Angell
Angell Mobility, operated by French SAS ZEBRA, designs and sells connected electric smartbikes (Rapide Core and Rapide+) direct-to-consumer across 11 Western European countries, targeting urban commuters with a French-manufactured seamless aluminum frame, integrated touchscreen cockpit, and smartphone app with GPS, alarm, and theft-replacement warranty.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Angell firmographics
Firmographics- Name
- Angell
- Legal name
- ZEBRA
- Website
- https://angellmobility.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Angell Mobility, operated by French SAS ZEBRA, designs and sells connected electric smartbikes (Rapide Core and Rapide+) direct-to-consumer across 11 Western European countries, targeting urban commuters with a French-manufactured seamless aluminum frame, integrated touchscreen cockpit, and smartphone app with GPS, alarm, and theft-replacement warranty.
- Ownership category
- akta.pro rank
Angell industry classification
Industry- Product category
- Electric Smartbikes
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Angell is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Angell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Electric Bicycle Sales: Primary revenue stream from direct-to-consumer sales of electric bicycles (Rapide Core and Rapide+ models) through the angellmobility.com e-commerce platform. Products are available with or without accessories (kickstand, mudguards, chain guard) and in multiple configurations.
- Accessories and Add-ons: Kask x Angell helmet and other accessories sold alongside bikes. The Angell Back warranty is free for Rapide+ but available as a paid option for Rapide Core.
- Installment Payment Plans: Customers can pay in 3 or 4 installments without fees or documentation, enabling higher average order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rapide Core - Sans équipement (without accessories) |
| One time/ perpetual license | Pay-as-you-go | Rapide Core - Tout équipé (fully equipped) |
| One time/ perpetual license | Pay-as-you-go | Rapide+ - Sport or Comfort configuration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Angell product offering
Product offeringCore offering
Angell designs, manufactures, and sells connected electric smartbikes for urban mobility, led by the Rapide Core (€1,990–€2,240) and Rapide + (€2,490) models. The bikes integrate a touchscreen cockpit, GPS geolocation, audible/visual alarm, and smartphone app connectivity, paired with a 252 Wh removable battery, rear-wheel motor, and an ultra-light seamless aluminum frame manufactured by French partner Le Béler. The company sells direct-to-consumer via its Shopify storefront across 11 European countries and offers an Angell Back theft replacement warranty service.
Product overview
Angell Mobility offers a portfolio of connected electric smartbikes designed for urban mobility. The product line centers on the Rapide series (Rapide Core as the essential entry model at €1,990, and Rapide+ as the premium fully-equipped model at €2,490), both featuring integrated safety systems (GPS, alarm, geolocation), smartphone connectivity, and smart cockpit displays. The company previously sold first-generation models (now recalled) and offers the Angell Back theft replacement warranty as a key service. Manufacturing is localized with French partners: Le Bélier foundry produces the seamless aluminum frames and Velox crafts the wheels in Brittany. A mobile app (iOS/Android) provides connectivity, navigation, and third-party integrations with Strava and music services.
Differentiator
Problem solved
Functional benefit
Brands
- Mini x Angell: Collaboration with Mini featuring exclusive designs (Ocean Wave Green and Vibrant Silver) combining Mini's automotive design with Angell's smart bike technology.
- Cruisers
- Rapide
Products and services
- Angell Rapide Core Urban electric smartbike positioned as the essential entry model with minimalist design, ultra-lightweight aluminum frame (16 kg for frame S), and integrated safety and connectivity features. Available in Sport configuration with or without accessories (kickstand, mudguards, chain guard), Frame S (open) or M (closed), in Polar White.
- Angell Rapide + Premium urban electric smartbike with sophisticated design, liquid paint with triple-layer varnish, fully equipped with French-made mudguards and chain guard, 3 levels of electric assistance, max speed 25 km/h, 252 Wh removable battery, and a 2-year Angell Back theft replacement guarantee. Available in Sport or Comfort configuration, Frame S or M, in Onyx Black or Sand Beige.
- Angell Mobile App Companion smartphone application for iOS 14+ and Android 8+ that enables bike locking/unlocking, GPS navigation with favorite addresses, real-time performance tracking (speed, distance, elevation, carbon footprint), security settings (alarm, geolocation), over-the-air software updates, and integration with Strava, Apple Music, Spotify, and Apple Watch.
- Angell Back Warranty Theft replacement guarantee service. If an Angell bike is stolen and not recovered within 12 days, Angell replaces it with an equivalent or better model. Free for Rapide +; available as a paid add-on for Rapide Core.
- Kask x Angell Helmet Exclusive helmet collaboration with Kask, designed for maximum comfort and protection for cyclists, sold alongside Angell bikes and accessories.
Quantifiable outcome
- Angell Back warranty replaces stolen bike within 12 days or provides equivalent/new bike
- +2 more outcomes
Companies that use Angell
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Angell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Angell partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BMW Group / MINIcoreAngell partnered with BMW Group on the design and technical development of the MINI E-Bike 1. The collaboration influenced the technical advancements incorporated into the Rapide Core and Rapide+ models, including lessons from the partnership applied to the brand's signature ultra-light seamless frame and engineering improvements.
- KaskminorAngell collaborated with Kask on an exclusive helmet collaboration, offering maximum comfort and protection for cyclists. The Kask x Angell helmet is sold alongside the bikes.
- Velox (La Gerche-de-Bretagne)coreVelox is a French wheel manufacturer near Rennes, Brittany. It has been handcrafting wheels for Angell smartbikes since 2019. Velox is a leader in French wheel manufacturing, producing approximately 170,000 wheel pieces per year.
- Le Bélier (Vérac)coreFonderie Le Bélier in Vérac, France is Angell's foundry partner for frame manufacturing. Le Bélier was chosen for its expertise in automotive, aerospace, and naval aviation — domains where lightness and aerodynamics are paramount. The foundry produces approximately 6,000 frame pieces per year for Angell, melting aluminum at 800 degrees and assembling without visible welding.
- Axepta BNP ParibasminorZEBRA entrusts the security of its payment transactions to Axepta BNP Paribas to protect sensitive payment data. ZEBRA does not have access to confidential payment information.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Angell competitors and assessment
Company assessmentBroad incumbents
- Canyon: German direct-to-consumer premium bicycle and e-bike brand with broad product portfolio. Comparable in DTC premium positioning and European urban/commuter focus.
- Trek: Global incumbent bicycle and e-bike maker with extensive dealer network and own e-bike systems (Bosch partnerships). Provides direct competition in the urban and hybrid e-bike category.
- Specialized: US-headquartered incumbent bicycle and e-bike manufacturer with broad product range (road, mountain, urban, e-bikes). Competes via extensive dealer network and Turbo e-bike line at premium prices.
Direct peers
- Cowboy: Brussels-based connected e-bike startup selling premium urban e-bikes with integrated GPS, anti-theft, and mobile app at comparable price points (~€2,490). Directly comparable in target customer (urban commuters), product positioning, and technology stack (connected/app-driven).
- VanMoof: Amsterdam-based premium connected e-bike brand (now under McLaren Applied ownership) with integrated electronics, app, and theft-recovery features. Direct head-to-head competitor in the European urban premium e-bike segment.
- Riese & Müller: German premium e-bike manufacturer focused on urban, cargo, and trekking categories with Bosch drive systems. Comparable in premium positioning, European manufacturing heritage, and urban commuter use case.
- Veloretti: Dutch premium e-bike brand (Amsterdam) with a DTC model and minimalist design. Targets the same urban style-conscious commuter with belt-driven, lightweight e-bikes at similar price points.
Emerging players
- Swapfiets: Dutch bike subscription service offering e-bikes on monthly plans across European cities. Comparable in targeting urban commuters seeking flexible access to bikes, with partial overlap in customer segment.
Regional players
- Pure Electric: UK-based e-bike retailer and brand focused on the British market. Comparable as a regional premium e-bike seller with overlapping customer base in the UK urban segment.
Others
- Bosch eBike Systems: Leading supplier of e-bike drive systems, batteries, and connected solutions (flow app) used by most premium European OEMs. Angell does not currently use Bosch (it uses a rear-wheel motor in-house) but Bosch's ecosystem represents the primary alternative path for connected e-bike functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Angell social profiles
Digital presenceAngell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angell leadership team
Management profileNumber of profiles
Profiles1 record
Angell funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angell
What does Angell do?
Angell designs, manufactures, and sells connected electric smartbikes for urban mobility, led by the Rapide Core (€1,990–€2,240) and Rapide + (€2,490) models. The bikes integrate a touchscreen cockpit, GPS geolocation, audible/visual alarm, and smartphone app connectivity, paired with a 252 Wh removable battery, rear-wheel motor, and an ultra-light seamless aluminum frame manufactured by French partner Le Béler. The company sells direct-to-consumer via its Shopify storefront across 11 European countries and offers an Angell Back theft replacement warranty service.
Is Angell a public or private company?
Angell is a private company. It is classified as corporate owned and is currently operating.
When was Angell founded?
Angell was founded in 2018. It employs 11 to 50 people.
Where is Angell based?
Angell is headquartered in Paris, France, in the Europe region.
How does Angell make money?
Three revenue lines are on record. Electric Bicycle Sales are the primary driver. The others are accessories and Add-ons and installment Payment Plans.
Who are Angell's main competitors?
Broad incumbents on record are Canyon, Trek and Specialized. Direct peers are Cowboy, VanMoof, Riese & Müller and Veloretti. Swapfiets is listed as an emerging player. Pure Electric is listed as a regional player. Bosch eBike Systems is listed as an others.
Does Angell have an API?
No public API is recorded for Angell.
What industry is Angell in?
Angell's product category is Electric Smartbikes. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.