What Conscious Food does

Conscious Food Pvt Ltd is a Mumbai-headquartered, privately held organic and natural food company founded in 1990, sourcing and distributing certified organic staples and value-added food products to Indian health-conscious households. The portfolio spans A2 bilona ghee, cold-pressed oils, raw honey (12+ varieties), jaggery, stone-ground and sprouted flours, pulses, rice, spices, and superfoods, and has been extended into ready-to-cook gravies under the Currygram sub-brand, millet noodles, and the Conscious Food for Kids line. The company holds India Organic, USDA Organic, and EU Organic certifications alongside HACCP and ISO 22000 food safety certifications.

The business operates an omnichannel distribution model combining a first-party D2C e-commerce site (launched 2018), leading Indian marketplaces (Amazon, BigBasket, Flipkart), quick commerce platforms (Swiggy Instamart, Zepto, Blinkit), and physical retail, with international export reach into the UK (since 2009), UAE, and the US (since 2020). The company has historically been bootstrapped, with its only disclosed external capital event being a small 2025 funding round of approximately $344,119. It claims 5L+ families as customers and 10,000+ direct orders by 2021, with SKU pricing spanning roughly ₹37 to ₹2,109, and runs the Conscious Wallet loyalty program as its primary retention mechanism.

Name

Conscious Food

Legal name

Conscious Food Pvt Ltd

Website

https://consciousfood.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Conscious Food is a Mumbai-based organic food company founded in 1990 that sells certified organic staples, ready-to-cook products, and kids' foods to health-conscious Indian households through D2C, marketplaces, quick commerce, and retail channels, with export presence in the UK, UAE, and US.

Ownership category

akta.pro rank

Product category

Organic Food & Natural Groceries

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Snack Food Manufacturing (31191), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Organic food products
• Cold pressed oils
• Organic pulses and flours
• Natural sweeteners
• Organic groceries

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through proprietary e-commerce platform with 10% cashback rewards via Conscious Wallet loyalty program
2. Marketplace Sales: Sales through third-party marketplaces and quick commerce platforms including Swiggy Instamart, BigBasket, Amazon, Zepto, and others
3. Retail Distribution: Physical retail presence across specialty stores, modern trade, and departmental stores

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Conscious Food is an Indian organic food company that sells certified organic groceries and natural food products across categories including A2 ghee, cold pressed oils, raw honey, jaggery, organic pulses, stone-ground flours, superfoods, dry fruits, ready-to-cook gravies, and millet-based snacks. Products are sourced from small organic farms, processed using traditional techniques (cold-pressing, bilona, stone-grinding, sprouting), and sold direct-to-consumer via an owned e-commerce platform, third-party marketplaces, and physical retail.

Product overview

Conscious Food is an Indian organic and natural food company offering a diversified portfolio of certified organic products across multiple categories. The core offering consists of premium A2 ghee variants (Desi Cow and Gir Cow ghee), cold pressed organic oils (coconut, sesame, peanut, mustard, sunflower, olive), natural sweeteners (wild forest honey, Himalayan multiflora honey, jaggery products, raw sugar), organic pulses, stone-ground flours, and superfoods. The company has expanded into ready-to-eat/cook segments through its Currygram sub-brand (gravies and pastes) and product lines like millet noodles, soups, and millet-based snacks. A dedicated Conscious Food for Kids line provides child-focused nutrition. The portfolio also includes dry fruits, gift hampers, and a Conscious Wallet loyalty program. Products are certified with India Organic, USDA Organic, EU Organic, and processed through HACCP and ISO 22000 facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• A2 Desi Cow Ghee Premium pure A2 Desi Cow Ghee sourced from Indian origin cows (Rathi and Kankrej), ethically and naturally produced using traditional Ayurveda techniques; targeted at health-conscious consumers seeking nutrient-dense cooking fats.
• A2 Gir Cow Ghee Pure Gir cow ghee traditionally produced using the ancient Ayurveda bilona technique from yogurt, sourced from Gujarat; positioned as a premium heritage ghee for daily cooking.
• Cold Pressed Oils (Coconut, Sesame, Peanut, Mustard, Sunflower, Apricot, Olive, Extra Virgin Olive) Certified organic cold pressed cooking oils extracted without heat to retain antioxidant properties, packaged in chemical-free glass bottles; apricot oil is for cosmetic use. Range targets home cooks seeking traditional, unrefined oils.
• Wild Forest Honey Raw, cruelty-free wild forest honey sourced directly from beekeepers with natural antibacterial properties; positioned as a premium unprocessed alternative to commercial honey.
• Himalayan Multiflora Honey Raw, 100% pure multiflora honey sourced from Uttarakhand with natural antioxidants; targeted at consumers seeking traceability and minimal processing.
• Jaggery Products (Powder, Cubes, Sugarcane, Palm) Natural unrefined jaggery products including jaggery powder/golden sugar, jaggery cubes, sugarcane jaggery (gur), and palm jaggery (karupatti); sold as healthier sugar alternatives.
• Raw Sugar Khandsari Unrefined natural raw sugar that retains cane molasses; positioned as a healthier alternative to brown and white sugar.
• Organic Pulses (Tuvar, Moong, Masoor, Kabuli Chana, Urad, Rajma Dal) Certified organic plant-based protein pulses sourced from prime Indian growing regions including Vidharbha (Maharashtra) for tuvar, urad, mung; Karnataka for masoor; and Gujarat for chana varieties.
• Organic Flours (Sprouted Ragi, Ragi, Bajra, Khapli Genhu, Jowar, Amaranth, Soybean, Brown Rice, Bengal Gram, Barley) Stone-ground organic flours including sprouted varieties for improved digestion, covering amaranth, wheat, soybean, sorghum (jowar), pearl millet (bajra), finger millet (ragi), brown rice, Bengal gram, and barley; targeted at home bakers and traditional Indian cooking.
• Superfoods (Lakadong Turmeric, Quinoa Seeds, Chia Seeds, Apple Cider Vinegar, After Meal Digestive) Nutrient-dense superfoods including high-curcumin Lakadong turmeric, organic quinoa and chia seeds, raw Himalayan apple cider vinegar with the mother, and after-meal digestive blends; targeted at wellness-focused consumers.
• Organic Dry Fruits (Walnuts, Almonds, Cashews, Raisins) Organic natural dry fruits sourced from local farmers in small batches to preserve nutritional content, including premium walnuts, almonds, cashews, and raisins.
• Millet Noodles Ready-to-cook noodles made from jowar (sorghum) flour and whole wheat, providing protein, fiber, and a low-glycemic alternative to traditional noodles; targeted at health-conscious families.
• Currygram Ready-to-Cook Gravies and Pastes Currygram-branded preservative-free, vegan, and natural ready-to-cook gravies and pastes including Makhani, Bhuna Masala, Goan Fish Curry, and Chettinad Masala.
• Ready-to-Cook Soups Preservative-free ready-to-cook soups including Creamy Tomato Basil, Manchow, Cream of Mushroom, and Sweet Corn varieties.
• Millet Snacks (Bajra Chips, Ragi Chips, Rajma Chips, Crunchy Chickpeas) Gluten-free and low-calorie healthy snacks made from nutrient-rich millets including bajra chips, ragi jalapeno chips, rajma chips, and crunchy chickpeas; targeted at health-conscious snackers.
• Conscious Food for Kids (Sprouted Ragi Powder, Millet Noodles, Ghee, Jaggery) Nutritious food range for children using wholesome whole grains without preservatives, including sprouted ragi powder, millet-based products, A2 ghee, and jaggery; targeted at parents seeking clean-label food for kids.
• Gift Hampers Curated organic and natural food gift boxes including Healthy Beginnings, Festive Celebration, Mini Dry Fruits, Honey Bliss, and Honey & Almond Delight boxes; targeted at gifting occasions.
• Fruit Jams (Mango Chia, Apple Honey, Orange Marmalade, Mixed Berry) 100% real fruit jams sweetened with forest honey, with no preservatives and no added refined sugar, in mango chia, apple honey, orange marmalade, and mixed berry variants.
• Millet Products (Millet Noodles, Sprouted Ragi Atta, Bajra Atta, Jowar Atta, Ragi Atta) Curated millet-based product line supporting the revival of ancient grains, including millet noodles, sprouted ragi atta, bajra atta, jowar atta, and ragi atta.
• Conscious Wallet Loyalty Program Customer loyalty rewards program offering 10% cashback on purchases, credits within 48 hours, and 90-day expiry on accumulated rewards; drives repeat purchase on the owned e-commerce platform.

Quantifiable outcome

• Trusted by 5L+ families
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Organic Tattva: Indian organic staples brand with emphasis on chemical-free, traditional processing across grains, dals, and spices. Competes head-on with Conscious Food in the natural-foods retail aisle and online marketplaces.
• 24 Mantra Organic: Multi-category organic staples brand (flours, rice, dals, spices, ghee, oils) sold through modern trade and online. Closely comparable to Conscious Food in SKU breadth, certification stack (USDA, EU, India Organic), and pan-India retail ambition.
• Organic India: India's largest certified-organic food and wellness brand offering ghee, honey, oils, pulses, and supplements. Directly overlaps Conscious Food's premium organic staples portfolio, distribution channels, and certification-led positioning.

Emerging players

• Soulfull: India-based millet- and whole-grain-based branded foods company (Ragi Bytes, Choco Muesli). Adjacent competitor to Conscious Food's millet-noodles, sprouted ragi, and healthy-snack portfolio targeting urban families.
• Kapiva: VC-backed Indian D2C ayurvedic and natural-foods brand spanning honey, ghee, juices, superfoods, and supplements. Overlaps with Conscious Food's premium positioning and online-first distribution, but with greater venture capital backing.
• True Elements: D2C healthier-foods brand with focus on millets, seeds, oats, and functional snacks. Compares to Conscious Food's millet, sprouted-ragi, and functional-snack lines and competes for the same health-conscious online cohort.

Regional players

• Nature's Path: North-American organic cereals, granolas, and functional foods brand with USDA Organic positioning. Comparable to Conscious Food in operating-model terms — premium organic CPG with multiple categories — but primarily serves the US/Canada market rather than competing directly in India.

Broad incumbents

• Patanjali Ayurved: Large Indian FMCG conglomerate with a deep 'natural and ayurvedic' product range including ghee, honey, atta, and oils. Competes with Conscious Food on the natural/organic shelf but at a mass-market price point and with vastly larger distribution.
• Dabur India: Listed Indian FMCG major with honey (Dabur Honey), edible oils, and a growing organic/natural sub-range. Provides benchmark competition in grocery and modern trade where Conscious Food also shelves its premium organic honey and oils.
• ITC Limited: Large Indian diversified conglomerate with a portfolio spanning packaged staples, organic spices, and 'ITC Organic' certified lines. Competes with Conscious Food in modern trade and grocery, particularly in spices and staples.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ConsciousFood

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious Food