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Sonoma-Marin Area Rail Transit

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uuid0002vdm

Namestring
Sonoma-Marin Area Rail Transit
Legal namestring
Sonoma-Marin Area Rail Transit District
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Sonoma-Marin Area Rail Transit (SMART) is a California special district that operates a 70-mile passenger rail and freight corridor along with a parallel Class I multi-use pathway across Marin and Sonoma counties in the North Bay region. The agency's core product is commuter rail service connecting Larkspur in Marin County to Santa Rosa and Windsor in Sonoma County, with active construction underway to extend service northward to Healdsburg and ultimately Cloverdale. SMART operates a fleet of diesel multiple unit (DMU) trains on its 15-station system, supplemented by SMART Connect on-demand microtransit shuttles for first/last-mile connectivity, and runs freight rail operations over the same right-of-way in partnership with Northwestern Pacific Railroad. Safety and operations technology includes Federal Railroad Administration-certified Positive Train Control and an FTA-certified Automatic Passenger Counter system installed across the train fleet.

The agency's commercial model is a hybrid public-farebox structure typical of U.S. commuter rail. Operating revenue is generated through passenger fares (Clipper card, SMART mobile app, single rides, 31-Day Passes, 50% low-income discount, free youth/senior pilot), overnight parking fees at station lots via ParkMobile ($5/night), station platform and onboard advertising managed by Lamar Transit, and freight rail fees. Capital expenditure is overwhelmingly grant-funded: SMART has secured $269 million for the Healdsburg Extension, plus additional tranches from the Federal Transit Administration, the State of California, the Metropolitan Transportation Commission, and California Climate Investments, with dedicated half-cent Measure Q sales tax revenue underwriting operations. The agency coordinates regionally through the Marin-Sonoma Coordinated Transit Service (MASCOTS) Plan with nine transit agencies, interoperates with Golden Gate Ferry at Larkspur for San Francisco access, and integrates with Clipper BayPass programs serving students at Santa Rosa Junior College.

SMART is governed by an elected Board of Directors and managed by General Manager Eddy Cumins (appointed October 2021), with Heather McKillop serving as Chief Financial Officer (appointed November 2020). The agency holds an exclusive regulatory franchise along its corridor, has received the California Transportation Foundation's Transit/Rail Project of the Year award in 2018 and again in 2026, and has been designated by the FRA Corridor Identification and Development Program for future federal passenger rail funding support.

Short descriptiontext

Sonoma-Marin Area Rail Transit (SMART) is a California public transit district operating a 70-mile diesel passenger rail corridor with 15 stations, freight service, and a parallel multi-use pathway across Marin and Sonoma counties, funded by Measure Q sales tax and federal and state grants.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersPetaluma, United States
HQ citystring
Petaluma
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
passenger rail transit, commuter rail service, public transit operations, freight rail services, multi-use pathway
Industry3 codes
1Commuter/Suburban Rail Operators (S-Bahn/Regional Metro)
CodeTLAFAEADPrimaryYes
2Diesel Multiple Unit (DMU) Regional Rail Services
CodeTHAIACAEPrimaryNo
3On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door)
CodeTLAFAJABPrimaryNo
NAICS code2 codes
  • Commuter Rail Systems485112
  • Mixed Mode Transit Systems485111
SIC code1 code
  • Local & Suburban Transit & Interurban Hwy Passenger Trans4100
Product category
Public Transit / Passenger Rail Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Passenger Rail Fares
TypeSubscription Recurring
Description

SMART generates fare revenue from passengers using Clipper cards, SMART mobile app, and mobile tickets. Fare products include single rides, 31-Day Passes, and discounted passes for low-income riders, youth, and seniors.

sonomamarintrain.org
2Parking Fees
TypeTransaction Fee
Description

Overnight parking at SMART station lots is available at $5 per night (12:00 a.m. to 3:59 a.m.) via the ParkMobile app. Day-use parking is complimentary.

sonomamarintrain.org
3Advertising Revenue
TypeAdvertising
Description

SMART sells advertising space on station platforms and onboard trains through Lamar Transit for station platforms and on-board train advertising.

sonomamarintrain.org
4Freight Rail Operations
TypeLicensing Royalties
Description

SMART operates freight rail services, including freight service on the Black Point Bridge. The agency has received grants for freight rail investments and purchased low-emission freight locomotives.

sonomamarintrain.org
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain
Pricing details5 tiers
1Single ride fares
ModelSubscriptionBilling cadencePay-as-you-go
Notes

One-way fares for rail travel between stations

sonomamarintrain.org
231-Day Pass
ModelSubscriptionBilling cadenceMonthly
Notes

Monthly pass allowing unlimited rides within 31 days; price was reduced in response to hybrid work patterns

sonomamarintrain.org
3Low-income discounted fare
ModelSubscriptionBilling cadenceMonthly
Notes

50% discount for low-income riders participating in the Bay Area Low-Income Fare Program

sonomamarintrain.org
4Free youth and senior fares
ModelFreemiumBilling cadenceMonthly
Notes

Free transit for K-12 youth and seniors (pilot program)

sonomamarintrain.org
5Overnight parking
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$5 flat rate per night from 12:00 a.m. to 3:59 a.m. at select station lots, paid via ParkMobile app

sonomamarintrain.org
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1SMART Connect
Description

On-demand microtransit shuttle service providing connections between SMART stations and surrounding areas, including airport connections

sonomamarintrain.org
+2 more records
Core offering1 text field

Sonoma-Marin Area Rail Transit (SMART) operates passenger commuter rail service along a 70-mile corridor in California's North Bay, currently running 15 stations from Larkspur in Marin County through Santa Rosa and Windsor in Sonoma County, with planned extensions to Healdsburg and Cloverdale. The service is delivered via a fleet of diesel multiple unit (DMU) trains, supplemented by SMART Connect on-demand microtransit shuttles, a parallel Class I multi-use pedestrian and cyclist pathway, and complementary freight rail operations on SMART-owned track.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 33% reduction in greenhouse gas emissions for green commuters compared to driving
+4 more records
Product overview1 text field

Sonoma-Marin Area Rail Transit (SMART) operates a 70-mile commuter rail system serving Marin and Sonoma counties in California's North Bay region. The core offering is passenger rail service connecting Larkspur (Marin County) to Santa Rosa (Sonoma County), currently extending to Windsor with active construction northward to Healdsburg. The system includes a fleet of diesel multiple unit (DMU) trains. SMART supplements rail service with SMART Connect microtransit shuttles for first/last-mile connectivity and an extensive multi-use pathway for bicycle and pedestrian active transportation. Fare collection integrates with Clipper card and a proprietary mobile app. Freight rail service operates on the same infrastructure. The system is undergoing northern expansion, with a 3.2-mile Windsor extension recently completed and a 9-mile Healdsburg extension in progress, both funded through a combination of federal, state, regional, and local grants totaling approximately $269M.

Product and service6 records
1SMART Passenger Rail Service
CategoryPassenger Rail Transit
Description

Commuter rail service operating along a 70-mile Sonoma-Marin corridor, providing passenger rail transportation between Larkspur in Marin County and stations through Santa Rosa and Windsor in Sonoma County, with planned extensions to Healdsburg and Cloverdale. Uses a fleet of diesel multiple unit (DMU) trains serving 15 stations.

2SMART Connect Microtransit Shuttle
CategoryMicrotransit / Shuttle Service
Description

On-demand microtransit shuttle service providing first/last-mile connections between SMART stations and surrounding areas, including expanded east-side service to the Sonoma County Airport Station.

3SMART Multi-Use Pathway
CategoryActive Transportation Infrastructure
Description

Class I multi-use pathway running alongside the SMART rail corridor, providing bicycle and pedestrian active transportation. The pathway extends alongside new rail extensions (e.g., Healdsburg Extension will include 2.6 miles of non-motorized pathway; Windsor extension included five rebuilt rail bridges and pedestrian connections).

4SMART Freight Rail Service
CategoryFreight Rail Operations
Description

Freight rail operations conducted on SMART-owned infrastructure, including freight service on the Black Point Bridge using low-emission freight locomotives.

5SMART Station Parking Services
CategoryParking Services
Description

Day-use and overnight parking available at multiple SMART stations. Day parking is complimentary (4:00 a.m. to 11:59 p.m.), and overnight parking is available at a flat rate of $5 per night (12:00 a.m. to 3:59 a.m.) via the ParkMobile app using zone numbers specific to each station lot.

6SMART Fare Products
CategoryFare Products / Transit Ticketing
Description

Fare products for SMART passenger rail service including single rides, 31-Day Passes, reduced fares for low-income riders (50% discount through the Bay Area Low-Income Fare Program), and free fares for youth (K-12) and seniors (free fare pilot program). Payment via Clipper card or SMART mobile app.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership11 partners
Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-06-15
Description

STV served as the multidisciplinary design partner for the SMART Windsor Station and the 3.2-mile northern rail extension, providing civil, structural and rail engineering, station architecture, roadway design, drainage systems and safety enhancements. The project won the California Transportation Foundation's Rail and Transit Project of the Year award.

2Marin-Sonoma Coordinated Transit Service (MASCOTS) Plan Partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-02
Description

The MASCOTS Plan involves nine transit agencies coordinating to improve regional transit connectivity along the Highway 101 corridor. The plan increases SMART and Golden Gate Transit service frequency, improves transfer times, and enhances rider convenience across Marin, Sonoma, and into San Francisco.

prnewswire.com
3GHD
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-12-01
Description

GHD was selected to lead engineering and architecture efforts for SMART's Healdsburg Extension project, which includes nine miles of new track, a new station, and expanded multi-use pathways, with construction expected to start in 2026 and finish by late 2028.

globenewswire.com
Strategic tierCoreTypeTechnology or Integration
Description

UTA was awarded a contract in April 2022 to design, furnish, and install an Automatic Passenger Counter (APC) System on board SMART's eighteen trains. The FTA-certified system achieves 99.5% accuracy compared to manual counts.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

SMART provides rail connections to Golden Gate Ferry at Larkspur terminal for onward travel to San Francisco. The agencies coordinate schedules to offer improved connections, with SMART offering midday train service and improved links to the ferry.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Marin Transit coordinates with SMART as part of the MASCOTS regional transit plan to increase service frequency and improve transfer times along the Highway 101 corridor. Marin Transit also participated in free ride programs for COVID-19 vaccines.

Strategic tierCoreTypeTechnology or Integration
Description

Clipper is the Bay Area's transit fare card system used by SMART for fare payment. SMART riders use Clipper cards at fare validators on platforms. The SRJC Clipper BayPass program provides free transit for students. SMART participates in the Bay Area Low-Income Fare Program through Clipper.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

SMART is an active partner of the Business Outreach Committee, a consortium of over 26 Bay Area transit agencies that hosts events to assist and encourage Small Business Enterprises (SBEs) and Disadvantaged Business Enterprises (DBEs) to do business with government agencies.

9Lamar Transit
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Lamar Transit handles station platform and onboard train advertising for SMART, managing advertising content, locations, availability, and rates for advertisers.

sonomamarintrain.org
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

SMART partners with GovDeals to auction surplus materials, equipment, and supplies through their online platform, listing items by zip code 94954 within a 15-mile radius.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

SMART partnered with Becoming Independent, a nonprofit organization, to operate onboard concession snack and beverage service for passengers, supporting employment opportunities for individuals with disabilities.

Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Peninsula commuter rail service between San Francisco, San Mateo, and Santa Clara counties along the Caltrain corridor. Comparable as another California commuter rail operator using DMU/EMU push-pull technology, with similar station-based fare collection and Caltrain/Clipper integration.

TypeDirect peer
Description

Southern California commuter rail system serving five counties from Los Angeles to San Bernardino, Riverside, Orange, and Ventura. Directly comparable as a regional commuter rail operator relying on public funding, farebox, and grants, with similar mission of reducing single-occupancy vehicle trips.

TypeDirect peer
Description

State-supported intercity passenger rail along the Sacramento–Bay Area corridor, operated in partnership with Caltrans. Comparable as a California passenger rail service using similar infrastructure, fare integration (Clipper), and public funding model; SMART connects to Capitol Corridor's Bay Area endpoints.

TypeDirect peer
Description

Commuter rail service running between Stockton and San Jose via the Altamont Pass, operated by the San Joaquin Regional Rail Commission. Comparable as a smaller-scale California commuter rail operator with similar reliance on state and regional grants and a similar mixed DMU fleet profile.

5NCTD Coaster
TypeDirect peer
Description

North County Transit District operates the COASTER commuter rail between Oceanside and downtown San Diego. Comparable as a county-level special district running DMU-based commuter rail with integrated fare products and active pathway components, analogous to SMART's integrated rail-shuttle-pathway offering.

TypeDirect peer
Description

Commuter rail service in South Florida operated by the South Florida Regional Transportation Authority. Comparable as a publicly funded commuter rail serving suburban corridors into a major metro, with similar mission of reducing highway congestion and reliance on a dedicated funding district mechanism.

7MARC Train
TypeDirect peer
Description

Maryland Area Regional Commuter rail service operated by the Maryland Transit Administration between Baltimore/Washington and surrounding suburbs. Comparable as a publicly funded commuter rail operated under a state agency structure with similar station-based operations and grant-driven capital program.

TypeDirect peer
Description

Commuter rail between Northern Virginia suburbs and Washington, D.C., jointly operated by the Potomac and Rappahannock Transportation Commissions. Comparable as a bi-jurisdictional commuter rail relying on member-jurisdiction subsidies alongside farebox and federal grants.

TypeRegional player
Description

County-level bus operator serving Sonoma County, complementing and connecting with SMART rail stations. Comparable as a regional transit partner within SMART's catchment area and a participant in the MASCOTS coordinated transit plan.

TypeRegional player
Description

Bus and ferry services operated by the Golden Gate Bridge, Highway and Transportation District, directly connecting to SMART at the Larkspur terminal for San Francisco ferry service. Comparable as a sister regional transit agency within the MASCOTS partnership framework.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sonoma-Marin Area Rail Transit

Public Transit / Passenger Rail Servicessonomamarintrain.org

Sonoma-Marin Area Rail Transit (SMART) is a California public transit district operating a 70-mile diesel passenger rail corridor with 15 stations, freight service, and a parallel multi-use pathway across Marin and Sonoma counties, funded by Measure Q sales tax and federal and state grants.

What Sonoma-Marin Area Rail Transit does

Sonoma-Marin Area Rail Transit (SMART) is a California special district that operates a 70-mile passenger rail and freight corridor along with a parallel Class I multi-use pathway across Marin and Sonoma counties in the North Bay region. The agency's core product is commuter rail service connecting Larkspur in Marin County to Santa Rosa and Windsor in Sonoma County, with active construction underway to extend service northward to Healdsburg and ultimately Cloverdale. SMART operates a fleet of diesel multiple unit (DMU) trains on its 15-station system, supplemented by SMART Connect on-demand microtransit shuttles for first/last-mile connectivity, and runs freight rail operations over the same right-of-way in partnership with Northwestern Pacific Railroad. Safety and operations technology includes Federal Railroad Administration-certified Positive Train Control and an FTA-certified Automatic Passenger Counter system installed across the train fleet.

The agency's commercial model is a hybrid public-farebox structure typical of U.S. commuter rail. Operating revenue is generated through passenger fares (Clipper card, SMART mobile app, single rides, 31-Day Passes, 50% low-income discount, free youth/senior pilot), overnight parking fees at station lots via ParkMobile ($5/night), station platform and onboard advertising managed by Lamar Transit, and freight rail fees. Capital expenditure is overwhelmingly grant-funded: SMART has secured $269 million for the Healdsburg Extension, plus additional tranches from the Federal Transit Administration, the State of California, the Metropolitan Transportation Commission, and California Climate Investments, with dedicated half-cent Measure Q sales tax revenue underwriting operations. The agency coordinates regionally through the Marin-Sonoma Coordinated Transit Service (MASCOTS) Plan with nine transit agencies, interoperates with Golden Gate Ferry at Larkspur for San Francisco access, and integrates with Clipper BayPass programs serving students at Santa Rosa Junior College.

SMART is governed by an elected Board of Directors and managed by General Manager Eddy Cumins (appointed October 2021), with Heather McKillop serving as Chief Financial Officer (appointed November 2020). The agency holds an exclusive regulatory franchise along its corridor, has received the California Transportation Foundation's Transit/Rail Project of the Year award in 2018 and again in 2026, and has been designated by the FRA Corridor Identification and Development Program for future federal passenger rail funding support.

Sonoma-Marin Area Rail Transit firmographics

Firmographics
Name
Sonoma-Marin Area Rail Transit
Legal name
Sonoma-Marin Area Rail Transit District
Website
https://sonomamarintrain.org
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Short description
Sonoma-Marin Area Rail Transit (SMART) is a California public transit district operating a 70-mile diesel passenger rail corridor with 15 stations, freight service, and a parallel multi-use pathway across Marin and Sonoma counties, funded by Measure Q sales tax and federal and state grants.
Ownership category
akta.pro rank

Sonoma-Marin Area Rail Transit industry classification

Industry
Product category
Public Transit / Passenger Rail Services
NAICS
Commuter Rail Systems (485112), Mixed Mode Transit Systems (485111)
SIC
Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
akta.pro primary industry
Commuter/Suburban Rail Operators (S-Bahn/Regional Metro) (TLAFAEAD)
akta.pro secondary industries
Diesel Multiple Unit (DMU) Regional Rail Services (THAIACAE), On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB)

Keywords

  • Passenger rail transit
  • Commuter rail service
  • Public transit operations
  • Freight rail services
  • Multi-use pathway

Where Sonoma-Marin Area Rail Transit is headquartered

Location

Headquarters

HQ city
Petaluma
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Sonoma-Marin Area Rail Transit business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain

Revenue model

  1. Passenger Rail Fares: SMART generates fare revenue from passengers using Clipper cards, SMART mobile app, and mobile tickets. Fare products include single rides, 31-Day Passes, and discounted passes for low-income riders, youth, and seniors.
  2. Parking Fees: Overnight parking at SMART station lots is available at $5 per night (12:00 a.m. to 3:59 a.m.) via the ParkMobile app. Day-use parking is complimentary.
  3. Advertising Revenue: SMART sells advertising space on station platforms and onboard trains through Lamar Transit for station platforms and on-board train advertising.
  4. Freight Rail Operations: SMART operates freight rail services, including freight service on the Black Point Bridge. The agency has received grants for freight rail investments and purchased low-emission freight locomotives.

Pricing tiers

ModelBillingPrice
SubscriptionPay-as-you-goSingle ride fares
SubscriptionMonthly31-Day Pass
SubscriptionMonthlyLow-income discounted fare
FreemiumMonthlyFree youth and senior fares
Unit PricingPay-as-you-goOvernight parking

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Sonoma-Marin Area Rail Transit product offering

Product offering

Core offering

Sonoma-Marin Area Rail Transit (SMART) operates passenger commuter rail service along a 70-mile corridor in California's North Bay, currently running 15 stations from Larkspur in Marin County through Santa Rosa and Windsor in Sonoma County, with planned extensions to Healdsburg and Cloverdale. The service is delivered via a fleet of diesel multiple unit (DMU) trains, supplemented by SMART Connect on-demand microtransit shuttles, a parallel Class I multi-use pedestrian and cyclist pathway, and complementary freight rail operations on SMART-owned track.

Product overview

Sonoma-Marin Area Rail Transit (SMART) operates a 70-mile commuter rail system serving Marin and Sonoma counties in California's North Bay region. The core offering is passenger rail service connecting Larkspur (Marin County) to Santa Rosa (Sonoma County), currently extending to Windsor with active construction northward to Healdsburg. The system includes a fleet of diesel multiple unit (DMU) trains. SMART supplements rail service with SMART Connect microtransit shuttles for first/last-mile connectivity and an extensive multi-use pathway for bicycle and pedestrian active transportation. Fare collection integrates with Clipper card and a proprietary mobile app. Freight rail service operates on the same infrastructure. The system is undergoing northern expansion, with a 3.2-mile Windsor extension recently completed and a 9-mile Healdsburg extension in progress, both funded through a combination of federal, state, regional, and local grants totaling approximately $269M.

Differentiator

Problem solved

Functional benefit

Brands

  • SMART Connect: On-demand microtransit shuttle service providing connections between SMART stations and surrounding areas, including airport connections
  • SMART Pathway
  • Smart Freight

Products and services

  • SMART Passenger Rail Service Commuter rail service operating along a 70-mile Sonoma-Marin corridor, providing passenger rail transportation between Larkspur in Marin County and stations through Santa Rosa and Windsor in Sonoma County, with planned extensions to Healdsburg and Cloverdale. Uses a fleet of diesel multiple unit (DMU) trains serving 15 stations.
  • SMART Connect Microtransit Shuttle On-demand microtransit shuttle service providing first/last-mile connections between SMART stations and surrounding areas, including expanded east-side service to the Sonoma County Airport Station.
  • SMART Multi-Use Pathway Class I multi-use pathway running alongside the SMART rail corridor, providing bicycle and pedestrian active transportation. The pathway extends alongside new rail extensions (e.g., Healdsburg Extension will include 2.6 miles of non-motorized pathway; Windsor extension included five rebuilt rail bridges and pedestrian connections).
  • SMART Freight Rail Service Freight rail operations conducted on SMART-owned infrastructure, including freight service on the Black Point Bridge using low-emission freight locomotives.
  • SMART Station Parking Services Day-use and overnight parking available at multiple SMART stations. Day parking is complimentary (4:00 a.m. to 11:59 p.m.), and overnight parking is available at a flat rate of $5 per night (12:00 a.m. to 3:59 a.m.) via the ParkMobile app using zone numbers specific to each station lot.
  • SMART Fare Products Fare products for SMART passenger rail service including single rides, 31-Day Passes, reduced fares for low-income riders (50% discount through the Bay Area Low-Income Fare Program), and free fares for youth (K-12) and seniors (free fare pilot program). Payment via Clipper card or SMART mobile app.

Quantifiable outcome

  • 33% reduction in greenhouse gas emissions for green commuters compared to driving
  • +4 more outcomes

Companies that use Sonoma-Marin Area Rail Transit

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Sonoma-Marin Area Rail Transit technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Sonoma-Marin Area Rail Transit partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered core and minor.

  • STVcoreImplementation/ SI/ Consulting Partner · 15 June 2026STV served as the multidisciplinary design partner for the SMART Windsor Station and the 3.2-mile northern rail extension, providing civil, structural and rail engineering, station architecture, roadway design, drainage systems and safety enhancements. The project won the California Transportation Foundation's Rail and Transit Project of the Year award.
  • Marin-Sonoma Coordinated Transit Service (MASCOTS) Plan PartnerscoreStrategic or Co-development Partner · 2 April 2026The MASCOTS Plan involves nine transit agencies coordinating to improve regional transit connectivity along the Highway 101 corridor. The plan increases SMART and Golden Gate Transit service frequency, improves transfer times, and enhances rider convenience across Marin, Sonoma, and into San Francisco.
  • GHDcoreTechnology or Integration · 1 December 2025GHD was selected to lead engineering and architecture efforts for SMART's Healdsburg Extension project, which includes nine miles of new track, a new station, and expanded multi-use pathways, with construction expected to start in 2026 and finish by late 2028.
  • Urban Transportation Associates, Inc. (UTA)coreTechnology or IntegrationUTA was awarded a contract in April 2022 to design, furnish, and install an Automatic Passenger Counter (APC) System on board SMART's eighteen trains. The FTA-certified system achieves 99.5% accuracy compared to manual counts.
  • Golden Gate Transit and Golden Gate FerrycoreStrategic or Co-development PartnerSMART provides rail connections to Golden Gate Ferry at Larkspur terminal for onward travel to San Francisco. The agencies coordinate schedules to offer improved connections, with SMART offering midday train service and improved links to the ferry.
  • Marin TransitcoreStrategic or Co-development PartnerMarin Transit coordinates with SMART as part of the MASCOTS regional transit plan to increase service frequency and improve transfer times along the Highway 101 corridor. Marin Transit also participated in free ride programs for COVID-19 vaccines.
  • Clipper (MTC)coreTechnology or IntegrationClipper is the Bay Area's transit fare card system used by SMART for fare payment. SMART riders use Clipper cards at fare validators on platforms. The SRJC Clipper BayPass program provides free transit for students. SMART participates in the Bay Area Low-Income Fare Program through Clipper.
  • Business Outreach Committee (BOC)minorStrategic or Co-development PartnerSMART is an active partner of the Business Outreach Committee, a consortium of over 26 Bay Area transit agencies that hosts events to assist and encourage Small Business Enterprises (SBEs) and Disadvantaged Business Enterprises (DBEs) to do business with government agencies.
  • Lamar TransitminorChannel Partner/ Reseller/ DistributorLamar Transit handles station platform and onboard train advertising for SMART, managing advertising content, locations, availability, and rates for advertisers.
  • GovDealsminorChannel Partner/ Reseller/ DistributorSMART partners with GovDeals to auction surplus materials, equipment, and supplies through their online platform, listing items by zip code 94954 within a 15-mile radius.
  • Becoming IndependentminorStrategic or Co-development PartnerSMART partnered with Becoming Independent, a nonprofit organization, to operate onboard concession snack and beverage service for passengers, supporting employment opportunities for individuals with disabilities.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Sonoma-Marin Area Rail Transit competitors and assessment

Company assessment

Direct peers

  • Caltrain: Peninsula commuter rail service between San Francisco, San Mateo, and Santa Clara counties along the Caltrain corridor. Comparable as another California commuter rail operator using DMU/EMU push-pull technology, with similar station-based fare collection and Caltrain/Clipper integration.
  • Metrolink: Southern California commuter rail system serving five counties from Los Angeles to San Bernardino, Riverside, Orange, and Ventura. Directly comparable as a regional commuter rail operator relying on public funding, farebox, and grants, with similar mission of reducing single-occupancy vehicle trips.
  • Amtrak Capitol Corridor: State-supported intercity passenger rail along the Sacramento–Bay Area corridor, operated in partnership with Caltrans. Comparable as a California passenger rail service using similar infrastructure, fare integration (Clipper), and public funding model; SMART connects to Capitol Corridor's Bay Area endpoints.
  • Altamont Corridor Express (ACE): Commuter rail service running between Stockton and San Jose via the Altamont Pass, operated by the San Joaquin Regional Rail Commission. Comparable as a smaller-scale California commuter rail operator with similar reliance on state and regional grants and a similar mixed DMU fleet profile.
  • NCTD Coaster: North County Transit District operates the COASTER commuter rail between Oceanside and downtown San Diego. Comparable as a county-level special district running DMU-based commuter rail with integrated fare products and active pathway components, analogous to SMART's integrated rail-shuttle-pathway offering.
  • Tri-Rail: Commuter rail service in South Florida operated by the South Florida Regional Transportation Authority. Comparable as a publicly funded commuter rail serving suburban corridors into a major metro, with similar mission of reducing highway congestion and reliance on a dedicated funding district mechanism.
  • MARC Train: Maryland Area Regional Commuter rail service operated by the Maryland Transit Administration between Baltimore/Washington and surrounding suburbs. Comparable as a publicly funded commuter rail operated under a state agency structure with similar station-based operations and grant-driven capital program.
  • Virginia Railway Express (VRE): Commuter rail between Northern Virginia suburbs and Washington, D.C., jointly operated by the Potomac and Rappahannock Transportation Commissions. Comparable as a bi-jurisdictional commuter rail relying on member-jurisdiction subsidies alongside farebox and federal grants.

Regional players

  • Sonoma County Transit: County-level bus operator serving Sonoma County, complementing and connecting with SMART rail stations. Comparable as a regional transit partner within SMART's catchment area and a participant in the MASCOTS coordinated transit plan.
  • Golden Gate Transit: Bus and ferry services operated by the Golden Gate Bridge, Highway and Transportation District, directly connecting to SMART at the Larkspur terminal for San Francisco ferry service. Comparable as a sister regional transit agency within the MASCOTS partnership framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Sonoma-Marin Area Rail Transit social profiles

Digital presence

Sonoma-Marin Area Rail Transit compliance and trust

Trust signal

Compliance5 records

Sonoma-Marin Area Rail Transit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sonoma-Marin Area Rail Transit leadership team

Management profile

Number of profiles

Profiles7 records

Sonoma-Marin Area Rail Transit funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

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Sonoma-Marin Area Rail Transit M&A and investment

M&A and investment

M&A

Investments

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Frequently asked questions about Sonoma-Marin Area Rail Transit

What does Sonoma-Marin Area Rail Transit do?

Sonoma-Marin Area Rail Transit (SMART) operates passenger commuter rail service along a 70-mile corridor in California's North Bay, currently running 15 stations from Larkspur in Marin County through Santa Rosa and Windsor in Sonoma County, with planned extensions to Healdsburg and Cloverdale. The service is delivered via a fleet of diesel multiple unit (DMU) trains, supplemented by SMART Connect on-demand microtransit shuttles, a parallel Class I multi-use pedestrian and cyclist pathway, and complementary freight rail operations on SMART-owned track.

Is Sonoma-Marin Area Rail Transit a public or private company?

Sonoma-Marin Area Rail Transit is a private company. It is classified as state government owned and is currently operating.

When was Sonoma-Marin Area Rail Transit founded?

Sonoma-Marin Area Rail Transit was founded in 2017. It employs 51 to 100 people.

Where is Sonoma-Marin Area Rail Transit based?

Sonoma-Marin Area Rail Transit is headquartered in Petaluma, United States, in the North America region.

How does Sonoma-Marin Area Rail Transit make money?

Four revenue lines are on record. Passenger Rail Fares are the primary driver. The others are parking Fees, advertising Revenue and freight Rail Operations.

Who are Sonoma-Marin Area Rail Transit's main competitors?

Direct peers on record are Caltrain, Metrolink, Amtrak Capitol Corridor, Altamont Corridor Express (ACE), NCTD Coaster, Tri-Rail, MARC Train and Virginia Railway Express (VRE). Regional players are Sonoma County Transit and Golden Gate Transit.

Does Sonoma-Marin Area Rail Transit have an API?

No public API is recorded for Sonoma-Marin Area Rail Transit.

What industry is Sonoma-Marin Area Rail Transit in?

Sonoma-Marin Area Rail Transit's product category is Public Transit / Passenger Rail Services. Its primary akta.pro industry code is TLAFAEAD, Commuter/Suburban Rail Operators (S-Bahn/Regional Metro), with a secondary code of THAIACAE, Diesel Multiple Unit (DMU) Regional Rail Services. Its NAICS code is 485112 and its SIC code is 4100.

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Live signals
PressdemocratSMART board approves adding Geyserville stop after North Bay train line reaches HealdsburgThe Sonoma-Marin Area Rail Transit (SMART) board unanimously approved adding a passenger station in Geyserville as part of its planned rail extension to Cloverdale. This decision allows the agency to segment the project for funding purposes, with construction dependent on future regional planning and grant acquisition rather than immediate authorization. The move follows strong public support from residents and aims to improve local access to jobs, education, and healthcare.Pressdemocrat‘It just makes sense’: Residents signal support for proposed Geyserville SMART stationThe Sonoma-Marin Area Rail Transit District is considering a proposal to build a new train stop in Geyserville, California, to extend rail service from Healdsburg to Cloverdale. The proposed station aims to boost community access and economic growth, with community support and some reservations expressed during a public forum. The project’s approval depends on further evaluations and grant funding.PressdemocratSMART hosting community meeting on proposed Geyserville station MondayThe Sonoma-Marin Area Rail Transit (SMART) District is hosting a community meeting on August 10 to discuss a proposed new passenger rail station in Geyserville. The station aims to serve local residents and visitors, potentially boosting the wine and hospitality industries.San Francisco GateSanta Rosa: Woman Injured In Smart Train Collision Tuesday MorningOne woman suffered life-threatening injuries after being struck by a Sonoma-Marin Area Rail Transit (SMART) train in Santa Rosa, California on Tuesday morning around 6:41 a.m. at Piner Road and the SMART railroad tracks. Emergency personnel found her unresponsive and suffering major injuries before transporting her to a hospital. Police are requesting anyone with information about the collision to contact the Santa Rosa Police Department.ConstructionownersSTV-Supported SMART Windsor Station Wins California Rail and Transit Project AwardThe Sonoma-Marin Area Rail Transit Windsor Station received the California Transportation Foundation's Rail and Transit Project of the Year award. STV served as the multidisciplinary design partner for the station and the 3.2-mile northern rail extension, providing civil, structural and rail engineering, station architecture, roadway design, drainage systems and safety enhancements. The project expanded commuter rail service into downtown Windsor, adding multimodal infrastructure including five rebuilt rail bridges, pedestrian connections and a 2.6-mile non-motorized pathway.Marin Independent JournalMarin, Sonoma send SMART tax renewal to June ballotMarin and Sonoma counties have placed a citizens' initiative to renew the quarter-cent sales tax supporting the Sonoma-Marin Area Rail Transit (SMART) on the June ballot, lowering the approval threshold from two-thirds to a simple majority. This measure aims to secure 30 years of funding for the agency, which currently relies on the expiring tax for half its annual revenue, following a previous failed attempt in 2020. The initiative has been endorsed by local county boards and SMART leadership, citing ridership growth and expansion plans despite criticism regarding costs and efficiency.NorcalpublicmediaSMART track crossing at Jennings Avenue in Santa Rosa clears important hurdleThe City of Santa Rosa has approved a revised agreement with the Sonoma Marin Area Rail Transit (SMART) agency to proceed with construction of a pedestrian crossing at Jennings Avenue. Under the terms, Santa Rosa will cover the estimated $4 million cost for design and construction, while SMART will manage the project and assume liability for negligence. The crossing is expected to open in 2027 after receiving final board approval.PressdemocratSanta Rosa approves deal for stalled Jennings Avenue rail crossing, with SMART up nextThe Santa Rosa City Council unanimously approved a license agreement with the Sonoma-Marin Area Rail Transit (SMART) to construct an at-grade rail crossing at Jennings Avenue, resolving a decade-long dispute over liability and indemnity terms. The city will cover the estimated $4 million construction cost plus annual fees, pending final approval from the SMART board on December 17. This development marks significant progress in connecting a bisected neighborhood after previous negotiations stalled due to disagreements over risk allocation.Citizen PortalSanta Rosa Council approves agreements to advance Jennings Avenue rail crossing after years of negotiationThe Santa Rosa City Council approved agreements to facilitate Jennings Avenue rail crossing improvements after negotiations with Sonoma‑Marin Area Rail Transit District (SMART). The agreements include modifications to liability and indemnity clauses to reduce the city's legal exposure.PressdemocratRenegotiated deal for Santa Rosa rail crossing going before City Council on TuesdayThe City Council of Santa Rosa is set to consider a renegotiated agreement with the Sonoma-Marin Area Rail Transit (SMART) to build an at-grade rail crossing at Jennings Avenue, potentially ending a decade-long dispute over liability and funding. The revised proposal allocates operational costs to the city while shifting specific liability risks to SMART in cases of gross negligence or willful misconduct, following an ultimatum from state regulators. If approved by both the council and the SMART board, the project aims to restore connectivity for a neighborhood bisected by rail tracks since 2017.