Mago
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Mago firmographics
Firmographics- Name
- Mago
- Legal name
- Mago
- Website
- https://mago.studio
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mago industry classification
Industry- Product category
- AI Video Style Transfer Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (513210), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA)
- akta.pro secondary industries
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB), Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where Mago is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mago business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription tiers including Free (€0), Studio Plan (€150/month with 40,000 credits), and Enterprise (custom pricing). Credits can be purchased to unlock rendering capacity.
- Credit Packs: Prepaid credit bundles available in 10,000 (€10), 30,000 (€28 with 7% discount), and 90,000 (€77 with 15% discount) credit packs. Credits expire after one year from purchase date.
- Enterprise Engagements: Custom pricing for larger teams and studios with tailored infrastructure, credit amounts, support channels, and training. Volume-based pricing aligned with production scope including shot volume, deployment model, and custom model training requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for trying the platform |
| Subscription | Monthly | Studio Plan for dedicated creators and freelancers at €150/month |
| Subscription | Multi-year contract | Enterprise custom pricing for bigger teams and studios |
| Usage-based | Pay-as-you-go | 10,000 Credits pack for €10 |
| Usage-based | Pay-as-you-go | 30,000 Credits pack for €28 (-7% discount) |
| Usage-based | Pay-as-you-go | 90,000 Credits pack for €77 (-15% discount) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Mago product offering
Product offeringCore offering
Mago Studio is an AI-powered video-to-video style transfer platform that transforms playblasts, previs, and live-action plates into final stylized output while preserving motion fidelity and character consistency. It provides creative control through ControlNets, LoRA custom model training, image-to-image workflows, and integration with professional animation and VFX pipelines. The offering is delivered via a web application, API, and enterprise deployments including private cloud and on-premise installations.
Product overview
Mago Studio is an AI-powered video-to-video style transfer platform designed for animation studios, VFX professionals, and creative artists. The core product consists of Mago Studio platform with integrated features including Video-to-Video Stylization, Video-to-Video Transformation (Animate Model), First-Frame Stylization, Image-to-Image Workflow, ControlNets, and Comparison Mode. The platform is offered through Free, Studio (€150/month), and Enterprise pricing tiers, with an additional Creative Partner Program (CPP) for partner creators. Mago integrates into production pipelines to transform playblasts, previs, and live-action plates into final stylized output while preserving motion fidelity and character consistency.
Differentiator
Problem solved
Functional benefit
Products and services
- Mago Studio AI-powered video-to-video style transfer platform that enables artists, animators, and studios to transform any video footage into stylized content with precise creative control. Integrates directly into animation and VFX production pipelines and supports on-premise and private cloud deployment.
Quantifiable outcome
- Production time reduction from months to days for stylized content
- +3 more outcomes
Companies that use Mago
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Mago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature12 records
Mago partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Station FcoreMago is based in the world's largest startup campus, having joined the Founders Program alongside ambitious companies shaping the future. Station F is located in Paris and provides an ecosystem for startup growth.
- NMK ElectronicsminorNMK Electronics, part of Midwich Group, has partnered with MAGO to enhance its unified communications portfolio in the Middle East. The partnership aims to address evolving workplace collaboration needs by providing integrated, user-friendly meeting solutions through awareness, demonstrations, education, and deployments over the next year.
- Havas Group Startup AcceleratorminorMago is a proud member of the Havas Group startup accelerator program, providing additional startup ecosystem support and potential business development opportunities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Mago competitors and assessment
Company assessmentEmerging players
- Cuebric: Cuebric applies generative AI to virtual production and film environment creation — an emerging player with partial overlap to Mago's animation/VFX pipeline use case and a similar enterprise studio GTM.
Direct peers
- Stability AI: Stability AI's Stable Video Diffusion and ComfyUI ecosystem enables stylized video workflows and is increasingly adopted by professional VFX/animation pipelines in the same use cases Mago targets.
- Topaz Labs: Topaz Video AI provides AI-driven video upscaling, denoising, and style-transfer capabilities widely used by post-production professionals, making it a workflow-adjacent competitor for stylization and restoration budgets.
- Luma AI: Luma's Dream Machine offers text/image-to-video generation with growing style and camera-control capabilities, competing with Mago for the same AI video workflow budget of creators and studios.
- Runway: Runway's Gen-3/Gen-4 family offers AI video generation and style transfer including motion brush and stylized video tools — the most direct head-to-head competitor to Mago's video-to-video stylization for creative professionals.
- Pika Labs: Pika provides AI video generation and 'Pikaffects' for stylized video transformation, targeting the same creator and prosumer market as Mago with a similar web-based PLG motion.
- Wonder Dynamics: Acquired by Autodesk, Wonder Dynamics' AutoStudio performs AI-assisted character/VFX compositing for film and animation pipelines — a comparable enterprise-focused AI VFX tooling play now embedded inside the Maya/3ds Max ecosystem.
- Flawless AI: Flawless AI builds AI tools for film VFX including style/look transfer and post-production automation, targeting the same animation and film studio customers Mago pursues with its on-prem/private cloud offering.
Regional players
- Synthesia: Synthesia is an enterprise AI video avatar/synthesis platform with a complementary rather than directly competing offering, but targets the same enterprise 'AI video for production teams' budget pool Mago is pursuing.
Broad incumbents
- Adobe (Firefly Video & After Effects): Adobe bundles Firefly Video and generative AI features inside Premiere Pro and After Effects — the incumbent post-production suite that Mago integrates with via export workflows and that could ship competing in-suite stylization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mago social profiles
Digital presenceMago compliance and trust
Trust signalCompliance2 records
Mago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mago leadership team
Management profileNumber of profiles
Profiles7 records
Mago funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mago
What does Mago do?
Mago Studio is an AI-powered video-to-video style transfer platform that transforms playblasts, previs, and live-action plates into final stylized output while preserving motion fidelity and character consistency. It provides creative control through ControlNets, LoRA custom model training, image-to-image workflows, and integration with professional animation and VFX pipelines. The offering is delivered via a web application, API, and enterprise deployments including private cloud and on-premise installations.
Is Mago a public or private company?
Mago is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mago founded?
Mago was founded in 2021. It employs 1 to 10 people.
Where is Mago based?
Mago is headquartered in Paris, France, in the Europe region.
How does Mago make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are credit Packs and enterprise Engagements.
Who are Mago's main competitors?
Cuebric is listed as an emerging player. Direct peers are Stability AI, Topaz Labs, Luma AI, Runway, Pika Labs, Wonder Dynamics and Flawless AI. Synthesia is listed as a regional player. Adobe (Firefly Video & After Effects) is listed as a broad incumbent.
Does Mago have an API?
Yes. Mago provides API access and technical documentation to support seamless deployment into animation and VFX toolchains. The API is provided to enterprise customers working with the pipeline TDs to ensure compatibility with file formats, render workflows, and internal infrastructure.
What industry is Mago in?
Mago's product category is AI Video Style Transfer Software. Its primary akta.pro industry code is MPAHANAA, Cloud Editing & Finishing Platforms (NLE in cloud, conform, color), with a secondary code of MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare). Its NAICS code is 51219 and its SIC code is 7812.