Green Story

What Green Story does

Green Story is a Netherlands-headquartered sustainability intelligence platform that operates as the data and compliance layer for the global fashion industry. Founded in 2013 and headquartered in Utrecht, the company combines AI-powered automation with expert assurance to deliver product lifecycle assessments, supply chain traceability, Digital Product Passports, and carbon offsetting for apparel, footwear, and home textile brands as well as textile manufacturers and mills. Its proprietary database covers 40+ unique fibers and 1,000,000+ unique products, verified through on-site expert audits, and is exposed through the RAYA AI wrapper, agentic AI systems for dashboard and report generation, impact widgets embeddable on ecommerce sites, and a verified Carbon Registry tracking 177M+ kg of CO2 offset and 202,988 trees planted.

The company sells primarily through an enterprise SaaS subscription model paired with LCA professional services and expert consulting. Pricing is quote-based and not publicly disclosed, and the go-to-market is demo-driven and consultative, reflecting the complexity of EU regulatory compliance implementations (ESPR, CSRD, CSDDD, anti-greenwashing legislation). Green Story maintains a global footprint with regional hubs in Utrecht (HQ), Toronto (North America), Hong Kong SAR (APAC R&D), and Nagpur (India operations), serving 200+ industry-leading customers including PANGAIA, Pact, Vitamin A, Sulochana Mills, Alphabroder, Leo Workwear, and AGI Denim.

Strategically, Green Story has positioned itself at the intersection of regulatory tailwinds and fashion supply chain digitization, with named technology and ecosystem partnerships across IBM (Envizi + watsonx), EON (Digital Product Passport infrastructure), Higg Index (verification), Gold Standard/VCS/CDM (carbon credit standards), and Eden Reforestation Projects. Leadership is anchored by CEO Akhil Sivanandan, CTO Navodit Babel, CSO Prof. Dr. Kannan Muthu (a world-renowned textile sustainability expert), CFO Sameer Patel, and Board Chair David Prais. The company has raised approximately $1.43M in disclosed funding, led by 4impact in 2022, suggesting a capital-efficient, bootstrapped growth posture.

Name

Green Story

Legal name

Green Story

Website

https://greenstory.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Story is an AI-powered sustainability intelligence platform that delivers product lifecycle assessments, Digital Product Passports, supply chain traceability, and carbon offsetting to fashion brands and textile manufacturers for regulatory compliance and consumer transparency.

Ownership category

akta.pro rank

Product category

Sustainability Software

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Sustainability platform
• Life cycle assessment
• Digital product passport
• Carbon footprint measurement
• Supply chain traceability

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Green Story's sustainability platform including LCA tools, Digital Product Passports, impact measurement, and compliance reporting capabilities. Platform supports brands from lifecycle assessment through carbon offsetting.
2. LCA Consulting Services: Expert consulting services for life cycle assessments, data collection, supplier engagement, and sustainability roadmap development. Includes on-site verification and validation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Green Story provides an AI-powered sustainability platform for fashion brands and textile manufacturers that calculates product-level environmental footprints via life cycle assessment (LCA), generates EU-compliant Digital Product Passports with QR codes, and enables verified carbon offsetting. The platform combines automated RAYA AI tooling with on-site expert verification to deliver audit-ready sustainability claims, regulatory compliance (ESPR, CSRD, CSDDD, anti-greenwashing), and consumer-facing impact communication through embeddable ecommerce widgets.

Product overview

Green Story is a sustainability intelligence platform for fashion brands and suppliers that combines AI-powered automation with deep textile expertise. The core Impact Management Platform provides product footprinting, traceability, and compliance capabilities, while the Digital Product Passports (DPP) product generates EU-compliant passports with QR codes for consumer transparency. Key modules include LCA services, Higg verification, supplier verification, decarbonization tools, eco-design insights, and impact widgets for ecommerce. The RAYA AI add-on provides automated scanning and calculation capabilities. The Carbon Offsetting module connects brands with verified sustainability projects. The platform supports brands throughout their sustainability journey from initial assessment through offsetting to achieve carbon neutrality.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Management Platform Core SaaS platform combining proprietary supplier data, AI-powered automation, and expert assurance to help fashion brands and textile manufacturers measure product impact, prove sustainability claims, reduce emissions, and prepare for regulatory compliance. Includes product footprinting, traceability, corporate carbon accounting, supplier engagement, decarbonization programs, and analytics/reporting.
• Digital Product Passports (DPP)

Quantifiable outcome

• $5 million sales secured with Target through LCA report
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Denim DealcoreStrategic or Co-development Partner · 16 February 2026Partnership to scale the use of post-consumer recycled cotton in the denim industry. Collaboration aims to promote sustainable practices and circular economy initiatives in textile manufacturing.
• IBMcoreTechnology or IntegrationPartnership with IBM leveraging Envizi sustainability data engine and watsonx AI platform for redefining sustainable data analysis. IBM's technology infrastructure supports Green Story's data processing and reporting capabilities.
• EONcoreTechnology or IntegrationEON provides product traceability solutions that shape the future of transparency in the fashion world. Integration supports Digital Product Passport capabilities and supply chain traceability.
• RAYA AIcoreTechnology or IntegrationRAYA AI creates a wrapper for Green Story's advanced, scalable sustainability platform backed by proprietary dataset. Enables automated product catalog mapping and calculations.
• Gold StandardcoreOthersCarbon project verification standard established by WWF ensuring highest levels of environmental integrity and sustainable development contributions.
• Verified Carbon Standard (VCS)coreOthersWorld's most widely used voluntary GHG program with over 1,600 certified VCS projects that have collectively reduced or removed more than 500 million tonnes of carbon.
• CDM (Clean Development Mechanism)minorOthersAllows emission-reduction projects in developing countries to earn certified emission reduction (CER) credits, each equivalent to one tonne of CO2.
• Eden Reforestation ProjectscoreOthersNonprofit organization that works in developing countries to rebuild natural landscapes destroyed by deforestation with tree planting initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carbonfact: Automated product-level carbon footprinting platform for fashion and apparel brands, providing LCA calculations and emission data — competing head-to-head with Green Story's RAYA AI-driven product footprinting for fashion SKUs.
• Plan A Earth: ESG and carbon management SaaS for SMB and mid-market companies with fashion and retail clients, offering carbon accounting, reduction planning, and ESG reporting — comparable scope to Green Story's broader compliance and decarbonization modules.
• EON (CircularID): Digital Product Passport and product traceability infrastructure provider for fashion and apparel, integrated with Green Story — a directly adjacent peer competing for the same DPP-driven procurement budgets.
• Vaayu: Climate platform purpose-built for retail and fashion brands, offering product-level carbon footprinting, supplier data, and Scope 3 tracking — directly comparable to Green Story's LCA and footprinting capabilities within the same fashion/retail vertical.
• Makersite: Product-level life cycle assessment and supply chain analytics platform serving consumer goods and apparel manufacturers — overlapping with Green Story's LCA engine, supplier mapping, and eco-design optimization.
• Watershed: Enterprise carbon accounting and climate platform serving brands with complex supply chains, including fashion and apparel — overlapping with Green Story's Scope 3, supplier engagement, and decarbonization target capabilities.
• Sweep: Carbon and ESG data management platform for mid-market and enterprise companies with retail and consumer goods customers — comparable to Green Story on footprinting, supplier engagement, and disclosure workflows.
• Carbmee: Carbon accounting and ESG platform with product-level footprinting for retail and consumer brands — overlapping with Green Story's LCA, compliance, and decarbonization offerings for fashion-adjacent customers.

Broad incumbents

• IBM Envizi: IBM's enterprise ESG data, accounting and reporting suite, which Green Story actually integrates with via watsonx — a broader incumbent offering overlapping carbon accounting and Scope 3 across industries, including fashion.
• Sphera: Enterprise ESG, EHS and product sustainability platform with LCA capabilities spanning apparel, chemicals, and consumer goods — a broad incumbent offering that overlaps with Green Story's product-footprinting and supply-chain modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIopflrTNl_RY2gTIfAZB2A
• LinkedInlinkedin.com/company/greenstoryinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Story