My Racehorse
MyRacehorse operates an online marketplace for fractional ownership of thoroughbred racehorses, serving 50,000+ retail investors across the US, Australia, the UK, and Ireland with stakes starting at $10,000 per share.
- Company typePrivate
- Founded2018
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My Racehorse does
MyRacehorse is an online marketplace that enables fractional ownership of thoroughbred racehorses, allowing retail and affluent investors to purchase minority stakes — for example, a 5% share for $10,000 — in individual horses or syndicates. The company operates as part of Experiential Squared (E2), is headquartered in Claremont, California, and has scaled to more than 50,000 active owners across the US, Australia, the UK, and Ireland, with 100+ horses in its portfolio. The platform handles syndicate formation, ownership administration, and access to the race-day experience for its distributed owner base.
The business model combines primary placement of fractional shares with likely secondary-market facilitation and ongoing syndicate management services, monetizing through transaction fees, management fees, and value-added experiences tied to race days. Go-to-market is primarily direct-to-consumer via the MyRacehorse website, supported by community-driven engagement among co-owners. A $7M strategic investment from 1/ST (racing, gaming, and technology) in June 2023, plus a smaller $113,630 extension in October 2023, indicates both capital infusion and potential integration with broader racetrack and gaming ecosystems.
Looking forward, the company has signaled expansion into NASCAR and the development of a broader fractional-ownership marketplace for alternative assets, leveraging its existing 50,000+ owner community as a built-in distribution channel. The shift would reposition MyRacehorse from a single-vertical racehorse platform toward a horizontal marketplace for fractionalized experiential and alternative assets — a meaningful change in scope that introduces both execution risk and new addressable market.
My Racehorse firmographics
Firmographics- Name
- My Racehorse
- Website
- https://myracehorse.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyRacehorse operates an online marketplace for fractional ownership of thoroughbred racehorses, serving 50,000+ retail investors across the US, Australia, the UK, and Ireland with stakes starting at $10,000 per share.
- Ownership category
- akta.pro rank
My Racehorse industry classification
Industry- Product category
- Fractional Racehorse Ownership Platform
- NAICS
- Other Investment Pools and Funds (5259)
- akta.pro primary industry
- Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)
Keywords
Where My Racehorse is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Racehorse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Fractional Ownership Shares: Investors purchase micro-shares in racehorses, gaining proportional ownership stakes and entitled to proportional share of race winnings after deductions for jockey, trainer, and manager
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stakes starting at $10,000 for a 5% share in horse stable investments |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
My Racehorse product offering
Product offeringCore offering
MyRacehorse operates an online fractional ownership platform that allows individual investors to purchase micro-shares in racehorses, enabling co-ownership of a single horse by multiple investors. Shareholders are entitled to proportional race winnings (after deductions for jockey, trainer, and manager) and gain access to prestigious events such as the Kentucky Derby. The company manages a portfolio of 100+ horses and serves over 50,000 active owners across the US, Australia, UK, and Ireland.
Product overview
MyRacehorse is a fractional ownership platform for racehorses that allows investors to purchase micro-shares in horses. The platform operates through a marketplace where users can buy and own stakes in racehorses, with the company offering access to horses including Kentucky Derby contenders. The offering democratizes horse racing investment that has traditionally attracted only ultra-wealthy participants.
Differentiator
Problem solved
Functional benefit
Products and services
- MyRacehorse Fractional Ownership Platform Online platform that allows individual investors to purchase micro-shares in racehorses, granting proportional ownership stakes and a proportional share of race winnings (after splits with jockey, trainer, and manager). Designed for retail investors seeking access to horse racing investments and events such as the Kentucky Derby.
Companies that use My Racehorse
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
My Racehorse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
My Racehorse partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights2 records
My Racehorse competitors and assessment
Company assessmentOthers
- Wefunder: Retail crowdfunding platform enabling fractional investment in private companies; comparable as a thematically adjacent fractional ownership platform serving a similar retail investor audience.
- YieldStreet: Alternative investment platform offering fractional access to private market assets; comparable as a thematically adjacent platform serving retail investors seeking non-traditional asset exposure.
- Republic: Retail-focused fractional investment platform spanning private equity, startups, and alternative assets; comparable as an enabler of democratized ownership, though focused on company-level securities.
Direct peers
- Highclere Thoroughbred Racing: UK-based fractional racehorse ownership syndicate offering shares in horses to retail investors, directly comparable to MyRacehorse's micro-share model and target customer base.
Emerging players
- Masterworks: Platform for fractional ownership of blue-chip art, applying the same democratized ownership model to a different alternative asset class; comparable in product structure and retail investor target.
- Rally: Marketplace enabling fractional investment in collectible assets such as cars and memorabilia; shares MyRacehorse's thesis of fractional ownership in non-traditional assets for retail investors.
Broad incumbents
- Keeneland Association: Major North American thoroughbred auction house and racing operator; comparable as an established incumbent in the racehorse ownership and sales ecosystem that MyRacehorse partially disrupts.
- Fasig-Tipton: Long-standing bloodstock auction house conducting North American thoroughbred sales; comparable as an established intermediary in racehorse acquisition, though operating via traditional auctions rather than fractional shares.
- The Jockey Club: US horse racing's largest commercial entity and registry; comparable as an established incumbent setting the rules, data, and infrastructure of the racehorse ownership ecosystem MyRacehorse operates in.
Regional players
- Tattersalls: Leading European bloodstock auction house headquartered in the UK, serving Irish and UK racing markets where MyRacehorse is active; comparable in market segment but primarily regional and traditional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
My Racehorse social profiles
Digital presenceMy Racehorse financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Racehorse leadership team
Management profileNumber of profiles
Profiles1 record
My Racehorse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Racehorse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Racehorse
What does My Racehorse do?
MyRacehorse operates an online fractional ownership platform that allows individual investors to purchase micro-shares in racehorses, enabling co-ownership of a single horse by multiple investors. Shareholders are entitled to proportional race winnings (after deductions for jockey, trainer, and manager) and gain access to prestigious events such as the Kentucky Derby. The company manages a portfolio of 100+ horses and serves over 50,000 active owners across the US, Australia, UK, and Ireland.
Is My Racehorse a public or private company?
My Racehorse is a private company. It is classified as venture growth investor backed and is currently operating.
When was My Racehorse founded?
My Racehorse was founded in 2018. It employs 11 to 50 people.
Where is My Racehorse based?
My Racehorse is headquartered in Lexington, United States, in the North America region.
How does My Racehorse make money?
One revenue line is on record: fractional Ownership Shares.
Who are My Racehorse's main competitors?
Others on record are Wefunder, YieldStreet and Republic. Highclere Thoroughbred Racing is listed as a direct peer. Emerging players are Masterworks and Rally. Broad incumbents are Keeneland Association, Fasig-Tipton and The Jockey Club. Tattersalls is listed as a regional player.
Does My Racehorse have an API?
No public API is recorded for My Racehorse.
What industry is My Racehorse in?
My Racehorse's product category is Fractional Racehorse Ownership Platform. Its primary akta.pro industry code is MPAEADAG, Racehorse Ownership, Syndication & Investment Platforms. Its NAICS code is 5259.