ServiceMax

What ServiceMax does

ServiceMax is a cloud-based field service management (FSM) software platform purpose-built for asset-centric service organizations, originally founded in 2007 and now operated as a wholly-owned subsidiary of PTC following a $1.46 billion acquisition in 2023. The platform is delivered through three primary product lines — ServiceMax Core (the flagship asset-centric FSM platform), ServiceMax Asset 360 for Salesforce Field Service (a native Salesforce extension), and ServiceMax FieldFX (a specialized offering for energy, oil & gas, and environmental services, extended by the 2021 LiquidFrameworks acquisition). Its architecture runs natively on Salesforce and is anchored by three proprietary engines: the Optimization Engine for real-time technician scheduling and routing, the Entitlements Engine for contract and warranty automation, and the Service Flow Engine for workflow orchestration. In February 2025 PTC launched ServiceMax AI, an agentic generative-AI assistant that leverages decades of installed-base asset and service data.

The platform serves OEMs, equipment dealers, and asset-intensive service operators across verticals including industrial equipment, medical devices, electronics and high-tech, oil & gas and energy, building/HVAC/construction, and equipment dealerships. Notable customers include Schneider Electric, Thermo Fisher Scientific, MilliporeSigma, Sony, Baker Hughes, B. Braun, and 3D Systems. The business model is enterprise SaaS subscription with quote-based annual contracts, supported by a consultative enterprise field sales motion executed through PTC's global sales organization and the Salesforce AppExchange channel. ServiceMax reported over $150 million in ARR by 2022 (up from ~$100M in 2021) with net retention rates of 115-121%, and serves customers in roughly 40 countries.

Monetization is concentrated in enterprise subscriptions with additional revenue from add-on modules (Service Board, Engage, Go Mobile, Depot Repair, ServiceMax AI) and adjacent products such as ServiceMax Engage for customer self-service. Distribution blends direct enterprise sales, digital marketing (case studies, IDC MarketScape leadership positioning), Salesforce AppExchange, and partner-led deployments. The company has been recognized as a Leader in the IDC MarketScape for AI-Enabled FSM (2025) and the QKS Group SPARK Matrix for FSM (2025), and operates from Pleasanton, California, with a headcount of 501-1,000.

Name

ServiceMax

Legal name

ServiceMax

Website

https://servicemax.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ServiceMax is a cloud-based field service management platform built natively on Salesforce for asset-centric OEMs and service operators, offering scheduling, entitlements, mobile tools, and generative-AI field service assistance across industrial, medical device, energy, and electronics verticals.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)

akta.pro secondary industry

Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

Keywords

• Field service management
• Asset-centric FSM software
• Cloud-based service platform
• Work order management
• Technician scheduling software

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: ServiceMax operates as a cloud-based SaaS company providing field service management software on a subscription basis. The company achieved over $150 million in Annual Recurring Revenue by 2022, up from $100 million in 2021, with high net retention rates of 115-121%.
2. Product Acquisitions (Land-and-Expand): Strategic acquisitions such as LiquidFrameworks have expanded ServiceMax's product portfolio and contributed to revenue growth, enabling cross-selling opportunities and expanded market presence in the energy sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ServiceMax provides a cloud-based, asset-centric field service management (FSM) software platform built natively on Salesforce, delivering work execution, scheduling and dispatch, preventive maintenance, contract and entitlement management, mobile technician tools, depot repair, and customer self-service for OEMs and asset-intensive enterprises. Its suite is powered by three proprietary engines (Optimization, Entitlements, Service Flow) and augmented by ServiceMax AI, a generative-AI field service assistant, to maximize equipment uptime and technician productivity across industrial, medical device, electronics, energy, and construction industries.

Product overview

ServiceMax is a unified field service management platform built on Salesforce, offered through three main product lines: ServiceMax Core (the core platform for asset-centric industries), ServiceMax Asset 360 for Salesforce (for existing Salesforce customers), and FieldFX (specialized for energy sector services). The platform is augmented by ServiceMax AI (generative AI assistant), specialized modules including Service Board (scheduling/dispatch), Engage (customer self-service), Go Mobile (technician mobile tools), and Depot Repair (depot operations). The architecture is asset-centric, meaning it optimizes service delivery around equipment/assets rather than just work orders. The platform includes proprietary engines: Optimization Engine (intelligent scheduling), Entitlements Engine (contract/warranty automation), and Service Flow Engine (workflow automation). ServiceMax also acquired LiquidFrameworks to strengthen its energy sector offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceMax Core: ServiceMax's platform built for asset-centric industries, enhancing asset uptime, boosting technician productivity with mobile tools, and delivering decision-making metrics.
• ServiceMax FieldFX
• ServiceMax Asset 360 for Salesforce
• ServiceMax AI
• ServiceMax Engage

Products and services

• ServiceMax Core Core cloud-based field service management platform built for asset-centric industries, enhancing asset uptime, boosting technician productivity with mobile tools, and delivering decision-making metrics for service organizations.
• ServiceMax Asset 360 for Salesforce Asset-centric field service management solution for existing Salesforce customers that increases revenue, efficiency, and agility by extending Salesforce Field Service with deeper asset and contract capabilities.
• ServiceMax FieldFX Field service management solution specialized for energy service sectors such as oil and gas, industrial, and environmental services, supporting complex ticketing and seamless online/offline operation.
• ServiceMax AI Generative AI-powered field service assistant that transforms decades of field service and asset data into real-time, actionable intelligence for service teams.
• ServiceMax Engage Customer self-service platform providing real-time data access, appointment scheduling, and asset data visibility for greater transparency, boosting retention and reducing service costs.
• ServiceMax Service Board Scheduling and dispatch management providing comprehensive tools to improve technician utilization, service efficiency, and customer experience, powered by the Optimization Engine for real-time optimal scheduling.
• ServiceMax Go Mobile Mobile-first tools for field technicians enabling access to work orders, customer info, service procedures, checklists, and forms with seamless online/offline operation.
• ServiceMax Depot Repair Depot repair module that connects asset history with repair workflows to improve cost control, keep repairs on schedule, and deliver consistent repair quality from inspection through refurbishment.
• LiquidFrameworks Mobile field operations management solution for the energy industry, particularly oil and gas companies, acquired to strengthen ServiceMax's energy-sector offerings.

Quantifiable outcome

• Eliminated 70% of paper-based processes (Schneider Electric)
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or Integration · 1 December 2025ServiceMax is built as a native application on the Salesforce platform, seamlessly integrating with CRM and Service Cloud, providing secure access on any device.
• ThingWorx (PTC)coreTechnology or IntegrationServiceMax integrates with ThingWorx IoT platform to enable remote support engineers with real-time asset data and service history for more effective issue investigation.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• FieldEdge: FieldEdge serves HVAC, plumbing, and mechanical service contractors with FSM, dispatch, and mobile tools; it overlaps with ServiceMax in the building, construction, and HVAC segment but focuses on smaller contractor accounts.
• WorkWave: WorkWave provides FSM and route optimization for field service businesses across pest control, lawn care, and commercial services; it overlaps with ServiceMax conceptually on dispatch and mobile field workflows but targets SMB and mid-market rather than enterprise OEMs.

Direct peers

• Microsoft Dynamics 365 Field Service: Dynamics 365 Field Service provides scheduling, work order management, and mobile tools tightly integrated with the Microsoft enterprise stack; it competes with ServiceMax in mid-to-large enterprise accounts that are standardized on Microsoft for ERP/CRM.
• IFS: IFS provides enterprise FSM, asset management, and service lifecycle software with strong positioning in industrial equipment, aerospace & defense, and energy; IFS is widely regarded as ServiceMax's closest direct competitor in the asset-centric FSM segment, often head-to-head on enterprise deals.
• ServiceNow Field Service Management: ServiceNow's FSM offering, layered on its Now Platform and tied to its IT service management strength, is a major enterprise FSM competitor; both vendors target asset-centric service organizations and increasingly compete for the same CIO/field service executive budgets.
• Salesforce Field Service: Salesforce's native Field Service product is built on the same Salesforce platform that ServiceMax runs on, offering overlapping capabilities in work order management, scheduling, and mobile tools for asset-centric enterprises; ServiceMax Asset 360 directly competes with this offering inside the Salesforce ecosystem.

Broad incumbents

• SAP Field Service Management: SAP's FSM solutions (built on its broader ERP and asset performance management portfolio) compete with ServiceMax in large industrial accounts where SAP is the system of record; SAP's incumbent position is a frequent competitive blocker for ServiceMax in greenfield enterprise deals.
• ClickSoftware (Salesforce-owned): ClickSoftware, now part of Salesforce, has historically been a leading standalone FSM vendor with strong scheduling optimization capabilities; its absorption into Salesforce increases competitive overlap with ServiceMax inside Salesforce-led accounts.
• Oracle Field Service (formerly ClickSoftware): Oracle's Field Service cloud, anchored by its ClickSoftware acquisition, is a long-established FSM competitor with strong optimization and scheduling IP; it overlaps with ServiceMax in telecom, utilities, and industrial verticals.
• GE Vernova / GE Digital APM: GE previously owned ServiceMax (acquired in 2016) and continues to operate adjacent asset performance and field service software across power, energy, and aviation; this makes GE Digital a relevant incumbent peer in the asset-centric service software space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ServiceMax
• Facebookfacebook.com/servicemaxinc
• LinkedInlinkedin.com/company/servicemax

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMax