Cubii
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Cubii firmographics
Firmographics- Name
- Cubii
- Legal name
- Fitness Cubed Inc.
- Website
- https://cubii.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Cubii industry classification
Industry- Product category
- Connected Fitness Equipment
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)
- akta.pro secondary industries
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Cubii is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cubii business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of under-desk ellipticals (Cubii Move, Cubii Go, Cubii Total Body+) and accessories (SoftRings, massage guns, dumbbells, kettlebells, barbells, floor mats, lumbar cushions). One-time purchase model with products priced from $100-$500.
- Digital Content Subscription (Studio+): Cubii Studio+ platform offers 300+ on-demand workout classes. The platform is offered completely free to users, likely serving as a customer retention and engagement tool that drives hardware sales rather than a direct revenue stream.
- Mobile App Services: Free mobile app available on iOS and Android that provides fitness tracking, workout classes, and community features. App may drive hardware sales and improve customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cubii Move - Entry-level under-desk elliptical |
| One time/ perpetual license | Pay-as-you-go | Cubii Go - Mid-range portable elliptical |
| One time/ perpetual license | Pay-as-you-go | Cubii Total Body+ - Premium 2-in-1 elliptical with pulleys |
| Freemium | Monthly | Cubii Studio+ - Free workout classes platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Cubii product offering
Product offeringCore offering
Cubii designs and sells connected under-desk elliptical machines (Cubii Move, Cubii Go, Cubii Total Body+) and complementary fitness accessories that enable low-impact seated exercise. Hardware is paired with a free mobile app and the Cubii Studio+ digital platform, which offers 300+ on-demand expert-guided workout classes and integrates with Apple HealthKit and Fitbit for unified fitness tracking.
Product overview
Cubii is a connected fitness company offering a portfolio of under-desk ellipticals designed for low-impact seated exercise. The core product line includes three elliptical models: Cubii Move (entry-level with 6 resistance levels), Cubii Go (portable with 10 levels and built-in wheels), and Cubii Total Body+ (advanced model with 12 resistance levels and upper-body pulley system). These ellipticals are complemented by a comprehensive accessory ecosystem (SoftRings weights, massage tools, Build strength equipment, floor mats, lumbar support) and a digital platform (Cubii Studio+) providing 300+ free on-demand workout classes. The companion mobile app enables progress tracking and integrates with Apple Health and Fitbit for unified fitness data management.
Differentiator
Problem solved
Functional benefit
Brands
- Cubii Studio+: Free online wellness platform offering on-demand access to 300+ expert-guided elliptical and accessory workout classes, including categories like Sweat & Stride, Stretch & Stride, Strength & Stride, and Mind & Stride.
- Cubii Cares
- Cushii
- Grippii
- SoftRings
Products and services
- Cubii Move
- Cubii Go Lightweight portable under-desk elliptical with 10 levels of resistance, retractable handle, and built-in wheels for easy movement between rooms.
- Cubii Total Body+ Premium 2-in-1 under-desk elliptical with 12 levels of resistance and integrated upper-body pulley system enabling full-body workouts combining lower-body elliptical motion with upper-body strength training.
- Cubii Studio+ Free digital wellness platform offering on-demand access to 300+ expert-guided elliptical and accessory workout classes accessible via web and mobile app, designed to drive engagement and retention for Cubii hardware customers.
- Cubii Mobile App Free mobile application for iOS and Android enabling goal setting, progress tracking by time/distance/calories, access to 300+ on-demand Studio+ workouts, daily Wellness Journiis challenges, and community connectivity.
- Cubii SoftRings Resistance Weights Soft weighted ring accessories available in 1lb, 2lb, 3lb, and 4lb pairs for upper body strength training during seated elliptical workouts.
- Cubii Knot Mini Massage Gun Mini massage gun accessory for muscle relaxation and recovery before or after workouts.
- Cubii Dot Vibrating Massage Ball Vibrating massage ball for targeted muscle recovery and relaxation.
- Cubii Build Adjustable Barbell Adjustable barbell for strength training workouts as part of the Build accessory line.
- Cubii Build Adjustable Kettlebell Adjustable kettlebell for strength training workouts as part of the Build accessory line.
- Cubii Build Adjustable Dumbbell Set Adjustable dumbbell set for strength training workouts as part of the Build accessory line.
- Grippii Floor Mat Non-slip floor mat available in Black and Aqua colors that protects floors and provides stability during workouts.
- Cushii Lumbar Cushion Memory foam lumbar cushion with washable mesh outer lining and securing strap, designed for posture support and lower back stress reduction across sofas, chairs, cars, and wheelchairs.
Quantifiable outcome
- Customers report significant weight loss (e.g., 21.5 lbs reported by user Greg)
- +2 more outcomes
Companies that use Cubii
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Cubii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Cubii partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Apple HealthKitcoreIntegration with Apple Health app allowing users to sync fitness data including active energy, body metrics, heart rate, sleep analysis, steps, walking/running distance, water consumption, and weight data between Cubii products and Apple Health ecosystem.
- FitbitcoreIntegration with Fitbit app enabling users to sync Cubii workout data including sleep, weight, profile information, heart rate, location/GPS, food and water logs, and activity/exercise data with their Fitbit accounts.
- Vimeo OTTcoreVimeo OTT powers the Cubii Studio+ video streaming services and provides customer support infrastructure for the digital content platform.
- Health Insurance PartnersminorReferral partner program where health insurance companies direct customers to Cubii. When users access Cubii via referral links and make purchases, name, email, mailing address, and product information may be shared with the referral partner.
- AmazoncorePrimary marketplace reseller for Cubii products. Products sold through Amazon include Cubii Move, Cubii Go Aqua, and Cubii Total Body with affiliate tracking links.
- QVCminorTelevision shopping channel partner offering Cubii products to their customer base.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cubii competitors and assessment
Company assessmentDirect peers
- MagneTrainer: MagneTrainer produces magnetic mini exercise bikes and pedal exercisers for desk and home use. Comparable niche compact fitness hardware brand targeting similar seated-workout use cases.
- DeskCycle: DeskCycle sells compact under-desk pedal exercisers and mini ellipticals targeted at the same desk-bound user seeking low-impact seated movement. Closest like-for-like competitor in the under-desk fitness hardware category.
- Stamina Products: Stamina offers the InMotion line of compact under-desk ellipticals and mini steppers alongside broader fitness equipment. Directly competes in the same compact seated elliptical sub-category as Cubii.
- Exerpeutic: Exerpeutic manufactures under-desk and folding ellipticals, magnetic mini exercise bikes, and compact fitness equipment sold primarily through Amazon. Direct competitor on form factor, price points, and channel mix.
Broad incumbents
- Peloton Interactive: Peloton is the leading connected fitness platform with bikes, treadmills, and an extensive subscription content library. Broader incumbent in the connected fitness ecosystem where Cubii competes for consumer share and content engagement.
- iFit / NordicTrack: iFit powers NordicTrack and ProForm connected fitness hardware with a global content library and AI-coach features. Major connected-fitness incumbent with portfolio scope, brand, and content scale far exceeding Cubii.
- Bowflex / Nautilus: Bowflex (Nautilus) sells home cardio and strength equipment with connected subscriptions. Adjacent incumbent operating in the home fitness hardware and content space with a much broader product portfolio.
- Sunny Health & Fitness: Sunny Health & Fitness is a large value-oriented home fitness equipment brand selling ellipticals, bikes, and rowers via Amazon and DTC. Broader incumbent in compact home cardio hardware with overlapping channel strategy.
Emerging players
- Echelon Fitness: Echelon offers connected bikes, rowers, and treadmills with subscription fitness content at lower price points than Peloton. Emerging connected-fitness brand competing for the same value-oriented home fitness consumer.
- Hydrow: Hydrow is a connected rowing machine brand with immersive content and subscription. Adjacent emerging player in connected home cardio competing for the same discretionary consumer fitness dollar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cubii social profiles
Digital presenceCubii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubii leadership team
Management profileNumber of profiles
Profiles4 records
Cubii funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubii
What does Cubii do?
Cubii designs and sells connected under-desk elliptical machines (Cubii Move, Cubii Go, Cubii Total Body+) and complementary fitness accessories that enable low-impact seated exercise. Hardware is paired with a free mobile app and the Cubii Studio+ digital platform, which offers 300+ on-demand expert-guided workout classes and integrates with Apple HealthKit and Fitbit for unified fitness tracking.
Is Cubii a public or private company?
Cubii is a private company. It is classified as private equity controlled and is currently operating.
When was Cubii founded?
Cubii was founded in 2012. It employs 51 to 100 people.
Where is Cubii based?
Cubii is headquartered in Chicago, United States, in the North America region.
How does Cubii make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are digital Content Subscription (Studio+) and mobile App Services.
Who are Cubii's main competitors?
Direct peers on record are MagneTrainer, DeskCycle, Stamina Products and Exerpeutic. Broad incumbents are Peloton Interactive, iFit / NordicTrack, Bowflex / Nautilus and Sunny Health & Fitness. Emerging players are Echelon Fitness and Hydrow.
Does Cubii have an API?
No public API is recorded for Cubii.
What industry is Cubii in?
Cubii's product category is Connected Fitness Equipment. Its primary akta.pro industry code is CRAMADAA, Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals), with a secondary code of HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics). Its SIC code is 3600.