What Frontastic does

Frontastic is a privately-held German B2B software company founded in 2017 and headquartered in Münster, Germany. The company provides a Composable Frontend Platform for API-First eCommerce and headless CMS, positioning itself as a presentation-layer vendor in the headless/composable commerce technology stack that decouples the customer-facing frontend from the commerce backend. With a headcount of 51-100, Frontastic operates at the scale of a venture-backed growth-stage startup, serving brands, agencies, and digital teams that require API-first frontend capabilities for headless commerce implementations.

The company's core product is a cloud-delivered frontend platform (frontastic.cloud) that enables API-first commerce and headless content management, typically deployed alongside a separate commerce engine, CMS, and PIM. The technology positioning aligns with the MACH (Microservices, API-first, Cloud-native, Headless) architecture framework, a common reference point in the composable commerce category. The platform is delivered as a cloud service, consistent with the broader shift away from monolithic commerce suites toward modular, best-of-breed stacks.

Frontastic's business model is a B2B SaaS subscription targeting SMB and mid-market digital commerce customers, with a co-founder-led operating structure: Thomas Gottheil serves as co-founder and CEO, and Tobias Schlitt as co-founder and software engineer. Disclosed capital is modest at approximately $3.59M raised across four funding rounds from 2018 through 2021, with investors including Reimann Investors, Verve Ventures, SAP.iO, NRW.BANK, Ventech, and Aschendorff NEXT. The company does not disclose pricing publicly and operates on a quote-based enterprise model. Important data caveat: a substantial portion of the aggregated input data describes commercetools (a different and substantially larger enterprise commerce company founded in 2007, with 600+ enterprise customers and $100B+ GMV processed); this analysis is grounded in Frontastic-specific signals only and does not attribute commercetools operational metrics to Frontastic.

Name

Frontastic

Legal name

commercetools GmbH

Website

https://frontastic.cloud

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Frontastic is a German B2B SaaS company founded in 2017 that provides a Composable Frontend Platform for API-First eCommerce and headless CMS. Based in Münster, the company serves digital commerce brands and agencies requiring headless frontend capabilities within composable commerce architectures.

Ownership category

akta.pro rank

Product category

Headless Commerce Frontend Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

API-First Backend Platforms (BaaS/mBaaS & Serverless Backends) (HDAEAKAH)

Keywords

• Composable frontend platform
• Headless commerce software
• API-first ecommerce
• Headless CMS integration
• Digital experience layer

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription and Licensing: Enterprise commerce platform with headless architecture and autonomous intelligence capabilities, delivered as cloud-based subscription with enterprise-grade support tiers.
2. Professional Services: Expert Services for implementation, customization, and optimization of commerce platforms.
3. Premium Support: Tiered support offerings including Premium Support with enhanced SLAs and dedicated assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Frontastic provides a Composable Frontend Platform for API-First eCommerce and headless CMS. The platform enables businesses to assemble decoupled digital storefronts and content experiences by integrating with separate backend commerce engines, CMSs, and personalization services via APIs. It is targeted at organizations building headless, API-first digital commerce experiences.

Product overview

commercetools is an AI-First Commerce Platform delivered as a platform-plus-modules architecture. The core is the Sphere headless enterprise commerce platform that unifies channels, customer context, and commerce operations. Built on top are specialized solutions for different business models: B2C Commerce for consumer experiences, B2B Commerce for enterprise business buyers, and B2X Commerce for multi-model operations supporting B2C, B2B, B2B2C, and D2C from a single system. The platform extends through AI-powered modules including AI Hub for artificial intelligence capabilities, MosAIc for autonomous commerce optimization (coming soon), AgenticLift and Agentic Commerce for AI agent operations, In-Store for physical retail, Frontend for customer-facing experiences, Audit Log Premium and Payment Hub for compliance and efficiency, plus commercetools for Builders for no-code commerce setup via conversational prompts. The platform processes over $100B in annualized GMV across 600+ global enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Sphere: Enterprise Commerce Platform - the headless foundation for product, price and checkout operations, ready for any team, channel or AI agent.
• MosAIc
• AgenticLift
• AI Hub
• In-Store
• Frontend

Products and services

• Composable Frontend Platform An API-first, headless composable frontend platform that enables businesses to assemble and operate digital storefronts and content experiences on top of separate backend commerce engines, CMSs, and personalization services. Targeted at organizations adopting composable commerce architectures.

Quantifiable outcome

• $10 million USD incremental revenue for L.L. Bean
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Google CloudcoreTechnology or IntegrationInfrastructure partner providing cloud deployment options for commercetools platform. Enables enterprise customers to deploy on Google Cloud infrastructure.
• AWScoreTechnology or IntegrationInfrastructure partner providing cloud deployment options for commercetools platform. Enables enterprise customers to deploy on AWS infrastructure.
• MongoDBcoreTechnology or IntegrationDatabase infrastructure partner providing NoSQL database capabilities for the commercetools platform architecture.
• Solution Integrators and AgenciescoreImplementation/ SI/ Consulting PartnerGlobal network of solution integrators and agencies that implement and deploy commercetools solutions for enterprise customers.
• Partner Possibility ProgramflagshipGTM or Marketing PartnerFlagship partner program for solution integrators, agencies, and technology partners to go-to-market with commercetools solutions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Contentful: A leading headless CMS / composable content platform targeting enterprises building API-first digital experiences. Directly comparable to Frontastic as a developer-first, headless platform often paired with commerce backends in MACH architectures.
• Strapi: Open-source headless CMS with strong developer adoption. Competes with Frontastic's CMS layer for the same frontend/composable use cases, especially among technical teams building custom commerce experiences.
• Sanity: Structured content platform positioned for composable commerce and digital experience delivery. Directly comparable to Frontastic as an API-first content/backend layer that powers storefronts and commerce frontends.
• Builder.io: Visual headless CMS and drag-and-drop page builder for composable commerce. Comparable to Frontastic on the visual-builder / no-code frontend layer overlapping with Frontastic's builder motion.
• Storyblok: Headless CMS with visual editor for marketers and developers, frequently paired with commerce platforms. Comparable to Frontastic's headless CMS and composable frontend positioning.

Broad incumbents

• commercetools: Leading enterprise headless commerce platform with $100B+ annualized GMV and 600+ enterprise customers. Operates in the same composable commerce ecosystem as Frontastic, frequently paired in deployments; effectively an adjacent incumbent (and potential acquirer/integrator).
• Shopify: Dominant commerce platform with composable/headless capabilities (Hydrogen, Oxygen) serving SMB to enterprise. Competes broadly with Frontastic as an alternative commerce foundation, though Shopify is full-stack and far larger.
• BigCommerce: Headless commerce platform built on MACH principles, serving mid-market and enterprise. Directly overlaps with Frontastic's composable commerce positioning as a frontend/headless alternative.
• Salesforce Commerce Cloud: Enterprise commerce suite from Salesforce. Competes as an alternative full-stack commerce foundation in the same enterprise accounts Frontastic targets, with a much larger install base.
• SAP Commerce Cloud: Enterprise commerce platform (formerly Hybris) from SAP. Competes in the same enterprise commerce modernization deals that drive MACH replatforming opportunities, against which Frontastic positions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/frontasticgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontastic