What Hudl does

Hudl is a Lincoln, Nebraska-based sports technology company founded in 2006 by David Graff, Brian Kaiser, and John Wirtz that provides a cloud-based video analysis, performance monitoring, and livestreaming platform serving more than 344,000 sports teams across 139 countries. The platform spans amateur and professional levels — high schools, clubs, colleges, and pro organizations — and covers 40+ sports through a vertically integrated stack: AI-powered smart cameras (Hudl Focus Indoor/Outdoor/Flex/Point), wearable GPS/IMU tracking hardware (WIMU, Titan, ADI), cloud athlete monitoring software (Hudl Signal), AI-assisted video tagging (Hudl Assist, Balltime AI, Sportscode), professional scouting and analytics (Wyscout, Statsbomb, Instat, Volleymetrics, FastModel), and fan-engagement and operations tools (Hudl TV, Production Truck, Hudl Tickets, Registration, Messaging). Underlying technology includes computer vision for action-tracking and player matching, predictive xG/event-data models, generative AI for match summaries, and a proprietary data library of 1B+ videos and 600,000+ indexed players.

Hudl's business model is a hybrid of subscription SaaS, hardware sales, transaction-based PPV/ticketing, advertising, and professional data licensing. High school individual subscriptions range $800–$6,000/year; Hudl Sportscode professional licenses range $2,392–$8,075; athletic departments purchase quote-based bundled packages combining video, analysis, streaming, ticketing, registration, and performance tools on one invoice. Professional clubs and federations pay multi-year licensing and content-rights fees (e.g., AFC, Lega Serie A, Fulham FC, NRL, PWHL). The company monetizes its consumer audience (100M fans, 7M MAUs) through the Hudl for Brands advertising program — embedding brand messaging into livestreams, highlight reels, and marquee placements — and shares a 60/40 revenue split on PPV streams with schools. Go-to-market is multi-motion: direct enterprise/field sales segmented by buyer (HS/Club/College vs. Division I & Pro), self-serve signup and free trials for individual consumers (Balltime), and channel partnerships through leagues, conferences, and federations that drive league-wide deployments.

Hudl is privately held and backed by Accel, Bain Capital (including a 2025 growth investment from Bain Capital Tech Opportunities), and Nelnet, with cumulative funding exceeding $600M and a valuation above $1B. The company has executed 18 acquisitions to consolidate the sports-tech landscape — including RealTrack Systems, Wyscout, BlueFrame Technology, StatsBomb, Balltime, FastModel Sports, Titan Sports, SportContract, and Athletic Data Innovations — and is widely reported to be considering a 2026 IPO. Reported ARR reached $730.4M as of 2024, with usage by 99% of U.S. high schools and ~95% of U.S. high school football programs.

Name

Hudl

Legal name

Hudl, Inc.

Website

https://hudl.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hudl is a Lincoln, Nebraska-based sports technology platform providing AI-powered video analysis, performance monitoring, and livestreaming to 344,000+ teams across 139 countries — from U.S. high schools to professional clubs — via integrated cameras, wearables, scouting, and fan-engagement tools.

Ownership category

akta.pro rank

Product category

Sports Technology / Sports Performance Analytics

NAICS

Spectator Sports (71121), Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Advertising Agencies (7311), Computer Communications Equipment (3576)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sports OTT Aggregators & Bundling Services (MPAKAOAB), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports video analysis
• Athlete performance tracking
• AI sports cameras
• Football scouting data
• Wearable athlete monitoring

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Software subscriptions (Hudl platform, Assist, Sportscode, Instat, Volleymetrics, Wyscout, Statsbomb): Recurring SaaS subscriptions for individual teams, athletic departments, and professional organizations; high-school price points $800–$6,000 per year; Sportscode professional pricing $2,392–$8,075 per license tier
2. Hardware sales — Focus cameras (Indoor, Outdoor, Flex, Point): One-time and bundled hardware sales of AI-powered smart cameras to capture, livestream, and upload footage automatically
3. Wearable hardware sales — WIMU Pro, Titan GPS, ADI: One-time hardware purchases of elite-level GPS/IMU wearables (WIMU), accessible Titan GPS trackers, and ADI multidirectional movement analysis sensors
4. Advertising on Hudl TV (livestreams, highlights, marquee ads): Brand advertising embedded into livestreams, highlight reels, and homepage placements; case study with T-Mobile achieved +195% CTR; Hudl offers schools a 60/40 revenue-share on PPV streams
5. Digital ticketing — Hudl Tickets: Transaction-based revenue from digital ticketing with reserved seating, season passes, and gate-scanning; revenue split with schools via 60/40 PPV model
6. Registration & Sports Organization Management: Recurring revenue from the Hudl Operations Suite including sports registration, custom forms, payments, messaging, and scheduling bundled with athletic department packages
7. Scouting & data licensing (Wyscout, Statsbomb, Recruit, FastRecruit): Data licensing and API access for professional clubs (e.g., AFC five-year scouting rights, Lega Serie A multi-season, Fulham FC, Premier League) and recruiting databases; the Wyscout platform is the world's largest football video and stats database
8. Professional services / custom AI tagging (Hudl Assist, Insights): Expert analyst-tagged game statistics delivered within 24 hours of video submission, plus AI-generated summaries and insights; subscription-based with optional premium tiers

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Hudl is a unified sports technology platform that provides AI-powered video capture and analysis, wearable athlete monitoring, performance analysis software, live streaming, digital ticketing, and recruiting/scouting data services to sports teams and organizations. The platform combines proprietary smart cameras (Hudl Focus), wearables (WIMU, Titan, ADI), software (Sportscode, Assist, Signal, IQ), the world's largest football scouting database (Wyscout + Statsbomb), and operational tools (Hudl TV, Tickets, Registration) into one ecosystem serving high schools, clubs, colleges, and professional sports organizations across 40+ sports and 139 countries.

Product overview

Hudl is a unified sports technology platform plus a modular ecosystem of acquired brands and add-ons, organized around the core Hudl web/mobile platform for video sharing and review. The platform layers in performance-analysis tools (Hudl Sportscode, Insight, Studio, Replay, Coda, Sideline, Hudl IQ, Hudl Assist with the AI-powered Balltime extension), scouting and recruiting products (Wyscout with its Data API, Statsbomb, Instat, Volleymetrics, FastDraw/FastScout/FastRecruit under Fastmodel, Recruit), an AI-camera hardware line (Hudl Focus Indoor, Focus Outdoor, Focus Flex, Focus Point), a wearable/athlete-performance stack (WIMU, Titan, Signal, ADI), and a fan-engagement and operations suite (Hudl TV, Production Truck, Hudl Tickets, Fan Engagement Suite, Sports Organization Management with Registration and Messaging). Together these products serve high schools, clubs, colleges, and professional teams across 40+ sports with capture, analysis, recruitment, livestreaming, ticketing, registration and communications in one ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Hudl Sportscode: Customizable professional performance analysis software trusted by top teams in top leagues worldwide.
• Hudl IQ
• Hudl Focus
• Wyscout
• Volleymetrics
• Statsbomb
• Balltime
• FastModel
• WIMU
• Titan
• Hudl Signal
• Athletic Data Innovations (ADI)
• Instat
• Hudl TV
• Hudl Tickets
• Hudl Assist
• Production Truck
• Recruit
• SportContract

Products and services

• Hudl (core platform) Online and mobile platform at the core of the Hudl ecosystem enabling teams to record/upload video, organize playlists, comment and draw on clips, share film with players, and build custom highlights for families and recruiters. Used by high schools, clubs, colleges, and professional sports organizations across 40+ sports.
• Hudl Assist Automated stats, reports and breakdowns delivered for the coach; provides AI-powered game summaries, Assist+ player tracking, and Hudl Assist powered by Balltime AI for volleyball.
• Hudl Sportscode Professional-grade, customizable performance analysis software trusted by top teams worldwide; supports custom tagging, live integration with Focus cameras, telestration (Studio), and live workflows. Pricing $2,392–$8,075 per license tier.
• Hudl IQ Advanced American football analytics for collegiate and professional programs; provides verified football data and contextual physical metrics (speed within specific game events).
• Hudl Instat Video and data solution for analysis and scouting in hockey, basketball and more; provides access to one of the world's deepest content libraries for Instat for Basketball and Instat for Ice Hockey.
• Volleymetrics Advanced analytics, stats, scouting and recruiting tool trusted by high-level college and pro volleyball teams.
• Balltime AI-powered volleyball tool and stats for individuals; automatically tags touches, identifies players, suggests highlights, and breaks down matches typically within 1–2 hours of upload. Now powers Hudl Assist volleyball AI and 3D View.
• Statsbomb World's most advanced insights for team analysis in global football; delivers decision-defining data with uncompromising accuracy to top soccer organizations.
• FastModel (FastDraw/FastScout/FastRecruit) Holistic set of tools for high-level basketball teams including scouting, recruiting and play diagramming — incorporates FastDraw (play diagramming), FastScout (custom scouting reports) and FastRecruit (roster construction tools).
• Wyscout The world's largest soccer video and stats database; one-stop shop for global football video and stats. Includes a Wyscout Data API for performance, scouting and recruitment analysis.
• Hudl Focus Indoor AI-powered smart camera for basketball, volleyball and other indoor sports; automatically captures, uploads and livestreams games without a cameraperson.
• Hudl Focus Outdoor Outdoor AI-powered smart camera that adjusts for changes in light and weather to capture every play for football, soccer and more.
• Hudl Focus Flex Portable AI tracking camera that streams from anywhere via built-in 4G or Wi-Fi; live-integration with Hudl Sportscode; captures 20+ players in a tactical wide angle.
• Hudl Focus Point Static panoramic AI camera system delivering HD footage from the ideal angle for the sport, used for multi-angle capture in softball, basketball and more.
• WIMU Elite-level wearable performance tracking hardware with multi-sensor GPS, heart rate and inertial measurement; integrated seamlessly into Hudl workflow and Hudl Signal cloud platform.
• Titan Accessible wearable GPS performance tracker capturing speed, effort, workload and 150+ metrics; easy-to-use player performance tracking for every coach.
• Hudl Signal Cloud-based athlete monitoring platform combining sports science, data visualization and cloud technology within the Hudl Pro Suite; integrates WIMU Cloud data for elite team workflows.
• ADI (Athletic Data Innovations) Advanced multidirectional movement analysis for elite teams; unifies tracking data from multiple systems to provide athlete workload, movement patterns and performance metrics beyond linear measurements.
• Hudl TV Easy-to-use livestreaming platform that puts teams in front of fans; integrates with Hudl Focus cameras for automated streaming and supports PPV or free monetization.
• Production Truck macOS-only streaming software for sports broadcasters; 4-camera switching up to 1080p/60 fps, picture-in-picture, scoreboard integration with Scorebird/Scorebot, network video over IP/NDI, instant replay and sponsor monetization tools. 98% customer renewal rate.
• Hudl Tickets Time-saving digital ticketing solution offering season passes, pre-sale options, reserved seating and an easy gate experience with scanner app and centralized revenue reporting.
• Hudl Sports Organization Management Operations suite for connecting directors, coaches, athletes and family members; includes Registration, Messaging, Scheduling, Hudl Tickets and Hudl Streaming in one platform.
• Hudl Recruit Comprehensive database of stats and video for recruiting high school athletes; integrates directly into the core Hudl platform with athlete profiles and college coach search.

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability20 records

Feature11 records

Partnerships

42 partnerships are on record, tiered core, flagship and minor.

• Franciscan AlliancecoreGTM or Marketing Partner · 3 June 2026Hudl partnered with Lee Enterprises and Franciscan Alliance to expand high school sports coverage across Indiana, focusing on community engagement, athlete safety, and health education through local media and sports content sharing.
• Lee Enterprises and Franciscan AlliancecoreGTM or Marketing Partner · 3 June 2026Hudl partnered with Lee Enterprises and Franciscan Alliance to expand high school sports coverage in Indiana, enhancing community engagement, promoting athlete health, and increasing visibility for local schools through trusted news platforms.
• ECNL (Elite Clubs National League)flagshipStrategic or Co-development Partner · 20 May 2026ECNL expanded partnership with Hudl to provide Hudl Wyscout video and data analytics for league matches starting in the 2026-27 season — first American youth soccer league with access to thousands of collegiate and professional scouts worldwide. Each athlete will be individually tagged automatically; ECNL members with Hudl club packages receive access to Wyscout at no extra cost.
• JPMorgan ChaseflagshipGTM or Marketing Partner · 5 March 2026Chase announced as the Official Financial Education Partner of Hudl. The collaboration delivers Chase Money Skills financial education program to high school student-athletes and their families nationwide via Hudl's platform, including co-branded content, in-person experiences, and a community impact grant program to support grassroots sports.
• StatsBombflagshipStrategic or Co-development Partner · 17 February 2026Hudl completed the strategic acquisition of StatsBomb to strengthen its professional sports solutions portfolio, enhancing capabilities in advanced event data analytics (passes, carries, shots, pressures, Expected Goals models). Combined with Wyscout, integrates the world's largest football video and stats database with the most advanced data analytics.
• Nike (and PMG)flagshipGTM or Marketing Partner · 13 February 2026Hudl launched a media partnership with Nike and PMG to connect with youth basketball players during NBA All-Star Weekend, integrating Nike's brand messaging directly into highlight videos on Hudl's platform used by high school athletes — embedding Nike content within game film footage watched by registered student-athletes.
• Professional Women's Hockey League (PWHL)flagshipStrategic or Co-development Partner · 10 February 2026Hudl renewed a three-season partnership with the PWHL covering the 2025-26 through 2027-28 seasons. Hudl provides video and data services for all PWHL matches (regular season and playoffs) accessible via Hudl Instat for professional scouting, supporting growth and visibility of women's ice hockey across the U.S. and Canada.
• Lee EnterprisesflagshipGTM or Marketing Partner · 9 February 2026Lee Enterprises and Hudl announced a content partnership to deliver free, accessible high school sports video and community-focused storytelling across Lee's 72 local news markets in 25 states. The collaboration leverages Hudl's 300,000+ school relationships and Lee's local journalism platforms to distribute highlight videos, post-match content, and athlete stories without subscription requirements. Lee's largest coordinated local sports content initiative.
• Georgia Athletic Coaches Association (GACA)coreChannel Partner/ Reseller/ Distributor · 9 February 2026GACA announced a partnership with Hudl to provide video and data analysis tools for high school coaches throughout the state of Georgia.
• BUCS (British Universities & Colleges Sport)coreStrategic or Co-development Partner · 6 February 2026Hudl and BUCS announced a partnership to provide official video analysis and insights for British university and college sports.
• Football Association of Ireland (FAI)coreStrategic or Co-development Partner · 5 February 2026FAI and Hudl collaborated to introduce Hudl Focus Flex portable AI camera technology into Irish football workflows for automated video capture and analysis.
• EliteHockey Ligaen (EHL)coreStrategic or Co-development Partner · 3 February 2026EHL (rights-holder for top-tier Norwegian ice hockey leagues) and Hudl announced a five-season scouting and analysis partnership starting with the 2025-26 season, granting Hudl scouting rights to Norwegian ice hockey competitions to professionalize the league.
• Australian Rugby League Commission (NRL)flagshipStrategic or Co-development Partner · 29 January 2026Hudl renewed its multi-year partnership with the Australian Rugby League Commission to provide video and data technology for rugby competitions across Australia, including the Rugby League World Cup, and several national and regional tournaments.
• CIAA (Central Intercollegiate Athletic Association) with BlueFrame TechnologycoreChannel Partner/ Reseller/ Distributor · 27 January 2026CIAA announced a partnership with BlueFrame Technology and Hudl to provide enhanced streaming and video analysis solutions for its member institutions, expanding CIAA's video capabilities.
• BlueFrame TechnologycoreTechnology or Integration · 27 January 2026BlueFrame Technology (acquired by Hudl in 2022) provides livestreaming infrastructure that powers Hudl TV, enabling schools to sell digital tickets, incorporate ads, and run sponsored broadcasts. CIAA partnership integrates BlueFrame's streaming with Hudl's video analysis.
• SoccerEDUminorImplementation/ SI/ Consulting Partner · 19 December 2025Hudl partnered with SoccerEDU to integrate Hudl Sportscode into SoccerEDU's training curriculum, making the software accessible to developing analysts and students aspiring to enter professional soccer analysis.
• T-MobileflagshipGTM or Marketing Partner · 18 December 2025T-Mobile partnered with Hudl to scale its Friday Night 5G Lights high school football campaign. Achieved +195% CTR on homepage marquee placements and 12x CTR on livestream video placements compared to standard benchmarks; reached 20,000 high schools; doubled reach in small-town markets in 2025; increased school participation 32% YoY.
• Elite 11coreStrategic or Co-development Partner · 7 December 2025Hudl partners with Elite 11 to provide recruiting data access for top high school quarterbacks, connecting elite high school signal-callers with Hudl's Recruit platform and college coach database.
• Dairy MAXcoreGTM or Marketing Partner · 2 December 2025Dairy MAX (nonprofit representing dairy farm families across eight states) extended its Built w/Chocolate Milk partnership with Hudl through 2026, expanding reach across display ads, rich media, livestream video, and athlete highlight placements targeting Hudl's 5 million athletes and 100 million fans in the western U.S. Includes educational webinar in January 2026 focused on dairy nutrition and athletic performance.
• Athletic Data Innovations (ADI)coreStrategic or Co-development Partner · 12 November 2025Hudl acquired Athletic Data Innovations (New Zealand) as its 18th acquisition, integrating ADI's multidirectional movement analysis platform into the Hudl ecosystem. ADI unifies tracking data from multiple systems to deliver comprehensive athlete workload, movement patterns, and performance metrics beyond traditional linear measurements.
• Primrose Schools (at Hudl)minorOthers · 12 November 2025Hudl partnered with Primrose Schools to open on-site child care center (Primrose School at Hudl) at Lincoln, Nebraska headquarters in July 2023. After two years, the partnership reduced Hudl's tax liability by up to $150,000 per year via the 45F Employer-Provided Child Care Tax Credit and serves as a blueprint for businesses supporting workforce early education.
• Recruit (recruit.co)coreTechnology or Integration · 10 October 2025Hudl Recruit provides a comprehensive database of stats and video for recruiting high school athletes, integrating directly into the core Hudl platform with athlete profiles and college coach search.
• Great Lakes Valley Conference (GLVC)flagshipChannel Partner/ Reseller/ Distributor · 25 September 2025GLVC and Hudl announced a five-year exclusive media rights partnership, making GLVC the first conference to adopt Hudl's new model for live video distribution and fan engagement starting with the 2025-26 academic year. Hudl becomes the exclusive distributor of every GLVC home event, covering regular season and postseason across the conference.
• Manitoba U18 AAA Hockey LeaguecoreChannel Partner/ Reseller/ Distributor · 2 September 2025Hudl was selected as the exclusive performance technology partner for the Manitoba U18 AAA Hockey League through a three-year partnership. League uses Hudl Instat platform for video analysis, player development, and scouting.
• Black Bear Sports GroupcoreChannel Partner/ Reseller/ Distributor · 20 August 2025Hudl and Black Bear Sports Group announced a strategic partnership integrating all Black Bear TV content (NCDC, USPHL, and other hockey leagues) onto the Hudl Instat platform. Provides scouts and teams access to detailed game footage and analysis, while offering preferred pricing to Black Bear teams for Hudl's professional-grade analysis tools.
• Texas Association of Private & Parochial Schools (TAPPS)flagshipChannel Partner/ Reseller/ Distributor · 15 August 2025TAPPS announced an exclusive five-year partnership with Hudl as the official digital ticketing provider for all TAPPS tournaments and championship events across its 245 member schools. Creates a single, unified ticketing network that complements Hudl TV livestreaming for one-stop fan experience.
• SportContractcoreStrategic or Co-development Partner · 6 August 2025Hudl acquired SportContract, a hockey-first software platform streamlining video, data, and communication workflows for professional and youth hockey teams. Terms undisclosed. The acquisition is Hudl's third hockey investment and positions Hudl to serve clients from grassroots clubs to the NHL.
• Titan SportscoreStrategic or Co-development Partner · 27 June 2025Hudl acquired Titan Sports (founded 2013 by Stephane and Yves Smith), which provides affordable GPS wearable technology designed for high schools and club teams. Titan's lightweight wearables capture over 150 metrics and integrate into Hudl's performance tracking ecosystem; Titan continues operating under the Hudl umbrella.
• Asian Football Confederation (AFC)flagshipStrategic or Co-development Partner · 16 June 2025AFC signed a five-year scouting rights agreement with Hudl, making AFC competition content available through the Hudl Wyscout platform — the world's largest database of football video and data — for performance analysis, coaching, player development, and scouting.
• Texas Christian Athletic League (TCAL)coreChannel Partner/ Reseller/ Distributor · 2 June 2025Hudl was named exclusive partner for TCAL, providing digital ticketing, livestreaming, video exchange, and analysis tools for member schools starting in the 2025-26 school year, with a revenue-sharing model for schools.
• Fulham FCflagshipStrategic or Co-development Partner · 20 May 2025Fulham FC selected Hudl as their Official Player Performance Insights Partner through 2028 — first Premier League club to integrate Hudl Signal athlete monitoring into human performance workflows across Men's, Women's, and Academy teams. Combines Hudl Signal cloud software with WIMU hardware; Fulham also deployed Hudl Focus AI cameras at Motspur Park training ground with AI-powered tracking in Hudl Pro Suite.
• Uruguayan Football Association (AUF)flagshipStrategic or Co-development Partner · 24 March 2025Multi-year partnership to integrate WIMU's advanced athlete monitoring solution across Uruguay's national football teams — men's U15 through senior squad and women's first team — making Uruguay the first South American national team to adopt the technology. Centralizes athlete data and video analysis within Hudl's unified Pro Suite.
• FastModel SportscoreStrategic or Co-development Partner · 14 March 2025Hudl acquired FastModel Sports, a provider of game preparation and recruiting software for basketball and ice hockey coaches. Adds FastDraw play diagramming, FastScout custom scouting reports, and FastRecruit tools to the Hudl Pro Suite.
• Elite ProspectscoreStrategic or Co-development Partner · 28 February 2025Elite Prospects announced Hudl as their new scouting and analytics partner in a one-year agreement, giving Elite Prospects access to Hudl's ice hockey video and data via Instat. The combined entity brings more video and data to Elite Prospects' subscriber base of over 1.1 million players in their database.
• NCAA Division IIIcoreChannel Partner/ Reseller/ Distributor · 21 February 2025NCAA Division III announced a livestreaming partnership with Hudl to stream over 500 games from the 2025 winter and spring championships free on ncaa.com. Builds on 11.5 million minutes of viewership during the 2024 fall championships; some premium games also available on ESPN+.
• BalltimecoreStrategic or Co-development Partner · 6 February 2025Hudl acquired Balltime (AI-powered volleyball analytics founded 2022 by Dan Banon and Tom Raz). Balltime serves 3,800+ indoor and beach volleyball teams and 40,000+ athletes including Division I colleges and LOVB. All 12 Balltime staff joined Hudl. Integrated as 'Hudl Assist powered by Balltime AI'; combined entity serves 27,000+ volleyball organizations and 400,000+ users in 79 countries.
• Prep RedzonecoreChannel Partner/ Reseller/ Distributor · 18 December 2024Hudl and Prep Redzone extended partnership to access verified combine data from American football events hosted across more than 24 states through December 2025 (with optional extension). Data made available via Hudl Recruit platform to connect high school athletes with college coaches.
• Lega Serie AflagshipStrategic or Co-development Partner · 7 November 2024Hudl entered a multiple-season scouting rights agreement with Lega Serie A, granting Hudl access to Serie A competition content for its Wyscout platform to support professional scouting and analysis.
• Under Armour (with WNBA's Kelsey Plum)flagshipGTM or Marketing Partner · 1 November 2024Under Armour partnered with WNBA star Kelsey Plum for a gameday campaign on Hudl's platform. Leveraged 157% growth in women's sports engagement on Hudl since 2016 and 8,083% surge in livestreamed women's events. The campaign featured Plum's gear alongside her high school highlights, reaching Gen Z athletes and families nationwide.
• National Clubs AlliancecoreChannel Partner/ Reseller/ Distributor · 21 October 2024The National Clubs Alliance and Hudl announced an exclusive partnership to enhance youth soccer player development through advanced video and analysis technology, including capturing and livestreaming matches with Hudl Focus Flex cameras and centralized video library.
• Romanian Football Federation (FRF)coreStrategic or Co-development Partner · 1 October 2024FRF partnered with Hudl and announced a EUR 1.2 million investment to integrate Hudl technology into Romanian football.
• RealTrack Systems (WIMU)flagshipStrategic or Co-development Partner · 1 January 2022The 2022 acquisition of RealTrack Systems marked Hudl's shift toward hardware-led growth. RealTrack's WIMU Pro multi-sensor wearable technology is now part of Hudl's elite-level athlete tracking offering integrated with Sportscode video analysis and Hudl Signal athlete monitoring platform.

Scale indicators22 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Catapult Sports: Catapult Sports provides elite-level athlete monitoring hardware and software, including GPS wearables and video analysis for professional teams — directly comparable to Hudl's WIMU, Titan, Signal, and ADI performance stack. Catapult targets the same elite and pro team customers as Hudl's Pro Suite.
• STATSports: STATSports provides GPS-based athlete tracking wearables and software used by elite soccer, football, and rugby teams worldwide — directly overlapping with Hudl's WIMU Pro, Titan GPS, and Hudl Signal athlete monitoring offerings for both professional and academy-level customers.
• Veo Technologies: Veo Technologies offers AI-powered portable cameras that automatically capture and analyze sports footage for soccer clubs at all levels. It is a direct competitor to Hudl's Focus Flex camera in the youth, club, and amateur football market globally.
• Pixellot: Pixellot provides AI-automated sports video capture and livestreaming solutions for schools, clubs, and leagues. It competes directly with Hudl Focus cameras and Hudl TV in the high school and amateur sports livestreaming space.
• PlaySight Interactive: PlaySight provides AI-powered sports video analysis and smart court technology for tennis, basketball, and other sports. It competes with Hudl's AI camera (Focus Indoor/Point) and Assist auto-tagging offerings in the indoor and racket-sports segments.
• Kinexon: Kinexon offers real-time player and ball tracking using wearables and vision-based technology for elite team sports. Comparable to Hudl's combined WIMU + ADI + Sportscode workflow for professional basketball, soccer, and other indoor sports teams.

Broad incumbents

• Sportradar: Sportradar is a global sports data and content company providing data feeds, betting odds, and broadcast services. It is a broad incumbent that competes with Hudl's Wyscout + StatsBomb data licensing business in professional sports data distribution and scouting.
• Genius Sports: Genius Sports is a sports data, technology, and media company offering data feeds, streaming, and integrity services. It competes with Hudl's Wyscout/StatsBomb in professional sports data and with Hudl TV in sports broadcasting infrastructure.
• Stats Perform: Stats Perform provides AI-powered sports data, video, and analytics for professional leagues, media, and betting operators. Comparable to Hudl's StatsBomb and Wyscout football data offerings and Hudl Instat for hockey and basketball.

Emerging players

• TeamSnap: TeamSnap provides sports team management, scheduling, registration, and communication software primarily for youth and amateur sports. It overlaps with Hudl's Sports Organization Management suite (Registration, Messaging, Scheduling) in the youth and club sports segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hudl
• Instagraminstagram.com/lifeathudl
• Facebookfacebook.com/Hudl
• LinkedInlinkedin.com/company/hudl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries12 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudl