Blostem
Blostem is a Delhi-based B2B banking infrastructure platform that provides fintechs in India with a unified API and SDK to embed multi-bank Fixed Deposits and Recurring Deposits, serving 30+ distribution partners including Zerodha, JioFinance, and MobiKwik across 10+ bank and NBFC issuers.
- Company typePrivate
- Founded2021
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blostem does
Blostem (BLOSTEM FinTech Private Limited) is a Delhi-based B2B banking infrastructure company founded in October 2021 that operates a unified API and SDK layer enabling Indian fintech platforms to embed retail banking deposit products without building per-bank integrations. The platform connects 30+ fintech distribution partners — including Zerodha, JioFinance, MobiKwik (140M+ users), Jupiter, Upstox, Tide, GoldenPi, and Aditya Birla Capital Digital — with 10+ bank and NBFC issuers, among them Suryoday SFB, Unity SFB, Utkarsh SFB, Shivalik SFB, Bajaj Finance, Mahindra Finance, and Shriram Finance. Core products are white-label Fixed Deposits (up to 8.3% p.a., DICGC insured) and Recurring Deposits (UPI Autopay-enabled, up to 8.5% p.a.), with a public FD Rates API covering 50+ banks. The technical architecture follows a three-layer adapter pattern (Partner SDK → Orchestration Engine → Bank Adapters), with built-in KYC (PAN, Aadhaar eKYC, VKYC, CKYC), multi-gateway payment orchestration across 7+ gateways, regulatory compliance under RBI and NPCI Technical Service Provider frameworks, and full white-label theming via 102+ CMS design tokens. Go-live is typically under 7 days versus an estimated 9-12 months per bank for in-house integration.
The company's revenue model combines transaction/trail commissions (₹50-200 per FD booking plus 5-25 bps annualized on AUM) shared with distribution partners, with zero upfront cost to fintech platforms, and negotiated Technical Service Provider fees for enterprise-grade partners such as JioFinance. Blostem is ISO 27001 certified, VAPT and source-code audited, and compliant with India's DPDP Act and GDPR best practices. The company raised ₹4 crore in seed funding in June 2025 led by AC Ventures (with MobiKwik and Kapil Bharti), followed by an undisclosed Pre-Series A in November 2025 led by Rainmatter (Zerodha's investment arm) for a 9% equity stake. Capital is being directed toward distribution expansion, deeper bank partnerships, FD-backed credit cards, and new product verticals including UPI Credit Line and Bonds. The company also operates a Blostem AI Lab with named AI Employees (ARIA, NEXUS, SENTINEL, SPARK) and an Insights analytics platform, positioning AI-enabled tooling as an emerging secondary capability alongside the core infrastructure business.
Blostem firmographics
Firmographics- Name
- Blostem
- Legal name
- BLOSTEM FinTech Private Limited
- Website
- https://blostem.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blostem is a Delhi-based B2B banking infrastructure platform that provides fintechs in India with a unified API and SDK to embed multi-bank Fixed Deposits and Recurring Deposits, serving 30+ distribution partners including Zerodha, JioFinance, and MobiKwik across 10+ bank and NBFC issuers.
- Ownership category
- akta.pro rank
Blostem industry classification
Industry- Product category
- Banking Infrastructure (Embedded Finance)
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Blostem is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Blostem business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- FD & RD Distribution — Transaction/Trail Commission: Blostem operates a marketplace commission model where fintech platforms embed the SDK and earn revenue share when users book Fixed Deposits or Recurring Deposits. Partners receive per-booking commissions (Rs 50-200 per FD) plus trail commissions (5-25 bps annualized on AUM). Blostem retains a share of this commission as its platform fee. Zero upfront cost to partners; revenue share model with no minimum commitment. Revenue flows from day one of go-live.
- Platform / Technical Service Fees: As a Technical Service Provider (TSP) for platforms like JioFinance, Blostem earns fees for providing the infrastructure layer powering multi-bank FD marketplaces. These arrangements involve commercial agreements with enterprise distribution partners who embed Blostem's technology stack.
- UPI Credit Line & Bonds (Planned): Blostem has announced plans to expand beyond FDs and RDs into UPI Credit Line and Bonds products, following the same single-integration, multi-issuer infrastructure model. These new product verticals are in development as of early 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Revenue Share Model — Zero Upfront Cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Blostem product offering
Product offeringCore offering
Blostem provides a unified banking infrastructure platform consisting of an FD/RD SDK and REST API that enables Indian fintech platforms to embed Fixed Deposits and Recurring Deposits from 10+ banks and NBFCs through a single integration. The platform handles KYC orchestration, multi-gateway payment routing, RBI/NPCI regulatory compliance, and white-label theming, allowing partners to go live in 7 days rather than the 9-12 months required for in-house bank integration.
Product overview
Blostem is a B2B banking infrastructure platform providing a unified API and SDK that enables fintechs and financial institutions across India to embed retail banking products directly into their apps without building backend infrastructure from scratch. The core offering consists of Fixed Deposits (up to 8.3% p.a., DICGC insured, white-label) and Recurring Deposits (UPI Autopay enabled, up to 8.5% p.a.) distributed through a single SDK integration covering 10+ bank and NBFC issuers including Suryoday SFB, Unity SFB, Utkarsh SFB, Shivalik SFB, Bajaj Finance, Mahindra Finance, and Shriram Finance. The FD Rates API provides programmatic access to rates from 50+ banks for building rate comparison and advisory tools. All products include built-in compliance (RBI KYC Master Direction, PAN/Aadhaar/VKYC/CKYC, consent management, TDS), payment orchestration across 7+ gateways, and zero-code white-label theming via CMS with 102+ design tokens. The platform is ISO 27001 certified, VAPT certified, and operates as an RBI/NPCI Technical Service Provider. Partners include Zerodha, Jio, MobiKwik, Jupiter, and Upstox.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Deposits (FD SDK) White-label Fixed Deposit distribution platform that enables fintechs to offer multi-bank FD products (rates up to 8.3% p.a., DICGC insured up to Rs 5 lakh) via a single SDK integration covering 10+ bank and NBFC issuers. Includes KYC (PAN, Aadhaar eKYC, VKYC, CKYC), payment processing, and post-booking portfolio management with white-label theming. Targets fintech platforms such as stock brokers, neobanks, and payments apps.
- Recurring Deposits Automated Recurring Deposit distribution platform powered by UPI Autopay for monthly deductions. Supports multi-bank RD options up to 8.5% p.a., flexible tenures from 6 months to 10 years, minimum monthly deposits from Rs 500, with the same white-label and compliance infrastructure as Fixed Deposits.
- FD Rates API REST API providing real-time Fixed Deposit interest rates from 50+ Indian banks, Small Finance Banks, and NBFCs with daily updates at 9 AM IST. Supports rate comparison, tenure-wise rate slabs, FD maturity calculation, and bank metadata. Includes 100 requests/minute rate limit, X-API-Key authentication, and webhook support for booking and rate-change notifications.
Quantifiable outcome
- 7 days from SDK install to production go-live (vs 9-12 months for in-house bank integration)
- +5 more outcomes
Companies that use Blostem
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Blostem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature7 records
Blostem partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Jio Financial Services (JioFinance)coreJio Financial Services launched a fixed deposit marketplace on its JioFinance app powered by Blostem Fintech Private Limited as a Business Correspondent and Technical Service Provider. The partnership gives Blostem access to Jio's massive subscriber base. The platform aggregates FDs from six partners (Unity SFB, Suryoday SFB, Utkarsh SFB, Bajaj Finance, Shriram Finance, Mahindra Finance) with rates up to 8.15% p.a.
- Unity Small Finance BankcoreUnity Small Finance Bank is a Blostem bank issuer partner, offering Fixed Deposits through the Blostem platform with rates up to 9.0% p.a. (senior). Unity SFB is a joint venture with Centrum Group.
- Suryoday Small Finance BankcoreSuryoday Small Finance Bank is a Blostem bank issuer partner offering Fixed Deposits through the platform with competitive rates. Suryoday SFB is one of the highest-rate issuers on Blostem's network (up to 9.1% for seniors on select tenures).
- Utkarsh Small Finance BankcoreUtkarsh Small Finance Bank is a Blostem bank issuer partner. FD products from Utkarsh SFB are available on Zerodha's Coin platform and other Blostem distribution partners.
- Shivalik Small Finance BankcoreShivalik Small Finance Bank is a Blostem bank issuer partner. Shivalik SFB FDs are distributed through Blostem's network of 30+ fintech platforms.
- Bajaj FinancecoreBajaj Finance is an NBFC issuer partner on the Blostem platform, offering Fixed Deposits with competitive rates. Bajaj Finance FDs are distributed through JioFinance and other Blostem partners. Unlike bank FDs, Bajaj Finance FDs are not DICGC-insured.
- Mahindra FinancecoreMahindra Finance is an NBFC issuer partner on the Blostem platform, offering Fixed Deposits distributed through Blostem's partner network including JioFinance.
- Shriram FinancecoreShriram Finance is an NBFC issuer partner on the Blostem platform. Shriram Finance FDs are available on Blostem-powered platforms (e.g., GoldenPi) with competitive rates and flexible tenures.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blostem competitors and assessment
Company assessmentBroad incumbents
- Razorpay: Razorpay is India's largest payments gateway and offers Rize for banking-as-a-service, covering current accounts, payouts, and lending APIs. As a broad incumbent with embedded finance ambitions, it competes with Blostem on adjacent infrastructure layers.
- Cashfree Payments: Cashfree is a leading Indian payments and banking infrastructure provider serving thousands of businesses with payout, collection, and verification APIs. As a broader fintech incumbent, it overlaps with parts of Blostem's payment orchestration stack.
Emerging players
- FinBox: FinBox is an Indian embedded finance platform focused on credit and banking infrastructure for digital lenders. It is an emerging competitor in adjacent BaaS verticals where Blostem is expanding (FD-backed credit, UPI Credit Line).
Direct peers
- Setu: Setu is an Indian BaaS platform offering deposits, payments, investments, and insurance via APIs to fintechs. It is the closest direct competitor to Blostem, targeting the same bank-distribution infrastructure use case for digital platforms.
- Decentro: Decentro provides Indian banking API infrastructure covering accounts, payments, KYC, and lending. It directly competes with Blostem in the embedded banking infrastructure layer for fintech platforms, though with broader product scope beyond deposits.
- Lenco (now part of Jupiter): Lenco was an Indian embedded banking and fintech infrastructure API platform that overlapped directly with Blostem's deposit and account aggregation offerings before being acquired by Jupiter. It serves as a benchmark for the BaaS-for-fintech category in India.
Others
- Plaid: Plaid is a global leader in financial data connectivity and embedded banking infrastructure, comparable as a business model benchmark for B2B banking APIs. It operates in the US/UK/EU rather than India, so it serves as an international reference point rather than a direct competitor.
- Stripe Treasury: Stripe Treasury is Stripe's embedded financial accounts product letting platforms offer banking accounts, FDs, and treasury services. It is the international benchmark for embedded deposit infrastructure as a service and is closely analogous in business model to Blostem.
- Treasury Prime: Treasury Prime is a US-based banking-as-a-service API platform connecting fintechs to a network of sponsor banks for accounts, cards, and payments. It is a structural analogue to Blostem's TSP-to-bank orchestration model, though focused exclusively on the US.
- Unit.co: Unit.co is a US-based BaaS platform enabling fintechs to embed FDIC-insured accounts, cards, and lending. It is internationally comparable to Blostem in business model and customer profile (digital platforms embedding banking products) though focused on the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Blostem social profiles
Digital presenceBlostem compliance and trust
Trust signalCompliance9 records
Blostem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blostem leadership team
Management profileNumber of profiles
Profiles5 records
Blostem funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blostem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blostem
What does Blostem do?
Blostem provides a unified banking infrastructure platform consisting of an FD/RD SDK and REST API that enables Indian fintech platforms to embed Fixed Deposits and Recurring Deposits from 10+ banks and NBFCs through a single integration. The platform handles KYC orchestration, multi-gateway payment routing, RBI/NPCI regulatory compliance, and white-label theming, allowing partners to go live in 7 days rather than the 9-12 months required for in-house bank integration.
Is Blostem a public or private company?
Blostem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blostem founded?
Blostem was founded in 2021. It employs 11 to 50 people.
Where is Blostem based?
Blostem is headquartered in Delhi, India, in the Asia region.
How does Blostem make money?
Three revenue lines are on record. FD & RD Distribution — Transaction/Trail Commission is the primary driver. The others are platform / Technical Service Fees and UPI Credit Line & Bonds (Planned).
Who are Blostem's main competitors?
Broad incumbents on record are Razorpay and Cashfree Payments. FinBox is listed as an emerging player. Direct peers are Setu, Decentro and Lenco (now part of Jupiter). Others are Plaid, Stripe Treasury, Treasury Prime and Unit.co.
Does Blostem have an API?
Yes. The FD Rates API provides programmatic access to Fixed Deposit interest rates across India's banking ecosystem — covering 50+ banks including Scheduled Commercial Banks, Small Finance Banks, and NBFCs — with real-time rates updated daily at 9 AM IST. Supports rate comparison, FD maturity calculation, and bank metadata endpoints. Authentication via X-API-Key header; rate limit of 100 requests per minute per API key. Webhook support for real-time booking status updates and rate change notifications. Blostem also provides a unified FD SDK enabling fintechs to embed Fixed Deposits, Recurring Deposits, and other banking products into apps via a single integration covering 10+ bank partners. Developer documentation is at blostem.com/docs/api.
What industry is Blostem in?
Blostem's product category is Banking Infrastructure (Embedded Finance). Its primary akta.pro industry code is FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure. Its NAICS code is 522320 and its SIC code is 6199.