East Point Energy
- Company typePrivate
- Founded2018
- HeadquartersCharlottesville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
East Point Energy firmographics
Firmographics- Name
- East Point Energy
- Legal name
- East Point Energy
- Website
- https://eastpointenergy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
East Point Energy industry classification
Industry- Product category
- Grid-Scale Battery Energy Storage
- NAICS
- Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Utility-Scale BESS Project Development & Ownership (IPP/Developer) (EUAFAAAA)
- akta.pro secondary industries
- BESS Operations, Maintenance & Asset Performance Management (APM) (EUAFAAAG), BESS EPC, Integration & Commissioning (EUAFAAAB), BESS Market Participation & Trading Services (Ancillary/Capacity/Arbitrage) (EUAFAAAL)
Keywords
Where East Point Energy is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
East Point Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project Development and Sale: Develop, build, and sell grid-scale energy storage projects to utilities and independent power producers. Revenue generated through project sales at various stages of development (shovel-ready to operational). Projects sold to Dominion Energy, Aypa Power, and others.
- Owned and Operated Assets: Transitioning from pure developer to independent power producer (IPP) model. Building portfolio of owned projects generating recurring revenue through energy trading and grid services. Supported by Equinor's trading house Danske Commodities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project Acquisition Program - Acquire projects at any development stage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
East Point Energy product offering
Product offeringCore offering
East Point Energy develops, builds, owns, and operates front-of-the-meter grid-scale battery energy storage system (BESS) projects for utilities, electric cooperatives, municipalities, and independent power producers across U.S. power markets including PJM, ERCOT, NYISO, and ISO-NE. The company operates both a develop-and-sell model and a retained-ownership independent power producer model, with a 4+ GW development pipeline and operational assets ranging from 2 MW to 100 MW.
Product overview
East Point Energy operates as a grid-scale energy storage project developer, builder, owner, and operator. The company develops standalone battery energy storage systems (BESS) that enable a clean, resilient, and affordable electric grid. Their portfolio includes projects across multiple states including Virginia (Dry Bridge, Shands, Hermon, James, Quarry, Yadkins), Texas (Sunset Ridge, Citrus Flatts), and proposed projects like Mill Stone. The company sells some projects to utilities like Dominion Energy while retaining ownership and operation of others. East Point is a wholly owned subsidiary of Equinor and currently developing gigawatts of energy storage projects throughout the country.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Bridge Energy Center 20 MW / 80 MWh grid-scale battery energy storage system in Chesterfield County, Virginia, providing power to approximately 5,000 homes, firming intermittent renewable energy, and providing energy supply during peak demand. Sold to Dominion Energy Virginia as Virginia's largest operational BESS.
- Shands Energy Center 15.7 MW / 62.8 MWh battery energy storage facility in Sussex County, Virginia. Developed by East Point Energy, sold to and operated by Dominion Energy, capable of providing electricity to over 3,700 homes and businesses.
- Sunset Ridge Energy Center 10 MW / 20 MWh battery storage facility in Frio County, Texas. East Point Energy's first operational project in Texas, strengthening grid reliability in the ERCOT market.
- Citrus Flatts Energy Center 100 MW / 200 MWh battery storage facility in Cameron County, Texas, acquired from Black Mountain Energy Storage. Provides grid services in the ERCOT market and generates substantial property tax revenue for the City of Harlingen over its lifetime.
- Yadkins Energy Storage Project 100 MW battery energy storage project in Chesapeake, Virginia, supporting renewable integration and Hampton Roads load growth. Sold to Aypa Power with East Point continuing to provide development services.
- Project Acquisition Program Acquisition program targeting standalone storage, solar, and solar-plus-storage projects at any development stage across U.S. power markets. Initially focused on projects reaching commercial operation in 2024-2025 in ERCOT, PJM, NYISO, and ISO-NE, leveraging Equinor's financial strength and Danske Commodities' trading capabilities.
- Brokenburg Battery Energy Storage System 2 MWac / 8 MWh battery energy storage system in Spotsylvania, Virginia, providing power to approximately 1,000 homes for 8 hours. First grid-scale BESS project by a Virginia electric cooperative, owned by Rappahannock Electric Cooperative.
Quantifiable outcome
- Virginia's largest operational BESS at Dry Bridge Energy Center (20 MW / 80 MWh)
- +3 more outcomes
Companies that use East Point Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
East Point Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
East Point Energy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Dominion EnergycoreDominion Energy has acquired multiple projects from East Point including Dry Bridge Energy Center (Virginia's largest operational BESS) and Shands Energy Center. East Point develops projects that Dominion acquires and operates. Partnership supports Dominion's Virginia Clean Economy Act compliance and 100% clean energy targets.
- Aypa PowercoreAypa Power, a Blackstone portfolio company, acquired the Yadkins Energy Storage project (100 MW) from East Point. East Point continues to provide development services to the project.
- Rappahannock Electric CooperativeminorPartnership to design and install the cooperative's first battery energy storage system. East Point provided development support while Powin Energy served as integrator and Indie Energy provided technical/engineering support.
- Black Mountain Energy StoragecoreAcquired Citrus Flatts Energy Center from Black Mountain Energy Storage in late 2023. The 100 MW / 200 MWh project in Cameron County, Texas represents East Point's largest Texas project.
- Danske CommoditiescoreEquinor's wholly owned energy trading house. Partnership enables optimization and trading of East Point's battery storage assets across U.S. power markets, supporting the market-driven power producer strategy.
- Pearsall Fire DepartmentminorEast Point worked closely with the Pearsall Fire Department providing specialized training for first responders and collaborating on comprehensive emergency response plans for Sunset Ridge Energy Center. Annual training continues for first responders.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
East Point Energy competitors and assessment
Company assessmentDirect peers
- Convergent Energy + Power: Developer and operator of utility-scale energy storage projects across North America. Direct peer: comparable front-of-the-meter storage development model, similar project acquisition approach, and overlapping target markets.
- Aypa Power: A Blackstone-backed developer and IPP of utility-scale battery energy storage projects. Direct peer: Aypa acquired East Point's 100 MW Yadkins Energy Storage project, operates the same development-to-sale and owner/operator model, and targets the same U.S. ISO markets.
- Key Capture Energy: U.S.-based developer and owner/operator of utility-scale battery storage projects with operating assets across multiple states. Direct peer: similar standalone BESS development model, project acquisition strategy, and utility-offtake orientation.
- Plus Power: One of the largest U.S. standalone battery energy storage developers and operators, with operating projects in ERCOT, CAISO, and other ISOs. Direct peer: same standalone grid-scale BESS thesis, similar development-and-own strategy, and competitive on RFPs for the same utility customers.
- Jupiter Power: Developer, owner, and operator of utility-scale battery energy storage projects across multiple U.S. markets. Direct peer: similar front-of-the-meter standalone BESS focus, comparable developer-to-IPP transition, and same target utility offtakers.
Broad incumbents
- Wärtsilä Energy Storage: Global energy storage EPC and integrator with a U.S. utility-scale storage business. Broad incumbent: Matt Cousins (East Point CFO) led Wartsila's U.S. energy storage business development; competes on EPC and increasingly on IPP/storage-as-a-service.
- Fluence Energy: Public, vertically integrated BESS technology provider and project integrator (AES/Siemens JV). Broad incumbent: supplies the hardware, software, and integration services East Point procures, and increasingly competes on full turnkey storage projects.
- Tesla Energy: Megapack-based utility-scale storage business within Tesla. Broad incumbent: dominant hardware supplier and increasingly active IPP/developer competing for the same utility-scale storage offtake agreements.
Emerging players
- Form Energy: Long-duration iron-air battery developer with utility-scale projects in development. Emerging player: competes in adjacent grid-scale storage segments, addresses similar utility reliability needs, and pursues the same regulated utility customers.
- Arevon Energy: Renewable energy and storage developer and operator (formerly 8minute Solar). Emerging player: comparable project development capabilities, growing storage pipeline, and overlaps with East Point on utility-scale RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
East Point Energy social profiles
Digital presenceEast Point Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
East Point Energy leadership team
Management profileNumber of profiles
Profiles7 records
East Point Energy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East Point Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East Point Energy
What does East Point Energy do?
East Point Energy develops, builds, owns, and operates front-of-the-meter grid-scale battery energy storage system (BESS) projects for utilities, electric cooperatives, municipalities, and independent power producers across U.S. power markets including PJM, ERCOT, NYISO, and ISO-NE. The company operates both a develop-and-sell model and a retained-ownership independent power producer model, with a 4+ GW development pipeline and operational assets ranging from 2 MW to 100 MW.
Is East Point Energy a public or private company?
East Point Energy is a private company. It is classified as corporate owned and is currently operating.
When was East Point Energy founded?
East Point Energy was founded in 2018. It employs 11 to 50 people.
Where is East Point Energy based?
East Point Energy is headquartered in Charlottesville, United States, in the North America region.
How does East Point Energy make money?
Two revenue lines are on record. Project Development and Sale is the primary driver. The others are owned and Operated Assets.
Who are East Point Energy's main competitors?
Direct peers on record are Convergent Energy + Power, Aypa Power, Key Capture Energy, Plus Power and Jupiter Power. Broad incumbents are Wärtsilä Energy Storage, Fluence Energy and Tesla Energy. Emerging players are Form Energy and Arevon Energy.
Does East Point Energy have an API?
No public API is recorded for East Point Energy.
What industry is East Point Energy in?
East Point Energy's product category is Grid-Scale Battery Energy Storage. Its primary akta.pro industry code is EUAFAAAA, Utility-Scale BESS Project Development & Ownership (IPP/Developer), with a secondary code of EUAFAAAG, BESS Operations, Maintenance & Asset Performance Management (APM). Its NAICS code is 22111 and its SIC code is 4911.