Incentiv

What Incentiv does

Incentiv is a Brazilian impact-investment platform founded in 2016 and headquartered in Florianópolis that connects social, environmental, cultural, and sports projects with corporate capital through Brazil's tax incentive laws (Lei Rouanet, Lei do Esporte, PRONAS, PRONON, ProAC, and state-level equivalents). The company operates a two-sided digital marketplace at app.incentiv.me where approved project proponents register for visibility to 250+ corporate users and where companies access a portfolio of vetted opportunities alongside tax-incentive eligibility diagnostics, portfolio management, and AI-assisted results monitoring. The product suite comprises the core Plataforma Incentiv, a Calculadora de Potencial for sizing available tax incentive budgets, Captação de Recursos for project fundraising, Editais e Chamadas for centralized project selection, Monitoramento de Resultados with AI-suggested metrics and automated ESG dashboards, Diagnóstico de Oportunidade for incentive-law eligibility analysis, and the Passaporte Incentiv unified project profile, supplemented by professional services for project structuring and elaboration.

Incentiv monetizes through annual subscription contracts with corporate clients, supplemented by professional services for project elaboration and resource mobilization, plus module-level fees for monitoring and selection tooling. Pricing is quote-based and not publicly disclosed. The go-to-market combines direct enterprise sales for large accounts with self-serve platform access for mid-market companies and project proponents, supported by content marketing, webinars (Descomplica Incentiv), and event participation including South Summit Brazil. Since 2016, the platform reports facilitating over R$500 million for 510+ projects across all 27 Brazilian states, reaching more than 1.5 million lives, with 140+ companies actively using Incentiv for tax-incentive-driven ESG investment.

The company is privately held, led by co-founder and CEO Douglas Nicolau with Thais Nicolau as COO/co-founder. Its only disclosed external funding is a R$10 million mega angel round in December 2021 led by Synthase Impact Ventures alongside six other impact-oriented angel networks and funds. Recognition includes 100 Open Startups Top 4 ESG Techs (2024) and Legal Tech category winner (2023), South Summit Brazil Most Sustainable Startup (2023), and selection for the BNDES Garagem acceleration program.

Name

Incentiv

Legal name

Incentiv

Website

https://incentiv.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Incentiv is a Brazilian platform-plus-services marketplace that connects social, environmental, cultural, and sports projects with corporate investors through the country's tax incentive laws, serving 140+ companies and 510+ projects across all 27 Brazilian states since 2016.

Ownership category

akta.pro rank

Product category

Impact Investment Platform / Tax Incentive Software

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGALAH

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Tax incentive platform
• Impact investment marketplace
• ESG portfolio software
• Social project marketplace
• Corporate giving platform

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform Services: Technology platform connecting projects and companies for tax incentive investments
2. Project Development Services: Technical support for project elaboration and resource mobilization optimization
3. Results Monitoring Services: Project monitoring and performance tracking services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Incentiv operates a digital marketplace platform that connects social, environmental, cultural, and sports projects with companies seeking to deploy corporate tax incentive capital under Brazilian incentive laws (Lei Rouanet, Lei do Esporte, PRONAS, PRONON, ProAC, etc.). Beyond matchmaking, it sells supporting software modules (potential calculator, results monitoring with AI-powered dashboards, editais/chamadas selection) and professional services (project elaboration, fundraising mobilization, ongoing monitoring) to project proponents and corporate investors.

Product overview

Incentiv is an investment ecosystem for impact that operates as a platform-plus-services model. At its core is the Plataforma Incentiv, which functions as the main hub connecting social and environmental projects with corporate capital through sponsorships, donations, and tax incentives. The platform is supplemented by specialized modules: Calculadora de Potencial (tax incentive potential calculator for companies), Captação de Recursos (project fundraising portal), Diagnóstico de Oportunidade (incentive law eligibility analysis), Monitoramento de Resultados (AI-powered project monitoring and ESG reporting), and Editais e Chamadas (centralized project selection software). Additional services include Elaboração de Projetos (project structuring and co-creation) and the Passaporte Incentiv (unified project profile for accessing multiple funding opportunities). Since 2016, the platform has facilitated over R$500 million for more than 510 projects across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Conecta Social: Social platform for connecting projects and companies through tax incentive laws
• Incentiv.me

Products and services

• Plataforma Incentiv (Investment Platform) Core marketplace platform that connects social, environmental, cultural, and sports projects with corporate capital through sponsorships, donations, and tax incentives. Serves as the central hub for project registration, company matching, and capital mobilization across Brazil's incentive laws.
• Calculadora de Potencial (Potential Calculator) Diagnostic software that estimates the volume of tax-incentive capital a Brazilian company can redirect to social/environmental projects, used to size and frame investment strategy for corporates.
• Monitoramento de Resultados (Results Monitoring) Real-time project monitoring solution for ESG indicators with AI-powered metric and indicator suggestions, automated quarterly report generation, interactive dashboards, milestone tracking, and a structured Pitch Day presentation feature for project proponents.
• Editais e Chamadas (Public Calls & RFPs) Software that organizes the entire project selection cycle for incentivized investments, providing a centralized channel with automated screening, intelligent ranking by strategic affinity scores, and documentary validation to reduce legal and operational risk.
• Captação de Recursos (Resource Mobilization) Fundraising portal for project proponents that connects approved projects to aligned companies and investors through simplified registration, real-time project visibility, and access to Incentiv's corporate network of 250+ companies.
• Diagnóstico de Oportunidade (Opportunity Diagnostic) Diagnostic service that analyzes a project's documentation and idea to identify which Brazilian tax incentive laws the project qualifies for, delivered as a detailed report with improvement suggestions to maximize fundraising potential.
• Elaboração de Projetos (Project Structuring) Professional service for social project structuring and co-creation aligned with business objectives or social, cultural, and sports incentive laws, including personalized project development, strategic partnerships, and innovation training for social impact.

Quantifiable outcome

• R$500+ million mobilized for social projects
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• FAPESCminorOthersFeatured in footer as a supporting organization or partner of Incentiv

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClearlySo: UK-based impact investment platform connecting businesses and social enterprises with capital; directly comparable as a marketplace business model matching impact projects with investors, though operating in a different regulatory environment.
• MOV Investimentos: Brazilian impact investing platform connecting investors to social and environmental projects; directly comparable as a Brazilian marketplace matching capital with impact opportunities through local regulatory frameworks.
• BVRio: Brazilian platform that creates and operates market-based mechanisms for environmental assets (e.g., carbon, water); directly comparable as a Brazilian marketplace connecting projects with corporate buyers using regulatory and ESG drivers.

Regional players

• Sitawi Finanças do Bem: Brazilian impact finance organization operating in the same ecosystem (notably also listed as an Incentiv investor); comparable as a Brazilian impact capital intermediary structuring deals between funders and social projects.
• Vox Capital: Brazilian impact venture capital firm investing in businesses that serve the base of the pyramid; comparable as a domestic player channeling capital toward social outcomes, though via equity rather than tax incentive intermediation.

Emerging players

• Toniic: Global impact investor network curating and facilitating impact investments across asset classes; comparable as a network-and-platform model connecting capital to impact projects for HNW and institutional members.
• Big Issue Invest: UK social enterprise investment arm that connects investors with impactful social organizations; comparable as a curated platform linking capital with vetted impact opportunities in a regulated environment.

Broad incumbents

• Bridges Fund Management: Established UK impact investing firm managing private equity, venture, and outcomes-based funds; comparable as a broader impact capital intermediary, though primarily a fund manager rather than a tax-incentive marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Incentivme/featured
• Facebookpt-br.facebook.com/incentiv.me
• LinkedInlinkedin.com/company/incentiv
• Instagraminstagram.com/incentiv.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incentiv