HER

What HER does

HER is a mobile dating and community application built exclusively for lesbian, bisexual, queer, non-binary, and trans people, operating on iOS and Android across 125+ countries with localizations in English, Spanish, French, German, and Japanese. The platform combines profile-based matching with identity-affirming tooling, including Pride Pins (QPOC, T4T, chapstick/masc, intersex, sober, political values), pronoun and gender identity fields, multi-factor photo and social media verification, and incognito browsing, alongside 35+ persistent, volunteer-moderated in-app community groups and a localized events feature integrated with Pride and LGBTQ+ activations. Underlying technology is a cloud-based mobile platform with social media API integrations (Instagram, Spotify) for profile enrichment and AI-enhanced matching for compatibility scoring, supported by a round-the-clock Trust & Safety moderation team, state sex offender registry cross-checks, and post-acquisition cross-Match Group ban enforcement.

HER operates a freemium business model in which all core dating and community features are free, with HER Premium subscription (auto-renewing) unlocking ad-free experience, incognito mode, unlimited swipes, rewind, see who liked you, and real-time online visibility. A secondary B2B revenue stream, the HER Media Network, monetizes display advertising, content development partnerships, and event sponsorships with brands seeking brand-safe access to the 15M+ sapphic audience. Distribution flows primarily through the Apple App Store and Google Play Store (both rated 4.5 stars, with five consecutive years of Apple Editor's Choice recognition from 2019-2023) supplemented by direct download from weareher.com.

Founded by Robyn Exton in 2013 (originally launched as Dattch and rebranded to HER), the company is headquartered in San Francisco with a New York marketing presence. In May 2025, Match Group acquired HER, integrating it into a portfolio that includes Match, Tinder, and OkCupid while preserving HER's distinct LGBTQIA+ women's brand. Robyn Exton continues to serve as CEO & Founder.

Name

HER

Legal name

HER

Website

https://weareher.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

HER is a mobile dating and community application for lesbian, queer, non-binary, and trans people, offering identity-affirming matching, 35+ in-app communities, and HER Premium subscriptions across 125+ countries; acquired by Match Group in May 2025.

Ownership category

akta.pro rank

Product category

Online Dating and Social Networking

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

akta.pro secondary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Lesbian dating app
• LGBTQIA+ community platform
• Queer dating application
• Sapphic social network
• Dating and matchmaking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HER Premium Subscription: Recurring subscription product unlocking ad-free experience, real-time online visibility, filter by sexuality, incognito mode, see who liked you, unlimited swipes, and rewind on accidental left swipes. Core product free; premium is the primary direct monetization lever.
2. Freemium Core Access: Free tier offering profile creation, matching, chats, events, communities, and friend discovery to maximize adoption and funnel users into HER Premium.
3. Display Advertising and Media Partnerships: B2B revenue from brands buying targeted access to the 15M+ sapphic audience through display advertising, sponsored content, and live or virtual event integrations, positioned as a brand-safe, mobile-first, LGBTQIA+ social network.
4. Content Development Partnerships: Native content collaborations and influencer/FLINTA creator network activations enabling sponsored editorial, social, and email content for partner brands.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

HER is a mobile dating and community platform exclusively for lesbian, bisexual, queer, trans, and non-binary (FLINTA / sapphic) people. The free core app provides matching, chat, in-app communities, and events; HER Premium adds incognito mode, unlimited swipes, rewind, real-time online visibility, and an ad-free experience. The company also monetizes a B2B media network of display advertising, sponsored content, and event integrations sold to brands seeking access to its 15M+ LGBTQIA+ user base.

Differentiator

Problem solved

Functional benefit

Products and services

• HER Dating & Community App (Free Core)
• HER Premium Subscription
• HER In-App Communities
• HER Media Network (Advertising & Partnerships)
• HER In-App Events

Quantifiable outcome

• 300+ million lesbian matches facilitated since launch
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship parent company and core distribution channel.

• Match Groupflagship parent companyStrategic or Co-development Partner · 1 May 2025Match Group acquired HER in May 2025, integrating HER into a portfolio that includes Match, Tinder, and OkCupid. The acquisition gives HER access to Match Group's safety infrastructure (mtch.com/safety), cross-portfolio ban enforcement, and shared compliance resources such as the Colorado Safety Policy page. HER remains operationally distinct as the LGBTQIA+ women's brand.
• Apple App Storecore distribution channelChannel Partner/ Reseller/ DistributorPrimary iOS distribution channel for HER; the app has received Apple Editor's Choice recognition for five consecutive years (2019-2023) and maintains a 4.5-star rating. The App Store handles in-app purchase billing for HER Premium subscriptions.
• Google Play Storecore distribution channelChannel Partner/ Reseller/ DistributorPrimary Android distribution channel for HER; maintains a 4.5-star rating and processes in-app subscription billing for HER Premium on Android devices.

Scale indicators10 records

Recent moves3 records

Expansion highlights7 records

Direct peers

• Bumble: Bumble is a mainstream dating app with women-message-first design that has progressively added LGBTQIA+ features (Bumble For Friends, Bumble BFF). It competes with HER for queer women and non-binary users who might otherwise choose a mainstream platform with broader reach.
• OkCupid (Match Group): OkCupid is another Match Group dating app that has long marketed itself as inclusive of LGBTQIA+ users with extensive gender and orientation options. It directly competes with HER for queer women seeking identity-affirming matching on a more established mainstream platform.
• Grindr: Grindr is the largest LGBTQ+ dating app globally, focused on gay, bi, trans, and queer people. While its primary audience skews toward men, it competes with HER for the broader queer social-networking and dating use case, particularly among trans and non-binary users.

Broad incumbents

• Tinder (Match Group): Tinder is the largest mainstream dating app and a sibling property of HER within Match Group's portfolio. It competes broadly for queer women who use it alongside or instead of HER, especially given its global scale and progressive rollout of orientation and pronoun features.
• Hinge (Match Group): Hinge is Match Group's relationship-focused dating app that has added LGBTQIA+ visibility and orientation filters. It competes with HER for queer women seeking serious relationships, offering a broader mainstream audience but less sapphic-specific community tooling.

Emerging players

• PinkCupid: PinkCupid is a niche dating site within the Cupid Media network aimed at lesbian and bisexual women. While smaller and web-led rather than mobile-first, it competes for the same sapphic dating demographic as HER, particularly among older or relationship-oriented users.
• Zoe (LGBTQ+ Dating): Zoe is a lesbian, bisexual, and queer women's dating app that positions itself as a direct sapphic-focused competitor to HER. It targets overlapping use cases (dating, friendship, community) for LGBTQIA+ women and competes head-to-head on identity-specific features.
• Feeld: Feeld is a dating app for couples, singles, and the sexually curious, with explicit support for non-binary and queer users. It competes for non-heteronormative women and non-binary daters who overlap with HER's polyamorous, pansexual, and queer-friendly user base.
• Taimi: Taimi is an LGBTQ+ social networking and dating app that, like HER, combines dating with community content and live streams. It targets overlapping trans, non-binary, and queer women segments and competes for community-led engagement.

Regional players

• Lexa: Lexa is a Dutch dating app operated by Match Group that has positioned itself as a mainstream European alternative with LGBTQIA+ friendliness. It does not directly compete in HER's core English-language markets but represents similar dating-app functionality for queer women in continental Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HerSocialApp
• YouTubeyoutube.com/channel/UC5ezhWop2QDIBco04CeQxVA
• Instagraminstagram.com/hersocialapp
• TikToktiktok.com/@hersocialapp
• Facebookfacebook.com/hersocialapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HER