Swapfiets
Swapfiets operates a European bike subscription service, providing members with premium bikes and e-bikes plus included maintenance and repairs across 45 cities and 8 countries, serving approximately 280,000 urban commuters.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Swapfiets does
Swapfiets is a European bike subscription company founded in 2014 and headquartered in Amsterdam, Netherlands. It operates a direct-to-consumer membership model in which subscribers pay a recurring monthly fee for access to premium bikes and e-bikes, with unlimited repairs, maintenance, theft replacement, and door-to-door service bundled into the subscription. The company targets urban commuters seeking to avoid the friction of bike ownership—maintenance burden, theft risk, and parking constraints—across city markets in the Netherlands, Germany, Denmark, Belgium, France, the United Kingdom, Spain, and Austria, served through country-specific localized websites.
The core technology is a subscription platform backed by physical fleet management operations. Following the May 2026 acquisition of Dance, Swapfiets operates a combined fleet of more than 75,000 premium e-bikes serving approximately 280,000 members across 45 cities. The two brands continue to operate separately while sharing operational scale, indicating a multi-brand platform architecture. No patents, proprietary AI/ML models, or third-party technology integrations are disclosed.
The business model is pure recurring subscription revenue. Pricing is not publicly disclosed, but the unit economics depend on monthly subscription fees offset by capital expenditure on the bike fleet, maintenance labor, and replacement costs. The company sells exclusively through direct online subscription channels in each country, with no disclosed B2B or enterprise channel. The company is privately held, with headcount reported in the 1,001-5,000 range, and has raised at least one disclosed funding round from Ponooc in 2019.
Swapfiets firmographics
Firmographics- Name
- Swapfiets
- Website
- https://swapfiets.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Swapfiets operates a European bike subscription service, providing members with premium bikes and e-bikes plus included maintenance and repairs across 45 cities and 8 countries, serving approximately 280,000 urban commuters.
- Ownership category
- akta.pro rank
Swapfiets industry classification
Industry- Product category
- Urban Bike Subscription Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Consumer Goods Rental (5322)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- E-Bike Rentals (THADAGAE)
- akta.pro secondary industries
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Swapfiets is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Swapfiets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bike Subscription Service: Monthly subscription service providing premium bikes (including e-bikes) with maintenance and repair included. Customers pay recurring subscription fees for access to bikes, with the company handling all upkeep and service.
Distribution channels1 record
Marketing channels1 record
Swapfiets product offering
Product offeringCore offering
Swapfiets operates a monthly bike subscription service providing members with bicycles, including e-bikes, for a fixed recurring fee that includes repairs, maintenance, and theft protection. Founded in 2014 and headquartered in Amsterdam, the service is available across 8 European countries and approximately 45 cities, with members able to exchange ("swap") their bike at any partner location.
Product overview
Swapfiets is a bike subscription platform offering premium e-bikes and traditional bikes with all-inclusive maintenance and repair services. Following the acquisition of Dance, the company operates two main brands: Swapfiets and Dance. The combined portfolio serves approximately 280,000 members across 45 cities with a fleet exceeding 75,000 premium e-bikes. The subscription model provides worry-free biking with unlimited repairs, theft protection, and door-to-door service included in the monthly fee.
Differentiator
Problem solved
Functional benefit
Brands
- Dance: E-bike subscription brand acquired by Swapfiets, continuing to operate as a separate brand.
Products and services
- Swapfiets bike subscription Monthly subscription service providing members with bicycles, including e-bikes, for a fixed recurring fee that includes repairs, maintenance, and theft protection. Members can swap their bike at any partner location. Available across 8 European countries and approximately 45 cities.
- Dance bike subscription Bike subscription brand acquired by Swapfiets in May 2026, operating as a separate subscription e-bike service within the company's portfolio.
Companies that use Swapfiets
Customer profileSegments1 record
Ideal customer profiles1 record
Swapfiets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swapfiets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DanceflagshipSwapfiets acquired Dance, combining two leading European bike subscription brands. The combined entity serves 280,000 members across 45 cities with 75,000+ premium e-bikes. Both brands continue operating separately while leveraging combined strengths for growth and expanded bike subscription adoption across Europe.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Swapfiets competitors and assessment
Company assessmentDirect peers
- Cowboy: Belgian premium connected e-bike brand with direct-to-consumer sales and a subscription-style offer. Comparable to Swapfiets on premium urban e-bikes targeting style-conscious commuters in European cities.
- Dance: Berlin-based e-bike subscription brand now wholly owned by Swapfiets but historically a direct subscription rival; remains a separate brand serving an overlapping urban European commuter base.
- Donkey Republic: Danish-founded bike rental and subscription operator active across multiple European cities. Closely comparable to Swapfiets on subscription/membership-based bike rental with mobile-first booking and a multi-city footprint.
- VanMoof: Amsterdam-based premium e-bike brand that has offered its own subscription program. Directly comparable on premium e-bike positioning and European urban commuter target customer.
Broad incumbents
- JCDecaux: Global outdoor advertising and street furniture company that operates city bike-share contracts (e.g., JCDecaux Cyclocity). Comparable as a European city bike-share incumbent, though contract-based and station-based rather than subscription.
- Lime: Global shared micromobility operator with a significant e-bike fleet in European cities. Comparable on urban e-bike deployment at scale but operates dockless rental rather than subscription.
- Tier Mobility: European shared micromobility operator (e-scooters and e-bikes). Comparable as a large European micromobility platform addressing urban commuting, though broader vehicle mix and not subscription-led.
Regional players
- nextbike: Large European bike share operator active across Germany, CEE, and other regions. Comparable on multi-city bike rental and station-based/tech-enabled access but operates primarily in Central/Eastern Europe.
Emerging players
- Brompton Bicycle: Iconic British folding bike manufacturer with growing urban commuter appeal and emerging subscription/B2B programs. Comparable on premium urban cycling positioning, though primarily a manufacturer rather than subscription operator.
Others
- Uber (bikes and micromobility): Global mobility platform with Uber Bike / Lime partnership exposure in European cities. Comparable as a competing urban micromobility channel but adjacent in business model and much broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swapfiets social profiles
Digital presenceSwapfiets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swapfiets leadership team
Management profileNumber of profiles
Profiles6 records
Swapfiets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Swapfiets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swapfiets M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swapfiets
What does Swapfiets do?
Swapfiets operates a monthly bike subscription service providing members with bicycles, including e-bikes, for a fixed recurring fee that includes repairs, maintenance, and theft protection. Founded in 2014 and headquartered in Amsterdam, the service is available across 8 European countries and approximately 45 cities, with members able to exchange ("swap") their bike at any partner location.
Is Swapfiets a public or private company?
Swapfiets is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swapfiets founded?
Swapfiets was founded in 2014. It employs 1,001 to 5,000 people.
Where is Swapfiets based?
Swapfiets is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Swapfiets make money?
One revenue line is on record: bike Subscription Service.
Who are Swapfiets's main competitors?
Direct peers on record are Cowboy, Dance, Donkey Republic and VanMoof. Broad incumbents are JCDecaux, Lime and Tier Mobility. nextbike is listed as a regional player. Brompton Bicycle is listed as an emerging player. Uber (bikes and micromobility) is listed as an others.
Does Swapfiets have an API?
No public API is recorded for Swapfiets.
What industry is Swapfiets in?
Swapfiets's product category is Urban Bike Subscription Services. Its primary akta.pro industry code is THADAGAE, E-Bike Rentals, with a secondary code of CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent). Its NAICS code is 5321 and its SIC code is 7510.