Wellntel
Wellntel builds non-invasive acoustic groundwater-level sensors and a cloud analytics platform, selling hardware plus subscriptions to water agencies, utilities, and agricultural operations across 12+ U.S. states.
- Company typePrivate
- Founded2016
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wellntel does
Wellntel, Inc. is a privately held Milwaukee-based water-technology company that builds a non-invasive groundwater monitoring system centered on its patented acoustic sensor (Wellntel ST), which measures water levels inside existing pump wells without physical contact or instrument drift, achieving 0.1 ft precision across depths of 5-750 feet. The company packages this sensor with a long-range telemetry gateway (WaterGate) and a cloud-based Analytics Dashboard that consolidates real-time levels, flow, quality, and precipitation data alongside public USGS, NOAA, and state datasets, with API access for downstream regulatory and analytical workflows. A free public-facing dashboard, WaterDrop, extends the data ecosystem to non-subscribers.
Wellntel generates revenue through three streams: hardware sales of sensors and gateways, recurring subscription fees for the Analytics Dashboard (with a paid Curator plan enabling data submission via API), and professional services for installation and ongoing field support. The go-to-market is consultative enterprise field sales targeting three primary verticals: water agencies (groundwater conservation districts, state geological bureaus, county water conservation districts), water utilities, and agricultural operations (dairies, vineyards, crop growers), with secondary outreach to water industry consultants. Named customers include the New Mexico Bureau of Geology & Mineral Resources, Comal Trinity Groundwater Conservation District (TX), Yolo County Flood Control & Water Conservation District (CA), Village of Richfield (WI), St. Francis Winery & Vineyard, and Brown County Dairy Farm. Acquisition relies on a 'Book a Free Demo' funnel, an extensive content and webinar library, and active participation in groundwater industry conferences rather than paid advertising.
The company was co-founded in 2016 by Marian Singer (CEO) and Nick Hayes (CTO), with the leadership team drawing scientific credibility from VP of Hydrology Chuck Dunning (21-year USGS veteran). Cumulative disclosed funding is approximately $1.74M across four rounds between 2014 and 2019, with investors including Evergreen Climate Innovations and SVG Ventures. As of 2026, Wellntel supports more than 50 organizations monitoring over 1,000 wells across 12+ U.S. states, though no external revenue, valuation, or recent funding data has been disclosed.
Wellntel firmographics
Firmographics- Name
- Wellntel
- Legal name
- Wellntel, Inc.
- Website
- https://wellntel.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wellntel builds non-invasive acoustic groundwater-level sensors and a cloud analytics platform, selling hardware plus subscriptions to water agencies, utilities, and agricultural operations across 12+ U.S. states.
- Ownership category
- akta.pro rank
Wellntel industry classification
Industry- Product category
- Groundwater Monitoring Systems
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Water, Sewage and Other Systems (2213)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Water Supply (4941)
- akta.pro primary industry
- Groundwater Monitoring & Well Sampling (Monitoring Wells, Plumes) (EUAHACAE)
- akta.pro secondary industries
- Groundwater Monitoring Networks (Well Design, Installation & Sampling Programs) (EUAHAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
Keywords
Where Wellntel is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellntel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware (Sensors and Gateways): Sale of Wellntel ST sensors and telemetry gateways for groundwater monitoring installation. Hardware forms the physical infrastructure of the monitoring system.
- Analytics Dashboard Subscription: Recurring subscription for cloud-based analytics platform providing real-time data visualization, alerts, reporting, and API access. Subscribers can integrate public data sources alongside their own monitoring networks.
- Installation and Support Services: Professional installation services for sensor deployment and ongoing technical support. Field Manager and team provide installation and customer support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | WaterDrop Basic - Free public access |
| Subscription | Monthly | Curator Plan |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Wellntel product offering
Product offeringCore offering
Wellntel builds an end-to-end groundwater monitoring system that transforms existing submersible pump wells into real-time monitoring points using proprietary non-invasive acoustic sensors (Wellntel ST), pairs them with a sensor-agnostic telemetry gateway (WaterGate), and consolidates the data in a cloud-based analytics platform (Analytics Dashboard). The offering is sold as integrated hardware + cloud subscription + installation services to water agencies, utilities, and agricultural operators across the United States.
Product overview
Wellntel offers a unified product ecosystem centered on the Wellntel Water Management System (WMS), which integrates the Wellntel ST sensor hardware, WaterGate telemetry gateway, Analytics Dashboard (AD) cloud platform, and WaterDrop public dashboard. The Wellntel ST serves as the core non-invasive acoustic sensor for measuring groundwater levels in existing wells. The WaterGate acts as an add-on module enabling sensor-agnostic connectivity for third-party instruments. The Analytics Dashboard provides the main software interface for data visualization, alerts, and reporting. WaterDrop is a free public-facing companion product that extends access to groundwater data to general users without requiring a subscription.
Differentiator
Problem solved
Functional benefit
Brands
- Wellntel ST: The core acoustic sensor system for non-invasive groundwater level monitoring, transforming submersible pump wells into real-time monitoring points.
- Wellntel Analytics Dashboard (AD)
- WaterGate
- WaterDrop
Products and services
- Wellntel ST (Standard Telemetry) Sensor Highly accurate, non-invasive, telemetry-enabled water and groundwater-level monitoring sensor that uses digitally controlled acoustic signals to measure water levels without physical contact. Installs on standard NPT ports on existing wells, supports 5-750 ft depth range and 2-18 inch casings, and maintains 0.1 ft accuracy without instrument drift. Sold to water agencies, utilities, and agricultural operators.
- WaterGate Telemetry Gateway Sensor-agnostic telemetry gateway that connects to transducers, flow meters, and water-quality sondes using pulse, 4-20mA, or RS-485 Modbus protocols; pre-processes, organizes, and securely transmits field data to the Wellntel cloud via Ethernet or cellular. Targets customers who need to integrate third-party instruments alongside Wellntel sensors.
- Wellntel Analytics Dashboard (AD) Cloud-based subscription platform providing real-time water network visualization, trend analysis, automated alerts, custom reporting, and API access; consolidates water levels, flow, quality, and precipitation data into a central time-series database and integrates public data sources. Sold to water agencies, utilities, agricultural operators, and consultants as a recurring subscription.
- WaterDrop Public Dashboard Free, public-facing dashboard that allows users to explore water data anywhere in the U.S., tracking rainfall, streamflow, groundwater levels, and gradients by assembling NOAA NCDC weather, USGS NWIS and stream gauge, and state database data. Offered as a freemium entry point with no login required for the Basic version; Curator/Network Sponsor plans enable data submission.
- Wellntel Installation and Support Services Professional installation services for sensor and gateway deployment, plus ongoing technical and customer support delivered by Wellntel's Field Manager and operations team. Sold alongside hardware and subscription purchases to ensure successful deployment.
Quantifiable outcome
- 97% confidence in water resource planning achieved by Village of Richfield for sustainable community growth
- +2 more outcomes
Companies that use Wellntel
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Wellntel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Wellntel partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wellntel competitors and assessment
Company assessmentDirect peers
- Solinst: Solinst is a direct peer in groundwater level and quality monitoring, offering water level dataloggers, telemetry systems, and sampling instruments widely used by the same agencies, consultants, and researchers that Wellntel targets.
- OTT HydroMet: OTT HydroMet (a Veralto/formerly Danaher-aligned business) makes groundwater and surface water monitoring instruments including level sensors, dataloggers, and telemetry — directly comparable to Wellntel's hardware and analytics platform.
- In-Situ Inc. In-Situ manufactures water level, water quality, and telemetry instrumentation for groundwater and surface water monitoring, serving the same environmental, municipal, and agricultural buyers as Wellntel.
- Stevens Water Monitoring Systems: Stevens provides water level sensors, data loggers, and telemetry for hydrological and environmental monitoring — overlapping with Wellntel's acoustic sensor and remote monitoring use cases.
Broad incumbents
- YSI (Xylem): YSI, a Xylem brand, supplies water quality and level instruments plus telemetry across municipal, environmental, and industrial markets — a much larger incumbent with overlapping groundwater monitoring offerings.
- Hach (Veralto): Hach, part of Veralto, is a broad water analytics incumbent with sensors, telemetry, and software for drinking water, wastewater, and industrial water — overlapping Wellntel in the water utility segment.
- Campbell Scientific: Campbell Scientific builds rugged dataloggers, telemetry, and sensors used in hydrological and environmental monitoring networks — a comparable platform for agencies building or expanding groundwater monitoring.
- Trimble Water (Telog): Trimble Water's Telog and R1S products provide remote water/wastewater monitoring with telemetry and analytics for utilities, competing in the same enterprise buyer segment as Wellntel.
Emerging players
- METER Group: METER Group (formerly Decagon) makes soil moisture and environmental sensors used in agriculture and research, with adjacent (not identical) sensor and cloud analytics capabilities to Wellntel's stack.
- Aquaoso (now part of KISTERS): KISTERS' water data management platforms (including the Aquaoso and hydstra lines) aggregate hydrological and groundwater data for utilities and agencies — adjacent cloud-software peer to the Wellntel Analytics Dashboard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wellntel social profiles
Digital presenceWellntel compliance and trust
Trust signalCompliance1 record
Wellntel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellntel leadership team
Management profileNumber of profiles
Profiles8 records
Wellntel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellntel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellntel
What does Wellntel do?
Wellntel builds an end-to-end groundwater monitoring system that transforms existing submersible pump wells into real-time monitoring points using proprietary non-invasive acoustic sensors (Wellntel ST), pairs them with a sensor-agnostic telemetry gateway (WaterGate), and consolidates the data in a cloud-based analytics platform (Analytics Dashboard). The offering is sold as integrated hardware + cloud subscription + installation services to water agencies, utilities, and agricultural operators across the United States.
Is Wellntel a public or private company?
Wellntel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellntel founded?
Wellntel was founded in 2016. It employs 11 to 50 people.
Where is Wellntel based?
Wellntel is headquartered in Milwaukee, United States, in the North America region.
How does Wellntel make money?
Three revenue lines are on record. Hardware (Sensors and Gateways) is the primary driver. The others are analytics Dashboard Subscription and installation and Support Services.
Who are Wellntel's main competitors?
Direct peers on record are Solinst, OTT HydroMet, In-Situ Inc. and Stevens Water Monitoring Systems. Broad incumbents are YSI (Xylem), Hach (Veralto), Campbell Scientific and Trimble Water (Telog). Emerging players are METER Group and Aquaoso (now part of KISTERS).
Does Wellntel have an API?
Yes. Wellntel offers API access for both GET (data retrieval) and POST (data submission) operations. The GET API allows subscribers to access data from the platform including water levels, flow, quality, and precipitation data. The POST API requires either a Curator plan or Network Sponsor status and is used for submitting data to Wellntel databases. Data is transmitted via custom-formatted APIs and CSV downloads for flexible data integration and offline analysis. The platform supports data transmission via HTTPS to the Wellntel Water Data Cloud API. Developer documentation is at www.wellntel.com/knowledgebase/api-get-setup-instructions.
What industry is Wellntel in?
Wellntel's product category is Groundwater Monitoring Systems. Its primary akta.pro industry code is EUAHACAE, Groundwater Monitoring & Well Sampling (Monitoring Wells, Plumes), with a secondary code of EUAHAFAC, Groundwater Monitoring Networks (Well Design, Installation & Sampling Programs). Its NAICS code is 334514 and its SIC code is 3824.