YouScience
YouScience operates the Brightpath college and career readiness platform for K-12 districts, state education boards, higher education, and workforce organizations, combining AI-powered aptitude assessment, 200+ industry certifications, and work-based learning employer matching across 11,600+ schools and 7M+ users.
- Company typePrivate
- Founded2006
- HeadquartersAmerican Fork, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What YouScience does
YouScience is a privately-held education technology company headquartered in American Fork, Utah, that operates the YouScience Brightpath college and career readiness (CCR) platform. The platform combines a science-based aptitude assessment (built on the Ball Aptitude Battery methodology and the O*NET Interest Profiler Short Form) with proprietary AI-powered career matching, a catalog of 200+ industry-recognized certification exams, work-based learning employer matching, and longitudinal career mapping from middle school through graduation. It serves K-12 districts and state education boards as its primary market, with additional exposure to higher education (e.g., University of Iowa), workforce development organizations, chambers of commerce, and individual consumers who purchase a standalone Aptitude & Career Discovery assessment for $49. The company has served 11,600+ schools and organizations, 7M+ individual users, and reported 8M industry certifications taken through the platform.
The company monetizes through multi-year subscription contracts with school districts and state education departments (with anchor wins including the Utah State Board of Education under HB 260 and a five-year Riverside Unified School District partnership covering 11,500 students), enterprise contracts with higher education and workforce organizations, and direct-to-consumer individual assessment sales. Distribution combines direct enterprise field sales, an Independent Educational Consultant affiliate channel, inside sales for mid-market districts, and a self-serve e-commerce funnel. YouScience has executed one acquisition (NC3T and its Seamless WBL platform in October 2022), secured a strategic investment from ECMC Group's Education Impact Fund in April 2025, and announced strategic partnerships with Project Lead The Way (PLTW) and Suzy Welch's Becoming You Labs in May 2026, signaling active expansion of both product surface and addressable segments.
YouScience firmographics
Firmographics- Name
- YouScience
- Legal name
- YouScience
- Website
- https://youscience.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YouScience operates the Brightpath college and career readiness platform for K-12 districts, state education boards, higher education, and workforce organizations, combining AI-powered aptitude assessment, 200+ industry certifications, and work-based learning employer matching across 11,600+ schools and 7M+ users.
- Ownership category
- akta.pro rank
YouScience industry classification
Industry- Product category
- Education Technology / College and Career Readiness Software
- NAICS
- Educational Support Services (611710), Software Publishers (5132), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)
- akta.pro secondary industry
- Transcript, Score Reporting & Verification/Credential Wallet Platforms (EDAFADAO)
Keywords
Where YouScience is headquartered
LocationHeadquarters
- HQ city
- American Fork
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
YouScience business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Assessment Sales: One-time purchase of Aptitude & Career Discovery assessment at $49 per individual. Includes personalized 40-page report, career matching, and pathway exploration. Can be purchased as gift or for teams/organizations with volume pricing.
- School/District Platform Licensing: Multi-year subscription licensing for K-12 school districts and state education departments. Includes access to Brightpath platform features including aptitude discovery, industry certifications, work-based learning, and data reporting. Pricing based on district size and student count.
- Enterprise and Workforce Solutions: Custom solutions for higher education institutions, workforce development organizations, and employers including enrollment support, retention services, and talent pipeline connections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Aptitude & Career Discovery Assessment |
| Subscription | Annual | School/District Platform (Brightpath) |
| Subscription | Multi-year contract | Statewide Enterprise Deployment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
YouScience product offering
Product offeringCore offering
YouScience sells YouScience Brightpath, a college and career readiness platform that delivers aptitude-based assessments, industry-recognized certifications, work-based learning connections, and longitudinal career planning to K-12 schools, districts, state education departments, higher education institutions, and workforce organizations. The platform uses AI to match aptitude and interest data to 600+ careers and supports compliance with state mandates such as Utah's HB 260. A standalone Aptitude & Career Discovery assessment is sold directly to individual consumers for $49.
Product overview
YouScience offers a unified platform architecture centered on YouScience Brightpath, the core college and career readiness platform. Brightpath integrates multiple modules including Aptitude & Career Discovery (data-driven assessments), Industry-Recognized Certifications (exam catalog), Work-Based Learning (employer connections), Data & Reporting (analytics), and Instructional Content. The company also acquired Seamless WBL through NC3T to enhance work-based learning capabilities. For individual consumers, YouScience sells a standalone Aptitude & Career Discovery product ($49) directly, which uses AI-powered algorithms to match personal aptitudes to career recommendations. The platform serves K-12 (middle school through high school), higher education, workforce, and individual segments.
Differentiator
Problem solved
Functional benefit
Brands
- YouScience Brightpath: College and career readiness platform providing aptitude discovery, industry-recognized certifications, work-based learning, and career connections for students.
Products and services
- YouScience Brightpath College and career readiness (CCR) platform for K-12 districts, state education departments, higher education institutions, and workforce organizations, integrating aptitude discovery, industry-recognized certifications, work-based learning employer connections, and data and reporting to meet compliance requirements and improve student outcomes.
- YouScience Aptitude & Career Discovery (Individual) Standalone direct-to-consumer aptitude assessment consisting of eleven brain games that measure nine key aptitudes and unlock personal career matches, delivered with a 40-page personalized report covering unique aptitude blend, personal approach, work style, interest-based career fields, and AI-matched career recommendations across 600+ careers.
Quantifiable outcome
- 60% increase in graduation rates
- +4 more outcomes
Companies that use YouScience
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
YouScience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
YouScience partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Project Lead The Way (PLTW)coreStrategic collaboration announced May 18, 2026, combining YouScience's aptitude evaluation platform Brightpath with PLTW's hands-on STEM curriculum to address the student readiness gap. The partnership aims to transform how students are prepared for the future of work by integrating aptitude-based career discovery with hands-on STEM learning experiences.
- Becoming You Labs (Suzy Welch)coreStrategic partnership announced May 5, 2026, with Becoming You Labs, a career and leadership development platform founded by Suzy Welch. YouScience's performance-based aptitude and career discovery assessment powers Becoming You Labs' coaching programs, workshops, and leadership development offerings, integrating aptitude data to enhance self-awareness and support informed career decisions.
- Riverside Unified School DistrictmajorFive-year partnership (December 2025) selected YouScience Brightpath as the district's college and career readiness solution, supporting 11,500 students with aptitude discovery, certifications, and work-based learning opportunities.
- National Center for College and Career Transitions (NC3T)coreAcquisition completed October 2022 enabling YouScience to enhance support for students and educators through NC3T's work-based learning platform, professional development, and consulting services. Included Seamless WBL platform for career-connected learning in schools.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
YouScience competitors and assessment
Company assessmentDirect peers
- Naviance (PowerSchool): PowerSchool-owned college and career readiness platform widely used in US K-12 districts. Directly competes with YouScience Brightpath in the same CCR category, often bundled with the PowerSchool SIS.
- Xello: K-12 college, career, and future-readiness program used in thousands of schools. Competes head-to-head with YouScience on aptitude/interest assessment and CCR planning.
- SCOIR: College and career readiness platform for high schools that combines student profiles, college applications, and career exploration. Overlaps with YouScience in CCR planning for districts.
- Kuder: Long-standing career planning and assessment provider serving K-12 and workforce clients. Directly comparable to YouScience's Aptitude & Career Discovery and CCR workflows.
Emerging players
- MajorClarity: K-12 college, career, and military readiness platform focused on CTE pathways. Competes with YouScience in CTE-aligned districts, especially for aptitude and certification tracking.
- SchooLinks: Modern college and career readiness platform targeting high schools with planning, alumni tracking, and CCR features. An emerging competitor to YouScience's district CCR offering.
Broad incumbents
- PowerSchool: Largest US K-12 student information system vendor, owner of Naviance. Operates broadly across K-12 data and could bundle CCR capabilities as a feature, squeezing standalone players like YouScience.
- Instructure (Canvas): Major K-12 and higher-ed LMS vendor. As an incumbent across school systems, it can layer career-readiness features into existing Canvas workflows, posing a long-term bundling threat to YouScience.
- Parchment (Instructure): Credential and transcript management platform owned by Instructure. Overlaps with YouScience's industry-recognized certifications and credential wallet functionality at scale across K-12 and higher ed.
Others
- CareerBuilder (Talent Blocks / Work-Based Learning): Workforce and talent-matching platform adjacent to YouScience's employer connection module. Not a direct competitor, but provides similar employer-side career matching infrastructure that could be partnered with or substituted for in districts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
YouScience social profiles
Digital presenceYouScience compliance and trust
Trust signalCompliance1 record
YouScience financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouScience leadership team
Management profileNumber of profiles
Profiles5 records
YouScience subsidiaries and ownership
Company hierarchySubsidiaries1 record
YouScience funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouScience M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouScience
What does YouScience do?
YouScience sells YouScience Brightpath, a college and career readiness platform that delivers aptitude-based assessments, industry-recognized certifications, work-based learning connections, and longitudinal career planning to K-12 schools, districts, state education departments, higher education institutions, and workforce organizations. The platform uses AI to match aptitude and interest data to 600+ careers and supports compliance with state mandates such as Utah's HB 260. A standalone Aptitude & Career Discovery assessment is sold directly to individual consumers for $49.
Is YouScience a public or private company?
YouScience is a private company. It is classified as venture growth investor backed and is currently operating.
When was YouScience founded?
YouScience was founded in 2006. It employs 51 to 100 people.
Where is YouScience based?
YouScience is headquartered in American Fork, United States, in the North America region.
How does YouScience make money?
Three revenue lines are on record. Individual Assessment Sales are the primary driver. The others are school/District Platform Licensing and enterprise and Workforce Solutions.
Who are YouScience's main competitors?
Direct peers on record are Naviance (PowerSchool), Xello, SCOIR and Kuder. Emerging players are MajorClarity and SchooLinks. Broad incumbents are PowerSchool, Instructure (Canvas) and Parchment (Instructure). CareerBuilder (Talent Blocks / Work-Based Learning) is listed as an others.
Does YouScience have an API?
No public API is recorded for YouScience.
What industry is YouScience in?
YouScience's product category is Education Technology / College and Career Readiness Software. Its primary akta.pro industry code is EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships), with a secondary code of EDAFADAO, Transcript, Score Reporting & Verification/Credential Wallet Platforms. Its NAICS code is 611710 and its SIC code is 8200.