9/11 Day

Name

9/11 Day

Legal name

9/11 National Day of Service and Remembrance

Website

https://911day.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

National Day of Service & Nonprofit Program Delivery

NAICS

Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• National day of service
• Volunteer mobilization programs
• Meal pack events
• K-12 service learning
• Corporate service sponsorships

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and monthly donations from individual supporters, processed through the organization's website via Stripe payment processor. Donation tiers range from $25 to $911 and above, with specific impact metrics tied to each amount (e.g., $25 packs 100 meals).
2. Corporate Sponsorship: Tiered corporate sponsorship packages at National Presenting, Platinum, Gold, Silver, Bronze, Unity, Service, Community, and Friend levels. Sponsors receive brand visibility, volunteer opportunities, and association with the national day of service. Over 800 companies participate, including Delta, Citi, JPMorganChase, Blackstone, and major sports leagues.
3. Planned Giving: Legacy giving programs including bequests in wills, IRA charitable rollovers (QCDs), and beneficiary designations on retirement accounts or life insurance.
4. Stock & Securities Donations: Accepts appreciated stock donations, allowing donors to avoid capital gains tax while deducting full fair-market value.
5. Donor-Advised Fund Grants: Accepts grants from donor-advised funds including Fidelity Charitable, Schwab Charitable, Vanguard Charitable, and National Philanthropic Trust.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

9/11 Day is a 501(c)(3) nonprofit that organizes the nationally recognized September 11 National Day of Service and Remembrance, transforming the 9/11 anniversary into the nation's largest annual day of charitable service. Its flagship offering is the Meal Packs Program, which mobilizes tens of thousands of volunteers across 50+ U.S. cities to pack millions of meals for families facing hunger. The organization also delivers free K-12 educational resources (62 standards-aligned lesson plans), recognition and scholarship programs for schools and student leaders, and a corporate sponsorship and program partner coalition that supports all of the above.

Product overview

9/11 Day is a 501(c)(3) nonprofit organization that operates a unified national day of service program centered on the September 11 anniversary. The core offering is the Meal Packs Program, a large-scale volunteer initiative that mobilizes 50,000+ volunteers across 50+ U.S. cities to pack 20 million meals annually. Supporting this are the K-12 Education Program (offering 62 free lesson plans and classroom activities), the Schools of Service and Classrooms of Service recognition programs for educational institutions, the Student Service Leaders program offering $5,000 college scholarships to high school seniors, and the Teacher Sweepstakes appreciation initiative. Additional programs include the 9/11 Day Ambassadors network, Individual Volunteer Program, Corporate Sponsorship Program with tiered partnership levels, and Program Partners coalition. The organization also maintains a Donation Platform with multiple giving methods and a Resource Center providing free toolkits and brand assets. A $3 million K-12 School Grants Program supports student service projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Meal Packs Program Flagship volunteer program organizing large-scale meal packing events across 50+ U.S. cities. Volunteers pack millions of meals for families facing hunger, with corporate teams and individual volunteers participating in coordinated city-based events on September 11 each year.
• K-12 Education Program Free educational resources including 62 lesson plans and classroom activities for grades Pre-K through 12, aligned with CCSS, NCSS Standards, and CASEL SEL frameworks. Includes educator guides, family resources, and teaching materials for commemorating 9/11 and integrating service learning.
• Schools of Service National recognition program for K-12 schools that integrate 9/11 Day into their annual programming. Provides official certificates, a school engagement toolkit, digital badges, and customizable templates for social media and announcements.
• Classrooms of Service Recognition program for K-8 educators and classrooms participating in 9/11 Day activities. Includes official certificates, an engagement toolkit with lesson plans and activities, digital badges, and Educator Champion Awards with NYC trips and classroom technology prizes.
• Student Service Leaders National leadership opportunity for rising high school seniors to design and lead service projects on September 11. Includes up to twenty $5,000 college scholarships awarded based on project impact, leadership, creativity, and reflection.
• Teacher Sweepstakes Educator appreciation initiative offering K-12 teachers chances to win expense-paid trips to New York City with 9/11 Memorial & Museum tours, plus iPads and other prizes as recognition for their service in teaching students about 9/11.
• 9/11 Day Ambassadors Network of 20 survivors, first responders, family members, and service advocates who carry the story of 9/11 forward and inspire millions of Americans to honor the day through action.
• Individual Volunteer Program On-the-floor volunteer support opportunities at meal pack events across the nation. Individuals can register for specific city locations and dates to serve as volunteers at the large-scale meal packing events.
• Corporate Sponsorship Program Partnership tier structure (National Presenting, National Platinum, National Gold, Silver, Bronze, Unity, Service, Community, Friend) for companies to support 9/11 Day with 800+ expected corporate partners including NFL, MLB, Delta, Citi, JPMorganChase, and Blackstone.
• Program Partners Coalition Coalition of nonprofits, faith organizations, sports and entertainment groups, government agencies, and civic groups united for the Unite for Good campaign. Includes partner categories for hunger relief, education, youth, volunteer/civic, veterans, and faith-based organizations.
• Resource Center Free downloadable toolkits, photos, videos, and brand assets for organizing, promoting, and amplifying 9/11 Day service activities. Includes 25th Anniversary Activation Guide and Program Guide PDFs.
• Donation Platform Online giving platform supporting one-time and monthly donations, with amounts designated for specific purposes ($25-$1,000 preset options, $911, $2,026). Includes alternative giving methods: donor-advised funds, stock transfers, planned giving, wire transfers, and cryptocurrency through The Giving Block.
• K-12 School Grants Program $3 million student grant program announced for the 25th anniversary to support schools and youth organizations participating in 9/11 Day service projects.
• 9/11 Day at Home Virtual service initiative launched when the pandemic shut down in-person gatherings, drawing millions of Americans into safe but meaningful acts of good through remote engagement.
• Shine A Light (CNN Broadcast) Global broadcast co-produced on CNN, viewed by millions. Featured 9/11 community members and major artists in tribute through music and word on the 20th anniversary of 9/11.

Quantifiable outcome

• 25 million good deeds performed since 2002
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

23 partnerships are on record, tiered core, flagship and major.

• AmeriCorpscoreStrategic or Co-development PartnerNational Presenting Sponsor. AmeriCorps is the federal agency for national service and civic engagement. The partnership traces back to the establishment of September 11 as a National Day of Service under the Edward M. Kennedy Serve America Act (2009). AmeriCorps provides infrastructure support and helps mobilize volunteers for the annual day of service.
• Reliance Steel & Aluminum Co.flagshipGTM or Marketing PartnerNational Platinum sponsor supporting the 25th anniversary meal pack initiative. Provides corporate sponsorship funding and employee volunteer participation across multiple cities.
• Delta Air LinesflagshipGTM or Marketing PartnerNational Platinum sponsor. One of the largest corporate supporters of the 9/11 Day initiative, bringing significant employee volunteer engagement and brand amplification.
• CitiflagshipGTM or Marketing PartnerNational Gold sponsor. Long-standing corporate partner that has supported 9/11 Day for years, including co-branded ambassador activities at Citi Field.
• JPMorganChaseflagshipGTM or Marketing PartnerNational Gold sponsor. Corporate partner supporting the meal-pack initiative with employee volunteers and financial sponsorship.
• NFLflagshipGTM or Marketing PartnerCorporate sponsor. The NFL supports the national day of service and has been a partner in amplifying the message of unity and service to millions of fans.
• MLBflagshipGTM or Marketing PartnerCorporate sponsor and partner in the 25th anniversary commemoration. Major League Baseball engages teams and fans in service activities around September 11.
• 9/11 Memorial & MuseumcoreStrategic or Co-development PartnerFounding coalition partner representing the official memorial at the World Trade Center site. The partnership ensures alignment between 9/11 Day activities and the official commemoration at Ground Zero.
• Points of LightcoreStrategic or Co-development PartnerCoalition partner and founding organization of the national service movement. Points of Light provides organizational expertise and volunteer mobilization infrastructure for 9/11 Day initiatives.
• National Governors AssociationcoreGTM or Marketing PartnerCoalition partner representing state governors. The partnership helps promote 9/11 Day across all 50 states and coordinates state-level engagement in the national day of service.
• U.S. Conference of MayorscoreGTM or Marketing PartnerCoalition partner engaging mayors across the country to promote 9/11 Day activities in their cities. Supports the 50+ city meal-pack initiative.
• America250coreStrategic or Co-development PartnerCoalition partner for the America's 250th anniversary commemoration in 2026. The partnership aligns the 25th anniversary of 9/11 with the broader celebration of American unity and service.
• BlackstonemajorGTM or Marketing PartnerBronze sponsor. Private equity firm supporting the 9/11 Day initiative through corporate sponsorship and employee volunteer engagement.
• American ExpressmajorGTM or Marketing PartnerSponsor supporting the national day of service. Provides corporate sponsorship funding and potentially engages card members in volunteer activities.
• Girl Scouts of the USAmajorStrategic or Co-development PartnerCoalition partner engaging Girl Scout councils and troops in service activities for September 11. Supports youth engagement in the national day of service.
• United Way WorldwidecoreStrategic or Co-development PartnerCoalition partner providing community mobilization infrastructure and connecting 9/11 Day activities with local United Way chapters across the country.
• Team RubiconmajorStrategic or Co-development PartnerCoalition partner combining military veterans with first responders for disaster response and service. Honors the veteran and service legacy of 9/11 through continued community service.
• Youth Service AmericamajorStrategic or Co-development PartnerCoalition partner focused on youth service and service-learning. Supports the K-12 education programs and Student Service Leaders initiative.
• StifelmajorGTM or Marketing PartnerNational Gold sponsor. Investment firm that acquired KBW (Keefe, Bruyette & Woods), which lost 67 employees on 9/11. Long-standing supporter of the organization.
• KBW (Keefe, Bruyette & Woods)majorGTM or Marketing PartnerNational Gold sponsor. Investment banking firm headquartered in the World Trade Center that lost 67 employees on September 11, 2001. Board member Tom Michaud serves as Chairman and CEO.
• NHLmajorGTM or Marketing PartnerCorporate sponsor. National Hockey League supports the 9/11 Day initiatives and helps amplify the message of service and unity to hockey fans across North America.
• NBAmajorGTM or Marketing PartnerCorporate sponsor. National Basketball Association engages teams and fans in the national day of service, providing significant brand amplification.
• MLS (Major League Soccer)majorGTM or Marketing PartnerCorporate sponsor. Major League Soccer participates in the 9/11 Day coalition, engaging soccer clubs and fans in service activities.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: Large-scale community mobilization nonprofit with a 1,000+ chapter network; comparable in operating a coalition model and convening local volunteers, though with a far broader service mandate than 9/11 Day.
• American Red Cross: Large-scale disaster response and humanitarian aid nonprofit mobilizing millions of volunteers nationwide; shares national mobilization scale and event-driven volunteer surges, though across a much broader mission and continuous operations.
• Feeding America: Largest U.S. hunger-relief nonprofit operating a 200+ food bank network and large-scale meal distribution; comparable to 9/11 Day's meal-pack focus and corporate sponsorship model but with a permanent year-round operating footprint.

Direct peers

• Team Rubicon: Veteran-led disaster response and community service nonprofit; a coalition partner of 9/11 Day with an overlapping mission of mobilizing skilled volunteers for service events.
• VolunteerMatch: Largest online volunteer engagement network in the U.S., connecting millions of volunteers with nonprofit opportunities — directly comparable mission of volunteer mobilization at scale.
• Points of Light: National nonprofit focused on volunteer service and civic engagement, operating the HandsOn Network and Daily Point of Light Award — a direct coalition partner and structurally analogous organization mobilizing volunteers across the U.S.
• HandsOn Network: Volunteer mobilization network affiliated with Points of Light organizing large-scale days of service across U.S. cities — directly comparable event-driven volunteer mobilization model.
• AmeriCorps: Federal agency for national service and civic engagement and 9/11 Day's National Presenting Sponsor; both organizations mobilize volunteers through national service frameworks tied to the Serve America Act.
• City Year: Youth national service nonprofit deploying AmeriCorps members to schools; shares the national-service identity, government partnership model, and youth engagement mission with 9/11 Day.

Emerging players

• DoSomething.org: Youth-focused nonprofit driving large-scale volunteer campaigns via digital channels; overlaps with 9/11 Day's youth and student engagement programs but operates as a digital-first player versus 9/11 Day's event-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/911day
• Xx.com/911day

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9/11 Day