Alisports

Name

Alisports

Legal name

橙狮体育

Website

https://alisports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Alisports (橙狮体育) is a Shanghai-based Alibaba subsidiary operating a digital sports service platform combining smart venue management, AI sports imaging (Smartshot), online cloud fitness (乐动力), and event management for sports venue operators, event organizers, individual participants, and educational institutions across China.

Ownership category

akta.pro rank

Product category

Sports Technology Platform

NAICS

Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI)

akta.pro secondary industry

Gaming & Interactive Entertainment Personalization (HDAAAGAF)

Keywords

• Smart sports venue management
• Sports event platform
• Cloud fitness services
• AI sports imaging
• Sports economy platform

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Venue Management Services: Revenue generated from providing intelligent venue management systems and digital operations solutions to sports facility operators. The platform enables venues to digitize operations including membership management, booking systems, and facility automation.
2. Event Platform Services: Revenue from hosting and managing sports events and competitions through the digital platform, including the AI-powered event assistant for streamlined event organization.
3. Online Cloud Fitness (乐动力): Digital fitness services delivered through the 乐动力 platform, including fitness content, training programs, and sports merchandise e-commerce.
4. Smart Sports Imaging (Smartshot): AI-powered sports photography and video analysis services for sports venues and events, commercialized through intelligent imaging technology.

Distribution channels4 records

Marketing channels5 records

Core offering

Alisports (橙狮体育) operates a digital sports service platform that combines smart venue management systems, AI-powered sports imaging (Smartshot), an online cloud fitness and venue booking platform (乐动力), and an event/competition management platform with a conversational AI assistant. The platform serves hundreds of millions of sports participants in China through both online and offline channels, integrating the Tongyi Qianwen (通义千问) large language model for intelligent sports services across facility operations, competition hosting, consumer fitness, and sports media.

Differentiator

Problem solved

Functional benefit

Brands

• 乐动力: 运动健身App及智能体育中心品牌，提供线上云健身、运动周边、智能运动影像等服务
• Smartshot
• 一米八·橙狮青少年网球冠军系列赛

Products and services

• Smartshot (橙狮慧影) AI-powered intelligent sports imaging system that uses computer vision and the Tongyi Qianwen LLM to capture, analyze, and enhance sports motion in venues; deployed in sports facilities and campus settings such as basketball courts. Sold to venue operators, educational institutions, and event organizers.
• Smart Venue System (智慧场馆系统) Comprehensive intelligent venue management system that digitizes sports facility operations including membership management, booking systems, automated facility management, and digital operations. Sold to sports venue operators and venue chains.
• 乐动力 (Le Dongli) Platform Sports and fitness consumer platform offering online cloud fitness classes, workout tracking, sports merchandise e-commerce, and access to Alisports-operated physical sports centers including Yangxing Sports Center, Yangpu Riverside Sports Park, and Qiantang Sports Center. Targets individual sports participants in China.
• Event Platform (赛事平台) Event and competition management platform enabling registration, management, and execution of sports competitions including tennis and basketball events. Sold to sports event organizers, educational institutions, and government bodies.
• Conversational AI Event Assistant (对话式AI办赛助手) AI-powered autonomous agent that automates competition configuration and event planning through natural language dialogue, simplifying what previously required complex manual setup. Built into the Event Platform and targeted at sports event organizers.
• Sports Bank (运动银行) Digital platform that tracks and rewards sports participants' activities and achievements, supporting the sports economy through digital incentives and activity management. Targeted at individual sports participants as part of the 乐动力 ecosystem.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FISU (国际大学生体育联合会)coreStrategic or Co-development Partner · 4 February 2024FISU Chairman Leonz Eder and Secretary General Matthias Remund visited Orange Lion Sports' Shanghai office on February 4th. Discussions covered youth sports development, smart sports technology applications, and urban public sports space construction. The delegation also conducted field visits to Shanghai West Bund, a world-class waterfront vitality demonstration zone.
• 通义千问 (Tongyi Qianwen)coreTechnology or Integration橙狮体育 Smartshot system completed deployment of 通义千问 large language model, marking a milestone in the commercialization of smart sports imaging technology and accelerating the era of accessible sports intelligence.

Scale indicators2 records

Direct peers

• Strava: Strava is a global fitness social network and activity tracking platform popular with runners, cyclists, and amateur athletes. It is a direct peer to Alisports' consumer-facing fitness community features within the 乐动力 platform, offering a comparable social/community-led engagement model for sports participants.
• Catapult Sports: Catapult Sports provides athlete performance tracking, GPS wearables, and video analysis software used by professional teams worldwide. It is a direct peer to Alisports' Smartshot AI sports imaging and analytics offering, addressing the same sports analytics buyer with more established credibility in professional sports markets.
• Keep: Keep (Beijing Calorie Technology) is China's leading online fitness platform offering workout content, equipment e-commerce, and community features. It is a direct peer to Alisports' 乐动力 (Ledongli) cloud fitness and community platform, competing for the same Chinese fitness consumer mindshare with a more focused, app-native product.
• Hudl: Hudl is a leading sports video analysis platform used by high school, college, and professional teams globally, offering AI-powered video breakdown and coaching tools. It is a direct peer to Alisports' Smartshot in the AI-powered sports video/imaging category, though Hudl is stronger in amateur/coaching markets while Alisports targets Chinese venues.
• Tencent Sports: Tencent Sports is the digital sports media and content arm of Tencent, leveraging WeChat distribution and sports media rights (NBA, Premier League) to reach Chinese sports fans. It is a direct peer to Alisports' event platform and digital sports services, competing for the same advertisers, event organizers, and end consumers in China.
• Whoop: Whoop is a subscription-based fitness and health wearable platform providing recovery, strain, and sleep analytics to consumers and professional sports teams. It is a direct peer to Alisports' activity tracking (Sports Bank) and consumer fitness ambitions, with stronger global brand and premium subscription economics.
• Xiaomi Mi Fitness: Xiaomi Mi Fitness (formerly Xiaomi Wear) is a hardware-integrated fitness tracking platform with massive device distribution across China and emerging markets. It is a direct peer to Alisports' fitness app and activity tracking capabilities, with structural advantages from Xiaomi's installed device base.

Broad incumbents

• Wanda Sports Group: Wanda Sports Group is a Chinese-owned global sports media and events platform (Infront, IRONMAN, World Triathlon). It is a broad incumbent comparable to Alisports' event management and sports platform ambitions, with deeper international exposure but a less integrated consumer/AI tech stack.
• Sportradar: Sportradar is a global sports data and analytics provider serving sportsbooks, media companies, and leagues. It is a broad incumbent comparable to Alisports' data/analytics ambition, offering a reference point for how a sports data platform scales globally — though Sportradar's business is more betting-integrated than Alisports'.
• Genius Sports: Genius Sports is a global sports data and technology company providing data feeds, integrity services, and media technology to sports leagues and betting operators. It is a broad incumbent comparable to Alisports' Smartshot data/analytics layer, though Genius operates at a larger global scale and is stronger in betting-adjacent markets.

Market position

Customer concentration

• Xx.com/alisportscn
• Facebookfacebook.com/alibdee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alisports