What Gramiyaa does

Gramiyaa (legally Foodsolve Private Limited) is an India-based direct-to-consumer producer of wood cold-pressed cooking oils, headquartered in Bengaluru (Koramangala) with manufacturing at the Gramiyaa Mill established in 2016–2017 in Tiruchirappalli, Tamil Nadu. The company manufactures and sells five core cold-pressed oils (groundnut, coconut, virgin coconut, sesame, mustard) plus single-origin extra virgin olive oil sourced from Chemlali olives in Tunisia. Its core production method uses traditional wood cold-pressing (Kachi Ghani) followed by multi-layer cotton cloth filtration (25–30 layers of 350 GSM cotton) and 2–3 days of natural sedimentation, with finished oils packed in oxygen-free opaque cartons to preserve freshness without preservatives. Every batch is independently lab-tested and traceable via a dedicated portal at trace.gramiyaa.com.

Gramiyaa operates a hybrid distribution model spanning its Shopify-powered direct website (gramiyaa.com), major Indian e-commerce and quick-commerce platforms (Amazon, BigBasket, Blinkit, Zepto, Swiggy Instamart, AmazonNow), large-format retail (DMart Ready, Metro Cash & Carry, Lulu, Nature's Basket), more than 400 independent retail stores concentrated in Bengaluru, Hyderabad, Mumbai, and Chennai, and dedicated e-commerce storefronts for the US and UAE markets. Pricing follows a unit-pricing model with multi-pack discounts (Groundnut Oil 1L ₹385 sale vs. ₹490 MRP; Olive Oil 1L ₹1,199 vs. ₹2,300 MRP; Sampler Packs ₹690–₹990), and free shipping is offered above ₹200. Order fulfillment uses hyper-local warehouses in six Indian metros plus a Bangalore national hub operating with Shadowfax logistics.

The company has raised approximately ₹7.2 crore (~$841K) in a March 2025 pre-Series A round led by Homegrown Ventures with participation from Campus Fund and Mumbai Angels, following a ~$1.14M round in May 2024. An Inc42 article (February 2026) cites an ₹18.7 crore (~$2.2M) brand value/revenue figure. The brand has scaled cumulative Groundnut Oil sales past 2 million litres, holds ISO 9001, ISO 13485, GMP, and HACCP certifications, was featured on Shark Tank India, and was ranked in Inc42's FAST42 2026 list of India's top 10 fastest-growing D2C brands.

Name

Gramiyaa

Legal name

Foodsolve Private Limited

Website

https://gramiyaa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gramiyaa is an India-based D2C producer of wood cold-pressed cooking oils (groundnut, coconut, sesame, mustard, virgin coconut, and single-origin olive oil) selling via owned e-commerce, quick-commerce, 400+ retail stores across India, and dedicated US and UAE storefronts.

Ownership category

akta.pro rank

Product category

Cold-Pressed Cooking Oils

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070)

akta.pro primary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Cold-pressed cooking oils
• Wood pressed oils
• D2C food brand
• Edible oil manufacturing
• Healthy cooking oils

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Gramiyaa sells cold-pressed cooking oils and sampler packs directly to consumers through its e-commerce website (gramiyaa.com), its Shopify-powered storefront, and major Indian marketplaces. Customers purchase products at listed retail prices with volume discounts on multi-packs. This is the primary revenue stream.
2. Retail Distribution (B2B2C): Products are sold through physical retail stores (BigBasket, DMart Ready, Metro, Nature's Basket, Lulu, 400+ independent stores) and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, AmazonNow). The company supplies products to retail partners who then sell to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Gramiyaa produces and sells wood cold-pressed and virgin cold-pressed cooking oils (groundnut, coconut, virgin coconut, sesame, mustard, and extra virgin olive oil) under its own brand through a D2C e-commerce site, marketplaces, quick-commerce apps, and 400+ retail stores. Oils are manufactured in-house at the Gramiyaa mill using traditional wood cold-pressing (Kachi Ghani), filtered through 25–30 layers of 350 GSM cotton cloth, packed in oxygen-free opaque cartons, and made batch-traceable through trace.gramiyaa.com. The portfolio also includes curated sampler bundles and a stainless steel pourer accessory.

Product overview

Gramiyaa is a Direct-to-Consumer brand of wood cold-pressed and virgin cold-pressed cooking oils founded by Sibi Manivannan, featured on Shark Tank India. The product portfolio centres on five core cold-pressed oils: Groundnut Oil, Coconut Oil, Virgin Coconut Oil, Sesame Oil, and Mustard Oil—all manufactured in-house at their facility established in 2016-2017 in Tamil Nadu, with a second trusted partner facility for Virgin Coconut Oil. The company expanded into Extra Virgin Olive Oil (single-origin from Tunisia) in 2025. The portfolio also includes sampler bundles (Signature 3, Winter Trio, Indian 4, Coconut & Olive Duo) designed for consumers new to cold-pressed oils, and a Stainless Steel Pourer accessory. All oils are marketed as clean, traceable, and fresh, packed in opaque cartons to preserve freshness without preservatives. The brand emphasises its three-generation oil-making heritage and in-house production with batch-level lab testing. Distribution spans DTC e-commerce via Shopify, major marketplaces (Amazon, BigBasket, Blinkit, Zepto, Swiggy Instamart), and over 400 physical retail store locations across Bengaluru, Hyderabad, Mumbai, Chennai, and other Indian cities. Gramiyaa raised Rs 7.2 crore in a pre-Series A round led by Homegrown Ventures in March 2025, and reached an ₹18.7 crore brand valuation as of February 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Cold Pressed Groundnut Oil

Quantifiable outcome

• 2M+ litres sold of Groundnut Oil alone
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Oleev: Emerging Indian D2C brand in cold-pressed cooking oils with similar product breadth and online-first distribution. Overlaps with Gramiyaa on product mix and target consumer, but is at an earlier scale stage.

Direct peers

• Anveshan: D2C brand selling wood cold-pressed and virgin cold-pressed cooking oils (groundnut, coconut, sesame, mustard) directly to Indian consumers with a focus on traceability and farm sourcing. Closest head-to-head competitor to Gramiyaa in the premium cold-pressed oil category.
• 24 Mantra Organic: One of India's largest organic food brands, with cold-pressed cooking oils (groundnut, sesame, coconut, sunflower) as a key category. Comparable organic certification, multi-channel distribution, and health-conscious positioning to Gramiyaa.
• Conscious Food: India-based organic and natural foods brand with a portfolio of cold-pressed cooking oils sold online and through retail. Directly comparable product mix, ingredient philosophy, and target health-conscious Indian household consumer.
• Natureland Organics: Indian organic food brand offering cold-pressed edible oils, grains, and spices through D2C and offline retail. Directly comparable on organic/single-origin positioning, certifications, and Indian household target customer.

Regional players

• Idhayam: South India-focused cold-pressed mustard and groundnut oil brand with deep regional retail penetration. Comparable on cold-press technique and category, but with a regional rather than pan-India footprint that overlaps with Gramiyaa in TN/Karnataka/Kerala.

Broad incumbents

• Fortune (Adani Wilmar): India's largest branded edible oil player with rice bran, sunflower, soybean, mustard, and groundnut oils at mass-market price points. Overlaps with Gramiyaa in groundnut and mustard categories and has been extending into cold-pressed variants.
• Patanjali Ayurved: Large Indian natural/ayurvedic FMCG with a broad edible oil range (mustard, groundnut, sesame) marketed on natural and traditional processing. Comparable 'natural' positioning but at significantly lower price points and far wider distribution.
• Saffola (Marico): Marico's flagship health-focused edible oil brand (safflower, sunflower, rice bran, mustard) sold across India via mass retail. Competes for the same heart-conscious Indian household wallet, but with vastly larger distribution and marketing scale.
• Tata Simply Better: Tata's premium edible oils and food brand offering cold-pressed variants with strong quality and traceability cues. Comparable premium positioning; brand and distribution scale of Tata group represent a major competitive threat to Gramiyaa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gramiyaa
• YouTubeyoutube.com/@gramiyaaoils
• LinkedInlinkedin.com/company/gramiyaa
• Instagraminstagram.com/gramiyaa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramiyaa