Couragion Corporation

What Couragion Corporation does

Couragion Corporation operates a web-based career literacy and work-based learning platform aimed at K-12 students, with particular emphasis on girls and students of color in STEM. The platform combines three integrated components: Career Quests that pair students with diverse video role models, Work-Based Learning Challenges (covering data science, UX, product management, quality assurance, and systems administration) that teach occupational and essential skills through contextual problem-solving, and Personal Learning Plans paired with Digital Portfolios that track individual student progress and post-secondary readiness. A proprietary best-fit career algorithm reportedly matches students to careers based on interests, values, and desired work characteristics, with the company citing that 88% of students find at least one best-fit career and STEM-career intention rises 7-15% after engagement.

The company sells tiered annual subscriptions directly to schools and districts — Small Teams (40 users, $799/year), Medium Teams (180 users, $2,699/year), Large Teams (500 users, $4,999/year), and custom enterprise quotes above 500 users — with administrative reporting via a Navigator dashboard and bundled training materials. Couragion was founded in 2014-2015 in Lakewood, Colorado, secured $750,000 in NSF SBIR funding and $250,000 from Colorado OEDIT, and was acquired by MindSpark Learning in June 2021. Post-acquisition, distribution runs through MindSpark's educator network and the STEMpath program (a Master's-level CS credential delivered with Metropolitan State University of Denver). The firm has a reported headcount of 1-10 and operates as a niche K-12 SaaS within a larger education nonprofit parent.

Name

Couragion Corporation

Legal name

Couragion Corporation

Website

https://couragion.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1–10 employees

Short description

Couragion Corporation provides a K-12 web-based career exploration and work-based learning platform that connects students, especially girls and students of color, to diverse STEM role models and skill challenges, sold as annual subscriptions to schools and districts.

Ownership category

akta.pro rank

Product category

K-12 STEM Career Exploration Platform

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• STEM career exploration
• Work-based learning
• K-12 career readiness
• Computer science education
• Career literacy platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Subscription (SaaS): Tiered annual subscription model based on number of users (students). Small Teams: 40 users for $799/year, Medium Teams: 180 users for $2,699/year, Large Teams: 500 users for $4,999/year. Custom quotes available for 500+ users.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Couragion provides a web-based STEM career exploration and work-based learning platform for K-12 students, featuring interactive Career Quests with diverse STEM role models, Work-Based Learning Challenges in computer science and engineering, Personal Learning Plans driven by a best-fit career algorithm, and Digital Portfolios. The platform is sold to schools and districts through tiered annual subscriptions (40, 180, or 500+ users) and is designed to track student aspiration, intention, and motivation, with emphasis on engaging girls and students of color.

Product overview

Couragion is an online STEM career literacy and work-based learning platform offering a unified product with tiered subscription plans (Small Teams for 40 users at $799, Medium Teams for 180 users at $2,699, and Large Teams for 500 users at $4,999 annually). The platform centers on three integrated components: Career Quests (interactive career exploration with diverse STEM role models), Work-Based Learning Challenges (CS and engineering challenges covering data science, UX, product management, QA, and sysadmin skills), and Personal Learning Plans (algorithm-driven recommendations for post-secondary readiness). Additional platform features include Digital Portfolios, Navigator Admin/Reporting tools, and Training & Professional Learning resources. The platform uses student career preferences and work characteristics to fuel a 'best-fit' career matching algorithm.

Differentiator

Problem solved

Functional benefit

Products and services

• Couragion STEM Career Exploration and Work-Based Learning Platform Web-based SaaS platform providing K-12 schools and districts with interactive Career Quests featuring diverse STEM role models, computer science and engineering Work-Based Learning Challenges, Personal Learning Plans driven by a best-fit career algorithm, Digital Portfolios, and Navigator Admin/Reporting/Support tools. Sold via tiered annual subscriptions based on user count.
• Take Our Daughters And Sons To Work Day - Student Prep List Free student preparation resource published by Couragion to support Take Our Daughters And Sons To Work Day activities and promote career awareness.

Quantifiable outcome

• Student intention to pursue STEM-related careers increases 7-15% after engaging with Couragion
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MindSpark LearningcoreStrategic or Co-development Partner · 15 June 2021MindSpark Learning acquired Couragion in June 2021. The combined organization offers more accessible and equitable STEM education solutions on a global scale. MindSpark's STEMpath program (grad-level CS teaching credential) and Couragion's technology platform work together to serve educators and students.
• Ball CorporationminorStrategic or Co-development Partner · 1 January 2019Ball Corporation partnered with MindSpark Learning and its STEMpath program to support workforce development and STEM education initiatives.
• Oracle AcademycoreStrategic or Co-development Partner · 1 January 2018Joint research partnership with Oracle Academy resulting in the report 'Altering the Vision of Who Can Succeed in Computing.' The research highlights how CS for All is more inclusive when students understand computing careers. Published findings in Forbes and Wall Street Journal.
• Metropolitan State University of DenvercoreStrategic or Co-development Partner · 1 January 2018Partnership with MSU Denver and MindSpark Learning to deliver STEMpath program - a Master's-level certificate in computer science for educators. MSU President Janine Davidson testified about STEMpath's impact during Colorado legislative session.
• CareerWise ColoradominorStrategic or Co-development Partner · 1 January 2017Partnership to provide career exploration tools to CareerWise Colorado program participants. CareerWise Modern Youth Apprenticeship program connects students with work-based learning opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YouScience: YouScience offers aptitude-based career matching and work-based learning experiences for high school students, overlapping directly with Couragion's best-fit algorithm and work-based learning challenges.
• Kuder / Pathful: Kuder (now part of Pathful) provides K-12 career planning, assessments and curriculum used by counselors and CTE programs, overlapping Couragion on career interest inventories and education planning.
• Nepris: Nepris virtually connects classrooms with industry professionals and runs work-based learning activities, directly comparable to Couragion's video role model library and contextual work-based challenges.
• Xello: Xello is a leading K-12 college, career and future-readiness platform that combines assessments, career matching and lesson plans; it competes head-on with Couragion in career exploration for middle and high school students.

Broad incumbents

• Naviance (PowerSchool): Naviance is a college and career readiness platform owned by PowerSchool that is widely embedded in U.S. school districts and competes for the same K-12 career-exploration budget as Couragion.
• EVERFI: EVERFI delivers a broad library of K-12 supplemental curriculum including career readiness and STEM pathways; it overlaps Couragion's college and career readiness footprint inside district purchasing agreements.
• Discovery Education: Discovery Education is an established K-12 digital curriculum provider with STEM and career-readiness content that reaches the same district buyers as Couragion, offering a broader content catalog as a competitive alternative.

Others

• Lightcast (formerly Emsi Burning Glass): Lightcast provides labor market data, career profiles and workforce analytics used by K-12 and CTE programs, serving as an enabling data and content vendor to many career-readiness platforms including ones like Couragion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Couragion
• Xx.com/couragion
• LinkedInlinkedin.com/company/couragion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couragion Corporation