Lavazza Group
Lavazza Group is a 130-year-old, family-controlled Italian coffee company producing premium roast and ground coffee, single-serve systems, and professional foodservice solutions across 140+ countries, with sub-brands including Carte Noire, Kicking Horse, and Merrild, serving retail consumers, B2B hospitality, and OEM partners.
- Company typePrivate
- Founded1895
- HeadquartersTurin, Italy
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lavazza Group does
Lavazza Group is a privately held Italian coffee company founded in 1895 in Turin and operating as Luigi Lavazza S.p.A., a Società per Azioni under family ownership with Giuseppe Lavazza as Chairman and Antonio Baravalle as the first external CEO, appointed in 2024 to lead the company through anticipated industry consolidation. The company produces and sells premium coffee products including roast and ground coffee, single-serve coffee systems, capsules, and ready-to-drink beverages across 140+ countries, employing 5,001-10,000 people and generating €3.9 billion in 2025 revenue (up 15.7% year-over-year). Its brand portfolio includes the core Lavazza brand and acquired sub-brands Carte Noire (France), Kicking Horse (Canada), Merrild (Denmark), plus operating divisions Flavia (hot beverages) and Lavazza Professional (B2B/vending).
The company's core technology is centered on coffee processing, roasting, and single-serve brewing systems. Its flagship innovation is Tablì, a packaging-free single-serve coffee tab made of 100% coffee with no capsules or individual wrapping, developed over five years of R&D and protected by more than 15 patents following the 2020 acquisition of Italian startup Caffemotive. The Tablì system requires a proprietary brewing device (pre-order priced at $99.99) and is positioned for the US home coffee market with an official launch in August 2026. Lavazza also supplies its own coffee to Keurig Dr Pepper for distribution in K-Cups, creating a competitive-yet-collaborative single-serve presence.
Lavazza's business model combines B2C retail coffee sales, B2B foodservice and hospitality supply, OEM partnerships (Keurig), joint ventures (Yum China for coffee shop expansion in China with a flagship store in Shanghai), e-commerce (MaxiCoffee in France), vending and office coffee services (IVS Group, 49% stake acquired in 2024), and ready-to-drink beverages (PepsiCo partnership, launched in the UK). Distribution spans supermarkets, specialty retail, e-commerce, foodservice providers, and flagship retail stores, with notable growth in North America (26.9% revenue increase) and ongoing expansion in the US and Chinese markets.
Lavazza Group firmographics
Firmographics- Name
- Lavazza Group
- Legal name
- Luigi Lavazza S.p.A.
- Website
- https://lavazzagroup.com
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Lavazza Group is a 130-year-old, family-controlled Italian coffee company producing premium roast and ground coffee, single-serve systems, and professional foodservice solutions across 140+ countries, with sub-brands including Carte Noire, Kicking Horse, and Merrild, serving retail consumers, B2B hospitality, and OEM partners.
- Ownership category
- akta.pro rank
Lavazza Group industry classification
Industry- Product category
- Coffee products
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121), Restaurants and Other Eating Places (72251)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Lavazza Group is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Lavazza Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Coffee Product Sales: Primary revenue stream from selling roasted coffee, coffee capsules, and single-serve products through retail, e-commerce, and foodservice channels across 140+ countries. Revenue of €3.9 billion in 2025, up 15.7% year-over-year.
- B2B Coffee Supply: Lavazza supplies its own coffee to Keurig for use in K-Cups, creating a B2B revenue stream alongside competitive positioning in the single-serve market.
- Digital Manufacturing Services: Partnership with Hermes Reply to develop new digital and efficient manufacturing model, potentially generating professional services revenue.
- Joint Ventures and Licensing: Revenue from joint ventures such as Yum China for coffee shop operations and potential licensing of Tablì technology. Includes IVS Group acquisition (49% through public tender) and MaxiCoffee integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tablì Brewing Device - Pre-order price |
| Unit Pricing | Pay-as-you-go | Tablì Coffee Tabs - Ongoing consumption |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Lavazza Group product offering
Product offeringCore offering
Lavazza Group manufactures, roasts, and distributes premium Italian coffee products — including roasted whole bean and ground coffee, single-serve coffee systems (Tablì, capsules, K-Cups), ready-to-drink beverages, and professional/out-of-home coffee solutions — selling through retail, e-commerce, foodservice, and flagship stores across 140+ countries.
Product overview
Lavazza Group is a diversified coffee company operating across multiple product segments including single-serve coffee (Tablì, K-Cups), roast and ground coffee, ready-to-drink beverages, and professional/vending solutions. The portfolio comprises the core Lavazza brand alongside acquired sub-brands (Carte Noire, Kicking Horse, Merrild), retail concepts (Lavazza Coffee Shop via Yum China partnership), and specialty offerings (La Reserva de ¡Tierra!). Tablì represents the company's breakthrough innovation in packaging-free single-serve coffee technology. The company also operates through divisions like Flavia (hot beverages) and Lavazza Professional (B2B solutions), spanning retail, e-commerce, and out-of-home channels across 140+ markets.
Differentiator
Problem solved
Functional benefit
Brands
- Carte Noire: French coffee brand owned by Lavazza Group, known for premium coffee products.
- Kicking Horse Coffee
- Merrild
- Flavia
- Tablì
- Lavazza Professional
Products and services
- Tablì single-serve coffee system The world's first single-serve coffee system using 100% coffee tabs with no capsules or individual wrapping, requiring a dedicated Lavazza brewing device. Targeted at home coffee consumers seeking premium, sustainable, packaging-free single-serve coffee.
- Lavazza (core brand) roasted and ground coffee Premium Italian coffee brand offering espresso, single-serve, roast and ground, and whole bean coffee products sold across 140+ markets through retail, e-commerce, and foodservice channels. The flagship heritage brand of the Lavazza Group.
- Carte Noire coffee
- Kicking Horse Coffee
- Merrild coffee
- Flavia hot beverage systems (including Cocoa Bliss)
- La Reserva de ¡Tierra! Cuba specialty coffee
- Lavazza Professional office and vending coffee services
- Lavazza Coffee Shop retail concept
- Lavazza coffee for Keurig K-Cups (OEM supply)
Quantifiable outcome
- North America delivered 26.9% revenue growth while France and Poland saw volume declines of 16.3% and 26% respectively
- +2 more outcomes
Companies that use Lavazza Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lavazza Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Lavazza Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered strategic, supporting and core.
- American AirlinesstrategicPartnership announced between Lavazza and American Airlines, effective from 2026. Likely involves in-flight coffee service and brand visibility.
- Jannik SinnerstrategicPartnership with world tennis champion extending until 2030. Sinner serves as brand ambassador representing Lavazza's commitment to excellence and Italian quality.
- Automobili LamborghinistrategicNew partnership announced between Lavazza and Automobili Lamborghini, combining Italian excellence in coffee and automotive luxury.
- Slow Food Coffee CoalitionsupportingLavazza Group's first projects for the Slow Food Coffee Coalition, supporting sustainable coffee production and smallholder farmers.
- Yum ChinacoreJoint venture to explore and develop Lavazza Coffee Shop concept in China. First flagship store opened in Shanghai's Jing'an district in April 2020. Yum China provides local market knowledge and distribution expertise while Lavazza provides premium Italian coffee credentials and brand. Partnership leverages Yum China's 130 million cups of coffee sold in China in 2019.
- Solomon R. Guggenheim MuseumstrategicSupport for 'Countryside, The Future' exhibition at Solomon R. Guggenheim Museum in New York. Lavazza's sponsorship began in 2014 and has supported multiple exhibitions. Francesca Lavazza serves on the Guggenheim Foundation Board of Trustees.
- CEO Carbon Neutral ChallengesupportingLavazza joined Gucci President Marco Bizzarri's CEO Carbon Neutral Challenge, committing to prioritize maximum reduction of greenhouse gas emissions and implement nature-based solutions for biodiversity and forest protection.
- CaffemotivecoreItalian startup acquired by Lavazza in 2020, enabling the development of Tablì technology. Caffemotive's technology underlies the 15+ patents protecting the packaging-free single-serve coffee system.
- Peggy Guggenheim Collection VenicestrategicStrategic collaboration with Peggy Guggenheim Collection in Venice, expanding Lavazza's cultural partnership portfolio.
- Lavazza FoundationcoreLavazza Foundation established in 2004, active in 17 countries with over 97,000 beneficiaries. Supports sustainable development programs for coffee-producing communities, including projects in Colombia, Guatemala, Honduras, Cuba, and Rwanda.
- Keurig Dr PeppercoreExisting contract to sell Lavazza's own coffee in Keurig's K-Cups, creating a competitive yet collaborative relationship. Provides Lavazza access to Keurig's extensive single-serve coffee machine ecosystem and retail distribution.
- Hermes ReplysupportingPartnership with Hermes Reply to develop a new digital and efficient manufacturing model, focusing on digital transformation of production processes.
- StravitosupportingLavazza piloted Stravito's AI Personas tool to convert consumer segmentation data into interactive AI-powered profiles for real-time market testing. Implementation reduced product validation cycles from three weeks to hours.
- Save the Childrenstrategic20-year partnership with Save the Children NGO fighting to save children at risk. Joint initiatives include Lavazza Calendar 2021 auction benefiting Save the Children projects in India.
- IVS GroupstrategicLavazza completed IVS Group acquisition (49% through public tender offer), strengthening position in the Italian vending and coffee service market.
- MaxiCoffeestrategicMaxiCoffee integration completed, expanding Lavazza's e-commerce and retail presence in the French market.
- PepsiCostrategicPartnership with PepsiCo for ready-to-drink coffee products. First launched in UK with plans to expand to other European territories, targeting younger consumers and new consumption occasions.
- Arsenal WomensupportingPartnership with Arsenal Women's football team, combining two symbols of excellence in their respective fields.
- Triennale MilanosupportingPartnership with Triennale Milano for cultural projects including 'Under a Coffee Tree' exhibition and ongoing collaboration.
- IHCAFE (Honduran Coffee Institute)supportingResearch partnership with IHCAFE to develop more resilient coffee varieties and support growers facing climate change challenges.
- Anacafé (Guatemala)supportingPartnership with Guatemala's National Coffee Association for research, training, and farmer support programs in coffee-producing communities.
- BioCubaCafésupportingJoint venture between Lavazza Foundation, Grupo Agroforestal, HEI (Hecho en Italia), and other partners to support Cuban coffee producers, protect forests, and improve coffee quality through training.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Lavazza Group competitors and assessment
Company assessmentDirect peers
- Nestlé Nespresso: Nestlé's premium single-serve coffee brand, the dominant player in capsule/pod systems globally. Directly competes with Lavazza's single-serve offerings including A Modo Mio and K-Cups; Lavazza's Tablì is positioned as an environmentally differentiated alternative to Nespresso.
- Keurig Dr Pepper: US beverage giant and dominant North American single-serve coffee system operator. Both partner (Lavazza supplies coffee for K-Cups) and competitor to Lavazza in single-serve; Keurig's installed base is the primary competitive barrier to Tablì's US launch.
- Massimo Zanetti Beverage Group: Italian coffee company owning Boncafé, Segafredo Zanetti, and Chock full o'Nuts. Closest Italian-headquartered competitor with similar product portfolio (roast, ground, capsules) and global distribution; directly competes with Lavazza in retail and foodservice.
- JDE Peet's: Global coffee and tea company owning brands including Jacobs, Douwe Egberts, Peet's Coffee, L'OR, and Tassimo. Direct competitor across retail coffee, single-serve capsules, and out-of-home channels with similar global distribution scale to Lavazza.
- illycaffè: Italian premium coffee company headquartered in Trieste, offering espresso, ground coffee, and capsule systems (iperEspresso). Direct comparable to Lavazza in heritage, premium positioning, and Italian heritage, competing head-to-head in retail and foodservice.
Broad incumbents
- Costa Coffee (The Coca-Cola Company): UK-based coffee chain acquired by Coca-Cola, now extending into retail packaged coffee and coffee shop operations globally. Comparable as a coffee chain and packaged coffee brand; relevant to Lavazza's out-of-home ambitions and Yum China JV model.
- Melitta Group: German family-owned coffee and filter products company with strong European retail presence. Comparable as a family-owned, multi-decade European coffee manufacturer with retail coffee and single-serve offerings.
- Tchibo GmbH: German coffee company and major European retail/foodservice player with diversified non-food retail concept. Comparable scale and channel breadth to Lavazza in DACH and broader European coffee markets.
- Starbucks: Global coffee leader with massive retail footprint and packaged goods business. Competes with Lavazza in retail packaged coffee and out-of-home consumption; Lavazza's Yum China JV positions it as a partial competitor in the China coffee shop market.
Regional players
- Strauss Group (Elite Coffee/Trima): Israeli food and beverage conglomerate with significant coffee operations across Eastern Europe, Brazil, and emerging markets. Comparable as a major regional coffee roaster expanding globally; overlaps with Lavazza in some Eastern European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lavazza Group social profiles
Digital presenceLavazza Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lavazza Group leadership team
Management profileNumber of profiles
Profiles5 records
Lavazza Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lavazza Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lavazza Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lavazza Group
What does Lavazza Group do?
Lavazza Group manufactures, roasts, and distributes premium Italian coffee products — including roasted whole bean and ground coffee, single-serve coffee systems (Tablì, capsules, K-Cups), ready-to-drink beverages, and professional/out-of-home coffee solutions — selling through retail, e-commerce, foodservice, and flagship stores across 140+ countries.
Is Lavazza Group a public or private company?
Lavazza Group is a private company. It is classified as family owned and is currently operating.
When was Lavazza Group founded?
Lavazza Group was founded in 1895. It employs 5,001 to 10,000 people.
Where is Lavazza Group based?
Lavazza Group is headquartered in Turin, Italy, in the Europe region.
How does Lavazza Group make money?
Four revenue lines are on record. Coffee Product Sales are the primary driver. The others are B2B Coffee Supply, digital Manufacturing Services and joint Ventures and Licensing.
Who are Lavazza Group's main competitors?
Direct peers on record are Nestlé Nespresso, Keurig Dr Pepper, Massimo Zanetti Beverage Group, JDE Peet's and illycaffè. Broad incumbents are Costa Coffee (The Coca-Cola Company), Melitta Group, Tchibo GmbH and Starbucks. Strauss Group (Elite Coffee/Trima) is listed as a regional player.
Does Lavazza Group have an API?
No public API is recorded for Lavazza Group.
What industry is Lavazza Group in?
Lavazza Group's product category is Coffee products. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 31192 and its SIC code is 2080.