What Arbré does

Arbré (Arbre Technologies, Inc.) is a Wisconsin-based, privately-held technology company founded in 2016 that provides RFID-based inventory management software and hardware purpose-built for horticulture and agriculture businesses. The company's integrated stack combines ARC-certified RFID hardware (readers, antennas, tags, printers from Impinj, Zebra, and SATO) with a three-layer cloud architecture on Microsoft Azure, delivering the Arbré Nursery web and mobile platform, ArbreScan Desktop for autonomous checkpoint operations, and the Arbré BI reporting layer. Features include real-time inventory tracking from seed to sale, FSMA and GS1 compliance, GPS-based location pinning, file management tied to individual plant records, and integrations with QuickBooks Online and custom ERP systems.

The company sells primarily through a consultative direct-sales motion with a structured three-step Contact → Assessment → Proposal process, supported by dedicated onboarding specialists, annual road-mapping sessions, and low-risk DIY Starter Kits for self-service pilots. Revenue is generated from one-time hardware sales, recurring software subscriptions, professional services for implementation, and referral-based financing through DirectCapital. Customer segments span wholesale and retail nurseries, tree farms, bamboo and specialty agriculture, and greenhouse growers, with named deployments including Bluestone Perennials, Heath Farms, Robinson Nursery, Walsh Tree Farm, and Urban Forest Nursery, collectively covering 21 U.S. states and 5 countries. The company has raised approximately $1.18M in disclosed funding across three rounds, is recognized by the American Farm Bureau Ag Innovation Challenge and Wisconsin Innovation Awards, and operates as a fully remote team of fewer than ten people.

Name

Arbré

Legal name

Arbre Technologies, Inc.

Website

https://arbretech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Arbré is a Wisconsin-based RFID inventory management software and hardware provider that helps horticulture, nursery, tree farm, and specialty agriculture businesses automate real-time tracking from seed to sale, with FSMA and GS1 compliance. It serves mid-market and enterprise growers across 21 U.S. states and 5 countries.

Ownership category

akta.pro rank

Product category

Horticulture RFID Inventory Management

NAICS

Software Publishers (5132), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

Keywords

• RFID inventory management
• Horticulture inventory software
• Nursery RFID solutions
• Agricultural tracking systems
• RFID hardware products

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. RFID Hardware Sales: Sale of RFID hardware including readers (fixed, handheld, Bluetooth), antennas, tags (inlays/labels, loop-lock, hard tags), printers/encoders, power stations, enclosures, mounting brackets, and accessories. Hardware is sold as one-time purchases through the online store.
2. Software / SaaS Subscriptions: Arbre Nursery platform (web and mobile applications) and ArbreScan software are provided as cloud-based solutions, implying recurring software licensing or subscription fees. FSMA and GS1 compliance features are included.
3. Financing Services (Partner): Partnership with DirectCapital offers financing to nursery customers for large purchases, providing flexible cash-flow-conscious options. This is a third-party financing arrangement facilitated by Arbré.
4. Professional Services / Implementation: Dedicated onboarding specialists provide tailored implementation, assessment, site visits, configuration, and training services. Long-term support includes annual road mapping sessions and ongoing customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Arbré builds and sells an end-to-end RFID-based inventory management solution for horticulture and agricultural businesses, combining ARC-certified UHF/RAIN RFID hardware (readers, antennas, tags, printers) with cloud-based software platforms (Arbré Nursery Platform, ArbreScan, Arbré BI) on Microsoft Azure. Customers use the system to track plants from seed to sale, automate shipping verification, achieve FSMA and GS1 compliance, and integrate inventory with e-commerce and accounting systems such as QuickBooks Online and Clarity Connect.

Product overview

Arbré (Arbre Technologies) provides an integrated RFID-based inventory management ecosystem for agricultural and horticultural businesses. The core offering consists of the Arbré Nursery Platform (web and mobile applications) and ArbreScan (automated checkpoint scanning), supplemented by the Arbré E-commerce add-on (partnered with Clarity Connect) and a DIY Starter Kit for self-service pilots. The product suite includes a full hardware line of RFID readers (handheld, Bluetooth, fixed/gateway), RAIN RFID readers, antennas, thermal printers (SATO, Zebra, Raptor, Thunderbolt), RFID tags (durable, loop-lock, pot stake, intermediary), and accessories (enclosures, holsters, power stations). The software architecture follows a three-layer cloud-based design on Microsoft Azure: Customer Applications (web, mobile, ArbréScan Desktop, Arbré BI), APIs (Identity, Nursery, High Volume Scanning, Azure Functions), and Data Access (internal database with custom ERP/integration options). Financing is available through DirectCapital.

Differentiator

Problem solved

Functional benefit

Brands

• Arbré Nursery: Primary web and mobile applications for managing nursery inventory using RFID technology, including iOS and Android apps.
• ArbreScan
• Arbré BI
• Arbré Marketplace

Products and services

• Arbré Nursery Platform Cloud-based inventory management platform comprising web and mobile applications for agricultural and horticultural businesses to track inventory from seed to sale, enabling real-time counts, location management, FSMA and GS1 compliance, and integration with sales and accounting systems.
• ArbreScan RFID-based automated scanning and inventory management solution using fixed checkpoint readers and antennas to autonomously track inventory movement, change statuses, and verify shipments without operator intervention.
• Arbré BI Reporting and business intelligence platform providing insights, audit logs, and reports on inventory data, scan activity, and operational metrics for Arbré customers.
• Arbré E-commerce End-to-end e-commerce solution for horticulture businesses, developed in partnership with Clarity Connect, integrating RFID inventory data with web storefronts for automatic near-real-time inventory display and order fulfillment.
• DIY Starter Kit Low-risk, low-cost entry-level RFID starter package for self-service implementation, allowing businesses to pilot inventory management and prove ROI before committing to a full deployment.
• AT90r UHF Reader/Writer Ultra-High Frequency Bluetooth reader/writer transmitting RFID data to the Arbré mobile application, effective for scanning RFID labels from less than 1 inch to 2 meters proximity. Includes USB-C charging, audio jack, and lanyard slot. Priced at $850.
• AT420 RFID Reader Industry-standard UHF RFID reader delivering high read rates and reliable item visibility for tagged inventory, supporting read ranges from inches to 50 feet, configurable for mobile or stationary deployment. Priced at $2,050.
• Bluetooth Rugged UHF RFID Reader High-performance ruggedized UHF RFID reader with IP67 water and dust resistance, high-capacity battery for full-day operation, and Bluetooth connectivity to Android or iOS devices running the Arbré Nursery application.
• RAIN RFID Reader 2 (Impinj R700) Enterprise-grade RAIN RFID reader featuring the Impinj R700 chip, supporting global deployments with high performance and reliability, optimized for dock doors, conveyors, and building exits.
• ArbreScan Checkpoint Bundle Complete automated checkpoint solution including weatherproof enclosure with reader and WiFi repeater, antenna cables, linear or circular antennas, mounting brackets, and battery pack for 24/7 autonomous inventory monitoring.
• Zebra ZT400 Series RFID Printers RFID industrial printers including ZT411 (4-inch print width) and ZT421 (6.6-inch print width) supporting USB, Ethernet, Bluetooth, and Serial connectivity for encoding RFID tags and labels.
• SATO TECEX6M Thermal Printer 6-inch thermal printer supporting tag and label widths up to 6 inches, 305 dpi resolution, high-speed printing, multiple ports (USB, Ethernet, Serial, Parallel), and RFID encoding capability.
• Outdoor/Indoor Antenna 12x12 inch polarized UHF RFID antenna with IP67 rating for indoor and outdoor use, high gain for passive UHF RFID applications, compatible with stationary and mobile systems for potting lines, shipping docks, doorways, and distribution centers.
• Gateway RFID Readers Fixed RFID gateway readers providing broad-area tag detection for zone-level inventory scanning across shipping docks, doorways, and facility entrances.
• RFID Tags Complete line of RFID tags including durable hard tags, intermediary tags for intermediate use cases, pot stakes for plant tagging, and cost-effective loop-lock UHF tags for outdoor applications.
• Financing Program Flexible financing program offered in partnership with DirectCapital, providing accessible cash-flow-conscious financing options for seasonal nursery operations to acquire Arbré technology solutions.

Quantifiable outcome

• ROI of 100–300% within 1–3 years of implementation
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship, supporting and core.

• BUKTAMACO (Bukidnon Tagoloanon Tribe Cooperative)flagshipStrategic or Co-development Partner · 1 January 2022Arbré Technologies serves as a subcontractor on a USAID-funded reforestation project on the Philippine island of Mindanao. Arbré provides its RFID tracking system for giant bamboo being planted on 1,500 hectares. The system tracks plants from seed through harvest and processing into building materials, enabling harvest optimization, carbon capture monitoring, and supply chain traceability. Project projected to sequester 500,000+ metric tons of CO2 over 30 years.
• ImpinjsupportingTechnology or Integration · 1 January 2021Arbré's hardware includes Impinj readers (such as the RAIN RFID Reader 2 featuring the Impinj R700 chip) and other Impinj-based components. Impinj is the leading RAIN RFID platform provider.
• Clarity ConnectcoreStrategic or Co-development Partner · 1 January 2020Arbré Technologies partnered with Clarity Connect to provide a complete end-to-end e-commerce solution for horticulture businesses. Arbré's RFID-based inventory platform generates detailed plant inventory data that feeds automatically into the Clarity Connect web platform, which displays available inventory for sale in near-real-time and deletes sold-out varieties automatically. This is presented as the only comprehensive e-commerce platform specifically designed for horticulture.
• AmericanHortsupportingGTM or Marketing PartnerAmericanHort logo appears on Arbré's website as a partner organization. AmericanHort is the leading national organization for the horticulture industry, representing the entire supply chain.
• Zebra TechnologiessupportingTechnology or IntegrationArbré offers Zebra ZT400 Series RFID Printers as part of its product lineup, integrating Zebra's industrial printing technology into the Arbré RFID solution ecosystem.
• SATOsupportingTechnology or IntegrationArbré offers SATO thermal printers (TXPEX6 and TECEX6M models) as part of its hardware product lineup, enabling RFID tag encoding and label printing within the Arbré solution ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Impinj: Leading RAIN RFID platform provider whose R700 chips and readers power Arbré's hardware stack. Impinj operates across retail, supply chain, and logistics broadly and could plausibly build horticulture-specific workflows that compete with Arbré's software layer.
• Zebra Technologies: Enterprise RFID hardware and printer manufacturer whose ZT400 series Arbré resells. Zebra also offers asset tracking and inventory software suites (Zebra MotionWorks, Savanna) that overlap with Arbré's scanning and analytics capabilities at much larger scale.
• SATO: Global RFID printer and labeling manufacturer whose thermal printers (TXPEX6, TECEX6M) Arbré resells. SATO operates across retail, manufacturing, and logistics broadly with both hardware and label software solutions.
• Granular (Trimble): Farm management software platform acquired by Trimble, serving row crop and specialty crop producers with operational and financial planning tools. Overlaps with Arbré at the farm-management software layer but lacks Arbré's RFID hardware integration depth and horticulture specialization.

Direct peers

• Mojix: Enterprise RFID and IoT platform provider for retail and supply chain inventory visibility. While broader in scope than Arbré, Mojix offers similar RFID-based real-time inventory tracking software and could be adapted into horticultural use cases.
• Fishbowl Inventory: SMB-focused inventory management software with QuickBooks integration and barcode/RFID scanning support. Targets small and mid-market operations needing real-time stock visibility, broadly comparable to Arbré's Arbré Nursery platform for smaller horticulture customers.

Others

• Alien Technology: RFID inlays, tags, and reader manufacturer supplying the broader RFID ecosystem. Comparable as a component-level enabler for inventory tracking solutions, though not a direct software competitor to Arbré.
• Avery Dennison: Global manufacturer of RFID inlays, tags, and labels used in retail and supply chain inventory. Supplies enabling hardware for the same ecosystem in which Arbré operates, with massive scale but no direct software offering in horticultural inventory.

Emerging players

• Agworld: Cloud-based farm management platform for crop planning, recordkeeping, and agronomy workflows. Targets specialty crop and broadacre growers with software-first positioning, comparable to Arbré's FMIS-style software layer but without RFID hardware integration.
• Conservis: Farm management software for planning, budgeting, and inventory tracking across specialty crop and row crop operations. Overlaps with Arbré's domain-vertical farm management positioning but emphasizes financial planning over RFID-driven inventory automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbré