Fasig-Tipton
- Company typePrivate
- Founded1898
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Fasig-Tipton firmographics
Firmographics- Name
- Fasig-Tipton
- Legal name
- Fasig-Tipton Company, Inc.
- Website
- https://fasigtipton.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fasig-Tipton industry classification
Industry- Product category
- Thoroughbred Auction Services
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
- akta.pro secondary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
Keywords
Where Fasig-Tipton is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Fasig-Tipton business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction Commissions: Fasig-Tipton generates revenue through commission fees on successful auction sales, acting as the intermediary between consignors (sellers of Thoroughbred horses) and buyers. The company charges fees to both parties in transactions.
- Fasig-Tipton Digital Online Sales: Online auction platform launched in 2022 enabling users across the country and around the world to buy and sell horses without moving stock from farm, training center, or racetrack to a sales facility. Generated over $30 million in gross during its first two years of operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction Services - Commission-based |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Fasig-Tipton product offering
Product offeringCore offering
Fasig-Tipton operates North America's oldest Thoroughbred auction company, conducting live and online auctions of yearlings, two-year-olds in training, horses of racing age, broodmares, weanlings, and stallion prospects. The company acts as intermediary between consignors (breeders/owners) and buyers, charging commissions on successful transactions across physical sales grounds in Kentucky, New York, Maryland, and California, plus the Fasig-Tipton Digital online platform launched in 2022.
Product overview
Fasig-Tipton is North America's oldest Thoroughbred auction company (established 1898) operating a multi-format auction platform consisting of in-person sale events and the Fasig-Tipton Digital online marketplace. The core offering includes selected yearling auctions (The July Sale, Saratoga Sale, Kentucky October Yearlings), two-year-olds in training sales (The Gulfstream Sale, Midlantic Two-Year-Olds in Training), horses of racing age sales (July Selected Horses of Racing Age), and mixed breeding stock sales (Kentucky Winter Mixed, The November Sale). Regional sales include New York Bred Yearlings, Saratoga Fall Mixed, Midlantic Fall Yearlings, and California Fall Yearlings. The Fasig-Tipton Digital platform launched in 2022 enables fully remote horse transactions. The company also provides enhanced online catalogues with integrated pedigree, racing video, and performance data, plus a Client Portal for buyer/consignor account management.
Differentiator
Problem solved
Functional benefit
Brands
- Fasig-Tipton Digital: Online marketplace for Thoroughbred breeding and racing stock sales, launched in 2022.
Products and services
- Fasig-Tipton Digital Online auction platform for Thoroughbred horse sales allowing remote participation nationwide and internationally without physical transport of horses.
- The July Sale Selected yearling auction held annually in July in Lexington, Kentucky, ranked #1 by percentage of stakes winners among major North American yearling sales.
- The November Sale Premier annual breeding stock auction held in Lexington, Kentucky following the Breeders' Cup, featuring the sport's top Thoroughbred breeding offerings.
- The Saratoga Sale Selected yearling auction held during the Saratoga race meet in Saratoga Springs, NY, ranked #1 by percentage of Grade 1 winners produced.
- Kentucky October Yearlings Sale Yearling auction in Lexington, Kentucky, serving as the grand finale of the North American yearling sales season.
- The Gulfstream Sale Two-year-olds in training auction held at Gulfstream Park in Florida, the only Florida juvenile sale on a dirt racetrack, featuring under tack show previews.
- Midlantic Two-Year-Olds in Training Sale Two-year-olds in training auction at Maryland State Fairgrounds in Timonium, Maryland, timed around the Preakness Stakes.
- Kentucky Winter Mixed Sale Mixed auction offering racing prospects, broodmares, in-foal mares, and short yearlings, serving as the final breeding stock event before the North American breeding season.
- New York Bred Yearlings Sale Yearling auction in Saratoga Springs, NY, focused on New York-bred horses eligible for state-bred program benefits.
- California Fall Yearlings Sale Yearling auction at Fairplex in Pomona, California, the leading source of California-bred yearlings eligible for state-bred programs.
- Midlantic Fall Yearlings Sale Yearling auction in Timonium, Maryland featuring yearlings eligible for multiple state-bred racing programs across the Midlantic region.
- Saratoga Fall Mixed Sale Mixed auction for broodmares and weanlings (especially New York-foaled) held in Saratoga Springs, NY.
- July Selected Horses of Racing Age Sale Selected auction of horses of racing age held in Lexington, Kentucky, serving as a leading market for ready-to-run racehorses ahead of summer racing meets.
Quantifiable outcome
- July Selected Horses of Racing Age graduates have earned over $110 million with 87 individual stakes winners since 2013
- +2 more outcomes
Companies that use Fasig-Tipton
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fasig-Tipton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Fasig-Tipton partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- California Thoroughbred Breeders Association (CTBA)coreFasig-Tipton partners with CTBA for the California Fall Yearlings Sale. The partnership offers a $500,000 bonus tied to the sale, awarded to the first sale graduate that wins a Grade 1 race in the United States at age two or three.
- EquinelinecoreEquineline provides digital catalogue distribution services for Fasig-Tipton through the Equineline Sales Catalogue App for iPad, enabling buyers to access catalogues electronically.
- The BloodHorsecoreThe BloodHorse provides market data and analysis, including BloodHorse MarketWatch statistics cited in Fasig-Tipton marketing materials. The publication also serves as an advertising channel for sale catalogues and results.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Fasig-Tipton competitors and assessment
Company assessmentDirect peers
- Tattersalls: Tattersalls is Europe's leading Thoroughbred auction house, based in Newmarket, UK. It serves a similar role for the European Thoroughbred market — conducting yearling, breeding stock, and horses-in-training sales — and competes with Fasig-Tipton for international buyer attention and cross-border consignments.
- Magic Millions: Magic Millions is Australia's largest Thoroughbred auction company, holding the famous Gold Coast Yearling Sale. It is comparable in business model and customer base (Thoroughbred breeders, owners, and trainers) to Fasig-Tipton and serves as the dominant southern-hemisphere counterpart.
- Keeneland Association: Keeneland is the largest and most dominant Thoroughbred auction company in North America, based in Lexington, KY. It operates the September Yearling Sale and November Breeding Stock Sale, both of which compete head-to-head with Fasig-Tipton's flagship offerings in the same market with the same consignor and buyer base.
- Goffs: Goffs is a leading Irish Thoroughbred auction house conducting premier yearling and breeding stock sales. It is comparable in business model (commission-based horse auction), target customer (international Thoroughbred buyers), and product offering to Fasig-Tipton.
- Inglis: Inglis is a long-established Australian Thoroughbred auction house conducting premier yearling, breeding stock, and racehorse sales. It is comparable in format, customer base, and centuries-old industry heritage to Fasig-Tipton's auction model.
- Ocala Breeders' Sales Company (OBS): OBS is a major Thoroughbred auction house based in Ocala, Florida, specializing in two-year-olds in training and yearling sales. It directly competes with Fasig-Tipton for consignor share in the two-year-old segment and for Florida/Mid-Atlantic buyer attention.
- Arqana: Arqana is France's premier Thoroughbred auction house, holding the August Yearling Sale at Deauville. It operates a comparable commission-based auction model for European Thoroughbreds and competes for international buyer demand alongside Fasig-Tipton.
Others
- The Jockey Club: The Jockey Club is the breed registry for North American Thoroughbreds and operates the digital certificate system used by Fasig-Tipton. It is not a direct competitor but is a key infrastructure/ecosystem participant for the Thoroughbred auction market.
Emerging players
- HippoHunter / Bloodstock Trading Platforms: Online Thoroughbred marketplace platforms that compete at the margins with Fasig-Tipton Digital by offering alternative online transaction venues for horses and bloodstock services. They represent the emerging digital-only competitive threat to traditional auction houses.
Regional players
- Barretts Equine Limited: Barretts is a California-based Thoroughbred auction house, a regional competitor that operates sales in the same West Coast territory where Fasig-Tipton has expanded since 2019 with its California Fall Yearlings and Horses of Racing Age sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fasig-Tipton social profiles
Digital presenceFasig-Tipton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fasig-Tipton leadership team
Management profileNumber of profiles
Profiles9 records
Fasig-Tipton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fasig-Tipton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fasig-Tipton
What does Fasig-Tipton do?
Fasig-Tipton operates North America's oldest Thoroughbred auction company, conducting live and online auctions of yearlings, two-year-olds in training, horses of racing age, broodmares, weanlings, and stallion prospects. The company acts as intermediary between consignors (breeders/owners) and buyers, charging commissions on successful transactions across physical sales grounds in Kentucky, New York, Maryland, and California, plus the Fasig-Tipton Digital online platform launched in 2022.
Is Fasig-Tipton a public or private company?
Fasig-Tipton is a private company. It is classified as corporate owned and is currently operating.
When was Fasig-Tipton founded?
Fasig-Tipton was founded in 1898. It employs 11 to 50 people.
Where is Fasig-Tipton based?
Fasig-Tipton is headquartered in Lexington, United States, in the North America region.
How does Fasig-Tipton make money?
Two revenue lines are on record. Auction Commissions are the primary driver. The others are fasig-Tipton Digital Online Sales.
Who are Fasig-Tipton's main competitors?
Direct peers on record are Tattersalls, Magic Millions, Keeneland Association, Goffs, Inglis, Ocala Breeders' Sales Company (OBS) and Arqana. The Jockey Club is listed as an others. HippoHunter / Bloodstock Trading Platforms is listed as an emerging player. Barretts Equine Limited is listed as a regional player.
Does Fasig-Tipton have an API?
No public API is recorded for Fasig-Tipton.
What industry is Fasig-Tipton in?
Fasig-Tipton's product category is Thoroughbred Auction Services. Its primary akta.pro industry code is AFAEAGAH, Equine Sales, Auctions & Bloodstock Agencies, with a secondary code of AFAEAGAA, Horse Breeding & Stud Farms. Its NAICS code is 112920 and its SIC code is 200.