Raseedi

Name

Raseedi

Legal name

Raseedi LLC

Website

https://raseediapp.com

Company type

Private

Founded year

2018

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Fintech / Mobile Financial Services

NAICS

Activities Related to Credit Intermediation (5223), Software Publishers (5132)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Consumer fintech app
• Mobile nano lending
• Smart dialer services
• Digital bill payments
• Underbanked financial inclusion

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Lending/Loan Origination: Revenue generated from nano loans up to 3,000 EGP with 1-3 month tenure terms. Loans are disbursed through RaseediKash powered by Kashat, licensed by FRA. Users pass internal credit scoring process to access instant cash loans deposited into mobile wallets.
2. Payment Processing: Revenue from online top-up and bill payments. Users collect cashback points on every payment made through RaseediPay. 30% of dialer users convert to payment services.
3. Telecom Optimization: Free calls to Raseedi members within the user's circle, with savings from automatically selecting the cheapest SIM for calls. Revenue derived from user engagement and upselling to financial services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Raseedi operates a free Android fintech app that combines a smart dual-SIM dialer with automatic tariff optimization, a mobile payment and loyalty points platform (RaseediPay), and instant nano loans up to 3,000 EGP (RaseediKash, powered by FRA-regulated Kashat). The app is built for Egypt's underbanked population, enabling users without prior credit history to access cheap calls, bill payments, recharges, and short-term cash loans through a fully digital onboarding and credit scoring process.

Product overview

Raseedi is a Cairo-based fintech company founded in 2018 that serves Egypt's underbanked masses through a unified Android mobile app. The core Raseedi App combines a smart dialer for cheaper calls, tariff optimization, bill payments, and recharge services with a loyalty points system. Through its acquired subsidiary Kashat/Pharos Microfinance, Raseedi offers RaseediKash instant nano loans up to 3,000 EGP using its proprietary credit scoring algorithm. The company is developing Raseedi Businesses as a B2B platform for service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Raseedi App A daily fintech Android app for Egypt's underbanked population, offering free calls between Raseedi members, automatic cheapest-SIM selection for dual-SIM users, a built-in directory of 200,000+ businesses, Caller ID for 100M+ numbers, online top-up and bill payments with cashback, and access to instant nano loans. Available free on the Google Play Store.
• RaseediKash Instant cash loan product inside the Raseedi app, powered by FRA-regulated Kashat (license number 10 for 2019). Offers nano loans up to 3,000 EGP with 1–3 month tenures, zero documents, and disbursement into mobile wallets in under five minutes.
• Kashat Nano-lending mobile application acquired by Raseedi, regulated by the Egyptian Financial Regulatory Authority (FRA), offering instant short-term cash loans deposited into mobile wallets. Operates as Raseedi's wholly owned lending subsidiary.
• Pharos Microfinance S.A.E FRA-licensed fintech player in the Egyptian nano lending industry, operating as the wholly owned lending subsidiary of Kashat within the Raseedi group. Provides instant short-term nano loans up to 3,000 EGP with 1–3 month tenure, targeted at underbanked individuals and solo/nano business owners.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• KashatflagshipStrategic or Co-development PartnerAcquired Kashat, a nano-finance provider regulated by FRA. Kashat owns Pharos Microfinance S.A.E. This acquisition enables Raseedi to offer instant nano loans up to 3,000 EGP through a fully digital process. The combined entity becomes Egypt's only financial service provider offering nano loans at scale.
• Pharos Microfinance S.A.EflagshipStrategic or Co-development PartnerFRA-licensed nano lending subsidiary of Kashat, now part of Raseedi's ecosystem. Offers instant short-term cash loans up to 3,000 EGP with 1-3 month tenure through mobile wallet disbursement.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fawry: Listed Egyptian digital payments platform with the largest bill-payment and recharge network in the country. Direct competitor to RaseediPay on top-up and bill payments, and a key distribution incumbent for any underbanked fintech.
• Khazna: Egyptian fintech providing nano and salary-advance loans to underbanked users via a mobile app. Directly comparable to RaseediKash on credit product, ticket size, and target segment.
• Tala: Global emerging-market lending app using alternative data to underwrite underbanked consumers. Comparable to RaseediKash on credit-scoring approach and target customer, and a useful template for cross-market expansion.
• Telda: Egyptian consumer digital bank/fintech app targeting young, mass-market users with payments and cards. Comparable consumer fintech app with similar Egypt-only, mobile-first go-to-market.
• Branch International: Lending app for emerging markets using behavioral data to score underbanked users. Closely comparable to Raseedi on data-driven nano-lending for thin-file consumers, and a relevant benchmark for the credit-scoring architecture.
• Lucky: Egyptian consumer lending app offering nano and small-ticket loans. Direct comparison to RaseediKash on loan size, target segment, and digital eKYC onboarding.
• MoneyFellows: Egyptian fintech digitizing community saving circles (ROSCAs) for underbanked users. Comparable on Egypt-only focus, underbanked target, and community-driven growth, though on the savings side rather than lending.
• valU: Egyptian BNPL and consumer finance app from EFG Finance Holding. Comparable as a regulated consumer fintech app extending credit to underbanked Egyptians, though with a higher-ticket BNPL product rather than nano loans.
• MNT-Halan: Egypt's largest fintech super-app offering payments, consumer lending, and SME finance. Closely comparable to Raseedi's combined wallet + nano-loan + payments stack and the most credible benchmark for what a scaled Egyptian daily fintech can become.

Broad incumbents

• Vodafone Cash: Mobile money service from Vodafone Egypt providing payments, transfers, and microcredit to mass-market users. Competes with RaseediPay for everyday payments and with RaseediKash for small loans, with a much larger balance sheet and existing telco subscriber base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raseedi