Vaayu
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vaayu does
Vaayu is a Berlin-based B2B SaaS company that provides automated, AI-powered environmental impact tracking software for retail brands and marketplaces, covering carbon emissions, water use, waste, ecotoxicity, and fossil fuel dependency across 16 impact categories in real time. The platform is built around the proprietary Kria Impact Modeling Engine, which uses machine learning to automate activity-based life cycle assessment (LCA) calculations by combining industry-standard emission sources, scientific research, and primary supplier data curated by an in-house LCA team. The product surface spans an LCA Calculator, Supply Chain Emissions Calculator, Product Carbon Footprint Calculator, CSRD Compliance Software, Logistics, Packaging, Circular, and Company Impact modules, plus consumer-facing Digital Product Passports and a public Legislation Tracker; methodology is certified by TÜV Rheinland and aligned with GHG Protocol, CSRD, French Eco-Score, California SB253, EU DPP/ESPR, Bilan Carbone, and Textile Exchange standards.
Vaayu sells through direct enterprise sales with a "Book a Demo" consultative motion and an API-first deployment model that embeds carbon data into partner platforms such as Klarna (reaching 150M+ users), Schibsted, Carousell, and eComID. Customers include a mix of tier-1 enterprises (Klarna, Stripe, New Balance, On, Vinted, Vestiaire Collective, Otrium, Redcare Pharmacy, Carousell Group) and mid-market brands (Missoma, Ace & Tate, Axel Arigato, Veja, ASKET, LESTRANGE, Organic Basics), with at least 100 global brand logos served and 3.783 megatons of carbon under management. Pricing is custom/quote-based on annual subscription terms and is not publicly disclosed. In May 2026, Vaayu was acquired by Paris-based Carbonfact, combining two of fashion's most comprehensive sustainability datasets (150,000 fashion-specific emission factors, primary data from 7,000+ textile factories) and a combined customer base of 300+ apparel and footwear brands.
Vaayu firmographics
Firmographics- Name
- Vaayu
- Legal name
- Vaayu Tech
- Website
- https://vaayu.tech
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Vaayu industry classification
Industry- Product category
- Retail Sustainability Software
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
- akta.pro secondary industries
- Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)
Keywords
Where Vaayu is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vaayu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Vaayu operates as a B2B SaaS company providing climate and environmental impact software to retail brands. The platform appears to use a subscription model with enterprise contracts based on the 'Book a Demo' sales approach and mention of scalable solutions for different company sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-level pricing with custom contracts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Vaayu product offering
Product offeringCore offering
Vaayu provides an AI-powered B2B SaaS platform that enables retail brands and marketplaces to track and reduce environmental impact in real-time across 16 categories (carbon emissions, water use, waste, ecotoxicity, fossil fuel dependency). The platform automates activity-based life cycle assessments (LCA) for products and supply chains via the proprietary Kria Impact Modeling Engine, and offers specialized modules for carbon accounting, supply chain emissions, product footprinting, logistics, packaging, circular business models (resale/rental/repair), Digital Product Passports, and CSRD compliance reporting.
Product overview
Vaayu is an all-in-one environmental impact and carbon software platform for retail, offering a unified architecture combining a core platform with specialized modules. The core Vaayu Platform provides automated AI-powered environmental impact tracking across 16 impact categories (carbon, water, waste, ecotoxicity, fossil fuel dependency), powered by the proprietary Kria Impact Modeling Engine. The platform integrates specialized solutions including LCA Calculator for automated life cycle assessments, CSRD Compliance Software for regulatory reporting, Supply Chain Emissions Calculator, Product Carbon Footprint Calculator, Logistics Impact Solution, Packaging Impact Solution, Circular Impact Solution, and Company Impact Solution. Additional offerings include Digital Product Passports for consumer engagement and the Legislation Tracker for regulatory navigation. The system serves 100+ global retail brands and marketplaces with features ranging from Scope 1-3 emissions accounting to cost-per-wear metrics and avoided emissions calculations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vaayu Platform (Core) The Vaayu Platform is automated AI software that empowers retail brands and businesses to track and cut environmental impact in real-time. It provides multi-impact modeling across 16 categories including carbon emissions, water use, waste, ecotoxicity, and fossil fuel dependency, with integrations to ERP, PLM, PIM, and POS systems.
- LCA Calculator Automated Life Cycle Assessment tool that uses science-based software to automate emissions and environmental impact management across entire value chains, featuring the Kria Impact Modeling Engine. Targets sustainability and product teams at retail brands needing cradle-to-grave product impact visibility.
- CSRD Compliance Software Corporate Sustainability Reporting Directive compliance solution providing detailed Scope 1-3 carbon accounting aligned with GHG Protocol, with expert-validated methodology certified by TÜV Rheinland. Built for enterprises navigating CSRD reporting requirements.
- Supply Chain Emissions Calculator Supply chain visibility and emissions calculation tool enabling product data collection, enrichment, traceability, and due diligence in one platform with multi-language supplier forms.
- Product Carbon Footprint Calculator Activity-based product LCA calculations with Accuracy Scores providing cradle-to-grave visibility, automation and impact hotspots to set ambitious and achievable product targets.
- Digital Product Passports (DPP) Consumer-facing Digital Product Passport solution supporting EU Digital Product Passport, French Environmental Cost (Eco-Score), and AGEC LOI Decree 2022-748. Features QR code scanning and blockchain-enhanced traceability, providing product footprint, aftercare instructions, and sustainability tips to end consumers.
- Legislation Tracker Retail's legislation tracker tool that helps companies navigate complex regulatory landscapes including EU regulations, CSRD, French Eco-Score, California SB253, and Digital Product Passports. Available as a public-facing resource at legislation.vaayu.tech.
Quantifiable outcome
- On's LightSpray technology showed 75% less environmental impact using Vaayu's measurement
- +2 more outcomes
Companies that use Vaayu
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Vaayu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
Vaayu partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major and core.
- CarbonfactmajorParis-based Carbonfact acquired Vaayu in May 2026, combining two of fashion's most comprehensive sustainability datasets. The merged entity covers 150,000 fashion-specific emission factors, primary data from 7,000+ textile factories, and serves 300+ apparel and footwear brands including On, Ganni, and The North Face.
- LESTRANGEcoreLondon-based menswear brand LESTRANGE partnered with Vaayu to launch Re_Count, a pioneering interactive tool calculating and displaying carbon footprint per wear for clothing items.
- On (Running)coreVaayu collaborated with On to measure the environmental impact of LightSpray technology, demonstrating 75% less impact. Vaayu conducted Prospective LCA for On's innovative footwear manufacturing technology.
- KlarnacoreVaayu partnered with Klarna to provide product carbon footprinting for 50M+ fashion products. Vaayu's data powers Klarna's CO2e tracker, enabling consumers to view sustainability information at checkout.
- Vestiaire CollectivecoreVaayu pioneered the cost-per-wear metric with Vestiaire Collective, enabling the luxury resale marketplace to communicate environmental benefits of circular fashion.
- MissomacoreVaayu provides Missoma with digital product passports and supply chain carbon hotspot identification, supporting the jewelry brand's sustainability strategy.
- VintedcoreVaayu worked with Vinted to produce the largest primary dataset on climate impact of shopping second-hand fashion online, validating the environmental benefits of the resale platform.
- Ace & TatecoreVaayu enabled Ace & Tate to measure Scope 3 carbon emissions and product-level environmental impact, supporting the eyewear brand's sustainability reporting.
- OtriumcoreVaayu quantified the environmental impact of Otrium's off-price fashion business model, measuring impact of unsold inventory reduction through outlet channels.
- ASKETcoreVaayu integrated with ASKET's product design studio to provide real-time impact calculations across the brand's timeless wardrobe essentials.
- Redcare PharmacycoreVaayu provides health and beauty product carbon footprinting for Redcare Pharmacy (formerly Shop Apotheke), serving 10.5M active customers.
- Carousell GroupcoreVaayu powers circular economy products and avoided emissions calculations for Carousell Group, the leading second-hand platform in Asia with tens of millions of users.
- Organic BasicscoreVaayu calculates carbon emissions for Organic Basics' entire product lifecycle and business processes, enabling comprehensive sustainability measurement.
- VejacoreVaayu calculates Veja's global logistics emissions across 3,000+ retailers worldwide, supporting the brand's supply chain transparency efforts.
- Axel ArigatocoreVaayu calculates product and business-wide environmental impact for Axel Arigato across their 250+ retail partners.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Vaayu competitors and assessment
Company assessmentDirect peers
- Greenly: Carbon accounting software focused on SMB and mid-market companies with automated Scope 1-3 measurement, CSRD support, and supplier engagement. Overlaps with Vaayu on carbon accounting mechanics but targets a smaller customer size and broader verticals.
- Emitwise: Carbon accounting and supply chain emissions platform for enterprises with automated Scope 3 calculations and supplier engagement. Direct competitor on supply chain carbon and product-level footprinting workflows.
- Watershed: Enterprise-grade carbon accounting platform serving large corporations with Scope 1-3 emissions measurement, reporting, and reduction planning. Direct competitor in the carbon management software category with significantly larger funding and broader vertical reach.
- Plan A: Berlin-based ESG and carbon management SaaS platform offering GHG accounting, CSRD reporting, and science-based target support. Direct European peer with similar customer profile and overlapping compliance feature set.
- Optera: Carbon management software providing emissions accounting, target setting, and reduction planning for enterprises. Comparable product architecture to Vaayu, particularly on Scope 3 and supply chain engagement.
- Carbonfact: Paris-based carbon management software provider for fashion and apparel that acquired Vaayu in May 2026. Offers product-level LCA, supply chain emissions, and compliance for fashion brands — overlapping with Vaayu across nearly every product module.
- Sweep: Sustainability and carbon management platform targeting mid-market and enterprise customers with emissions tracking, reduction workflows, and CSRD-ready reporting. Closely comparable business model and feature set to Vaayu's core platform.
- Persefoni: Climate management and accounting platform built for enterprises and financial institutions to measure, report, and reduce carbon emissions. Competes directly with Vaayu in the carbon accounting and disclosure category, though broader in vertical scope.
- SINAI Technologies: Enterprise decarbonization software platform for measuring, pricing, and reducing emissions across operations and value chains. Direct competitor in the climate management SaaS category with focus on complex enterprises.
Emerging players
- Climatiq: Carbon intelligence and emissions data infrastructure provider offering emission factor databases and APIs for software builders. Partial overlap with Vaayu's Kria Engine in carbon data infrastructure, but positioned more as an enabler than end-user platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vaayu social profiles
Digital presenceVaayu compliance and trust
Trust signalCompliance8 records
Vaayu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaayu leadership team
Management profileNumber of profiles
Profiles2 records
Vaayu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaayu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaayu
What does Vaayu do?
Vaayu provides an AI-powered B2B SaaS platform that enables retail brands and marketplaces to track and reduce environmental impact in real-time across 16 categories (carbon emissions, water use, waste, ecotoxicity, fossil fuel dependency). The platform automates activity-based life cycle assessments (LCA) for products and supply chains via the proprietary Kria Impact Modeling Engine, and offers specialized modules for carbon accounting, supply chain emissions, product footprinting, logistics, packaging, circular business models (resale/rental/repair), Digital Product Passports, and CSRD compliance reporting.
Is Vaayu a public or private company?
Vaayu is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Vaayu founded?
Vaayu was founded in 2020. It employs 51 to 100 people.
Where is Vaayu based?
Vaayu is headquartered in Berlin, Germany, in the Europe region.
How does Vaayu make money?
One revenue line is on record: saaS Subscription.
Who are Vaayu's main competitors?
Direct peers on record are Greenly, Emitwise, Watershed, Plan A, Optera, Carbonfact, Sweep, Persefoni and SINAI Technologies. Climatiq is listed as an emerging player.
Does Vaayu have an API?
Yes. Vaayu offers an API that enables checkout integration to display packaging choice impact on Product Detail Pages (PDPs), and supports connecting shop platforms and internal systems. The platform also integrates with Klarna's CO2e tracker to feed rich, granular data into their consumer-facing app.
What industry is Vaayu in?
Vaayu's product category is Retail Sustainability Software. Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms, with a secondary code of EUABAEAD, Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms. Its NAICS code is 54162 and its SIC code is 8731.