Culinary Brands

What Culinary Brands does

Culinary Brands Private Limited (CBPL) is a New Delhi-headquartered, multi-brand food and beverage platform established in 2022 as part of the Everstone Group. It functions as a holding and operating vehicle for three exclusive or controlling rights in the Indian sub-continent: the Subway master franchise (700+ stores across India), an exclusive license for the premium Italian Lavazza coffee brand across roast & ground, pods, capsules, ready-to-drink and instant categories, and a majority stake in Fresh & Honest Café Limited, an Indian coffee, vending and retailing operator that owns a 9,000 tons-per-annum manufacturing facility in Sri City, Andhra Pradesh, and serves 140 million cups of coffee annually across 350+ base locations with beans sourced from Coorg and Chikmagalur plantations. The combined platform spans consumer-facing retail (Subway restaurants, Fresh & Honest cafés and vending), B2B coffee services, licensed coffee manufacturing, and brand distribution.

The business model rests on three revenue mechanics: direct-to-consumer transaction revenue from Subway restaurants across 700+ Indian stores, B2B coffee vending and retail revenue from Fresh & Honest's 350+ base locations, and licensing/royalty economics from holding exclusive India rights to Lavazza and the master franchise for Subway. The company is privately held by Everstone Group, raised $36.7 million led by Norwest Venture Partners in April 2023, and operates with 101–250 employees. No public pricing, revenue, or unit-economics disclosure is available; the company's growth has been driven by inorganic platform assembly (F&H acquisition plus Lavazza license) executed in late 2022, followed by capital deployment to scale manufacturing throughput and the Lavazza brand across India.

Name

Culinary Brands

Legal name

Culinary Brands Private Limited (CBPL)

Website

https://culinarybrands.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Culinary Brands is an Everstone Group-owned multi-brand Indian F&B platform operating the Subway master franchise (700+ stores), an exclusive Lavazza coffee license, and a majority stake in Fresh & Honest Café (350+ coffee vending/retail locations with in-house manufacturing), serving Indian consumers and B2B coffee clients.

Ownership category

akta.pro rank

Product category

Food and beverage franchise operations

NAICS

Limited-Service Restaurants (722513), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro industry

PRIMARYTHAFADAB

Coffee Chains & Franchise Cafes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Food and beverage franchise
• Master franchise operations
• Coffee manufacturing
• Brand licensing services
• Restaurant operations

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant / Retail Sales (Subway): Revenue from operating 700+ Subway restaurants across India selling subs, salads, beverages and desserts directly to end consumers.
2. Brand Licensing & Master Franchise Fees (Subway, Lavazza): Revenue from holding exclusive master franchise rights for Subway in India and an exclusive license for the premium Lavazza brand in India, generating royalty and franchise-related income.
3. Coffee Vending, Retailing and Manufacturing (Fresh & Honest): Revenue from Fresh & Honest Café Ltd — India's leading coffee, vending and retailing company — with 350+ base locations, producing 140 million cups/year, leveraging a 9,000 tons/annum manufacturing facility in Sri City, Andhra Pradesh.

Go-to-market motion3 records

Core offering

Culinary Brands is a multi-brand food and beverage franchise and licensing platform operating in India. It holds exclusive master franchise rights for Subway (700+ restaurants across India), an exclusive India license for the premium Italian Lavazza coffee brand (covering roast and ground, pods and capsules, ready-to-drink and instant coffee), and a majority stake in Fresh & Honest Café Limited, India's leading coffee, vending and retailing company with 350+ base locations and a 9,000 tons-per-annum manufacturing facility in Sri City, Andhra Pradesh.

Product overview

Culinary Brands (CB), part of the Everstone Group, operates as a multi-brand food and beverage franchise and licensing platform rather than a single unified product. Its portfolio is built around three pillars: Subway (operated through exclusive master franchise rights across more than 700 stores in India), Lavazza (operated under an exclusive India license for premium Italian coffee), and Fresh & Honest Café (an acquired majority-owned Indian coffee, vending and retailing brand backed by an in-house 9,000 tons-per-annum manufacturing facility). Together these three brands — Subway, Lavazza, and Fresh & Honest — form the company's core product offering in the Indian F&B market, unified by a shared mission to deliver fresh, healthier food and to enable thriving food businesses through strong partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Subway (India): Operated by Culinary Brands through exclusive master franchise rights in India; the world's largest sandwich chain with more than 700 stores across India, offering subs, salads, beverages and desserts.
• Lavazza (India)
• Fresh & Honest Café

Products and services

• Subway (India) The world's largest sandwich chain operated by Culinary Brands through exclusive master franchise rights across more than 700 stores in India, offering subs, salads, beverages and desserts with a fresh food ideology.
• Lavazza (India) Premium Italian family-run coffee brand founded in 1895, headquartered in Turin, Italy. Culinary Brands holds an exclusive license for Lavazza in India, covering roast and ground, pods and capsules, ready-to-drink, and instant coffee, delivered through a sustainability- and innovation-led model.
• Fresh & Honest Café India's leading coffee, vending and retailing company, operating in 350+ base locations with a dependable service network that serves 140 million cups of coffee every year, made from ethically sourced beans from Coorg and Chikmagalur plantations, and supported by a 9,000 tons-per-annum manufacturing facility in Sri City, Andhra Pradesh.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Restaurant Brands Asia: Master franchisee operator of Burger King in India. Highly comparable as a listed Indian QSR master franchise platform with similar business model of bringing global F&B brands to India via exclusive rights.
• Jubilant FoodWorks: Master franchisee for Domino's Pizza in India and operator of additional brands including Dunkin' and Popeyes. Direct comparable as a multi-brand QSR franchise platform in India with similar master franchise economics and scale ambition.
• Devyani International: Master franchisee for KFC, Pizza Hut, and Costa Coffee in India. Comparable multi-brand QSR and coffee franchise operator with similar revenue model and store-level unit economics.
• Sapphire Foods India: Master franchisee for KFC, Pizza Hut, and Taco Bell across India and other markets. Comparable Indian-listed multi-brand QSR franchise platform with similar licensing/fee structure and store growth strategy.
• Tata Consumer Products (Starbucks India JV): Operates Starbucks in India through Tata Starbucks joint venture. Comparable premium coffee retail operator in India competing for the same urban premium coffee consumer that Lavazza targets.
• Cafe Coffee Day: India's largest domestic coffee chain with the broadest retail café footprint. Comparable coffee retail and vending competitor, particularly versus Fresh & Honest and Lavazza in the mass and mid-premium segments.
• Barista Coffee: Indian coffee chain operating cafés and retail coffee products. Comparable specialty coffee retail model competing directly with Lavazza retail and Fresh & Honest in India.

Broad incumbents

• Lavazza Group: Italian global coffee major and Culinary Brands' licensor. Comparable as the broader incumbent coffee brand owner; Culinary Brands essentially holds the India commercialization rights for this large global player.
• Nestlé India: Major packaged F&B incumbent with significant coffee and foodservice presence in India. Comparable as a broad incumbent across packaged coffee (Nescafé) and foodservice channels where Culinary Brands operates.

Others

• CCL Products (Continental Coffee): Large Indian coffee manufacturer and exporter with significant processing capacity. Comparable as an India-based coffee manufacturing platform relevant to Fresh & Honest's 9,000-ton Sri City operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culinary Brands