grocery, mass merchants, drug stores, club stores, dollar stores, and e-commerce platforms, alongside dedicated enterprise field sales for the B2B segment.
The company's underlying technology centers on nonwovens and absorbent product engineering, with proprietary innovations such as Pull-Ups Learning Layer technology (briefly holds fluid to allow wetness awareness during potty training) and a portfolio of 70+ U.S. and global patents (Chief R&D Officer Craig Slavtcheff named as inventor). Kimberly-Clark generates revenue primarily through unit-priced consumer packaged goods sold through retail and e-commerce, plus B2B contract sales for Kimberly-Clark Professional. Major recent strategic actions include the November 2025 announcement of a pending $48.7 billion acquisition of Kenvue (Tylenol, Listerine, Johnson's, Aveeno, Neutrogena), expected to close in H2 2026, and the 2025 divestiture of 51% of its International Family Care & Professional business to Suzano in a $1.73 billion joint venture combining tissue expertise with pulp production capabilities across 22 manufacturing facilities in 14 countries. The company employs 40,000+ people globally, reported FY2025 revenue of approximately $16.4 billion (down from $16.8 billion in the prior year), and has paid dividends for 92 consecutive years with 54 consecutive years of dividend increases (Dividend King status).
Kimberly-Clark firmographics
Firmographics- Name
- Kimberly-Clark
- Legal name
- Kimberly-Clark Corporation
- Website
- https://kimberly-clark.com
- Company type
- Public
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Kimberly-Clark is a global consumer packaged goods company founded in 1872, manufacturing and marketing essential personal care, family care, feminine care, and adult care products under iconic brands including Huggies, Kleenex, Kotex, Depend, Cottonelle, and Scott, sold in 175+ countries to approximately one-quarter of the world's population daily.
- Ownership category
- akta.pro rank
Kimberly-Clark industry classification
Industry- Product category
- Consumer Packaged Goods
- akta.pro primary industry
- Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)
- akta.pro secondary industry
- Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)
Keywords
Where Kimberly-Clark is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Kimberly-Clark business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods - Personal Care: Sale of disposable personal care products including diapers, training pants, baby wipes, feminine care, and adult incontinence products through retail and e-commerce channels globally
- Consumer Packaged Goods - Family Care: Sale of tissue and paper products including facial tissue, bathroom tissue, paper towels, and wipes under brands Kleenex, Cottonelle, Scott, Andrex, and Viva
- Kimberly-Clark Professional: B2B sale of workplace hygiene products, hand towels, tissue, wipers, and safety equipment to commercial and industrial customers
- Pending Kenvue Acquisition: Pending acquisition of Kenvue Inc. for approximately $40 billion, adding consumer health brands including Tylenol, Listerine, Johnson's, Aveeno, and Neutrogena, expected to close H2 2026
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kleenex Snap & Go single pack |
| Unit Pricing | Pay-as-you-go | Kleenex Snap & Go 4-pack |
| Unit Pricing | Pay-as-you-go | Kleenex Snap & Go 9-pack |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Kimberly-Clark product offering
Product offeringCore offering
Kimberly-Clark manufactures and markets essential personal care, family care, and professional hygiene products under globally recognized brands including Huggies, Kleenex, Kotex, Depend, Poise, Pull-Ups, Cottonelle, Scott, and Andrex. The portfolio spans baby care, feminine care, adult incontinence, tissue and paper towels, and B2B workplace hygiene solutions, distributed through major retailers in more than 175 countries.
Product overview
Kimberly-Clark is a global consumer products company offering essential personal care, family care, and professional products. The portfolio spans adult care (Depend, Poise, Plenitud), baby and child care (Huggies, Pull-Ups, GoodNites, DryNites), feminine care (Kotex, U by Kotex, Intimus), family care (Kleenex, Andrex, Cottonelle, Scott, Viva), and business-to-business solutions (Kimberly-Clark Professional with Kleenex, Scott, WypAll). Products are distributed in over 175 countries, serving approximately one-quarter of the world's population daily.
Differentiator
Problem solved
Functional benefit
Brands
- K-C Professional: Business-to-business solutions for safe, productive and sustainable workplaces
- Kleenex
- Huggies
- Kotex
- U by Kotex
- Depend
- Poise
- Pull-Ups
- Goodnites
- DryNites
- Cottonelle
- Scott
- Viva
- Andrex
- Intimus
- Plenitud
- Thinx
- KleenBebe
- GreenFinger
- LittleSwimmers
Products and services
- Huggies
Quantifiable outcome
- 9 consecutive quarters of consistent volume and share growth
- +4 more outcomes
Companies that use Kimberly-Clark
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Kimberly-Clark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Kimberly-Clark partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- Deion SandersminorDepend brand partnered with former athlete and coach Deion 'Coach Prime' Sanders for Men's Health Month campaign 'Depend Wake Up Calls.' Sanders, who publicly shared his 2025 bladder cancer diagnosis and surgery, is featured on new Depend Real Fit packaging as brand's new face.
- Plug PowercorePlug Power supplying 30 MW of GenEco PEM electrolyzers to Barrow Green Hydrogen project to produce green hydrogen for Kimberly-Clark's UK manufacturing plant. Project will supply approximately 100 GWh of green hydrogen annually, reducing natural gas consumption by 50% and cutting CO2 emissions by 18,300 tonnes per year.
- Kenvue Inc.corePending acquisition of Kenvue Inc. for approximately $40-48.7 billion, creating a combined consumer health and wellness company with approximately $31.6-32 billion in annual net sales. Transaction expected to close H2 2026 pending regulatory approvals. Kenvue shareholders to receive $3.50 per share in cash plus 0.14625 Kimberly-Clark shares per share.
- SuzanocoreGlobal joint venture in which Suzano acquired 51% stake for approximately $1.73 billion, with Kimberly-Clark retaining 49%. Combines Kimberly-Clark's tissue and professional products expertise with Suzano's pulp production capabilities across 22 manufacturing facilities in 14 countries. EU regulatory approval received.
- Thinx, Inc.coreKimberly-Clark completed acquisition of majority stake in Thinx, Inc., a leader in reusable period and incontinence underwear, expanding portfolio in femtech products. Deal builds on initial minority investment made in 2019.
- Schroders GreencoatcoreJoint venture partner in Barrow Green Hydrogen project through Green Hydrogen Energy Company (GHECO) joint venture, supplying hydrogen to Kimberly-Clark's UK manufacturing facility.
- Carlton PowercoreJoint venture partner in Barrow Green Hydrogen project through GHECO, developing 30MW green hydrogen facility to supply Kimberly-Clark's Barrow manufacturing plant.
- SEFEminorProviding long-term renewable power purchase agreement for Barrow Green Hydrogen project, enabling green hydrogen production for Kimberly-Clark's UK operations.
- Plan International USAminorPartnership for Kotex She Can Initiative providing menstrual hygiene education and access to over 3.5 million individuals globally.
- UNICEFminorKimberly-Clark has provided over $24 million in funding to UNICEF (2015-2023) to strengthen neonatal health systems, increase access to safe water and sanitation, promote safe menstrual health and hygiene, supporting early childhood development in 26 countries.
- Water For PeopleminorPartner in Toilets Change Lives program providing sanitation services, access to clean drinking water, and hygiene education in Latin American communities.
- WaterAidminorPartner in Toilets Change Lives initiative to address global sanitation crisis affecting two billion people without basic sanitation access.
- Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN)minorHuggies partnership to create Respectful Maternity Care Framework and Evidence-Based Clinical Practice Guideline to reduce disparities in maternal morbidity and mortality outcomes.
- National Diaper Bank NetworkminorHuggies brand is founding sponsor, having donated over 200 million diapers and wipes since 2011 to help families in need.
- Alliance for Period SuppliesminorU by Kotex brand founding sponsor of Alliance for Period Supplies, having donated more than 25 million period supplies to help end period poverty in the U.S.
- Toilet Board CoalitionminorBusiness-led public-private partnership for sanitation economy development. Kimberly-Clark became founding member in 2014.
- Forest Stewardship Council (FSC)minorKimberly-Clark is member of FSC International working to advance activities for increased FSC-certified forest areas globally and environmentally-preferred fiber sourcing.
- World Wildlife Fund (WWF)minorGlobal agreement with WWF to help implement company's global fiber procurement policy and advance sustainable forest practices through Forests Forward program.
- Science Based Targets initiative (SBTi)minorCorporate climate action NGO providing scientific standards for setting science-based targets aligned with Paris Agreement to limit global warming to 1.5°C.
Scale indicators15 records
Recent moves8 records
Expansion highlights7 records
Kimberly-Clark competitors and assessment
Company assessmentDirect peers
- Edgewell Personal Care: U.S.-listed personal care company with Schick, Wilkinson Sword, Banana Boat, Playtex tampons and Wet Ones wipes. Directly comparable to K-C's feminine care (Kotex) and personal care categories as a focused mid-cap personal-care peer.
- Church & Dwight: U.S. household and personal care company with brands like Arm & Hammer, OxiClean, Batiste and Trojan condoms. Overlaps with Kimberly-Clark's family care and feminine care categories through similar mass-market retail channels and value-tier positioning.
- Essity: Swedish-based global hygiene and health company owning TENA, Libresse, Libero and Tork - directly overlapping with Kimberly-Clark's adult care (Depend/Poise), feminine care (Kotex), baby care and Professional B2B tissue segments. Closest tissue-and-personal-care pure-play peer.
- Reynolds Consumer Products: U.S. consumer products company behind Reynolds Wrap, Hefty, Dixie and Mardi Gras. Directly comparable in mass-market paper goods and tableware categories and competes for the same retail shelf space as Scott, Viva and Cottonelle.
- Procter & Gamble: The most direct peer: P&G competes head-to-head with Kimberly-Clark in baby diapers (Pampers vs Huggies), tissue (Charmin vs Cottonelle), feminine care (Always vs Kotex), and adult incontinence (Always Discreet vs Depend). Both are diversified CPG multinationals with similar distribution and innovation cycles.
Broad incumbents
- Unilever: Global FMCG giant with personal care, hygiene and home care brands (Dove, Rexona, Domestos). Broad incumbent with significant overlap in personal care and emerging-market distribution, though Unilever is more diversified across beauty and food than K-C.
- Henkel: German multinational with Consumer Brands (Persil, Schwarzkopf, got2b) and Adhesive Technologies. Overlaps with Kimberly-Clark in personal care and household cleaning categories; broader portfolio but similar mass-market retail reach.
Regional players
- Cascades: Canadian tissue, packaging and specialty products company. Comparable in tissue and away-from-home professional hygiene products; primarily a North American competitor to Kimberly-Clark Professional and family care tissue operations.
- Sofidel: Italian tissue producer (Regina, Nicky brands) with significant European and U.S. footprint. Direct competitor in household and away-from-home tissue categories, and a relevant reference point for tissue economics and sustainability investments comparable to K-C's UK hydrogen project.
Emerging players
- Ontex Group: Belgian personal hygiene company manufacturing baby diapers, feminine hygiene and adult incontinence products for private-label and retailer brands across Europe. Comparable manufacturing footprint and category overlap, though primarily a private-label challenger to branded players like Kimberly-Clark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kimberly-Clark social profiles
Digital presenceKimberly-Clark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kimberly-Clark leadership team
Management profileNumber of profiles
Profiles23 records
Kimberly-Clark subsidiaries and ownership
Company hierarchySubsidiaries13 records
Kimberly-Clark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kimberly-Clark M&A and investment
M&A and investmentM&A25 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kimberly-Clark
What does Kimberly-Clark do?
Kimberly-Clark manufactures and markets essential personal care, family care, and professional hygiene products under globally recognized brands including Huggies, Kleenex, Kotex, Depend, Poise, Pull-Ups, Cottonelle, Scott, and Andrex. The portfolio spans baby care, feminine care, adult incontinence, tissue and paper towels, and B2B workplace hygiene solutions, distributed through major retailers in more than 175 countries.
Is Kimberly-Clark a public or private company?
Kimberly-Clark is a public company. It is classified as public and is currently operating.
When was Kimberly-Clark founded?
Kimberly-Clark was founded in 1872. It employs 5,001 to 10,000 people.
Where is Kimberly-Clark based?
Kimberly-Clark is headquartered in Dallas, United States, in the North America region.
How does Kimberly-Clark make money?
Four revenue lines are on record. Consumer Packaged Goods - Personal Care is the primary driver. The others are consumer Packaged Goods - Family Care, kimberly-Clark Professional and pending Kenvue Acquisition.
Who are Kimberly-Clark's main competitors?
Direct peers on record are Edgewell Personal Care, Church & Dwight, Essity, Reynolds Consumer Products and Procter & Gamble. Broad incumbents are Unilever and Henkel. Regional players are Cascades and Sofidel. Ontex Group is listed as an emerging player.
Does Kimberly-Clark have an API?
No public API is recorded for Kimberly-Clark.
What industry is Kimberly-Clark in?
Kimberly-Clark's product category is Consumer Packaged Goods. Its primary akta.pro industry code is CRADALAG, Feminine Hygiene Products (Pads, Tampons, Liners), with a secondary code of CRADANAG, Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants).