Fondo

What Fondo does

Fondo Solutions AB is a Stockholm-based, Swedish FSA-regulated fintech founded in 2019 that sells mutual-fund infrastructure as a service to other fintechs and fund companies. The company operates two commercial entry points on top of the same regulated stack: a public REST/JSON API (docs.fondo.se) aimed at fintech and digital-platform prospects, and a turn-key white-label client and admin portal aimed at asset managers that want a branded digital distribution channel without development cost or licensing overhead. Both products expose onboarding, SFSA-regulated KYC/AML, fund order execution, custody, settlement, and reporting, and grant access to 1000+ Swedish mutual funds via Allfunds, with tax wrappers (ISK, Depot) for retail and Kapitalförsäkring (via Futur) for corporate clients, deposits supported through Autogiro, Bankgiro, and Swish, and portfolio views enriched by Morningstar data.

Fondo monetizes via a single flat 0.15% annual fee charged directly from the end client's custody account; the fund-company partner pays nothing and retains rebate control via Allfunds. Distribution is direct, sales-led, and relationship-based: a Partnership Responsible (Erika Danielsson) and the CEO (Olof Cristoferson) handle outreach, and the company lists six named fund-company customers on its homepage (Dreams, Evli, Silverdome, Ridge Capital, Sharpfin, Centaurfonder). Geographic scope is single-country (Sweden) given the SFSA license, Swedish fund universe, and domestic payment-rail integrations. Operating complexity is carried by Fondo through a single-line nominee structure that bundles end customers behind one unit-holder register while leaving partners commercial visibility.

The business is in an early commercial stage: approximately $6M has been raised across five disclosed rounds from 2019–2022, with a further round announced in May 2023; headcount is in the 11–50 range; and no revenue or AUM figures are disclosed. The company is controlled by founder/owner operators, with Per Cristoferson described as a main owner since 2019 and Olof Cristoferson as co-founder and CEO.

Name

Fondo

Legal name

Fondo Solutions AB

Website

https://fondo.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fondo Solutions AB is a Swedish FSA-regulated fintech that sells mutual-fund investing infrastructure — custody, trading, compliance, and white-label portals — to other fintechs and fund companies via an API and a turn-key solution, earning a flat 0.15% annual fee on end-client AUM.

Ownership category

akta.pro rank

Product category

Wealthtech Infrastructure

NAICS

Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Fixed Income Mutual Funds (FSAAAEAB)

Keywords

• Mutual funds infrastructure
• Fund platform API
• White-label investing
• Wealthtech infrastructure
• Fund custody services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Annual custody fee on AUM (0.15%): Fondo charges end clients a flat 0.15% annual fee, taken directly from their custody account. For the turn-key solution, "The fund company pays nothing and keeps full control of the rebate via Allfunds" — i.e., revenue is asset-based and deducted from the underlying investor's account, not invoiced to the partner. Recurring, asset-linked stream.
2. Partner/fintech API usage: Same 0.15% custody fee model applied across the API channel: "We charge end clients a flat 0.15% annual fee, taken directly from their custody account." Provides recurring, asset-scaled revenue per partner integration with no partner invoice.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fondo sells regulated mutual fund infrastructure to fintechs and fund companies through two channels: a partner-facing API and a white-label turn-key client and admin portal. The platform handles onboarding, KYC/AML compliance, fund orders, custody, and settlement end-to-end under Fondo's own SFSA (Finansinspektionen) license, giving partners access to 1000+ Swedish mutual funds via Allfunds and letting them launch a branded investment offering in days rather than years.

Product overview

Fondo is a regulated Swedish fintech infrastructure provider that delivers mutual funds investing to other fintechs and fund companies through a unified platform composed of two commercial entry points that share the same regulated infrastructure: the Fondo API (the developer-facing product) and the Fondo Turn-key Solution (a white-label client and admin portal). Both products are built on the same SFSA-regulated (Finansinspektionen) custody, trading, and reporting infrastructure and expose a 1000+ Swedish mutual fund universe through Fondo's partnership with Allfunds. The portfolio is structured as a core platform (Fondo API + Turn-key platform) plus add-on modules such as the Admin Portal, the ISK tax wrapper, and the Kapitalförsäkring (KF) wrapper delivered via Futur, with Morningstar-enriched portfolio data and Autogiro/Bankgiro/Swish payment rails for end-customer deposits. Pricing is a single flat 0.15% annual fee charged from the end client's custody account.

Differentiator

Problem solved

Functional benefit

Products and services

• Fondo API Partner-facing API that delivers mutual fund investing as a service. Through a single REST/JSON API, partners handle onboarding, SFSA-regulated KYC/AML compliance, fund orders, custody and settlement, transactions, documents, deposits, withdrawals, and account creation, with access to a 1000+ Swedish mutual fund universe via Allfunds. Target customers are fintechs, neobanks, and digital wealth platforms that want to embed a regulated investment product under their own brand. Pricing is a flat 0.15% annual fee on depot value charged from the end client's custody account.
• Fondo Turn-key Solution (White-label Platform) Complete white-label fund platform delivered under a partner's own brand, including a ready-made client portal (holdings, transactions, asset allocation, performance, deposits, withdrawals, fund list) and an admin portal bundled with single-line nominee aggregation that places AML/KYC operational and regulatory responsibility on Fondo. Supports ISK and securities depots for retail clients, depot and unit-linked insurance (via Futur) for corporate clients, Morningstar-enriched portfolio views, and deposits via Autogiro, Bankgiro, and Swish. Target customers are Swedish and Nordic fund companies / asset managers that want their own branded digital distribution channel without development costs or license fees; the fund company pays nothing directly and keeps full control of the Allfunds rebate.

Quantifiable outcome

• Launch a mutual fund offering in days rather than years ("Launch in days, not years").
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• AllfundsflagshipTechnology or IntegrationAllfunds is Fondo's fund-distribution partner, giving Fondo and its partners access to 1000+ mutual funds available on the Swedish market ("Thanks to our partnership with Allfunds, you get access to all mutual funds available on the Swedish market"). For turn-key fund-company partners, the rebate control flows through Allfunds ("The fund company pays nothing and keeps full control of the rebate via Allfunds"). Listed under "Built on trusted financial infrastructure".
• FuturflagshipTechnology or IntegrationFutur provides the Kapitalförsäkring (unit-linked insurance) wrapper for corporate clients, embedded directly into Fondo's platform ("support entrepreneurs and company owners investing via Kapitalförsäkring, fully embedded through our partnership with Futur"). Confirmed again on the turn-key page ("Depot and unit-linked insurance (via Futur) for corporate clients").
• Danske BankcoreTechnology or IntegrationListed by Fondo under "Built on trusted financial infrastructure" alongside Allfunds and Futur. The page does not describe the specific scope of the integration, but its placement indicates a banking-infrastructure role (likely custody, settlement, or cash-handling rails) that underpins Fondo's platform.
• MorningstarcoreTechnology or IntegrationProvides portfolio data enrichment for the white-label client portal. The turn-key page states the offering includes a "Browsable fund list and detailed fund view so customers can easily explore your funds and invest directly. Morningstar-enriched portfolio overview."
• Autogiro / Bankgiro / Swish (Swedish payment rails)coreOthersSupported deposit methods for the turn-key product: "Deposits via Autogiro, Bankgiro and Swish." These are Swedish national payment-infrastructure schemes rather than commercial partners, included so partners' end clients can fund their ISK/Depot accounts natively.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Upvest: Berlin-based B2B investment API platform offering regulated securities and fund infrastructure via a single API to fintechs and banks across Europe. Directly comparable to Fondo's regulated, API-first fund-infrastructure-as-a-service model, although Upvest is broader (ETFs, stocks, crypto) and serves multiple EU jurisdictions.
• WealthKernel: UK-based B2B wealthtech infrastructure provider offering regulated custody, trading, and white-label investment services via API to fintechs and asset managers. Closely mirrors Fondo's stack: regulated wrapper, API delivery, white-label client portals, and embeddable mutual-fund/investment infrastructure.
• Alpaca: US-headquartered embedded investing API providing brokerage and trading infrastructure to fintechs, neobanks, and developers globally. Comparable as an API-first regulated investing-infrastructure layer; differs in product scope (US equities/options focus) and geography.
• DriveWealth: US-based B2B embedded investing infrastructure offering fractional US equities and ETF trading APIs to fintechs and brokers globally. Comparable as regulated, API-delivered investment infrastructure sold to digital platforms; differs in asset class and geographic focus.

Emerging players

• Plural (formerly OpenGamma): European embedded wealth-management infrastructure platform providing APIs for fund distribution, KYC, and investment operations to banks and fintechs. Directly comparable to Fondo on the fund-distribution-API and embedded-wealth theme, with broader European coverage.

Broad incumbents

• Plaid: US-headquartered financial-data connectivity and account-linking API used by thousands of fintechs to access bank, identity, and investment data. Comparable as a horizontal fintech API layer that fintechs embed, although Plaid sits one layer below Fondo (data/connectivity vs. custody/trading).
• Nordnet: Major Swedish/Nordic online broker and savings platform offering mutual funds, ISK, KF, and equities to retail and corporate clients. Comparable as a regulated Nordic investment platform and one of Fondo's named chairman-affiliated legacy employers; competes for the same end-customer relationships Fondo enables.
• Avanza: Sweden's largest online broker, offering mutual funds, ISK, KF, equities, and pension savings via a regulated in-house platform. Comparable as a vertically integrated Swedish investment platform; could in principle replicate or partner-replace Fondo's white-label layer.

Others

• Allfunds: Pan-European B2B fund distribution network giving access to 1,000+ mutual funds and processing the bulk of European fund flows. Listed as Fondo's flagship 'built on' partner providing the 1,000+ Swedish mutual fund universe; an ecosystem enabler rather than a direct competitor.

Regional players

• Tink: Stockholm-based open-banking and financial-data API platform (owned by Visa) serving Nordic and European banks and fintechs. Comparable as a Stockholm-rooted fintech infrastructure API business; operates in adjacent rails (account data, payments) rather than custody/fund distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fondo_solutions
• Facebookfacebook.com/Fondo.application
• LinkedInlinkedin.com/company/fondo-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondo