Mineski Global

What Mineski Global does

Mineski Global is a Southeast Asian esports and gaming organization headquartered in San Juan, Philippines, operating across seven countries (Philippines, Indonesia, Singapore, Malaysia, Thailand, Vietnam, and Cambodia) with over 200 employees. Founded in 2004 as a competitive Dota team, the company has evolved into a multi-vertical enterprise offering esports event management, broadcast production, marketing services, team management, and retail/merchandise distribution to gaming publishers (Moonton, Riot Games, Tencent), consumer brands (Coca-Cola, Samsung, Red Bull, Disney, McLaren), telecoms (Globe, Telekomsel), and fintech platforms (GCash, LinkAja). Leadership comprises CEO and Chairperson Ronald "Rho" Robins, CRO Danny Chang, and CFO Juan Pablo Bertotto.

The company's technology stack centers on two proprietary platforms: MGames, a digital mobile arcade of 200+ hyper-casual HTML5 games distributed through embedded integrations with GCash (48M+ users), LinkAja (Indonesia), and Rakuten Viber (APAC/MENA reach); and Slash, a 2023-launched digital events platform enabling registration, raffles, giveaways, and livestreams for both physical and virtual events. Supporting assets include PPGL (the largest multi-title esports league in the Philippines), GG Truck (the first pop-up gaming truck in Southeast Asia), Paduwa ni Kapitan (Visayas-Mindanao grassroots platform), Fanzone Annex (K-pop/anime/music community events), and a Mobile OB Van for broadcast production.

Mineski Global operates a hybrid revenue model combining professional services (esports event management, broadcast production, marketing, team management, retail/IP licensing) with platform-based monetization through MGames and Slash. GTM motion blends enterprise field sales to publishers and brands, product-led growth via superapp integrations, event-driven brand building (M4 World Cup with 4.2M peak viewers in 2023), and channel partnerships with regional platforms. The company has raised a $10.6M Series 2 round (September 2021, led by Endeavor Catalyst and Exacta Capital Partners with Bossa Invest) and a Series A round in 2022, both directed at regional expansion and partnership growth.

Name

Mineski Global

Legal name

Mineski Global

Website

https://mineskiglobal.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Mineski Global is a Southeast Asian esports and gaming organization operating MGames and Slash digital platforms plus esports, broadcast, and marketing services across seven countries, serving gaming publishers, brands, telcos, and fintech platforms with 200+ employees.

Ownership category

akta.pro rank

Product category

Esports Services & Gaming Platforms

akta.pro primary industry

Esports Tournament Broadcast & Production (MPAGANAJ)

akta.pro secondary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Esports event management
• Digital gaming platforms
• Esports broadcasting services
• Mobile casual gaming
• Brand activation services

Headquarters

HQ city

San Juan

HQ country

Philippines

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Esports Events Management: Organizing and producing esports tournaments and leagues including PPGL and Mineski Masters, generating revenue through sponsorship, media rights, and event fees
2. Events, Broadcast & Production Services: Production, management, and broadcasting services for all kinds of events including sports coverage (esports, golf, MMA), studio operations, and mobile stage rentals
3. Marketing Services: Comprehensive media mix strategies for brands, including esports marketing, event activation, and digital engagement campaigns
4. Platform Revenue: Slash platform and MGames generate revenue through brand partnerships, platform fees, and gamification services integrated with payment platforms
5. Team Management: Professional esports team management services for brand partnerships and sponsorship deals
6. Retail & Merchandise: End-to-end IP licensing, SEA-wide manufacturing & distribution, and e-commerce enablement for brand merchandise

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mineski Global operates an integrated esports, gaming, and technology organization that produces and manages esports tournaments (including the PPGL league and M-series World Cups), provides event broadcast and production services, runs digital platforms (MGames mobile arcade and Slash digital events platform), and delivers marketing, team management, and merchandise distribution services to gaming publishers, brands, and event organizers across seven Southeast Asian countries.

Product overview

Mineski Global is an esports, gaming, and technology organization offering a platform-plus-services portfolio. The core product offering includes two digital platforms: MGames (a digital mobile arcade for casual HTML5 games) and Slash (a digital events platform connecting brands and consumers). Supporting products include PPGL (largest multi-title esports league in the Philippines), GG Truck (pop-up gaming truck), Paduwa ni Kapitan (grassroots community platform), and Fanzone Annex (community event experience platform). Services span esports event management, broadcast & production, marketing, team management, and retail/merchandise distribution. The company operates across 7 countries in Southeast Asia with headquarters in the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• PPGL: The largest multi-title esports league in the Philippines.
• GG Truck
• Paduwa ni Kapitan
• Fanzone Annex
• MGames
• Slash

Products and services

• MGames A digital mobile arcade for fun, casual HTML5 games accessible through web and app integrations, enabling users to play hyper-casual games and earn rewards.
• Slash A next-level digital events platform app for users and brands that bridges brands and consumers, enabling digitized event registration, raffles, giveaways, and live streaming for both physical and virtual events.
• PPGL (Mineski Pro Gaming League) The largest multi-title esports league in the Philippines, hosting competitive gaming tournaments across multiple game titles.
• GG Truck The first and only pop-up gaming truck in Southeast Asia, providing mobile gaming experiences for small-scale events and communities with deployed live feeds and leaderboard displays.
• Paduwa ni Kapitan A Visayas-Mindanao adult-targeted grassroots platform specialized in Barangay Online-to-Offline activations.
• Fanzone Annex Platform bringing the premier event experience to passionate communities across anime, K-pop, music, and other entertainment verticals.
• Esports Event Services Quality esports event services ranging from community-sized to international competitions, including tournament organization and management.
• Events, Broadcast & Production Services Production, management, and broadcasting services for all kinds of events including sports coverage (esports, golf, MMA), studio operations management, Mobile OB Van, and Mobile Stage Rentals.
• Marketing Services Comprehensive media mix strategies for marketing needs, including esports marketing, digital engagement campaigns, and brand activation services.
• Esports Team Management Professional esports team management services for brands, including team sponsorship and operations.
• Retail Management Services End-to-end production and distribution of brand goods and merchandise, including IP licensing, SEA-wide manufacturing & distribution, and e-commerce enablement.

Quantifiable outcome

• M4 World Cup broadcast reached 4.2M peak viewers
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• LinkAjacoreStrategic or Co-development Partner · 1 January 2023Strategic partnership bringing MGames digital arcade to Indonesia through LinkAja e-wallet app. LinkAja aims to drive financial inclusivity via app gamification while Mineski Global expands audience reach and improves casual gaming experience. LinkAja is owned by the government of Indonesia comprising Bank Mandiri, Bank BTPN, Bank BNI, Bank BRI, and Telkomsel.
• Enhyphen (K-pop Artist)flagshipGTM or Marketing Partner · 1 January 2023Slash platform activated for Enhyphen Manifesto Concert with on-ground registration, raffles, and online livestreams. Generated over 8,000 new users and 56,000+ games played on the platform in just 3 days.
• Levy P. Laus Memorial Cup (Golf Tournament)coreGTM or Marketing Partner · 1 January 2023Slash x Golf partnership providing key event support to expand into general sports. GG Trucks deployed for live tournament feeds and leaderboard updates. Event registration, raffles, and giveaways digitized through Slash platform.
• GCashcoreStrategic or Co-development Partner · 1 January 2022Partnership to launch MGames, a social casual gaming platform for Southeast Asian users. MGames integrated under GCash's GLife feature, offering over 200 hyper-casual games, virtual content, and social features. GCash's 48+ million users gained access to casual gaming with real rewards, increasing user engagement and retention for GCash while expanding Mineski's audience reach.
• Rakuten VibercoreStrategic or Co-development Partner · 1 January 2022Strategic partnership to bring up to 70 hyper-casual games to Viber users across Asia Pacific and MENA regions through the mgames chatbot. Users can play with friends, compete for rewards, and discover new games monthly.
• GojekminorChannel Partner/ Reseller/ Distributor · 1 January 2022Partnership with Gojek superapp for distribution of gaming services and platform integration within the Gojek ecosystem.
• TokopediaminorChannel Partner/ Reseller/ Distributor · 1 January 2022Partnership with Tokopedia for gaming services distribution and platform integration within the e-commerce ecosystem.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EVOS Esports: Indonesia-headquartered Southeast Asian esports organization running teams, leagues, and content across multiple titles. Directly comparable to Mineski as a regional multi-title esports operator with similar team management and event production businesses.
• RRQ (Rex Regum Qeon): One of Southeast Asia's largest esports organizations, operating professional teams and content across Indonesia and beyond. Closely comparable to Mineski in team management, esports events, and brand partnership monetization across SEA.
• BOOM Esports: Indonesian esports organization operating professional Dota 2 and Mobile Legends teams with regional content and event operations. Directly comparable to Mineski as a Southeast Asian esports team and event operator serving similar publisher clients.
• Tier One Entertainment: Southeast Asian esports management and entertainment company founded by Tryke Gutierrez. Comparable to Mineski in team ownership, content production, and esports event activation across the Philippines and broader SEA.
• VSPN (Hero Entertainment): Asia's largest esports tournament organizer and content producer, headquartered in China with operations across Asia. Directly comparable to Mineski in esports event operations, broadcast production, and commercial partnerships with publishers like Riot and Tencent.
• BLAST: Global esports tournament organizer and media company producing premium competitions. Comparable to Mineski in end-to-end esports event production, broadcast, and commercial monetization for publishers and brand sponsors.

Broad incumbents

• ESL FACEIT Group: World's largest esports and competitive gaming ecosystem, formed by merging ESL and FACEIT under Savvy Games Group. Comparable to Mineski as a global incumbent in esports tournament operations and competitive gaming platforms, with broader scale but less SEA focus.
• Garena (Sea Limited): Sea Limited's digital entertainment arm operating Free Fire and publishing competitive gaming across SEA. Comparable to Mineski as a dominant SEA gaming and esports platform that both competes with and partners alongside Mineski's operations.
• Moonton: Shanghai-based publisher of Mobile Legends: Bang Bang and operator of the MPL professional league. Comparable to Mineski as both a customer/partner and a publisher-controlled tournament operator that competes with Mineski's league operations.

Regional players

• Ampverse: Bangkok-headquartered esports and gaming company building teams, content, and commercial partnerships across Southeast Asia. Comparable to Mineski as a regional esports operator with similar multi-country SEA footprint and publisher relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MineskiGlobal
• Instagraminstagram.com/mineskiglobal
• LinkedInlinkedin.com/company/mineski-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineski Global