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My Racehorse

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Namestring
My Racehorse
Websiteurl
myracehorse.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

MyRacehorse is an online marketplace that enables fractional ownership of thoroughbred racehorses, allowing retail and affluent investors to purchase minority stakes — for example, a 5% share for $10,000 — in individual horses or syndicates. The company operates as part of Experiential Squared (E2), is headquartered in Claremont, California, and has scaled to more than 50,000 active owners across the US, Australia, the UK, and Ireland, with 100+ horses in its portfolio. The platform handles syndicate formation, ownership administration, and access to the race-day experience for its distributed owner base.

The business model combines primary placement of fractional shares with likely secondary-market facilitation and ongoing syndicate management services, monetizing through transaction fees, management fees, and value-added experiences tied to race days. Go-to-market is primarily direct-to-consumer via the MyRacehorse website, supported by community-driven engagement among co-owners. A $7M strategic investment from 1/ST (racing, gaming, and technology) in June 2023, plus a smaller $113,630 extension in October 2023, indicates both capital infusion and potential integration with broader racetrack and gaming ecosystems.

Looking forward, the company has signaled expansion into NASCAR and the development of a broader fractional-ownership marketplace for alternative assets, leveraging its existing 50,000+ owner community as a built-in distribution channel. The shift would reposition MyRacehorse from a single-vertical racehorse platform toward a horizontal marketplace for fractionalized experiential and alternative assets — a meaningful change in scope that introduces both execution risk and new addressable market.

Short descriptiontext

MyRacehorse operates an online marketplace for fractional ownership of thoroughbred racehorses, serving 50,000+ retail investors across the US, Australia, the UK, and Ireland with stakes starting at $10,000 per share.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLexington, United States
HQ citystring
Lexington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fractional ownership, racehorse investments, micro-share investing, alternative assets, horse racing platform
Industry1 code
1Racehorse Ownership, Syndication & Investment Platforms
CodeMPAEADAGPrimaryYes
NAICS code1 code
  • Other Investment Pools and Funds5259
Product category
Fractional Racehorse Ownership Platform
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Fractional Ownership Shares
TypeTransaction Fee
Description

Investors purchase micro-shares in racehorses, gaining proportional ownership stakes and entitled to proportional share of race winnings after deductions for jockey, trainer, and manager

trib.al
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Pricing details1 tier
1Stakes starting at $10,000 for a 5% share in horse stable investments
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Example given: A 5% share costs $10,000. For a Maiden Special Weight race with a $100,000 purse, an investor with a winning horse could receive approximately $42,000 in net earnings after splits with jockey, trainer, and manager.

finance.yahoo.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

MyRacehorse operates an online fractional ownership platform that allows individual investors to purchase micro-shares in racehorses, enabling co-ownership of a single horse by multiple investors. Shareholders are entitled to proportional race winnings (after deductions for jockey, trainer, and manager) and gain access to prestigious events such as the Kentucky Derby. The company manages a portfolio of 100+ horses and serves over 50,000 active owners across the US, Australia, UK, and Ireland.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MyRacehorse is a fractional ownership platform for racehorses that allows investors to purchase micro-shares in horses. The platform operates through a marketplace where users can buy and own stakes in racehorses, with the company offering access to horses including Kentucky Derby contenders. The offering democratizes horse racing investment that has traditionally attracted only ultra-wealthy participants.

Product and service1 record
1MyRacehorse Fractional Ownership Platform
CategoryFractional investment / alternative assets
Description

Online platform that allows individual investors to purchase micro-shares in racehorses, granting proportional ownership stakes and a proportional share of race winnings (after splits with jockey, trainer, and manager). Designed for retail investors seeking access to horse racing investments and events such as the Kentucky Derby.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Wefunder
TypeOthers
Description

Retail crowdfunding platform enabling fractional investment in private companies; comparable as a thematically adjacent fractional ownership platform serving a similar retail investor audience.

2YieldStreet
TypeOthers
Description

Alternative investment platform offering fractional access to private market assets; comparable as a thematically adjacent platform serving retail investors seeking non-traditional asset exposure.

3Republic
TypeOthers
Description

Retail-focused fractional investment platform spanning private equity, startups, and alternative assets; comparable as an enabler of democratized ownership, though focused on company-level securities.

4Highclere Thoroughbred Racing
TypeDirect peer
Description

UK-based fractional racehorse ownership syndicate offering shares in horses to retail investors, directly comparable to MyRacehorse's micro-share model and target customer base.

5Masterworks
TypeEmerging player
Description

Platform for fractional ownership of blue-chip art, applying the same democratized ownership model to a different alternative asset class; comparable in product structure and retail investor target.

6Rally
TypeEmerging player
Description

Marketplace enabling fractional investment in collectible assets such as cars and memorabilia; shares MyRacehorse's thesis of fractional ownership in non-traditional assets for retail investors.

7Keeneland Association
TypeBroad incumbent
Description

Major North American thoroughbred auction house and racing operator; comparable as an established incumbent in the racehorse ownership and sales ecosystem that MyRacehorse partially disrupts.

8Fasig-Tipton
TypeBroad incumbent
Description

Long-standing bloodstock auction house conducting North American thoroughbred sales; comparable as an established intermediary in racehorse acquisition, though operating via traditional auctions rather than fractional shares.

9Tattersalls
TypeRegional player
Description

Leading European bloodstock auction house headquartered in the UK, serving Irish and UK racing markets where MyRacehorse is active; comparable in market segment but primarily regional and traditional.

10The Jockey Club
TypeBroad incumbent
Description

US horse racing's largest commercial entity and registry; comparable as an established incumbent setting the rules, data, and infrastructure of the racehorse ownership ecosystem MyRacehorse operates in.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

My Racehorse

Fractional Racehorse Ownership Platformmyracehorse.com

MyRacehorse operates an online marketplace for fractional ownership of thoroughbred racehorses, serving 50,000+ retail investors across the US, Australia, the UK, and Ireland with stakes starting at $10,000 per share.

What My Racehorse does

MyRacehorse is an online marketplace that enables fractional ownership of thoroughbred racehorses, allowing retail and affluent investors to purchase minority stakes — for example, a 5% share for $10,000 — in individual horses or syndicates. The company operates as part of Experiential Squared (E2), is headquartered in Claremont, California, and has scaled to more than 50,000 active owners across the US, Australia, the UK, and Ireland, with 100+ horses in its portfolio. The platform handles syndicate formation, ownership administration, and access to the race-day experience for its distributed owner base.

The business model combines primary placement of fractional shares with likely secondary-market facilitation and ongoing syndicate management services, monetizing through transaction fees, management fees, and value-added experiences tied to race days. Go-to-market is primarily direct-to-consumer via the MyRacehorse website, supported by community-driven engagement among co-owners. A $7M strategic investment from 1/ST (racing, gaming, and technology) in June 2023, plus a smaller $113,630 extension in October 2023, indicates both capital infusion and potential integration with broader racetrack and gaming ecosystems.

Looking forward, the company has signaled expansion into NASCAR and the development of a broader fractional-ownership marketplace for alternative assets, leveraging its existing 50,000+ owner community as a built-in distribution channel. The shift would reposition MyRacehorse from a single-vertical racehorse platform toward a horizontal marketplace for fractionalized experiential and alternative assets — a meaningful change in scope that introduces both execution risk and new addressable market.

My Racehorse firmographics

Firmographics
Name
My Racehorse
Website
https://myracehorse.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
MyRacehorse operates an online marketplace for fractional ownership of thoroughbred racehorses, serving 50,000+ retail investors across the US, Australia, the UK, and Ireland with stakes starting at $10,000 per share.
Ownership category
akta.pro rank

My Racehorse industry classification

Industry
Product category
Fractional Racehorse Ownership Platform
NAICS
Other Investment Pools and Funds (5259)
akta.pro primary industry
Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)

Keywords

  • Fractional ownership
  • Racehorse investments
  • Micro-share investing
  • Alternative assets
  • Horse racing platform

Where My Racehorse is headquartered

Location

Headquarters

HQ city
Lexington
HQ country
United States
HQ region
North America

Offices1 record

Markets served

My Racehorse business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

  1. Fractional Ownership Shares: Investors purchase micro-shares in racehorses, gaining proportional ownership stakes and entitled to proportional share of race winnings after deductions for jockey, trainer, and manager

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStakes starting at $10,000 for a 5% share in horse stable investments

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

My Racehorse product offering

Product offering

Core offering

MyRacehorse operates an online fractional ownership platform that allows individual investors to purchase micro-shares in racehorses, enabling co-ownership of a single horse by multiple investors. Shareholders are entitled to proportional race winnings (after deductions for jockey, trainer, and manager) and gain access to prestigious events such as the Kentucky Derby. The company manages a portfolio of 100+ horses and serves over 50,000 active owners across the US, Australia, UK, and Ireland.

Product overview

MyRacehorse is a fractional ownership platform for racehorses that allows investors to purchase micro-shares in horses. The platform operates through a marketplace where users can buy and own stakes in racehorses, with the company offering access to horses including Kentucky Derby contenders. The offering democratizes horse racing investment that has traditionally attracted only ultra-wealthy participants.

Differentiator

Problem solved

Functional benefit

Products and services

  • MyRacehorse Fractional Ownership Platform Online platform that allows individual investors to purchase micro-shares in racehorses, granting proportional ownership stakes and a proportional share of race winnings (after splits with jockey, trainer, and manager). Designed for retail investors seeking access to horse racing investments and events such as the Kentucky Derby.

Companies that use My Racehorse

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

My Racehorse technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

My Racehorse partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

My Racehorse competitors and assessment

Company assessment

Others

  • Wefunder: Retail crowdfunding platform enabling fractional investment in private companies; comparable as a thematically adjacent fractional ownership platform serving a similar retail investor audience.
  • YieldStreet: Alternative investment platform offering fractional access to private market assets; comparable as a thematically adjacent platform serving retail investors seeking non-traditional asset exposure.
  • Republic: Retail-focused fractional investment platform spanning private equity, startups, and alternative assets; comparable as an enabler of democratized ownership, though focused on company-level securities.

Direct peers

  • Highclere Thoroughbred Racing: UK-based fractional racehorse ownership syndicate offering shares in horses to retail investors, directly comparable to MyRacehorse's micro-share model and target customer base.

Emerging players

  • Masterworks: Platform for fractional ownership of blue-chip art, applying the same democratized ownership model to a different alternative asset class; comparable in product structure and retail investor target.
  • Rally: Marketplace enabling fractional investment in collectible assets such as cars and memorabilia; shares MyRacehorse's thesis of fractional ownership in non-traditional assets for retail investors.

Broad incumbents

  • Keeneland Association: Major North American thoroughbred auction house and racing operator; comparable as an established incumbent in the racehorse ownership and sales ecosystem that MyRacehorse partially disrupts.
  • Fasig-Tipton: Long-standing bloodstock auction house conducting North American thoroughbred sales; comparable as an established intermediary in racehorse acquisition, though operating via traditional auctions rather than fractional shares.
  • The Jockey Club: US horse racing's largest commercial entity and registry; comparable as an established incumbent setting the rules, data, and infrastructure of the racehorse ownership ecosystem MyRacehorse operates in.

Regional players

  • Tattersalls: Leading European bloodstock auction house headquartered in the UK, serving Irish and UK racing markets where MyRacehorse is active; comparable in market segment but primarily regional and traditional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

My Racehorse social profiles

Digital presence

My Racehorse financial estimates

Financial estimate

Revenue estimate

Valuation estimate

My Racehorse leadership team

Management profile

Number of profiles

Profiles1 record

My Racehorse funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

My Racehorse M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Racehorse

What does My Racehorse do?

MyRacehorse operates an online fractional ownership platform that allows individual investors to purchase micro-shares in racehorses, enabling co-ownership of a single horse by multiple investors. Shareholders are entitled to proportional race winnings (after deductions for jockey, trainer, and manager) and gain access to prestigious events such as the Kentucky Derby. The company manages a portfolio of 100+ horses and serves over 50,000 active owners across the US, Australia, UK, and Ireland.

Is My Racehorse a public or private company?

My Racehorse is a private company. It is classified as venture growth investor backed and is currently operating.

When was My Racehorse founded?

My Racehorse was founded in 2018. It employs 11 to 50 people.

Where is My Racehorse based?

My Racehorse is headquartered in Lexington, United States, in the North America region.

How does My Racehorse make money?

One revenue line is on record: fractional Ownership Shares.

Who are My Racehorse's main competitors?

Others on record are Wefunder, YieldStreet and Republic. Highclere Thoroughbred Racing is listed as a direct peer. Emerging players are Masterworks and Rally. Broad incumbents are Keeneland Association, Fasig-Tipton and The Jockey Club. Tattersalls is listed as a regional player.

Does My Racehorse have an API?

No public API is recorded for My Racehorse.

What industry is My Racehorse in?

My Racehorse's product category is Fractional Racehorse Ownership Platform. Its primary akta.pro industry code is MPAEADAG, Racehorse Ownership, Syndication & Investment Platforms. Its NAICS code is 5259.

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Live signals
Financial PostMYRACEHORSE LAUNCHES IN CANADA, OPENING A NEW DOOR TO RACEHORSE OWNERSHIPMyRacehorse expanded into Canada with Woodbine Entertainment, offering fractional racehorse ownership starting at $100 CAD per share. The first offering is Atlantic Voyage '24, a two-year-old filly targeting a Woodbine debut. The company has over 100,000 owners worldwide.New York PostHold your horses! This micro-investing app brings everyday fans to the winner’s circleMyRacehorse lets everyday fans own fractional shares in Thoroughbred racehorses, with average buy-in around $463 per share. The platform carries high risk, as most horses lose money, but offers emotional engagement through app updates and community events. It has produced winners like the 2020 Kentucky Derby horse, with over 100,000 owners.TtrausnzMyRacehorse: 'More the merrier should be encouraged in race horse ownership, we want to shift the paradigm'MyRacehorse reported a successful racing season highlighted by the Group 1 New Zealand Derby win by Willydoit, along with three other individual winners. The company aims to shift industry paradigms by encouraging shared ownership models through syndication.VenturemagazineStartups That Are Transforming Horse Racing IndustryThe article profiles several innovative startups that are modernizing the horse racing industry through technologies including fractionalized ownership, health tracking apps, NFT-based gaming, and AI-powered wearable sensors. MyRacehorse raised $7 million in 2023 and expanded to 50,000 active owners by enabling people to buy shares in racehorses for as little as $100. Other startups including Equine MediRecord (Ireland), Game of Silks (New York, raised $10M, partnered with NYRA), and Equimetre (France, serving 2,000+ trainers) are addressing health records, gamification, and performance analytics respectively, targeting younger generations to ensure the sport's survival.America's Best RacingOn the Rise: Joe MoranMyRacehorse, a microshare ownership group, achieved significant racing success in 2024 with victories by Seize the Grey and Straight No Chaser, leading to Joe Moran's promotion to head of U.S. bloodstock and racing. The article highlights the company's model of accessible investment and long-term horse development as key factors in its growth and community engagement. Straight No Chaser is scheduled to compete in the Riyadh Dirt Sprint in Saudi Arabia.VrcTiny shares and big dreams are Just FineMicro-ownership platforms such as MyRacehorse and MiRunners are transforming thoroughbred racing by offering affordable shares to a broader audience, with recent successes like Just Fine in the Lexus Melbourne Cup. These models democratize access to the sport by allowing thousands of owners to share costs and experiences for a low entry fee, significantly expanding engagement beyond traditional syndication. The sector is experiencing rapid growth globally, with new entrants like BTX Racing raising capital and existing firms expanding into markets including England and Ireland.BloodhorseSeize the Grey Experience Extends Beyond ShareholdersSeize the Grey won the Preakness Stakes on May 18, and MyRacehorse shareholders gathered in the winner's circle. The fractional-ownership app sold shares in the horse, with experience manager Caitlin Dunne organizing the event. The horse is set to run in the Belmont Stakes on June 8.The GuardianSeize the Grey, owned by thousands, wins Preakness to thwart Mystik Dan’s Triple Crown bidSeize the Grey, owned by the MyRacehorse group and trained by D. Wayne Lukas, won the Preakness Stakes, defeating Kentucky Derby winner Mystik Dan and ending his Triple Crown bid. The victory marks Lukas's seventh win in the race, bringing him within one of Bob Baffert's record, while Mystik Dan's trainer Kenny McPeek indicated the horse may not compete in the upcoming Belmont Stakes.BloodhorseMyRacehorse Finds a Way to Make 2,570 Owners HappyMyRacehorse celebrated a major victory after its horse Seize the Grey won the Preakness Stakes, delighting 2,570 fractional owners who purchased microshares for $127 each. The win marks the second classic victory for the company, which also co-owned Authentic, and follows a $7 million investment from 1/ST Racing in 2023. Founder Michael Behrens highlighted the event as significant for the business model, noting the intense excitement generated among owners from 42 different states.FinSMEsMyRacehorse Raises $7M in FundingExperiential Squared (E2), the parent company of the fractional racehorse ownership platform MyRacehorse, raised $7 million in funding led by 1/ST. The company intends to use the capital to expand its business reach beyond its current focus on the United States and Australia into the United Kingdom and Ireland. MyRacehorse currently serves over 50,000 active owners and manages a portfolio of horses that have earned more than $20 million.