Feeld
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Feeld firmographics
Firmographics- Name
- Feeld
- Legal name
- Feeld Ltd
- Website
- https://feeld.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Feeld industry classification
Industry- Product category
- Online Dating Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
- akta.pro secondary industry
- Dating & Relationship Networking (MPACAJAH)
Keywords
Where Feeld is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Feeld business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Majestic Membership Subscription: Premium subscription tier offering advanced features including Incognito mode, unlimited likes, advanced desire-based filtering, seeing who liked you, one free Ping daily, and private photo sharing. Available as monthly or annual subscription with pricing varying by location.
- Consumables (Pings and Uplift): One-time purchase items including Pings (to jump profile to top of connections queue with personalized note) and Uplift (24-hour visibility boost). Majestic members get one free Ping daily. Consumables can be purchased by any member.
- Independent Profitability: Feeld has operated as an independent and profitable business since receiving its first and only investment of $500,000 in 2015. Revenue is generated solely from memberships and consumables with no advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Membership - Core dating features |
| Subscription | Monthly | Majestic Membership - Premium features |
| Subscription | Annual | Majestic Annual Subscription |
| Usage-based | Pay-as-you-go | Ping Consumables |
| Usage-based | Pay-as-you-go | Uplift Consumables |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels12 records
Feeld product offering
Product offeringCore offering
Feeld operates a mobile dating application designed for open-minded individuals exploring gender, sexuality, and non-traditional relationship structures including ethical non-monogamy, polyamory, and kink. The platform is delivered as a freemium iOS and Android app featuring 20+ gender and sexuality options, 50+ desire tags, longform bios, group chats, and privacy-first features such as incognito mode, screenshot prevention, and biometric profile verification. Revenue is generated through an optional Majestic premium subscription and usage-based consumables (Pings and Uplift) with no advertising on the platform.
Product overview
Feeld operates as a unified dating platform with modular premium features. The core Feeld app serves as the primary product—a dating application for open-minded individuals seeking various connection types from casual to long-term relationships. Premium functionality is delivered through Majestic Membership, which unlocks Incognito mode, advanced filtering, and unlimited likes. Consumable add-ons including Pings (profile visibility boosts) and Uplift (24-hour profile boosts) provide additional engagement options. The Constellation feature enables profile linking for polyamorous and non-monogamous arrangements. Self-discovery is supported through the Reflections tool developed with University of Michigan researchers. The company also operates Feeld IRL (Experiences) for in-person community events, an FWB Ambassador Program for community advocates, and A Fucking Magazine (AFM) as its editorial publication.
Differentiator
Problem solved
Functional benefit
Brands
- Majestic: Premium membership tier offering features including Incognito mode, unlimited Likes, seeing who liked you, and advanced Desire-based filters.
- Constellation
- Reflections
- Freedomme
- Majestic
- Pings and Uplift
- Pings and Uplift
Products and services
- Feeld Dating App Core mobile dating application for individual consumers and couples seeking connections, featuring 20+ gender and sexuality options, desire tags, longform bios, hidden bios, group chat, and an ad-free experience. Distributed globally on iOS App Store and Google Play.
- Majestic Membership Premium monthly or annual subscription tier for Feeld members that unlocks Incognito mode, unlimited Likes, advanced filtering by Desires, the ability to see who liked the user, private photo sharing, and one free daily Ping.
- Pings Consumable pay-as-you-go feature that lets a member push their profile to the top of a specific connection's New Connections queue with a personalized note. Majestic members receive one free Ping per 24 hours; additional Pings can be purchased by any member.
- Uplift Consumable pay-as-you-go 24-hour profile visibility boost that places a member's profile at the front of the Discover queue for nearby Feeld users. Available for purchase by any member and is not included in the Majestic subscription.
- Reflections Interactive in-app self-discovery tool developed with the University of Michigan's BIIT Lab that walks members through 165 prompts covering Desires, Boundaries, and Relationships and returns personalized percentage-based results to help users explore their identity and preferences.
- Constellation In-app feature that lets members link their profile with up to 5 other partners and select from 20+ relationship tags, enabling transparent solo or group exploration across couples and polyamorous configurations.
Quantifiable outcome
- 14M+ registered accounts as of February 2026
- +4 more outcomes
Companies that use Feeld
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Feeld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Feeld partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- University of Michigan (BIIT Lab)coreCollaboration with the Bodies, Identities, Intimacies, and Technologies (BIIT) Lab at the University of Michigan to develop the Reflections self-discovery tool. Led by Dr. Apryl Williams, the research group includes award-winning sociologists, demographers, psychologists, and communication scholars. The partnership ensures the tool is grounded in relevant research and ethically developed.
- YoticoreThird-party provider for selfie-based age estimation to comply with UK Online Safety Act age verification requirements. Yoti uses facial recognition technology to verify users are 18+ without storing personal data.
- KeshaflagshipOfficial sponsor of Kesha's T!ts Out Tour 2025. Includes branded tailgate events, VIP treatment at concerts, and co-created 'Freedomme' campaign content. Kesha is featured on the Feeld platform. Partnership aims to reach new audiences through music and pop culture.
- BHOC (Bureau of HIV Outreach & Cultural Innovation)corePartnership to provide free HIV home test kits to U.S. members, delivered discreetly to their door. Supports Feeld's commitment to sexual health and safety within the community.
- The Love TankcoreUK-based partnership to provide free HIV testing kits to U.K. members. Collaborates on sexual health content and resources for the Feeld community.
- Tech Against Scams CoalitionminorCoalition of companies working together to combat online scams and protect users across platforms. Feeld participates as part of its safety and trust initiatives.
- ODDAminorPartnership supporting safety initiatives and resources for the Feeld community.
- RIOT PrideminorSponsorship of RIOT's Pride Afterparty at Electrowerkz in London. Community event partnership supporting queer spaces and celebrations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Feeld competitors and assessment
Company assessmentDirect peers
- HER: HER is a dating and social app built specifically for lesbian, bisexual, and queer women, with a community-first product model mirroring Feeld's LGBTQ+ focus. Both platforms differentiate through inclusive identity options, community feeds, and events for underserved queer users.
- Taimi: Taimi is an LGBTQ+ dating and social-networking app with extensive gender/sexuality options and identity-led community features comparable to Feeld's inclusive tag structure and content model. Both target queer, trans, and non-binary users seeking connections beyond mainstream apps.
- Grindr: Grindr is the dominant LGBTQ+ dating app, primarily serving gay, bi, trans, and queer men with location-based matching and identity-rich profiles. While segmented by audience, Grindr's community depth, privacy expectations, and inclusive identity options are structurally similar to Feeld's LGBTQ+ focus.
- #open: #open is a dating app explicitly built for ethical non-monogamy, polyamory, and kink-curious users, providing the closest direct competitor to Feeld's positioning in the ENM and kink space. Both platforms serve couples, solo explorers, and groups with relationship-structure configurability.
- Lex: Lex is a text-first queer dating and community app originally built for women, trans, and non-binary users, now broader queer. Its community-driven, personality-over-photos model aligns with Feeld's exploration-first approach and queer-focused audience.
- Pure: Pure is a privacy-focused, anonymous dating app for casual encounters that competes with Feeld's explorative, judgment-free ethos and screenshot-protection/ephemeral-chat safety features. It overlaps in casual-connection use cases within Feeld's "Casual Connection Seekers" segment.
Broad incumbents
- OkCupid: OkCupid is a mainstream dating platform that has long supported non-monogamous relationship modes and extensive gender/sexuality options, putting it in direct overlap with Feeld's ENM and inclusivity positioning. It is materially broader in audience but comparable in feature set for Feeld's core user segments.
- Bumble: Bumble is a major mainstream dating app with sibling modes (BFF, Bizz) and growing optionality around relationship structures and identity options. As a broad incumbent, it competes for the same iOS/Android dating audience and could expand into Feeld's niches via feature additions.
- Hinge: Hinge is a mainstream relationship-focused dating app positioned around meaningful connections, increasingly overlapping with Feeld's long-form profile and "designed to be deleted" ethos. As a Match Group brand with heavier marketing spend, it represents the largest-channel competitive threat to Feeld.
- Tinder: Tinder is the largest mainstream dating app, increasingly adding expansive gender, sexuality, and relationship-structure options that overlap with Feeld's inclusive identity framework. Its scale and brand create a gravitational threat to Feeld's niche if mainstream users migrate from niche to general.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Feeld social profiles
Digital presenceFeeld compliance and trust
Trust signalCompliance3 records
Feeld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feeld leadership team
Management profileNumber of profiles
Profiles7 records
Feeld funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feeld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feeld
What does Feeld do?
Feeld operates a mobile dating application designed for open-minded individuals exploring gender, sexuality, and non-traditional relationship structures including ethical non-monogamy, polyamory, and kink. The platform is delivered as a freemium iOS and Android app featuring 20+ gender and sexuality options, 50+ desire tags, longform bios, group chats, and privacy-first features such as incognito mode, screenshot prevention, and biometric profile verification. Revenue is generated through an optional Majestic premium subscription and usage-based consumables (Pings and Uplift) with no advertising on the platform.
Is Feeld a public or private company?
Feeld is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feeld founded?
Feeld was founded in 2014. It employs 101 to 250 people.
Where is Feeld based?
Feeld is headquartered in New York, United States, in the North America region.
How does Feeld make money?
Three revenue lines are on record. Majestic Membership Subscription is the primary driver. The others are consumables (Pings and Uplift) and independent Profitability.
Who are Feeld's main competitors?
Direct peers on record are HER, Taimi, Grindr, #open, Lex and Pure. Broad incumbents are OkCupid, Bumble, Hinge and Tinder.
Does Feeld have an API?
No public API is recorded for Feeld.
What industry is Feeld in?
Feeld's product category is Online Dating Platform. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks, with a secondary code of MPACAJAH, Dating & Relationship Networking. Its NAICS code is 5132 and its SIC code is 7372.