AMAP

What AMAP does

Amap (高德地图), formerly Autonavi Software, is Alibaba Group Holding Limited's AI-native mapping and navigation platform, originally founded in China in 2008 and acquired by Alibaba in 2014 for approximately $1.5 billion. The platform serves Chinese consumers for daily navigation and travel, automotive OEMs (notably XPENG and HERE Technologies partners), ride-hailing aggregators competing with DiDi, and tourism operators across the Greater Bay Area — including partnerships targeting Macao's 40 million annual visitors. The platform is distributed through direct mobile app downloads, OEM pre-installation in Chinese electric vehicles, and embedded integration within Alibaba's Qwen AI app ecosystem.

The product portfolio centers on an AI-native map featuring "spatial intelligence" capabilities powered by Alibaba's Qwen models, with the Xiao Gao AI travel assistant providing personalized navigation through autonomous reasoning. Adjacent products extend the spatial intelligence stack into adjacent domains: Air Amap for low-altitude drone navigation (launched in Shenzhen), Tutu — a quadruped robot using the ABot framework for accessibility assistance — Flying Street View for immersive citywide imagery (first deployed in Macao), and Amap Street Stars for cultural-tourism merchant discovery and rankings. The ABot framework placed first in the AGIBOT WORLD CHALLENGE World Model track at ICRA 2026 with a score of 0.829.

Amap's business model combines four revenue streams: ride-hailing transaction fees, location-based advertising, automotive solutions licensing through the HERE Technologies global alliance, and tourism/commerce services such as the Macao Authentic Delicacies Ranking covering 985 merchants. Distribution is hybrid: direct-to-consumer via mobile app stores, OEM pre-installation in Chinese EVs, embedded inside Alibaba's Qwen AI assistant, and partner-mediated through tourism operators including Macau Pass and Sands China. The platform faces regulatory scrutiny from China's transport ministry (February 2026, ride-hailing pricing concerns) and SAMR (consumer lending transparency), representing a material operational risk on AI-mediated monetization tactics.

Name

AMAP

Legal name

Amap (Alibaba Group Holding Limited subsidiary)

Website

https://modifiedasphalt.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Amap (高德地图) is Alibaba Group's AI-native mapping platform serving Chinese consumers, automotive OEMs, ride-hailing users, and tourism operators with spatial intelligence, autonomous driving integration, and Qwen-powered AI travel assistance.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)

Keywords

• Asphalt industry association
• Modified asphalt education
• Pavement materials training
• Construction industry resources
• Industry membership services

Headquarters

HQ city

Glen Ellyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ride-hailing Transaction Fees: Amap earns transaction fees from integrating ride-hailing services, competing with DiDi and other platforms for ride-hailing bookings through its platform.
2. Advertising and Promotions: Platform provides location-based advertising and promotional services for businesses seeking visibility among navigation users, with platforms summoned by regulators over concerns about promotional tactics.
3. Automotive Solutions Licensing: Licensing of Amap's China automotive solutions to Chinese automakers expanding globally, enabling navigation capabilities in software-defined vehicles through partnerships with HERE Technologies.
4. Tourism and Commerce Services: Digital tools and consumer voucher services for tourism and cultural sectors, supporting local merchants through traffic exposure and promotional features in the Greater Bay Area.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AMAP (Association of Modified Asphalt Producers) is a U.S. trade association that promotes the development, production, and use of modified asphalt products through member education, eight specialized technical committees, an annual conference and workshop, and industry publications. The association informs owners, contractors, and specifying agencies about the economic and performance benefits of modified asphalt binders and materials for improved pavement performance, and provides educational resources including a technical library, training videos, and white papers to its producer, contractor, and specifying-agency members.

Product overview

Amap (高德地图) is Alibaba's AI-native mapping and navigation platform offering core navigation services augmented by spatial intelligence AI capabilities. The product portfolio includes the AI-native map with Xiao Gao assistant, Air Amap drone navigation, Tutu quadruped robot, Flying Street View technology, and Amap Street Stars for cultural-tourism. These products interconnect through Amap's spatial intelligence platform, with the core mapping service powering robotaxi partnerships (XPENG), navigation integrations (HERE Technologies, Qwen), and tourism services (Macau Pass, Sands China).

Differentiator

Problem solved

Functional benefit

Brands

• Amap Street Stars: A platform for user-generated street-level content and local merchant rankings, including the 'Macao Authentic Delicacies' Ranking initiative.
• Air Amap

Products and services

• AMAP Membership Annual membership in the Association of Modified Asphalt Producers providing access to technical committee participation (across the Advisory, Communications, Education, Events, Executive, Finance, Membership, and Technical committees), the Member Compass portal, the AMAP member directory, the educational library and training videos, white papers, the AMAP Job Board, the scholarship program, and industry networking opportunities for stakeholders in the modified asphalt industry.
• AMAP Annual Conference and Workshop Annual industry conference and workshop hosted by AMAP, providing educational sessions, technical presentations, and networking opportunities for the modified asphalt industry. The 2026 edition is scheduled for October 19-21, 2026 and is open to members and non-member industry stakeholders.

Quantifiable outcome

• Macao Authentic Delicacies Ranking covers 985 merchants using real navigation data

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• XPENGcoreStrategic or Co-development Partner · 18 May 2026XPENG announced Amap as its first global ecosystem partner for Robotaxi services. Amap will serve as the mapping and navigation platform for XPENG's mass-produced Robotaxi network, with pilot operations planned for H2 2026 and fully autonomous operations without on-site safety officers by early 2027.
• Institute of Automation (Chinese Academy of Sciences)minorStrategic or Co-development Partner · 30 April 2026Joint participation in AGIBOT WORLD CHALLENGE @ ICRA 2026, with Team NeoVerse-ABot (jointly formed by Institute of Automation and Amap) ranking first in the World Model track with a score of 0.829.
• Shouqu Technology (首驱科技)minorStrategic or Co-development Partner · 1 April 2026Strategic cooperation agreement for AI smart two-wheel mobility. Amap navigation integration supports Shouqu's product lineup expansion targeting 10,000 stores by 2026 and 30,000 stores covering 330 prefecture-level cities by 2027.
• Macau PassflagshipStrategic or Co-development Partner · 27 March 2026Tripartite strategic cooperation to accelerate digital transformation of Macao's cultural-tourism sector. The partnership launched the world's first citywide Flying Street View feature and the Macao Authentic Delicacies Ranking covering 985 merchants, targeting Macao's record 40 million visitor arrivals.
• Sands ChinaflagshipGTM or Marketing Partner · 27 March 2026First integrated resort operator in Macao to form deep partnership with Amap. Partnership supports tourism initiatives, digital merchant tools, and tourism infrastructure integration for Macao's cultural-tourism sector.
• DiDi GlobalminorChannel Partner/ Reseller/ Distributor · 10 March 2026Amap operates open platform for ride-hailing services, competing with DiDi while also integrating DiDi services. Dida's carpool model faces competition from open platforms operated by Baidu and Amap.
• Hong Kong Taxi FleetsminorChannel Partner/ Reseller/ Distributor · 24 February 2026Taxi fleets in Hong Kong negotiating partnerships with Amap and DiDi after failing to meet licensing targets. Amap's ride-hailing platform being considered as alternative to traditional taxi licensing.
• Qwen AI (Alibaba)coreOEM/ Whitelabel/ Licensing Partner · 18 December 2025Amap integrated into Alibaba's Qwen AI app to enhance real-world service capabilities, enabling Qwen users to access real-time traffic data and points of interest for travel and lifestyle requests.
• HERE TechnologiescoreStrategic or Co-development Partner · 3 November 2025Strategic alliance to co-develop AI-driven navigation and digital cockpit solutions for Chinese automakers expanding globally. The partnership combines HERE's global AI mapmaking with Amap's China automotive solutions to support the rollout of software-defined vehicles worldwide, setting new standards for connected intelligent mobility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Asphalt Pavement Association (NAPA): NAPA is the largest US trade association for the asphalt pavement industry, covering producers, contractors, and material suppliers. It overlaps with AMAP's paving-focused members and is cross-promoted on AMAP's events calendar.
• Asphalt Institute: The Asphalt Institute is an international trade association focused on asphalt binder performance, specifications, and education. It serves a closely overlapping membership of binder producers and specifiers alongside AMAP.
• Asphalt Emulsion Manufacturers Association (AEMA): AEMA is the US trade association for asphalt emulsion manufacturers, whose member base substantially overlaps with AMAP's binder and additive producer members. Both organizations work on specifications and education for asphalt-related products.
• Asphalt Roofing Manufacturers Association (ARMA): ARMA represents manufacturers of asphalt roofing products and is cross-promoted in AMAP's events calendar. AMAP has recently expanded into roofing white papers, making ARMA a directly adjacent peer association.
• International Slurry Surfacing Association (ISSA): ISSA serves contractors, agencies, and material suppliers for slurry seal, micro surfacing, and related pavement preservation treatments. Its member companies often also participate in AMAP events around modified asphalt applications.
• Pavement Preservation & Recycling Alliance (PPRA): PPRA is an alliance promoting pavement preservation and recycling practices, overlapping with AMAP's educational mission and cross-promoted on AMAP's events calendar.

Broad incumbents

• National Roofing Contractors Association (NRCA): NRCA is the larger US trade association for the roofing industry as a whole. AMAP's recent roofing white paper activity places it adjacent to NRCA's broader roofing contractor and manufacturer member base.

Regional players

• Asphalt Contractors Association of Florida (ACAF): ACAF is a regional asphalt paving contractors association in Florida. It is listed as an AMAP sponsor and represents a regional counterpart to AMAP's national modified-asphalt focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/AMAP_news
• LinkedInlinkedin.com/company/association-of-modified-asphalt-producers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAP