Rhuna
Rhuna is a Romania-based blockchain payment infrastructure platform that provides a white-label stack — payments, ticketing, access control, NFC wristbands, and capital products — to live entertainment organizers, venues, and festivals globally. The platform is built on the Aptos blockchain and serves 165+ B2B clients processing $90M+ in transaction volume.
- Company typePrivate
- Founded2024
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rhuna does
Rhuna operates a blockchain-based white-label payment infrastructure platform serving live entertainment organizers, venues, festivals, and event producers globally. The platform unifies payments, ticketing, access control, marketing tools, and capital products into a single stack designed to replace the 4+ fragmented vendors that organizers typically piece together. Built on the Aptos blockchain, the platform features smart contract settlement with programmable splits, NFC wristband integration, real-time programmable payments, a unified wallet handling identity, payments, rewards, and access, and AI-powered access control. The company was co-founded by operators who ran UNTOLD festival (ranked #3 globally) and 500+ events over a decade, with CEO Sveatoslav Vizitiu leading the business alongside co-founder Bogdan Radulescu.
Rhuna's revenue model is multi-stream: transaction/GMV fees at a "low flat + % GMV" rate claimed to undercut traditional ticketing (8-30%) and Live Nation (10-25%); cashless wallet services within closed-loop event ecosystems; capital products including working capital credit lines for organizers sized to their confirmed calendar, BNPL for fans, and a yield fund for investors; and an artist booking network. Go-to-market is enterprise field sales targeting organizers globally through demo requests and consultation, augmented by an event-driven motion leveraging the founders' deep industry relationships. The platform is delivered as a fully white-labeled solution — clients receive their own branded app and web experience powered by Rhuna infrastructure, with named deployments at Untold, Proof of Talk, and Zamna.
Rhuna reports processing $90M+ in transaction volume across 165+ events and 2M+ users, though these figures represent gross transaction volume rather than company revenue. In October 2025, the company closed a $2 million seed round led by Aptos Labs with participation from Acc Ventures, CoinMarketCap, FunFair Ventures, Keyrock, Lémanique, NewTribe Capital, and X Ventures, with use of funds directed toward expanding stablecoin payment services in the entertainment industry. Headquartered in Bucharest, Romania, with 11-50 employees, Rhuna is a venture-backed private company targeting a global market spanning music festivals, concerts and tours, sports and arenas, theme parks, conferences, corporate and government events, and experience operators.
Rhuna firmographics
Firmographics- Name
- Rhuna
- Legal name
- Rhuna
- Website
- https://rhuna.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rhuna is a Romania-based blockchain payment infrastructure platform that provides a white-label stack — payments, ticketing, access control, NFC wristbands, and capital products — to live entertainment organizers, venues, and festivals globally. The platform is built on the Aptos blockchain and serves 165+ B2B clients processing $90M+ in transaction volume.
- Ownership category
- akta.pro rank
Rhuna industry classification
Industry- Product category
- Live Entertainment Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Amusement and Theme Parks (71311)
- SIC
- Finance Services (6199), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industries
- Payment Orchestration Platforms (FSAGABAA), Payment Orchestration Platforms (Multi-PSP Routing) (FSAMACAB), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where Rhuna is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Rhuna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction/GMV Fees: Low flat fee plus percentage of gross merchandise volume (GMV) processed through the platform. Competes directly with traditional ticketing platforms that charge 8-30% or Live Nation at 10-25%.
- Cashless Wallet Services: Revenue from closed-loop cashless wallet transactions where fans top up and spend within event ecosystems at food, merch, and VIP upgrades.
- Capital/Financing Products: Provides working capital and credit lines to venues, festivals, and event organizers sized to their confirmed calendar, repaid automatically from ticketing cashflow. Also offers BNPL for fans and yield fund products for investors.
- Artist Booking Network: Access to tier-1 artist network with distribution relationships to help organizers book headliners, creating a value-add revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Low flat + percentage of GMV for ticketing fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Rhuna product offering
Product offeringCore offering
Rhuna provides a unified, white-label payment infrastructure platform for live entertainment organizers, replacing fragmented payment, ticketing, access control, and data systems. Built on the Aptos blockchain, it delivers smart contract settlement, NFC wristband-enabled cashless payments, real-time programmable payment rails, and a unified wallet that supports identity, payments, and rewards across multiple events globally. The platform is sold to festivals, venues, concerts, sports arenas, theme parks, conferences, and experience operators as a single integrated stack.
Product overview
Rhuna is a unified white-label payment infrastructure platform for live entertainment, combining multiple products into a single integrated stack. The core platform (Rhuna Payments/Rhuna Admin) provides payments, ticketing, access control, and data & loyalty capabilities. Supporting modules include Smart Contract Settlement for on-chain revenue tokenization, Payment & Credit Card for fiat/crypto processing, Instant Settlement for real-time payments, Festival Currency & Top-Up with NFC wristbands, On-Ramp/Off-Ramp for Web2-Web3 bridging, Unified Wallet for cross-event identity and payments, and Cross-Event Payments for multi-currency global support. The Rhuna Pass & Credit Card provides universal identity for live experiences, while the White-Label Platform enables fully branded client deployments. The platform serves music festivals, concerts, sports arenas, theme parks, conferences, corporate events, and experience operators.
Differentiator
Problem solved
Functional benefit
Brands
- Rhuna Pass: Universal identity card for live experiences providing payment, credit card, cross-event check-in, loyalty, membership, transportation, and subscription access.
- Rhuna Payments
Products and services
- Rhuna Payments White-label payment infrastructure platform for live entertainment events, providing unified payments, ticketing, access control, and data analytics for event organizers, venues, and festivals.
- Rhuna Admin Centralized dashboard for event organizers to monitor real-time revenue, active wallets, transaction speeds, and settlement data across their events.
- Rhuna Pass & Credit Card Universal identity card for live experiences providing payment, credit card, cross-event check-in, loyalty, membership, transportation, and subscription access for entertainment attendees.
- White-Label Platform Fully branded app and web experience for enterprise clients where each customer receives their own branded interface while the underlying technology infrastructure is Rhuna.
Quantifiable outcome
- 65% cost reduction in first event for most clients
- +4 more outcomes
Companies that use Rhuna
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
Rhuna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
Rhuna partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Rhuna competitors and assessment
Company assessmentDirect peers
- AXS (AEG): AXS is one of the largest integrated ticketing, access control, and cashless payment providers for live entertainment globally, formed through the merger of AEG's ticketing and Intellitix's RFID/cashless technology. It directly competes with Rhuna's unified stack across concerts, festivals, and sports.
- DICE: DICE is a mobile-first ticketing and event discovery platform for live music and festivals, with strong positions in the UK, Europe, and US. It targets the same primary customer (live entertainment organizers and venues) and competes on low fees, fan data, and an integrated event experience similar to Rhuna's value proposition.
- Shotgun: Shotgun is a ticketing and event platform purpose-built for electronic music events, festivals, and clubs, with cashless payment and fan engagement features. It targets the same nightlife and festival organizer segment as Rhuna and competes on lower fees and integrated payment rails.
- See Tickets: See Tickets is an established European ticketing and event technology provider serving festivals, concerts, and venues with integrated payment, access control, and white-label offerings. It directly competes with Rhuna for mid-sized European festival and promoter clients.
- Festicket: Festicket is a festival-focused travel and ticketing platform bundling tickets, accommodation, and on-site experiences for music festival attendees. It targets the same festival vertical as Rhuna and offers adjacent white-label ticketing and event services to organizers.
- Raptor Technologies (cashless events): Raptor is a Nordic cashless payment and RFID wristband provider for festivals and large events, enabling top-ups, vendor settlement, and access control. It is one of the closest functional analogues to Rhuna's NFC wristband-based cashless ecosystem, particularly in the European festival market.
- Pollen: Pollen is a premium experience and festival travel platform offering installment-based ticketing, hospitality bundles, and white-label event experiences. It competes with Rhuna on festival ticketing, BNPL-style financing for fans, and organizer white-label deployments.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant global ticketing and live event platform, owned by Live Nation Entertainment, and charges the 10-25% take rate Rhuna positions against. While it is much broader than Rhuna (primary ticketing + resale + marketing), it is the central incumbent competitor Rhuna explicitly benchmarks against.
- Eventbrite: Eventbrite is a large publicly-listed event ticketing and management platform serving concerts, festivals, and conferences. While primarily a self-serve ticketing SaaS rather than a cashless payment rail, it overlaps directly with Rhuna's ticketing, access control, and analytics offerings for live experiences.
Others
- Triple-A: Triple-A is a crypto payment gateway enabling merchants to accept stablecoins and cryptocurrencies with fiat settlement. It is an adjacent enabling player rather than a direct competitor, but its on-ramp/off-ramp and fiat-crypto settlement capabilities overlap with Rhuna's payment infrastructure layer.
Market position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rhuna social profiles
Digital presenceRhuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhuna leadership team
Management profileNumber of profiles
Profiles2 records
Rhuna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhuna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhuna
What does Rhuna do?
Rhuna provides a unified, white-label payment infrastructure platform for live entertainment organizers, replacing fragmented payment, ticketing, access control, and data systems. Built on the Aptos blockchain, it delivers smart contract settlement, NFC wristband-enabled cashless payments, real-time programmable payment rails, and a unified wallet that supports identity, payments, and rewards across multiple events globally. The platform is sold to festivals, venues, concerts, sports arenas, theme parks, conferences, and experience operators as a single integrated stack.
Is Rhuna a public or private company?
Rhuna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rhuna founded?
Rhuna was founded in 2024. It employs 1 to 10 people.
Where is Rhuna based?
Rhuna is headquartered in Bucharest, Romania, in the Europe region.
How does Rhuna make money?
Four revenue lines are on record. Transaction/GMV Fees are the primary driver. The others are cashless Wallet Services, capital/Financing Products and artist Booking Network.
Who are Rhuna's main competitors?
Direct peers on record are AXS (AEG), DICE, Shotgun, See Tickets, Festicket, Raptor Technologies (cashless events) and Pollen. Broad incumbents are Ticketmaster (Live Nation Entertainment) and Eventbrite. Triple-A is listed as an others.
Does Rhuna have an API?
No public API is recorded for Rhuna.
What industry is Rhuna in?
Rhuna's product category is Live Entertainment Payment Infrastructure. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of FSAGABAA, Payment Orchestration Platforms. Its NAICS code is 522320 and its SIC code is 6199.