The Museum of Earth

What The Museum of Earth does

The Museum of Earth is a Los Angeles-based, privately held experience and content company that designs awe-driven exhibitions and shared experiences intended to inspire environmental action, collaboration and innovation. Rather than operating a traditional software product, the company builds immersive cultural programming in partnership with regenerative designers, climate experts, and trusted organizations, with the stated objective of turning environmental curiosity into measurable participation in planetary stewardship. Its go-to-market is event-driven: it relies on physical and experiential exhibitions, content creation, and brand-style storytelling to engage a broad public audience, with email/newsletter signup as the primary pre-launch acquisition channel.

The core team is small (1-10 employees) and led by a leadership group drawn from senior brand, entertainment, and creative roles: Founder & CEO Nina Stotler (formerly a trend strategist for The North Face, Reebok, Levi's, Adidas, and Land Rover, and youth culture editor at WGSN/Stylesight), Chief Experience Officer Kristina Reed (ex-Disney Feature Animation head of production and development, DreamWorks Animation, and SVP at Madison Square Garden / Sphere Studios), VP Brand Experience & Content Jeanine Pesce (founder of the RANGE agency, working with Nike, Patagonia, The North Face and Adidas), and Head of Content & Special Projects Caleb Woods (ex-Imaginary Forces, with Emmy-winning title sequence work). The company has secured a $500,000 seed round from New Money Ventures (January 2022) and operates with stated strategic partnerships across immersive studios, media agencies and impact organizations. Revenue mechanics are not publicly disclosed; reasonable inferred streams include ticketed exhibitions, brand partnerships and sponsorships, content licensing, and corporate engagements, but no pricing or ticket data is available in the source set.

Name

The Museum of Earth

Website

https://themuseumofearth.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Museum of Earth is a Los Angeles-based, privately held experience and content company that designs awe-driven exhibitions and shared experiences to inspire public environmental action. It serves a broad consumer audience and partners with regenerative designers and climate experts, and was publicly preparing to launch in 2024 with a small team and seed funding.

Ownership category

akta.pro rank

Product category

Environmental & Cultural Experiences

NAICS

Museums (712110), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

akta.pro secondary industries

Science & Technology Museums (THAJADAD), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Rainforest, Jungle & Canopy Experiences (THAJAIAE)

Keywords

• Environmental experiences
• Immersive museum exhibits
• Climate storytelling
• Regenerative design experiences
• Experiential education

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Not specified: Revenue model not explicitly disclosed. As an experience and content company focused on environmental action, potential revenue streams could include exhibition tickets, partnerships with brands for co-created experiences, content licensing, and corporate sponsorships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Museum of Earth is an experience and content company that builds shared, awe-inspiring exhibitions and storytelling experiences intended to inspire environmental action, collaboration, and innovation. Working with regenerative designers, climate experts, and trusted partner organizations, the company turns environmental curiosity into actionable participation through culturally relevant immersive exhibits and content for the general public, while also co-creating branded environmental experiences with consumer and impact partners.

Product overview

The Museum of Earth is an experience and content company that creates immersive, shared experiences designed to inspire environmental action, collaboration, and innovation. Rather than a traditional software product or digital platform, the organization focuses on developing experiential exhibits, storytelling content, and brand messaging to shift mindsets and drive climate engagement. The company works with regenerative designers, climate experts, and trusted organizations to build accessible tools that turn curiosity into real change. Notable team members include Founder & CEO Nina Stotler (trend strategist with experience at The North Face, Reebok, Levi’s, Adidas, Land Rover), Chief Experience Officer Kristina Reed (formerly of DreamWorks Animation, Disney Feature Animation, and Sphere Studios), VP Brand Experience & Content Jeanine Pesce (founder of RANGE agency, worked with Nike, Patagonia, The North Face, Adidas), and Head of Content & Special Projects Caleb Woods (formerly of Imaginary Forces, worked on Emmy Award-winning title sequences). The company launched in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• The Museum of Earth (Experiential Destination) An experiential destination 100% dedicated to the environment, designed as a hub of accessible tools that turn environmental curiosity into real change through awe-inspiring shared experiences, exhibitions, and storytelling content for the general public.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Immersive studios, media agencies & impact organizationscoreStrategic or Co-development PartnerThe Museum of Earth is partnering with leading immersive studios, media agencies, and impact organizations to create experiential content that drives environmental action. These partnerships leverage creative and technical expertise to build awe-inspiring experiences.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Meow Wolf: Operates large-scale, immersive, narrative-driven art and storytelling destinations with permanent and traveling exhibitions. Closest comparable to The Museum of Earth's thesis of monetizing awe-based, story-rich, walk-through experiences to the general public.
• teamLab: Builds immersive digital-art experiences and museums (e.g., teamLab Planets, teamLab Borderless) that rely on storytelling, technology, and content libraries. Directly comparable in combining exhibition-based experiences with content/IP and partnership-driven venue expansion.
• Color Factory: Operates ticketed, Instagram-driven immersive art experiences in multiple cities, partnering with brands and artists. Comparable as a touring-format, brand-partnered experiential operator competing for the same discretionary consumer spend.
• Wonderspaces: Traveling immersive art experience with a subscription/seasonal model in multiple U.S. cities. Comparable as a partner-venue, low-real-estate-footprint immersive operator pursuing repeat-visitation through rotating content.
• The Climate Museum: Mission-driven museum focused on climate education and public engagement through exhibits and programs. Directly comparable in subject matter (environment/climate) and audience (general public, schools, activists), though it operates as a nonprofit and is currently pop-up rather than destination-based.

Broad incumbents

• Exploratorium: Established science and environmental learning museum in San Francisco with hands-on exhibits and strong educational programming. Comparable as a science/environment museum operator with destination-scale visitation and educational programming, but a much larger, established institution.
• California Academy of Sciences: Major natural-history and science institution operating an aquarium, planetarium, and indoor rainforest under one roof. Comparable as a destination-scale natural-environment museum combining education, immersive exhibits, and environmental mission.
• AREA15: Immersive entertainment and retail complex in Las Vegas hosting rotating immersive art installations, brand activations, and events. Comparable as a venue-based operator of branded, partnership-driven immersive experiences targeting mass-market visitors.
• National Geographic Encounter: National Geographic's branded immersive experience concepts (e.g., the former NYC Encounter) that combined storytelling, technology, and educational content. Comparable as a brand-anchored immersive destination with environmental/scientific content.

Emerging players

• Punchdrunk (Sleep No More): Theatrical production company behind the long-running immersive show Sleep No More, with a model of large-scale, story-driven, site-specific experiences. Comparable in pushing the boundaries of immersive, narrative-led visitor experiences, though rooted in theater rather than environmental education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ourearthmuseum
• LinkedInlinkedin.com/company/the-museum-of-earth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Museum of Earth