Updater Home Services (formerly Bridgevine)

What Updater Home Services (formerly Bridgevine) does

Updater Home Services (formerly Bridgevine) operates an embedded commerce platform purpose-built for the US relocation and home services industry. The company's core technology is a cloud-based marketplace, built on Amazon Web Services infrastructure, that allows service providers—such as internet, TV, mobile, home security, utilities, insurance, and moving companies—to integrate once and reach consumers across Updater's proprietary moving app, partner websites, AI agents (including ChatGPT), and call centers. Updater also offers Pro Onboarding for multifamily property managers (streamlining resident move-ins) and a PoweredBy embed product (iframe, API, and call-transfer integrations) that lets third-party platforms monetize their audiences through Updater's buyflows. The company reports it processes roughly 25% of all US household moves annually.

The business model combines transaction-based marketplace fees (service providers pay for qualified, booked orders delivered through the network), enterprise subscriptions for property managers and real estate companies (priced on transaction volume, customization, and feature set), individual Professional Account subscriptions for real estate professionals, and PoweredBy licensing for embedded commerce. Go-to-market is hybrid: product-led growth via the consumer moving app, enterprise field sales for property managers and large service providers, and OEM/embedded partnerships for platform integrations. The company reports 65% average order rate lift after launching its buyflows, 30% order lift for existing customers adding new products, and $3.6B in annual brand LTV delivered through the platform.

The company is a private Delaware C-corp headquartered in New York City (19 Union Square West) with a fully distributed workforce of 51–100 employees. Founded in 2011 by David Greenberg (still CEO) following a personal moving experience, Updater rebranded from Bridgevine and has raised $215M in debt financing from Vista Credit Partners (May 2022), following several earlier equity-style rounds as Bridgevine. Bob Cahill joined as President and CFO in April 2024. Key enterprise customers include Xfinity, Spectrum, AT&T, Verizon, Cox, DirecTV, ADT, Vivint, Assurant, Dolly, Fairfield Residential, Bozzuto, and SkySlope, among 100+ integration partners.

Name

Updater Home Services (formerly Bridgevine)

Legal name

Updater Inc.

Website

https://updater.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Updater Home Services operates an embedded commerce marketplace that lets internet, TV, home security, utilities, insurance, and moving service providers reach US movers through a single integration, serving approximately 25% of US household moves annually across 100+ distribution partners.

Ownership category

akta.pro rank

Product category

Embedded Commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Used Household and Office Goods Moving (484210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industries

Building Management Liaison & COI/Move Approval Processing (HSAKAOAD), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF), Relocation Benefits Administration & Vendor Management (THACALAK)

Keywords

• Embedded commerce platform
• Relocation technology
• Multifamily onboarding software
• Marketplace distribution
• Home services commerce

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Service providers pay for qualified orders delivered through Updater's marketplace network. Providers expand into new channels via one single integration and receive booked orders.
2. Enterprise Solution Subscriptions: Property managers, real estate brokerages, and other enterprise clients pay annual or monthly subscription fees based on transaction volume, customization requirements, and feature sets.
3. Professional Account Subscriptions: Individual real estate professionals and loan officers pay for Professional Accounts to invite clients and review their experience.
4. PoweredBy Embed Licensing: Partners embed Updater's buyflows to build new revenue streams, monetizing their existing audience through embedded commerce capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Updater operates an embedded commerce platform that enables service providers and audience-owning platforms to distribute and sell high-consideration home services (TV, internet, mobile, utilities, insurance, moving, home security) through a single integration across 100+ partner channels. The company powers the Moving App consumer experience and Pro Onboarding for multifamily property managers, delivering booked orders rather than leads.

Differentiator

Problem solved

Functional benefit

Products and services

• Updater Moving App Consumer-facing mobile application (iOS and Android) that helps individuals manage their move, transfer services, and purchase home services (internet, TV, utilities, insurance, moving).
• Pro Onboarding Enterprise software product that automates multifamily resident onboarding and streamlines move-ins for property management companies, including service offerings at the moment of lease.
• PoweredBy Embed Embedded commerce technology that lets partners offer TV, internet, moving, utilities, and more through a single integration within their own apps, websites, and call centers, creating a new revenue stream from every qualified order.
• PoweredBy API Developer API that allows technical integration of Updater's commerce capabilities (iframe-based buyflows) into partner platforms.
• Order Desk Phone-based order placement service that enables service providers to take customer orders via a call center channel rather than digital integration.
• Updater Marketplace Marketplace network connecting service providers (TV, internet, utilities, moving, insurance) with movers across 100+ distribution channels through a single integration.
• Internet Store in ChatGPT Agentic commerce application enabling consumers to discover, compare, and purchase internet services through AI agents, representing Updater's first agentic distribution channel.
• Professional Account Subscription offering for individual real estate professionals and loan officers that enables them to invite clients to the Updater experience and monitor the moving journey.

Quantifiable outcome

• 65% average order rate lift after launching Updater's end-to-end digital buyflows
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and notable.

• AssurantcoreStrategic or Co-development Partner · 1 April 2023Assurant, a leading renter's insurance provider, partnered with Updater to embed their industry-leading renter's insurance product directly into Updater's moving app. This strategic partnership simplifies move-ins for property management companies and their residents.
• SkySlopecoreStrategic or Co-development Partner · 1 June 2022SkySlope and Updater expanded their partnership to bring the top moving app to millions of real estate buyers and sellers. SkySlope is a leading transaction management platform for real estate professionals.
• VerizoncoreTechnology or IntegrationVerizon 5G Home Internet is now offered through Updater's platform as of May 2026. This integration allows movers to easily sign up for Verizon's home internet services during their moving process.
• HomeSafe AlliancenotableStrategic or Co-development PartnerHomeSafe Alliance provides relocation services for US service members, and Updater collects information on their behalf to facilitate moving services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Angi (formerly Angie's List): Angi is a leading home services marketplace connecting consumers with local service professionals across categories that overlap with Updater's TV, internet, and home-improvement verticals. Both companies operate transaction-oriented marketplace models monetising high-intent consumer demand.
• Thumbtack: Thumbtack runs a marketplace matching consumers with local professionals for home and personal services, sharing Updater's core model of intermediating high-intent demand with embedded transaction and lead flows. Both monetise via fees tied to qualified service bookings.
• Porch.com: Porch.com is a home services platform connecting homeowners with contractors and service providers across moving-adjacent categories. It competes for the same advertiser and service-provider dollars that fund Updater's marketplace.
• HireAHelper: HireAHelper is an online marketplace for booking movers and labour for residential moves. It is a direct competitor in Updater's moving-services vertical with overlapping customers such as Dolly and consumer moving intent.
• Apartment List: Apartment List is a multifamily rental marketplace that, like Updater's Pro Onboarding product, monetises the renter acquisition and move-in moment for property managers. Both platforms embed ancillary services into the multifamily leasing funnel.
• Realtor.com / Move.com: Move.com (operated alongside Realtor.com) is a dedicated moving services hub that connects relocating consumers with movers and adjacent home services. It is the closest direct competitor to Updater's moving-anchored commerce marketplace.

Broad incumbents

• CoStar Group (Apartments.com): CoStar's Apartments.com is the dominant multifamily rental listing platform in the US, competing for property-manager wallet share with Updater's Pro Onboarding product and embedding commerce adjacent to Updater's core leasing workflows.
• Zillow Group: Zillow is a large real estate platform with adjacent home-services monetisation that competes for the same advertiser and partner dollars as Updater. While not focused on the move moment, its scale and audience ownership overlap with Updater's multifamily and real estate customers.
• Redfin: Redfin is a large residential real estate brokerage and portal that overlaps with Updater's real estate professional and home-services verticals. Its broader consumer reach makes it an adjacent incumbent competing for post-transaction monetisation.

Emerging players

• TaskRabbit: TaskRabbit operates a marketplace for local task and moving labour, overlapping with Updater's moving-services vertical. While narrower in scope, it competes for a share of consumer spend during the moving moment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLcHNt0l3GuaGs-Ovd6yiJjtb-5dra9mtq&feature=shared
• LinkedInlinkedin.com/company/bridgevine-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Updater Home Services (formerly Bridgevine)