HIJAU

What HIJAU does

HIJAU (legal entity PT Investasi Hijau Selaras) is an Indonesian green-technology company founded in 2020 and headquartered in South Jakarta. It provides two core asset-as-a-service products to industrial and commercial customers in Indonesia: Solar-as-a-Service (SaaS), which delivers rooftop and canopy solar PV systems, and Cooling-as-a-Service (CaaS), which delivers industrial and commercial chiller-based cooling solutions. Both products are offered under a no-upfront-investment, pay-per-usage model in which HIJAU owns, installs, monitors, maintains, insures, and permits the on-site equipment, while the customer pays recurring usage-based fees over multi-year contracts.

The company's technology stack centers on solar PV system design and installation (rooftop, canopy, and ground-mounted configurations), industrial chiller/HVAC deployment, and a proprietary real-time energy-performance monitoring dashboard. Differentiators include bundled government permit management, ISO 9001:2015 and ISO 45001:2018 certifications, full insurance coverage, and ongoing maintenance — all wrapped into the recurring usage fee. The GTM motion is enterprise field sales: direct engagement with industrial facility operators (manufacturing plants in automotive components, footwear, food processing, animal feed, and renewable energy) and commercial building owners, supported by a WhatsApp consultation channel and a multi-language corporate website.

Revenue mechanics are subscription/usage-based recurring: multi-year SaaS and CaaS contracts monetize commissioned kWp of solar and TR of cooling capacity. Named customers include PT HLI Green Power, PT Dharma Polimetal, PT Long Rich Indonesia, CJ Feed & Care Indonesia, Pako Group, and TCC Coffee Roastery. HIJAU raised up to $10M in October 2024 from Clime Capital (SEACEF II) to expand its project pipeline in Indonesia's nascent distributed solar market. The company is pursuing B Corp certification and operates with 11–50 employees.

Name

HIJAU

Legal name

PT Investasi Hijau Selaras

Website

https://hijau.co.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

HIJAU is an Indonesian green-technology company that offers Solar-as-a-Service and Cooling-as-a-Service to industrial and commercial customers under a no-upfront-investment, pay-per-usage model, owning and operating the on-site assets itself.

Ownership category

akta.pro rank

Product category

Distributed Solar Energy & Industrial Cooling Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

SIC

Cogeneration Services & Small Power Producers (4991), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Operations, Maintenance & Asset Management (EUAMABAC), Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH)

Keywords

• Solar-as-a-service
• Cooling-as-a-service
• Rooftop solar PV
• Industrial energy solutions
• Renewable energy Indonesia

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Solar-as-a-Service (SaaS): HIJAU installs, owns, and maintains solar PV systems at customer sites (industrial facilities). Customers pay a usage/ rental fee with no upfront capital expenditure. Revenue is recurring over the contract term, analogous to a hardware-as-a-service or energy-as-a-service model. The company assumes ownership of the asset andbearsmaintenance costs, monetizing through monthly/usage-based billing.
2. Cooling-as-a-Service (CaaS): HIJAU provides and operates cooling systems (chillers, HVAC) at customer facilities. Customers pay based on usage (cooling output/ TR capacity consumed) with no upfront investment or maintenance fees. Revenue is recurring and consumption-based, similar to a utilities model.
3. Government Permit & Project Management Services (bundled): All licensing, government permits, and administrative processes are handled by HIJAU as part of its service offering. This is bundled into the SaaS/CaaS pricing rather than sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

HIJAU installs, owns, and operates rooftop and canopy solar PV systems (Solar-as-a-Service) and industrial/commercial cooling systems (Cooling-as-a-Service) at customer facilities in Indonesia under long-term, pay-per-usage contracts with no upfront capital expenditure. The company handles end-to-end design, permitting, installation, maintenance, and insurance, while customers access a real-time monitoring dashboard to track energy performance.

Product overview

HIJAU is a developer of solar panel rental and Cooling as a Service (CaaS) solutions focused on providing reliable, clean, and cost-efficient energy for the industrial sector in Indonesia. The company offers two main sustainable technology services under its HIJAU Standard certified by global standards: Solar-as-a-Service (SaaS) for rooftop and canopy solar PV systems targeting the industrial sector, and Cooling-as-a-Service (CaaS) for smart cooling solutions targeting offices, hotels, industries, and malls. Both services operate on a no upfront investment, paid-per-usage model, with full government permits, real-time monitoring systems, maintenance services, and insurance coverage included.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar-as-a-Service (SaaS) Rental/lease model for rooftop and canopy solar PV panels in which HIJAU designs, installs, owns, monitors, and maintains the system at the customer's industrial site. Customers pay per usage with no upfront investment and no maintenance fees; HIJAU also handles government permits and insurance.
• Cooling-as-a-Service (CaaS) Smart cooling solution (industrial chillers and HVAC) billed per usage, with no upfront CAPEX or maintenance fees. HIJAU installs and operates the cooling system at the customer's facility and includes government permits, monitoring, and insurance in the contract.

Quantifiable outcome

• PT HLI Green Power: 7,144 kWp capacity installed, 171,044 tonnes CO2 avoided
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• ColliersminorGTM or Marketing PartnerHIJAU partnered with Colliers to introduce smart cooling solutions without CAPEX to reduce building energy costs. Colliers, as a commercial real estate services firm, likely refers or introduces HIJAU's CaaS solutions to its building owner/operator clients.
• Ditrolic ATW EnergiminorStrategic or Co-development PartnerDitrolic ATW Energi partnered with HIJAU on the Pako Group 1.08 MWp solar project. Signing ceremony held November 2023. Likely a joint execution partnership for EPC (engineering, procurement, construction) of the solar installation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xurya Daya Indonesia: Indonesian solar-as-a-service company providing no-upfront-cost rooftop solar to commercial and industrial customers — the closest direct competitor to HIJAU's core Solar-as-a-Service offering in the same market.
• SUNterra (PT Surya Energi Indonesia): Indonesian distributed solar developer serving commercial and industrial customers with rooftop PV solutions — competes directly with HIJAU for industrial rooftop projects in Indonesia.
• Solarion (PT Solarion Energy Indonesia): Indonesian solar energy services company focused on rooftop PV for industrial and commercial facilities — directly comparable offering, target customers, and geography to HIJAU.
• Adaro Solar (PT Adaro Clean Energy Indonesia): Solar energy arm of the Adaro Group developing utility-scale and distributed solar in Indonesia — competes for large industrial rooftop and captive power projects, with significantly deeper balance sheet.

Emerging players

• Energi Mikro Hidro / Distributed renewables developers: Indonesian distributed-renewables developer focused on off-grid and hybrid solar solutions for industrial and rural customers — partially overlapping target market and emerging service offerings.

Regional players

• Sunseap (EDP Renewables APAC): Singapore-headquartered distributed solar developer (now under EDP Renewables) serving Southeast Asian commercial and industrial customers — comparable model and customer profile, but operates from a regional rather than Indonesia-only base.

Broad incumbents

• Engie Solutions Southeast Asia: Global energy and cooling services group with growing distributed solar and cooling-as-a-service offerings across Southeast Asia — represents a much larger incumbent that could enter Indonesia with deeper resources.
• Sembcorp Solar (Sembcorp Industries): Singapore-based conglomerate with distributed solar and energy services operations across Southeast Asia — broadly comparable business model with significantly larger scale and balance sheet.
• Daikin Air-conditioning Indonesia: Major HVAC manufacturer and service provider in Indonesia — directly relevant to HIJAU's Cooling-as-a-Service offering as an incumbent chiller/HVAC supplier against whom HIJAU competes on the no-CAPEX financing angle.
• Trane Technologies (Asia Pacific): Global HVAC and building cooling solutions provider with commercial and industrial offerings across Asia — comparable to HIJAU's CaaS product, particularly for process cooling at industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIJAU